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263 - The Essential Skills for Building a Six-Figure Business · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Nicole Laino: Hello and welcome to Unshakeable with Human Design, everybody.
• 0:26
  I'm your host, Nicole Laino, and I'm going to talk to you today about what does
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  it take to build a six figure business?
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  What are the six figure skills that we need?
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  What is the toolbox that's required in order to reach that six
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  figure mark and reach beyond it?
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  We're not going to talk about the seven figure strategies because quite frankly,
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  that is not my area of expertise.
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  I'm not qualified to talk to you about that specifically as far
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  as what I've created for myself.
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  But that's actually a very different game.
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  And one of the interesting things is that a lot of people are
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  selling seven figure strategies as a fix to six figure problems.
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  And I don't mean that you shouldn't be shooting for seven figures, you should.
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  You should be visualizing that.
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  You should be seeing what's possible.
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  You should be thinking about, what's that going to require of me?
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  But the truth is that there are a lot of people who jump in because someone
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  says that they made millions and millions of dollars, and they jump into
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  the strategy that person is supposedly teaching, and they're not ready for that.
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  So, one example that I can think of is, high level networking,
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  high level masterminding.
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  Now, if you don't have confidence, if you don't feel worthy of being in that room,
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  and what honestly happens there a lot of times is sometimes just paying the price,
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  the transformation is in the transaction.
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  I dropped 50 grand to get in that room, suddenly you feel worthy
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  because you paid the freight, right?
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  Well, I must be worthy because I was able to buy my way into that room.
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  But if you've had that happen, where you've bought your way into a room and
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  then you didn't really get what you needed out of that room, you didn't make the
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  connections in a real and lasting way, people did not refer you, you did not
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  feel lifted up, you didn't get a return on that investment, it can certainly be a
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  reflection of the container that you were in, that maybe you weren't sold something
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  that held up on its end of the promise.
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  But a lot of times, sometimes we're just not ready for that piece just yet.
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  And what do I mean by that?
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  So if you pay to get into a really high level room, but you are not at the level
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  with those people yet, that's okay.
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  I would love to be the dumbest person in the room.
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  But I have to believe that I'm there for a reason and that
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  I've got something to offer.
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  If you don't believe you have something to offer, or you know you do, but you
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  don't know how to articulate it, you don't know how to say what you do,
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  you don't have something to really back it up, that's what a message is.
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  Your message is, here's what I do, here's the value that I offer.
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  You grow into that message energetically, where the more you say it, the more
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  you feel it, the more you embody it, the more it comes across, and the more
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  people believe you when you say it.
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  That's what you need when you walk into one of those high level rooms.
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  You can't walk into a high level room with a low level message.
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  You can't walk into a high level room with a low level of you.
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  So when you're trying to reach that six figure mark, check
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  yourself if you're looking at people who are way, way beyond you.
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  And I'm not even telling you look at that now.
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  Look at who you've invested with in the past.
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  Have you invested with people who were at this like really crazy level?
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  And they were operating at such a crazy level that you
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  did not feel empowered by it.
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  And they really didn't teach you what you needed at that stage.
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  Maybe you felt overwhelmed.
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  Maybe you felt like you couldn't use the strategies you were being taught.
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  If you look, if you're a scientist, the clues are there.
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  The success leaves clues.
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  So does failure.
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  It's all there for you.
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  And one of the things that I've noticed, I'm always looking
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  at my strategy and authority.
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  I'm always looking to myself.
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  Why?
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  Because I know how to lead myself through anything at this point.
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  I truly do believe there's nothing I cannot handle.
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  Now, of course, I don't want awful things to happen, but I just have a
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  very grounded, calm way of handling things, even when things go wrong.
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  Why?
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  Because I can.
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  I've done a lot of work to be able to do that.
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  What has that allowed me to do?
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  I've got confidence that nothing can really knock me off of my game.
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  Not for any long period of time.
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  I may have to process, but I'll be alright.
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  That feeling of, I've got this, is priceless.
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  But whenever I have a decision that comes to me when I'm sitting there
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  and I'm weighing an investment I'm looking at where I should put my money.
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  Do I want to put my money here?
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  Is this really aligned for me?
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  What alignment really means for me is I can come at this
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  from a really clean place.
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  I'm not being pulled into somebody's message.
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  I made an investment in a mastermind.
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  And when I made that investment, I sat there and I thought about it.
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  I was like, this is a skill I feel like I need.
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  There is practice that I need.
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  And this person can give me those things.
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  In that respect, I was like, this is a worthy investment
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  and I was excited, of course.
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  It was strategy and authority that said yes.
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  And then I did look at it from a strategic element to say, are
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  these skills, and that's the first category here that I look at.
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  There's two things that are needed.
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  And usually we need both.
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  Normally, what's being sold to us is one or the other.
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  So there's skills.
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  Sometimes we need a skill to reach the next level that we are striving for.
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  Is there something strategically that we need?
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  Is there something I need to learn?
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  And, I've done a lot of clarity calls over the last couple of weeks
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  because we've been in a launch.
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  We've done my Authority Accelerator Masterclass, which was hugely successful.
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  People really, really loved it.
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  We've gotten amazing feedback from that, but we've done a lot of clarity calls,
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  and I've heard a lot of people who have invested in a lot of things, but they
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  lack the skills, these basic skills of being able to market themselves, sell
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  themselves, and deliver a strong message that sells consistently to people.
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  They don't know how to build an audience.
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  They're still in this place having consistently invested in themselves.
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  But they have not been able to translate that into real success.
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  They still don't know what to do.
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  They don't know what to do.
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  They don't know how to grow an audience on Instagram or through a podcast.
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  Even though they've bought programs and courses that have
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  promised to teach them just that.
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  They haven't really developed those skills.
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  If that's the case, then you have to look and say, how am I making these decisions?
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  Who am I in operating that skill?
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  If you've got the tools, if you've got the programs, if you have been
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  taught things, but you haven't been able to operate the tactic, operate
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  the strategy, then you've got to look at the operator, and that's you.
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  Now, this isn't calling anybody out for being wrong or for being a
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  failure or for things not working.
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  It happens, but this is what happens when we try to layer on
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  tactics and strategies and skills.
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  We think it's all the skills, but the main skill that you need
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  is how to up level yourself.
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  How to find a core strength in yourself that is unshakeable.
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  It's the reason it's the first pillar in my business by Design Mentorship.
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  Becoming unshakeable.
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  How do you become an authority to yourself?
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  How do you put that stake in the ground and say, I can handle anything?
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  Then suddenly, here's the fun, cool thing that happens when you become unshakeable.
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  Then suddenly, you can go into that graveyard of programs that
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  you have, that have been collecting dust on a digital shelf somewhere,
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  and suddenly you can use those.
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  They make sense to you.
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  You're like, oh my god, I do know how to do this.
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  I just had to get out of my own way.
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  This is why coaching by human design works.
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  And I'm going to throw a caveat on here, that it works when you are actually
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  coached by someone who has embodied their human design and understands it.
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  Because there are a lot of people who don't, there are a lot of people
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  who are coaching people and who are marketing themselves as human design
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  coaches and they don't know enough.
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  They have not embodied their own design, so they're wondering why they can't sell.
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  And it's because they're out of integrity.
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  They are not necessarily great at what they do or they've gotten really
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  good at selling it, but then people have bought into their programs
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  and they've not gotten results.
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  Human design, what it helps with when you are led by somebody who understands it is
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  somebody who can guide you individually specifically so you can lead yourself.
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  With every single person in my program, I cannot wait for you to finish and
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  tell me you do not need me anymore.
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  That is the goal.
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  It's not a program where I'm holding everybody up while they're in there.
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  That should never be a coach's goal.
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  My goal is for you to leave the nest.
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  I'm training you to lead yourself.
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  To have complete and total confidence in yourself down to a core level.
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  Not surface level confidence where you're able to show up and look
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  confident but not actually be confident.
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  But to have that level of, I've got this no matter what.
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  If you've got that, honestly that's 90 percent of the work.
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  Then adding those skills on that we teach inside my program, where we teach
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  you how to build a message that sells, how to position yourself as an expert,
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  how to actually step into your gifts.
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  All of that is coming from the human design side.
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  All of that is getting lifted up.
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  And then the skills are put on top.
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  The skills are the frosting on the cake.
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  They are not the cake.
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  You are the cake.
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  I don't care what it is that you sell.
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  I don't care what it is that you do.
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  If you are not showing up as the best version of yourself,
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  success will be elusive.
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  It will not come.
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  And you'll wonder why.
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  And you'll go and you'll buy more skills, and you'll buy more tactics.
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  And those won't work either.
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  And then you'll call yourself a failure.
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  And that's the saddest thing.
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  Because it's not that.
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  And human design is not a band aid.
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  Human design is advanced human.
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  Human design is being able to tune out everything that you've been told.
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  To not look at your coach and say, I should be like them.
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  Because this is why it works to go back to human design.
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  When I look at a person, I look at that person.
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  I don't tell them to do it my way.
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  That's not teaching them to lead themselves.
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  That's teaching them to be me.
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  The world doesn't need another me.
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  I'm here.
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  They need you to be exactly who you are and until we're teaching people how to
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  truly be their individual selves, they're gonna need to lean on other people.
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  We don't want that.
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  We want you to desire to be in rooms where people lift you up.
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  We want you to feel worthy of when you walk into a big collaboration room, where
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  you can walk into a mastermind and you can really feel like, I belong here.
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  I might be a little intimidated by the people in this room,
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  but this is calling me up.
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  That's a different skill.
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  That's a skill of leading yourself.
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  And that's what human design can help you do.
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  Not where you're wondering, what would she do if she were here?
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  How would Nicole handle this?
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  You might think that.
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  What my clients always say is, they don't hear me tell them what I would do.
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  They think, how would Nicole guide me through this?
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  I hear this so often from my clients.
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  Nicole, you're always in my head, and I'm always thinking,
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  what would Nicole say here?
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  But what I'm saying is, I'm actually training them to lead themselves.
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  That's the best compliment I can get is that I'm always in their
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  head coaching them through how to get to the answer themselves.
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  And that comes from real personal power.
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  That comes from knowing yourself.
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  This is why human design is a different level.
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  You might have felt the energetic shifts.
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  Let's get into the woo for just a second here.
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  These energetic shifts that we're seeing, where we're starting to see things change.
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  We're seeing industries change, there was a lot of people talking about the
• 13:12
  eclipse and what was happening and all the energy that we're feeling.
• 13:16
  A lot of people are feeling more tired these days because
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  energetically it's a lot.
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  There are shifts happening in the cosmic air, so to speak.
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  And what they are doing, if you haven't listened to my episode on
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  the 2027 change and the cross of the sleeping phoenix, that's an
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  interesting episode to listen to.
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  I aired that on November 6th.
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  So you can go back and listen to that episode, if you haven't listened to it
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  already, where I explain this change that's happening in 2027, but we're
• 13:46
  already feeling the pull toward that.
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  We are closer to that than we are to the energy that we've been
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  feeling literally our entire lives.
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  But what the Phoenix is about, what this change is about, what we are being
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  called to is greater individuality.
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  This is why systems like human design, like understanding yourself, like
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  grounding into your gifts, are going to be what new paradigm leaders look like.
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  What's this next generation of leadership that we are being called to.
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  It's going to be about being who you are, not who someone else modeled for you and
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  you became a copycat version of them.
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  The world doesn't need that.
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  The world needs you.
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  And if you feel called to that, and a lot of people do, I feel like I
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  have this potential inside of me.
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  I feel like there's something bigger for me.
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  I know I could do this, but you're standing in your own way.
• 14:42
  Then learning to lead yourself through those moments of not being able to find
• 14:48
  success, to be able to stay unshakeable through them and see what's right
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  in front of you most of the time.
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  Usually the answer is right in front of you, but if you're shaken, if
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  you're afraid, then you start to look outside of yourself, and you
• 15:03
  miss the actual answer, and then you go and you buy something else.
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  You invest in something else.
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  That's not right.
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  That's a sign of misalignment and instability in you.
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  It will be very difficult for clients to trust you when you're in that state.
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  So coaching by human design and these six figure skills that we need
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  to build before we're able to build those seven figure skills, are you
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  need to know to market yourself.
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  You need to know how.
• 15:35
  You need to know how to build a message.
• 15:37
  You need to know how to sell.
• 15:39
  You need to know the skills of your trade.
• 15:42
  If you are a coach, you need to know how to create a course.
• 15:44
  You need to know how to support people.
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  You need to know your modality.
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  If you are a designer or some sort of done for you service, you need
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  to be an expert in your field.
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  But everybody needs to know how to market that skill and sell that skill.
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  We all need that.
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  We need to know how to build an audience.
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  All of those things.
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  Then beyond that, the one skill that you need at every level.
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  Six figure, seven figure, beyond.
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  Success requires that you know how to upgrade yourself.
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  That you know how to say, this is what I'm great at.
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  This is my zone of genius, and be able to focus your attention there.
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  You need to be able to lead yourself.
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  That is a universal skill at every level that will be required of you.
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  And human design is uniquely positioned to help you through that.
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  Because when someone can guide you and say, do you see how that's
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  the shadow of this very strong energy that you have in your chart?
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  This is the shadow of your conscious sun, do you see that?
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  Do you see how it's at work?
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  It will pull you off your path every single time.
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  And it will be the reason that you are not able to reach your full potential.
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  Your potential lies in your ability to recognize that shadow and see past it.
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  That's the path.
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  That is what the path of self discovery holds.
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  How do we stay in our gifts longer and how do we release the shadow?
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  How do we see it, observe it, but not take the bait and
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  follow it where we're living it?
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  We want to become a living example of our gifts.
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  And that's what I have not found anything other than human
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  design to be able to deliver on.
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  So, this is exactly what I teach in the Business by Design Mentorship.
• 17:32
  If this is the type of support that you are looking for, we
• 17:35
  have doors open right now.
• 17:37
  They will be open for a short period of time, but if you book a clarity call
• 17:41
  with me, I'm happy to go through it with you and open doors for you if you get
• 17:45
  a hankering for this and you're like, you know, this is exactly what I need.
• 17:47
  Just talk to me.
• 17:49
  You can go to nicolelaino.com/enroll or DM me the word mentorship on Instagram.
• 17:54
  I'm @NicoleLainoOfficial and we'll send you the link where you
• 17:57
  can read all about the program.
• 17:59
  Or if you want to book a clarity call with me, all you have to do is
• 18:02
  DM me the word clarity on Instagram and we'll just send you the link.
• 18:06
  So if you're interested in either of those, I would love to either meet
• 18:09
  you or see you inside the program.
• 18:11
  It is the most comprehensive program for getting you to six figures, building
• 18:16
  the confidence of you, that universal skill, but then also giving you the
• 18:20
  skills that will help you operate and put your genius out in the market in
• 18:25
  a way that people will buy from you.
• 18:27
  So if you are interested in that, I hope to see you in a
• 18:29
  call or inside the program.
• 18:31
  I appreciate you.
• 18:32
  Thank you for being here and thank you for making it all the
• 18:34
  way to the end of this episode.
• 18:35
  And remember, in order to have an unshakeable business, you must
• 18:39
  first become an unshakeable human.
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  So thanks for letting us help you in becoming unshakeable
• 18:44
  with human design, everybody.
• 18:45
  We'll see you next time.
• 18:47
  If you love this episode and you're a fan of the show, please show
• 18:50
  us the love on iTunes, Spotify, or wherever you're listening to
• 18:52
  the show and leave us a review.
• 18:54
  And if you'd like to connect with other entrepreneurs on their human
• 18:56
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 19:01
  Go to nicolelaino.
• 19:03
  me forward slash podcast links to join the group, book a human
• 19:06
  design reading with me, or access our free human design resources.
• 19:10
  We'll see you there.