Rachel Lambo | CEO and Co-founder, Sade Baron | Building a successful brand from a side hustle
Rachel Lambo founded body skincare brand Sade Baron with her mom after some convincing. While the brand has been a side hustle, it took off organically, pun intended — all Sade Baron products are all high-quality and vegan, packed with nutrient-rich superfoods that are good for both our skin and our planet. Today, retailers such as The Detox Market carry the brand and it’s become a favourite among beauty editors.
We spoke to Rachel about the challenges of launching a brand in a saturated market; the benefits of running a purpose-driven brand and what her hopes are for Black-owned brands today…
The skinny
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