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Leading AI Change That Sticks: Cesar Teague’s APE Model for Successful Deployments 💡🤖🛠️
Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose talks with change management expert Cesar Viana Teague about how to make AI initiatives succeed in the real world. From tackling fear and uncertainty to aligning leaders and teams, Cesar walks through practical frameworks—SWOT, ADKAR, Kotter’s 8 Steps, McKinsey 7S—and introduces his APE Model to help you analyze, plan, execute, and evaluate AI rollouts with less friction and better outcomes.
What You’ll Learn:
How to address fear, uncertainty, and doubt (FUD) during AI adoption—and move people from resistance…
The skinny
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