#37: The algorithm isn't the villain. It's how you're using it that matters

The Quietly Disruptive Business · Apr 21, 2026 · 12m

What if the algorithm was never actually the problem, and the real issue is that you've been expecting it to do a job it was never designed to do?

The thing nobody tells you about social media platforms is that they're businesses, and every time you post more content, spend more time tweaking your strategy, and pray to the algorithm gods to send you clients, you're giving them exactly what they want: your data, your attention, and your time.

That's what today's episode is about: a completely different way to think about social media, the algorithm, and how you actually find clients, because…