Latest / Advisor Talk with Frank LaRosa
Marketing Is Being Brave: Why Authentic Content Wins More Clients
Advisors spend years earning credentials and almost no time showing people who they actually are. Wade Shields thinks that is the whole problem.
Wade came to Elite Consulting Partners after ten years in New York City making documentary and branded content for Google, Ernst and Young and the American Cancer Society. The process he used there and the one he uses now starts the same way: figure out what the real story is before you make anything. He calls it brand forensics and it is the foundation every advisor skips.
The first half of the episode is about what average advisor marketing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.