Are Referrals a Real Sales Strategy?

Smart Business Growth with Nicky Miklós · Oct 21, 2025 · 17m · transcript

Referrals – they’re often seen as the gold standard for growth, but are you treating them like a real sales strategy… or just leaving it to chance?

In this episode, Nicky breaks down exactly why referrals are one of the most under-utilised growth levers in business – not because they don’t work, but because most leaders and sales teams aren’t being intentional. We dive into the three-part formula that turns casual word-of-mouth into a powerful, proactive pipeline: ask, make it easy, and follow up.

You’ll also hear how to segment your network into A-players and B-players, why even prospects…