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Why Some Emergency Alerts Fail — New Research Explains What’s Missing - Part II Discussion
What makes an emergency alert actually work — and what happens when critical information is left out?
On this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola welcome back Dr. Hugh Walpole for Part 2 of their conversation about risk perception, warning messages, and the science behind how people respond during emergencies.
The conversation explores groundbreaking new research examining the individual pieces of an emergency warning message and what happens when one of those pieces is removed.
The research tested six major warning-message components: source, hazard, hazard…
The skinny
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