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Missing Persons Alerts Explained: AMBER, Ashanti & WEA—What Works, What Fails, and What Saves Lives | Sponsored by Everbridge
In this episode of The Alerting Authority, hosts Jeannette Sutton and Eddie Bertola sit down with veteran alerting leader Carri Gordon to break down the evolution, effectiveness, and future of missing persons alerts.
With nearly 35 years of experience in emergency communications and public safety, Carri shares her journey from early dispatch operations—long before modern alerting systems—to leading statewide alert programs and now serving as a national subject matter expert on the Ashanti Alert initiative.
This episode dives deep into:
How AMBER Alerts evolved from manual processes to…
The skinny
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