
Why Retention Matters More Than Recruitment
As direct selling companies increasingly adopt data-driven compensation plans to achieve sustainable MLM growth, retention has emerged as one of the most important indicators of long-term success. While recruitment remains essential for expanding a network, it is retention that determines whether that growth can be sustained over time. Many organizations invest heavily in acquiring new distributors, yet struggle with high turnover rates that erode productivity, increase acquisition costs, and weaken overall network stability. Data-driven compensation strategies address this challenge by…
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