Latest / The Inspired Stories Podcast / Building Welcoming Culture and Trust: JoAnn Newman's Leadership Philosophy at Orlando Science Center
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:12their successes and be inspired by how they've overcome
- 0:14adversity. My name is Anthony Kotaspodi and
- 0:17today's guest is Joanne Newman. She serves as President and CEO
- 0:22of Orlando Science Center, a nonprofit organization dedicated
- 0:27to inspiring science learning for everyone.
- 0:30The Center features hands on exhibits and immersive
- 0:33educational programs, welcoming more than 660,000 visitors each
- 0:39year. Under Joanne's guidance, the
- 0:42Science Center has nearly doubled its attendance and
- 0:45revenue, earned grants from NASA and the Office of Naval
- 0:48Research, and received multiple accolades including two
- 0:53nominations for the Institute of Museum and Library Services
- 0:57National Medal. Joanne joined Orlando Science
- 1:00Center in 2003, working in roles such as Director of Operations
- 1:06before becoming its CEO in 2009. Before that, she LED
- 1:11manufacturing teams at companies like AT&T Microelectronics, and
- 1:16She holds degrees in industrial engineering from Purdue and Penn
- 1:20State, which have helped shape her approach to leadership and
- 1:23problem solving. Now before we get into all that
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- 2:05Add Back benefits.com. All right, back to our guest
- 2:08today, President and CEO of Orlando Science Center, Joanne
- 2:12Newman. Thanks for making the time to
- 2:13Share your story today. Of course.
- 2:17So, Joanne, what first drew you into the field of engineering?
- 2:22Well, I really had no idea what I wanted to do.
- 2:25And I'm the youngest of five and my oldest brother had already
- 2:31graduated and he was an engineer and he is the one that really
- 2:34talked to me. He's like, you don't know what
- 2:37you want to do, but you're good at math, you're good in science.
- 2:42I think you need to look at this and try it.
- 2:45And so I did I because, you know, I'm first generation
- 2:49College in my family. My parents did not graduate.
- 2:54And so it was really the influence of my oldest brother,
- 2:57who is also an engineer. What type of engineering did he
- 3:01study? He did civil and I so I started
- 3:06looking at all of them and I was the industrial and sort of
- 3:10system side of things is the one that seemed the most appealing
- 3:15to me. So I thought I would try it.
- 3:17And and then I'm just stubborn because, you know, half the
- 3:20class drops out in the first year.
- 3:24Oh yeah. And I was like, Oh no, I'm now
- 3:27I'm going to see this through. But but it yeah, I was just
- 3:33going to say it just gave me that great foundation in problem
- 3:37solving. That's what I think engineering
- 3:39degrees do for you. So, degrees from both Penn State
- 3:43and Purdue, when you watch college football, where's your
- 3:46allegiance? Oh, Penn State is my heart.
- 3:49Penn State is my heart for sure. Now, how about basketball?
- 3:52Do you flip over to Purdue because they've got a stronger
- 3:54program? No, I don't.
- 3:57I'm not really a big college basketball fan, but I'm, you
- 4:01know, professional sports, professional football, you know,
- 4:05Pittsburgh is a football town and I grew up outside of
- 4:08Pittsburgh, so I'm a big Steelers fan as well.
- 4:12That's fun. OK.
- 4:13So you held a number of technical engineering and later
- 4:17managerial roles at a variety of different semiconductor
- 4:21companies. Talk to us about what that path
- 4:23was like. And was it more difficult being
- 4:26a woman in that field? Yeah, it definitely was back in
- 4:31the day. You know, I remember when I, I
- 4:34graduated, so I got my degree, I got the job with AT&T and I was
- 4:39like, I'm all set here, this is going to be great.
- 4:42But I remember walking in on day one and back then I walked into
- 4:48a room. It was a big bullpen with 40
- 4:50desks, no cubicle walls or anything, just 40 desks.
- 4:54And this was before computers were on every desk and I was the
- 4:58only woman of the 40. And not only that, you know, I'm
- 5:03a 22 year old kid and these people all seemed really old.
- 5:08They're probably in their 40s, that is.
- 5:10Really. Old, but yeah, now looking back,
- 5:13I'm like, yeah, long for those 40s, right?
- 5:17But so it was and the main feeling was just what am I doing
- 5:23here? I don't belong.
- 5:24I don't fit into this and having to sort of work my way through
- 5:29that. And I don't think they quite
- 5:30knew what to do with me either, to be honest.
- 5:33At first, it was here, read a lot of these manuals and I was
- 5:36like, this is, this doesn't seem right.
- 5:39But eventually I connected with some other folks there and found
- 5:45work that I really was interested in and that I started
- 5:49to enjoy and and then just building upon that is kind of
- 5:53how it worked. So when they hired you, they
- 5:55didn't have a specific role or task for you in mind, they were
- 5:58just trying to fill a seat. Well, really I was part of a
- 6:04hiring, there was a plan to build a new facility and the
- 6:09location hadn't been announced yet, but it was either going to
- 6:14be in Florida, which is where it ended up to be or in North
- 6:18Carolina. And I was supposed to be in
- 6:22Pennsylvania in Allentown for about a year and then transfer
- 6:25with a new facility. So I was hired really for the
- 6:29new place and I think that caused a little bit of the
- 6:34uncertainty that kind of went with the initial, the initial.
- 6:39Phase. That role wasn't quite ready for
- 6:41you yet. Exactly.
- 6:42And, and by the way, that one year turned into four years.
- 6:45So it was carving out the role and finding it.
- 6:51What really changed it for me. There were some Bell Labs folks
- 6:54who worked with our facility and I connected with them and they
- 6:59were doing really interesting work and I just was able to sort
- 7:04of be a part of that. What was that early work that
- 7:08sort of lit the fire and had you feel a purpose and connection
- 7:11there? Yeah, it was, it was simulation,
- 7:14it was modeling and simulation. And So what we were doing was
- 7:17modeling the the clean room, the wafer fab room to, to make sure
- 7:23that we were as efficient as we could be and that we had all of
- 7:27our processes down in the right way.
- 7:30So that's what kind of got me started.
- 7:33And so when you say modeling, you didn't have a computer on
- 7:35your desk, So what did it look like back then?
- 7:38Well, we had to run and then I actually did end up getting a
- 7:42computer because I started to get into that work.
- 7:45But I remember we had to run the software overnight in order to
- 7:49get any results. So it was way, way back.
- 7:54Was there a hand crank on the side of this giant computer
- 7:57closet thing? Yeah.
- 8:02So as you think about sort of the arc of your career before
- 8:04you found your way to Orlando Science Center, which of those
- 8:08stops do you consider to be most formidable for you?
- 8:14I think that that initial, the initial fitting in within AT&T
- 8:21and it it you know, it was really high tech is a high tech
- 8:25business is semiconductor manufacturing.
- 8:27And by the way, that's all one career.
- 8:30We just changed names and it it that I had my whole career was
- 8:35with AT&T and we just kept changing the name of the
- 8:38company. So it was continuous.
- 8:41Once I got to Orlando, it was exciting and fun.
- 8:44We built the whole new facility. I was there when we opened.
- 8:49It was, you know, kind of came up through the ranks there.
- 8:53And then I was also there when we shut it down.
- 8:56So I it was a full full cycle there.
- 8:59Why was it shut down? Really we just could not be
- 9:05competitive in semiconductor manufacturing and you see some
- 9:09of the push of that today with incentives and the Chips Act and
- 9:13things like that. It's a tough business to be
- 9:16competitive in. And I think, you know, you need
- 9:18more of a campus to to absorb all the costs that it takes.
- 9:23You know, it's hundreds of millions of dollars worth of
- 9:26equipment in the clean rooms and, and we were also a union
- 9:32shop, which meant our pay was higher and, and in the end we
- 9:38really just couldn't compete and everything kind of went
- 9:41offshore. And so we were, we were shutting
- 9:43it down. And that was when I, I'd had a
- 9:4620 year career there and I, but I didn't want to leave Orlando
- 9:50at that point in time. What was it about Orlando that
- 9:53had captured your heart? Well, the the first thing was my
- 9:58family was here, right? You know, my husband had a nice
- 10:02job and we had two children and we were settled.
- 10:06And I mean, Orlando is a great town, though.
- 10:10I think everybody thinks theme parks and there's a big push
- 10:14about, you know, the other side of Orlando, the hidden Orlando,
- 10:19which is, which is beautiful and you know, the weather and all
- 10:26the access to beaches and parks and you know, everything that
- 10:31you can do, it's it's pretty amazing.
- 10:33So did want to leave Orlando. Was there a thought about trying
- 10:38to stay within a a similar industry?
- 10:40Because it seems like a pretty big shift to join the Science
- 10:44Center, yeah. It was all my colleagues thought
- 10:46I was crazy. Anthony for sure to to stay in
- 10:52the industry, I would have had to leave the state for sure.
- 10:54And a lot, a lot of people I know that's what everybody was
- 10:57doing. They were leaving the state,
- 10:58finding other places because it really, you know, I had built a
- 11:03career there. So it was, it was important, but
- 11:07I felt like I had had this sort of corporate career and I was
- 11:12heads down and I really wanted to do something where I was more
- 11:15involved with the community and where I felt like I was giving
- 11:19back more. And I always cared about
- 11:23education and I cared about girls in education because of
- 11:29that. The experiences I had as a woman
- 11:31in in the field when there really weren't many and there
- 11:35still aren't very many today, to be honest, but they're really,
- 11:39it was, it was an unusual situation back then.
- 11:43And so I really just sort of put it out there like maybe
- 11:48something with education, something with children, I
- 11:51wasn't sure. And then I, I always hope it was
- 11:55kind of a fluke that I ended up at the Orlando Science Center.
- 11:59And it turned out that a guy that had run our facility at
- 12:02AT&T, he, he went out to the University of Central Florida
- 12:09and became the Dean of the College of Science.
- 12:13And the science, the Orlando Science Center had just hired a
- 12:17new CEO who had been Dean of the College of Physics.
- 12:20So they got talking and the new guy said, you know, I really
- 12:25need somebody who knows how to run an operation then who knows
- 12:30certain things. And this guy said, oh, I, I know
- 12:33somebody who I think would be perfect for you.
- 12:37And that's kind of how it happened.
- 12:38So part of the reason why you made this shift is you wanted to
- 12:43help, want to help the community.
- 12:45And I heard you specifically say you wanted to help girls get
- 12:48more involved in science because, you know, the own your
- 12:52own path and how kind of lonely it must have felt, you know,
- 12:56walking into that bullpit and there's 40 people and you're the
- 13:00only woman and you're young. You know, I think there's this
- 13:03natural human tendency to sort of look at where we are today
- 13:06and then look in the past and be like, oh, man, things were so
- 13:09backwards then. But we, you know, we're
- 13:11enlightened and we've made so much progress now.
- 13:14But I'm hearing you say that here we sit today in 2025, and
- 13:19there still aren't that many women in the field of
- 13:22engineering. Why do you think that is?
- 13:27It's, it's a great question, Anthony.
- 13:29And I, I think, I do still think there are, I think it comes down
- 13:35to fit and culture in many cases.
- 13:38And sometimes there is a culture, especially in high tech
- 13:41companies, where women just aren't going to feel comfortable
- 13:47and just don't feel welcomed. And then I, you know, and then
- 13:52there's so many other things. It's family and you know, I
- 13:57think still, you know, women as the prime caregiver of a family.
- 14:03I think that's still very true today.
- 14:06And so it's hard. It's hard to juggle all of that
- 14:09as well. And the cost of child care is
- 14:12extremely high. So there's so many things that
- 14:16go into it, but I do think a part of it starts with what is
- 14:22the culture like? And it's something that I've
- 14:25taken with me, if you asked me today, like one of the most
- 14:29important roles I have as the CEO of the Orlando Science
- 14:33Center is creating a welcoming, respectful culture so that
- 14:39people can bring all of who they are to the table.
- 14:43And I think that's where, that's where innovation lies, right?
- 14:47Where people are free and the ideas are flowing and we, we
- 14:52listen to each other. We need each other, but there's
- 14:56this creative spirit that flows and you're not, you know, and
- 15:00it's OK. We want we, we're, you know,
- 15:02we're brainstorming, we're throwing out ideas.
- 15:05They may be crazy, but let's go to town and and feel good about
- 15:10that. I'm curious, somebody in your
- 15:13role is the CEO of the Science Center.
- 15:16Do you think it's necessary for that person to have a really
- 15:20strong science and technical background like you do?
- 15:24I do not, but I know it was important when they hired me.
- 15:29I think people felt it was important, but I personally do
- 15:33not believe that you have to have a strong.
- 15:36I don't. I don't think you have to be a
- 15:39scientist. I don't think you have to be an
- 15:41engineer. I think you have to be a strong
- 15:43leader. These are businesses, after all.
- 15:46They're nonprofit businesses, but if you you know, no, no
- 15:54money, no mission, we say, and it's really true, you have to
- 15:58run these places to a certain degree as a business.
- 16:03They are, we are a, we're a, you know, we're a $21 million
- 16:07business when you look at our last audited financial.
- 16:11So it's a big operation and but the wonderful part of it is you
- 16:18do have this beating heart of a mission and you have this this
- 16:23purpose that feels so good to really inspire science learning
- 16:30and to support that. And how do we support our
- 16:32community so that there's so many positive aspects to it?
- 16:38So when you first came in as Director and VP of Operations,
- 16:42what were you tasked with? The, I think one of the biggest
- 16:49things that I brought in was I'm the very process driven person
- 16:55and that does come from the education and from the AT&T
- 16:59training and culture and it, it was things were a mess here.
- 17:06They were messy. And it was the, you know, the
- 17:11building it, it's, we still call it the new building today, but
- 17:14this building opened in 1997 and there was great fanfare.
- 17:18And then it took this dive, it started to nose dive.
- 17:23And so when I came in, it was in chaos.
- 17:26And that original group of people had pretty much all
- 17:28exited and a new group of people were trying to sort of resurrect
- 17:33this thing and. Sorry, let me interrupt you
- 17:37right there. I just want to understand what
- 17:38the root of the chaos was. Yeah, well, I mean, the reason I
- 17:42think it went downhill, they moved from.
- 17:46We're in a beautiful cultural park here in Orlando called Lock
- 17:50Haven Park. And in this park we have the
- 17:54Museum of Art, we have Repertory theatre, we have Orlando Family
- 17:59Stage, which is a children's theatre.
- 18:01There's another American Art Museum.
- 18:04So it's a really nice sort of cultural park.
- 18:07At the time, the Science Center was in a building that was about
- 18:1034,000 square feet that now houses the Shakespeare Theater.
- 18:15But they, they were busy and packed and they wanted a new
- 18:20space. They moved into this new
- 18:22building, which was built in design.
- 18:24It was, oh, it's over 200,000 square feet.
- 18:27So it was a huge move. And part of the business plan
- 18:31was that Taurus would come and support the business model, but
- 18:35it it took us years to get to the right attendance levels to
- 18:40support a building of this size. And so, so it just, it wasn't
- 18:46working. You know, there's always when
- 18:48you open up a new place, it's the big thing in town.
- 18:51Everybody's going to come out. The people would come once,
- 18:54maybe twice, and they just didn't feel there was enough to
- 18:57come back to. And so all of that was sort of
- 19:02happening. So the staff had been reduced
- 19:05severely. There was severely reduced
- 19:09staff. I don't, I, yeah, just it was,
- 19:14it was somewhat chaotic. People were trying to do the
- 19:18right thing, but there wasn't a real strong direction of where
- 19:22should we be going? What should we be focused on?
- 19:25So it was just trying to fight fires every day it felt like.
- 19:30And at some point, let's see, were there three years, five
- 19:34years before you moved into the CEO rule?
- 19:37Yeah, six years. Six years, OK, Thinking about
- 19:42that transition from what we'll call industry into the Science
- 19:46Center, what was the biggest thing that surprised you?
- 19:55It the biggest thing that surprised me I well, I think one
- 20:01thing that surprised me was how transferable.
- 20:06I think a lot of the skills were.
- 20:08So you didn't feel like a fish out of water?
- 20:10No, I'd never felt that way at all.
- 20:12Seems like quite the opposite. Was like, I can take all this
- 20:15structure that I learned over here at AT&T and I can layer
- 20:18that in here. Exactly.
- 20:20That is how it felt. And I, I do remember we have
- 20:23this, we have a parking garage on one side of the road and then
- 20:28a pedestrian bridge that you walk across to get into the
- 20:31building of the Science Center. And it, it's beautiful.
- 20:34And I remember walking across that bridge and music was
- 20:37playing and I was like, this is this is amazing.
- 20:40I mean, I had been in, you know, the trenches there at AT&T for
- 20:45many years. And it just, it just felt great.
- 20:50It really felt like a wonderful change for me.
- 20:53Yeah. Speaking of changes, what
- 20:55changes did you make as CEO to nearly double attendance and
- 21:00revenue? Yeah.
- 21:01Well, the real focus for us was quality.
- 21:06And, and it all starts with the quality of the experiences and
- 21:10the services you provide. You can't be all things to all
- 21:14people. And we had to just sort of
- 21:18start, you know, narrow that down a little bit and start.
- 21:22And we started with exhibits because that is the main thing
- 21:26people come to you for this great exciting exhibit
- 21:29experience. And it, we, we didn't have any
- 21:33money, you know, we, it was not in good financial shape at all.
- 21:38But we would start even, you know, sometimes we would just
- 21:41move the exhibits around or some that were really not good, that
- 21:46just were not good exhibits, remove them, get them off the
- 21:50floor. How do we build this back up?
- 21:54We kind of started one prong of that.
- 21:56Just what is the experience feel like?
- 21:59And we started immediately, even when I, before I was Ceoi came
- 22:06in as the director and then I was the COO and we implemented
- 22:10a, we call it the review of quality service Roqs.
- 22:13So we just caught rocks for short, but we implemented that
- 22:17many years ago and it started with asking people, you know,
- 22:22it's about listening to your community is a big, big part of
- 22:25this. It can't be some just, oh, I do
- 22:27this because I like it or it's convenient or the team was like,
- 22:30well, we could figure this out, but I like that's we we needed
- 22:34to listen a little bit more to our community.
- 22:37And that's what the review of quality service is all about,
- 22:40surveying and getting as much feedback from our community and
- 22:45visitors as we could and really listening to that feedback and
- 22:49making appropriate changes. And you, we just started
- 22:52grinding that out like sort of couple things at a time.
- 22:57And then and then there's that exhibit experience.
- 22:59And then there was the whole other side of how are we getting
- 23:03out into the community and how are we supporting our community?
- 23:08And that that came a little bit later, but it's such an
- 23:11important component of the work that we do and that I think all
- 23:16science museums and science centers do.
- 23:18And it's really how am I out there supporting the community
- 23:23and how do I get to those folks who might never step through our
- 23:26doors? So the first part of that that
- 23:30you talked about, I was sort of expecting an answer of we made
- 23:35this massive change. We closed off a wing, we
- 23:38completely redid it. We had these brand new shiny
- 23:41exhibits come in. You're like, we didn't have the
- 23:44money for that. We had no money.
- 23:46It was just like lots of. These incremental changes
- 23:49looking for loose change in the couch cushions.
- 23:52So how can we take this experience from A2 to a 2 1/2 to
- 23:57A to a three sort of incrementally turn the dials?
- 24:01That's that's kind of how it unfolded, huh?
- 24:03It really is and. Then, you know, when you think
- 24:06about it, nobody is going to set the quality bar for you.
- 24:09You have to set it. So we set it really high, like
- 24:12if something didn't meet that bar, get it out of get it out of
- 24:16the purview of the public. And if our guys in the shop
- 24:20could do something with it and make it better, great, we'll
- 24:23start on that. If not, it's done and what else
- 24:28can we do to to bring in new content and, and we, you know
- 24:35it, it was not a great situation.
- 24:37Donors felt. I think donors felt honestly a
- 24:42little let down. They may have given some money,
- 24:46but as things got worse and worse, that money may have been
- 24:49used to pay the utility bill instead of whatever they really
- 24:55had hoped that it should be used for or designated what it should
- 24:59be used for. And so there was a lot of
- 25:01rebuilding of trust in the community as well, because there
- 25:04are so many generous people here who are willing to give, who
- 25:09give so much today. But you have to earn, earn the
- 25:14trust. And I remember early meetings to
- 25:18Anthony where I would go and, and very early just become the
- 25:22new CEO. And they were like, why are you
- 25:25here? The only time the Science Center
- 25:26comes is when you need something you want, you want something
- 25:31from me. So what is it you want?
- 25:32And I was like, I'm the new person and I'm sorry that it's
- 25:36been that way. And all I can tell you is I it
- 25:39won't, it won't be that way in the future.
- 25:42And and So what are the other? Reasons to connect with donors
- 25:47then. What do you mean?
- 25:50Oh, well, it's all about your relationship with a donor.
- 25:54It isn't just, hi, how are you? Give me your money.
- 25:58And they're, you know, I think there are so many generous
- 26:02donors here. And people who have the capacity
- 26:06to give want to, in a lot of cases, leave a legacy.
- 26:12They want to do something that's meaningful.
- 26:15They want to know they have had an impact and that takes a lot
- 26:19of that takes a strong relationship and building trust
- 26:23and really understanding and listening to your donor.
- 26:26What is it that you want? What are you trying to achieve
- 26:31and what do you want to get out of this?
- 26:33And when it's the right fit and we say, well, look, we can do
- 26:38this thing over here. And I think that's going to be
- 26:41something you're going to be so proud of and love and want to be
- 26:45a part of. That's when it's magical.
- 26:49Because it. Sort of struck me that you have
- 26:51this chicken egg problem, right? You, you need the money to make
- 26:54the place better. But the donors are kind of jaded
- 26:57because they've been given money for a while and they haven't
- 26:59seen it get better. They've seen it decline.
- 27:02So it sounds to me, and tell me if I'm right, Joanne, that what
- 27:05you did is you really focused on building that trust, building
- 27:10that relationship, while also painting a bigger vision of
- 27:14here's what we have in mind, here's what we can do, and yeah,
- 27:19we can put your name on that. So, you know, kind of continue
- 27:22your legacy. Am I connecting the dots?
- 27:24Yeah, absolutely. And for we had to start to
- 27:29change the way we operated so that we could become healthier.
- 27:34You know, we still to this day our earned revenue is probably
- 27:3765% of total revenue. So those people coming through
- 27:41the door and buying tickets and fee for service programs are
- 27:47really critical to managing the Science Center.
- 27:52And we had to build that business back up.
- 27:58And it starts with what will people want to come and see.
- 28:03And some of that, you know, we cobbled together some money like
- 28:07at one point traveling, we we always bring in what we call
- 28:10traveling exhibits. So it just helps you have
- 28:13something new and fresh and you have one hall pretty much
- 28:16dedicated to something that comes in.
- 28:18So you get three of those a year primarily, and it always allows
- 28:23you to have something to announce.
- 28:24So we did, you know, we tried to focus on what could we bring in
- 28:28that would, you know, bring back traveling exhibits because 1,
- 28:31you know, we were starting to learn what people didn't like
- 28:35through our review of quality service through the Rocks
- 28:37program and starting to make changes there.
- 28:40And, and the building was in disrepair too.
- 28:44I mean, it's a big building and it costs a lot of money to
- 28:48support this place. And it just, there was just some
- 28:52digging out that had to be done. And we sort of started to do
- 28:55that. You know, you're doing a lot of
- 28:57things at the same time, but there's a group focused on the
- 29:00internal building. There were some of us focused on
- 29:03meeting with supporters and constituents and donors on that
- 29:08side and starting to talk about a vision.
- 29:12And it took, but it took a couple years before we could
- 29:14actually launch the unlock science campaign, which is our
- 29:18major capital fundraising campaign that we've been very
- 29:22successful with. But it you had we had to prepare
- 29:27more and we had to continue that sort of incremental change that
- 29:31helped us start to build back some revenue and make sure the
- 29:35business was right side out. What's different about?
- 29:38The unlock science campaign versus what you were doing in
- 29:42the early days to get donor funds.
- 29:45It's just a bigger, bolder vision.
- 29:48It was the big bold vision that you sort of talked about.
- 29:51I we, we put it down on paper. We got some advice from
- 29:58fundraising professionals at that point and we certainly
- 30:01needed it. And one of the things I remember
- 30:05is, you know, they were, they said, you go for the big vision.
- 30:10What is that big vision? And we had some great ideas and
- 30:14I think we had a good, we kind of understood enough at that
- 30:17point about what the community needed and desired and where we
- 30:22felt we could really meet those needs and desires that were in
- 30:25our wheelhouse. And so we laid that all out and,
- 30:31and it's, it's been a multi, you know, we knew it was going to be
- 30:35multi year multi projects, sort of a multi phased approach where
- 30:40we did and, and we had done our research and like the first
- 30:43project we pitched was providing a space for young children in
- 30:49our community. They're still to this day is not
- 30:52another children's museum in Orlando.
- 30:55We fill the need of both the Science Center and the younger
- 30:59children, the children's museum aspect and we knew we had to
- 31:04knock that out of the park. So that was our very first
- 31:07project. That was the first $5,000,000.
- 31:10We actually had to reconfigure our lobby a little bit and fill
- 31:13in a space and, but we were able to put in an 11,000 square foot
- 31:17area designed for children ages 7 and younger.
- 31:22And it, it was game changing. As soon as we did that, there
- 31:26was such a demand and a need. And we knew that from some, from
- 31:29listening from some of the research and the, the Orlando
- 31:33Science Center had a smaller area for young children.
- 31:36It just wasn't, you know, it needed to be better and it
- 31:40needed to be great. And that's, that was the first
- 31:43project we implemented. Is it unusual?
- 31:46To have the Science Center for the older kids and for the
- 31:50children in the same facility I. See more and more people doing
- 31:54it today, but it was it was a little bit unusual back then,
- 31:58but I do. I've seen a lot of examples of
- 32:01it today, and some of it depends on if there's already a great
- 32:04children's museum near you or in your area.
- 32:09You're probably not going to go in that direction.
- 32:13So I live in. Columbus, OH.
- 32:14We've got what I think is a great Science Center called Cosi
- 32:18COSI, but I've not been to many others around the country, so I
- 32:22don't have points of comparison. I've got two boys.
- 32:26They're 9 and 11, and when they were several years younger, we
- 32:31had an annual pass. We went there all the time.
- 32:33We play areas, you know, things for them to kind of do and climb
- 32:36on and experience. And now we've just lost interest
- 32:40in it. Like, you know, it just didn't
- 32:42seem like there was anything for them once they, I think, kind of
- 32:46aged out. Is this a common experience?
- 32:50Am I missing things that may be happening that, you know, kind
- 32:54of go beyond the young kid experience?
- 32:57Yeah, I. Mean that it's such a common
- 33:00theme. It's something we wrestle with
- 33:02today because we did that younger children's area and we
- 33:06did it really well. There are times where somebody
- 33:11will walk in through the doors and just if, if all you see are
- 33:14younger children in the museum and you're an adult couple, you
- 33:18may feel I'm in the wrong spot. And we are, we are really trying
- 33:23to combat that because we for, for an example, like we run
- 33:29nights that are for adults only 20.
- 33:33Well, they were 20 and 1 and up. We just changed it to 18 and up.
- 33:36And you can purchase alcoholic beverages, but they are adults
- 33:40only, no children. And we have the same exact
- 33:43exhibits that we have during the day.
- 33:46And the adults have a ball. They have, you know, a great
- 33:49time. And I think there's something to
- 33:52this. People don't think you're
- 33:54learning when you're playing. And that is not true.
- 33:58Learning through play. I think our brains like to
- 34:02learn. It's probably one of the best
- 34:04ways to learn is to do it through play and interaction and
- 34:08hands on. And one of the things we talk a
- 34:11lot about is having sort of a multi layered exhibit
- 34:16experience. So you have this interactive,
- 34:18it's fun, it's engaging. And then allow the adult, you
- 34:22know, maybe there's AQR code and they can go and dive a little
- 34:26bit deeper into either the science behind that or some more
- 34:31information behind that so that we satisfy, we're trying to
- 34:34satisfy all these layers of adult teens, you know,
- 34:42elementary aged kids and then young children.
- 34:46Why is this so? Important for the community.
- 34:48I mean, they've got school, they've got college.
- 34:52If they want to pursue it, what's the, what's the larger
- 34:55purpose here? This is.
- 34:58Informal science learning. And it is.
- 35:01It is so important because I think science has a bad
- 35:05reputation. Kids think it's boring, It's
- 35:08hard, they don't like it or they don't like math.
- 35:12You know, you either love math or hate math, it appears to me.
- 35:16And this is a way to bring our youth in and show them that this
- 35:22stuff really can be fun. And we lead with that.
- 35:25You have to show that science can be fun.
- 35:29And then as we go a little deeper into it, one of the
- 35:33things we try to do is let these kids know you can do this.
- 35:37You belong in this field. If you like this, you're going
- 35:41to love this. Starting to show career paths,
- 35:44starting to show some of those deeper layers.
- 35:48It's, it's really, really important because we, we do have
- 35:52a shortage still of science and STEM, you know, STEM workers and
- 35:57these jobs are absolutely critical.
- 36:00I mean, these are, these are really important for all for so
- 36:05many aspects, you know, for breakthroughs in science, who's
- 36:09going to, you know, find that next cure for cancer?
- 36:12Who's going to go to Mars? Who's, you know, who's going to
- 36:16do all these things? It's our youth who are going to
- 36:18figure these things out. All the problems that we face,
- 36:21the most complex problems that we face, I feel like the skill
- 36:25set we're trying to teach today is the skill set you need to
- 36:28solve those problems. And we do, we try to get to
- 36:32those underlying skills. I mean, it's, it's critical
- 36:35thinking and how do you solve problems and how do you, you
- 36:40know, even today making a decision about your health or
- 36:44science fall, you've got to follow the evidence.
- 36:47And we talked a lot about that at our Science Center, trying to
- 36:51instill that process of science. It's really important and
- 36:55critical, I think to to all of us.
- 36:58So if I were to sum up. What I think I just heard, it's
- 37:01not only education, but probably the bigger thing is igniting a
- 37:04spark. Exactly.
- 37:06Yeah, I mean, our mission is inspire science learning for
- 37:10all. And it is in it's that
- 37:12inspiration and curiosity is so important.
- 37:16We want to feed the curious minds.
- 37:19Keep asking those questions. I, I worry because you can now
- 37:25type in a question and get an answer right to anything.
- 37:29And my fear is kids, and you know, adults too, are just going
- 37:34to think, well, all the answers are all the questions have been
- 37:37asked. All the answers are out there.
- 37:39And so you stop asking questions, you stop questioning
- 37:42the answers. We, we can't go there.
- 37:45We really need to dive in and stay curious and ask those
- 37:50questions and and do your do your research, right?
- 37:55It's really, really important. So you're obviously.
- 37:58Referencing AI, right? We can go to any one of the
- 38:02models and we can ask a very complicated question and most of
- 38:06the time we get a a pretty accurate answer.
- 38:09Sometimes we don't, sometimes not.
- 38:11Completely hallucinates. Or it gets important details
- 38:14wrong. But.
- 38:16How well, I guess first, are you incorporating AI in any way into
- 38:22the Orlando Science Center and the exhibits the way that the
- 38:26public interacts right now? I mean we.
- 38:29Brought in a travelling exhibit on AI and it was it was very
- 38:35well done and I'm glad we brought it in.
- 38:37In trying to help educate, I think part of our mission should
- 38:41be to try, try to help educate the public around AI.
- 38:45And then one of the other legs for us in AI is we, we've
- 38:51partnered with a national organization, it's called
- 38:53code.org. And their mission was to make
- 38:57sure that every school has computer coding as an option, as
- 39:01a class. And it's surprising how many
- 39:04don't, but that's, that's sort of their mission.
- 39:09And as part of that, our staff has gotten trained by that them.
- 39:14And then we go out and train teachers in our more in our
- 39:18region. And one of our, one of our
- 39:22teammates got certified in teaching AI to I think it's
- 39:27middle or high school teachers. And that's been a really
- 39:32wonderful thing. And actually that training has
- 39:35been more an online training because people from all over the
- 39:37country want to kind of dive in and see like, what should we be
- 39:42doing? How does this work?
- 39:43What should we be teaching our children?
- 39:46So I think those sort of in the ways we interact with the public
- 39:50are, are some of the main ways that we're looking at AI.
- 39:56And I mean, AI is embedded in so many things that we do now.
- 40:02So you know, there are probably aspects of it in pieces of an
- 40:06exhibit, an exhibit component. But you know, the way we look at
- 40:11technology and exhibits is, yes, we want to wow people, but or
- 40:16that technology has to be tried and true and work every single
- 40:19time or you will get destroyed. So I'm really curious.
- 40:24To get your perspective on this, Joanna, it's a conversation that
- 40:27I've had a lot with friends and family, had a number of times on
- 40:30this show, you know, is I think about my boys, 9 and 11 years
- 40:36old and what I want to coach them on or expose them to that
- 40:42might be suitable career paths for them.
- 40:45You know, five years ago, everybody would have said O
- 40:48computers, programming software, get them comfortable, you know,
- 40:52around all of that. And now I know people graduating
- 40:54with those degrees who can't find jobs, can't get interviews.
- 40:58And things are changing so fast with what AI can do.
- 41:03And I think some of the hype is is overblown, right?
- 41:05It's going to replace all these jobs.
- 41:07It's going to replace some jobs for sure.
- 41:10But how do you think about this as somebody with a very strong
- 41:13science background and somebody who's trying to instill, you
- 41:17know, this spark and in excitement to pursue education
- 41:23in STEM, How do you think about sort of justifying these two
- 41:27things, Like where are we going to be versus where we are now
- 41:32and what's a safe career path for somebody?
- 41:34Yeah, and IT. It's such a good question,
- 41:37Anthony and it, it is difficult because things are changing so
- 41:40rapidly. And I think that's why we have
- 41:43tried to go to that layer below which is skill set.
- 41:48If you can develop these skills, then you are going to be
- 41:54successful. And when the time comes, then
- 41:57you're going to decide which, which of these specific careers
- 42:01I want to go into, right? And, and they are basic skills
- 42:06because to your point, these jobs, if we're, if you say, I
- 42:09want to be this today, that might not even exist by the time
- 42:13your children are ready, you know, or have, are ready to get
- 42:16into college. It's changing so fast and so
- 42:20rapidly. And I but I think the underlying
- 42:23skills are truly important. And we talked about critical
- 42:26thinking, problem solving, teamwork and collaboration.
- 42:30Nobody's going to do this stuff in a cubicle by themselves
- 42:34anymore. It it really does require a team
- 42:38effort. And I think though, if there is
- 42:42this interest in science and STEM, it's making sure that they
- 42:46get into those courses now, you know, as they start to be
- 42:51available. Because if you get to be, you
- 42:55know, late middle school or even early high school and you all of
- 42:58a sudden say, yeah, I want I do want some of this math or
- 43:02science. It's almost too late.
- 43:04You know, we we talk about inspiring kids as young as we
- 43:10can get them at that the Science Center.
- 43:13And we have I told you, we have that early childhood space for
- 43:16kids 7 and younger. We also run our own preschool
- 43:20here and that is for 3 and 4 year olds in the early fives if
- 43:27they're not in kindergarten just yet who are potty trained.
- 43:32But we we have an amazing preschool program that it talk
- 43:37about critical thinking and what these kids are exposed to.
- 43:41It's it's unbelievable. It's amazing so hearing.
- 43:45You say that, you know, once they hit junior high high
- 43:48school, if they haven't had exposure to these things, that
- 43:50it's almost too late. Not something parents want to
- 43:54hear, but can you kind of expand on that a little bit?
- 43:57Well, I. Just, you know, more and more
- 44:01what I'm hearing and like if I talked to some of the university
- 44:05folks, they're saying even kids who have maybe taken the right
- 44:10math courses all along and they've been exposed to these
- 44:13when they get to university, they're they're still trying
- 44:17having to run maybe a remedial kind of a class to really get
- 44:21these kids where they need to be to start to launch into certain
- 44:26STEM careers. And so, yeah, I mean, I, I don't
- 44:32want to say that to be negative or, or make it sound like it is
- 44:36impossible, but you, if your children show any interest in
- 44:42this and taking them to a Science Center is a great way to
- 44:46figure that out and to try to see if they're excited about
- 44:51this stuff, then you can start to nudge them.
- 44:56And then there are other, there will be other resources in your
- 44:59community too, Like if they are interested in, you know, like
- 45:04there are summer camps that will be run by our universities or by
- 45:07other places that, that are a higher level than maybe the
- 45:11summer camp that I would run, that we run here at the Science
- 45:15Center. Like you can start to find,
- 45:18there are a lot of resources out there that I think you could
- 45:20find for your kids and let them try it out and see if they like
- 45:25it. And but do that.
- 45:27I'd start that young and I the conversations I think should
- 45:30start young. So I'm hearing summer.
- 45:33Camps a good way to get some exposure to to STEM.
- 45:36What are some other things? Maybe during the school year?
- 45:39If it's not a specific course that's being offered at their
- 45:42school, there are. Clubs, a lot of schools will
- 45:46have some kind of after school programs that exist and clubs
- 45:51that exist. I think those are all really
- 45:53good ways to do a little bit of a a deeper dive, so I want to
- 45:58make sure. We give proper voice to this.
- 46:00We sort of talked around this a bit and all the changes and the
- 46:02upgrades that you've made. But paint a picture for us.
- 46:05What is the customer experience like today coming into the
- 46:10Orlando Science Center? Yeah.
- 46:13Well, we have 4 floors of interactive exhibits and IT
- 46:18people who hadn't, who probably haven't been here even in a few
- 46:21years are sort of amazed at the changes.
- 46:24We've, we've raised just about $48 million through that Unlock
- 46:30science campaign. And we have two projects that
- 46:35are in, in the works that are funded through those funds.
- 46:39But all the rest of the stuff has already been done.
- 46:43And so that includes like that new children's area.
- 46:45We built a virtual reality flight lab here.
- 46:50We did the one we premiered about a year and a half ago is
- 46:54all about conservation and the environment.
- 46:57It's called life. And we have a an enclosed
- 47:02rainforest. We have a couple of monkeys and
- 47:05a sloth and it's a free flight aviary that you walk, you know,
- 47:09you're walking into their environment.
- 47:11There's an ocean habitat, there's the swamp, sort of a
- 47:15Florida centric space. So it just it, it looks very,
- 47:21very different and looks so much better, I think.
- 47:25And then we care so much about the visitor experience.
- 47:29So you know, you should be welcomed when you come up to the
- 47:34front and you one of the things that I think does differentiate,
- 47:40differentiate us a little bit is we have a team or a programs
- 47:44team. So we have try to have people
- 47:46out on the floor. Sometimes you go to centers and
- 47:49you you don't encounter any staff that are really out on the
- 47:52floor and those folks are there to do sometimes shows, sometimes
- 47:56pop up demos to help you have the best experience you can with
- 48:01these exhibits that you're encountering.
- 48:06And I've got a note here to ask about the Doctor Phillips
- 48:09Synodome renovation. Can you tell us about that one?
- 48:12OK. That one, that's one that's
- 48:14underway right now. It's under construction.
- 48:18I think we were one of the last big theaters and this is an 8
- 48:22story Dome theater, about 300 seats.
- 48:25And so it's one of the larger theaters in the country.
- 48:28I think we were one of the last to still run film.
- 48:31So we have these big platters and it is kind of an art.
- 48:35I mean, in some ways it's a little bit of a, it's a real era
- 48:38change to go from threading that film up through one big
- 48:42projector that came out. We're moving into 8K digital
- 48:48laser projection. And so instead of 1 big
- 48:52projector that filled the Dome, we now will have 8 digital
- 48:57projectors, an all new sound system, all new seats.
- 49:01And then we're replacing what, what is the projection surface,
- 49:06the screen of the Dome and it's like 400 panels that come out.
- 49:11And what's going in is it's called a nano seam material
- 49:16because you don't want to see any seams when you put those
- 49:19panels in. And it's one of the best
- 49:22projection surfaces that exist. So it is going to be
- 49:27spectacular, Anthony. We're so excited about it and
- 49:30it's going to allow us to get back into planetarium shows.
- 49:34And there's a, you know, planetarium shows are the
- 49:36coolest things. And the library of content that
- 49:39exists today is amazing. Like we could, we could take you
- 49:43into our Dome, give you give me your birth date and we could put
- 49:47up the night sky from the date you were born and we could take
- 49:52you anywhere in the solar system to any planet, black holes,
- 49:56whatever. And our thought is we're going
- 50:01to, we'll have some what they call canned planetarium shows,
- 50:04but primarily we're trying to have our staff that programs,
- 50:07team narrate and take you on this journey.
- 50:10So they will be driving the show, if you will, and taking
- 50:15people through the through the universe.
- 50:17So where does the content? Come from.
- 50:19How does that get cataloged? It's.
- 50:22There are some major companies that have created these
- 50:27libraries and then there's also what they call user group
- 50:31content. So some of the larger
- 50:32planetariums will create their, their creation houses as well as
- 50:38displaying for, for their visitors and they will put stuff
- 50:41together. You know, some of the, the James
- 50:46Webb images, if, if you've seen some of those, there's a, a show
- 50:50that's out there that we're looking at getting that shows
- 50:55you all the James Webb images, which are gorgeous and you know,
- 50:58an AK digital laser, it's massive filling the Dome.
- 51:04And then but our team is going to make sense of that for you
- 51:07too. They're beautiful images.
- 51:09But when you have somebody who has some knowledge about what
- 51:12you're looking at and kind of takes you on that journey, it's,
- 51:15it's amazing. When is this going to?
- 51:17Open reopen should reopen in. March, OK.
- 51:21March 20. 26 so just a few months away from.
- 51:25It'll be here before we know it. Yes, you guys have.
- 51:28Accomplished so much in a relatively short period of time
- 51:31in terms of turning this place around.
- 51:34Obviously, you know, your vision, the work that you've put
- 51:37in is making a a huge difference.
- 51:40But it's not just you, right, Joanne?
- 51:41Like there's a great team underneath you.
- 51:44How do you think about building that team, whether we're talking
- 51:49about recruiting, hiring, retaining, training?
- 51:53What's kind of your philosophy there?
- 51:55Yeah. Again, you know, I feel like I'm
- 51:58talking about skill sets a lot, but it's true.
- 52:01We look at, you know, we compete for talent just like everybody
- 52:07else does and you know, as a non profit, we're not going to be
- 52:10competitive with corporate pay. You know, we we can't match an
- 52:16AT&T pay. So, but I think people today, a
- 52:23lot of young people especially are looking for mission and
- 52:28looking for doing something where they feel they're giving
- 52:31back and they feel they're a real part of their community and
- 52:35that they have the sense of purpose and we can give that to
- 52:39people in a huge way. And and then we the way we look
- 52:46at folks like we really have identified what skill set makes
- 52:49somebody successful in this finance position or in this
- 52:53marketing position or as a program or presenter on the
- 52:57floor or whatever, you know area it may be.
- 53:03And then we'll give people a shot.
- 53:05You know, they might not have had five years of experience
- 53:08doing this specific job, but they've had some experience and
- 53:12they have a skill set. And then we feel they're a good
- 53:15fit. You've got to find the right
- 53:17fit. And if we can see those things
- 53:20starting to align, we will hire people.
- 53:22And and then, you know, you know, pretty quickly if they're
- 53:26if if they love it the way they think they are and if we love
- 53:30them the way we would hope we would.
- 53:33Do you have a magic? Question that you like to pose
- 53:35in an interview that kind of helps to reveal if they're a
- 53:39good fit or not I. Don't think there is a magic
- 53:42question, but I don't sit in on many of the interviews anymore
- 53:48either. I have to ask HR if they have
- 53:50any magic questions, Anthony, but I not that I'm aware of.
- 53:54I think it's, it is trying to get a sense of somebody and we
- 53:58will, we will sometimes like I know when we hired A exhibit
- 54:02design folks, we'll ask them to, we might give them a prompt and
- 54:08ask them to create something or give us a sample of their work,
- 54:14you know, so there's we'll dive into it depending on what the
- 54:18specific role is well speaking. Of magic questions, I have one
- 54:23for you, Joanne. This tends to be my favorite one
- 54:27because we end up getting some really great answers.
- 54:29I would love to explore a serious challenge that you've
- 54:32overcome in your life, whether it's something personal or
- 54:35professional, and how you got through it, what you learn
- 54:38coming through the other side of it.
- 54:40Yeah. Well, you know, one thing that
- 54:43comes to mind related to the Science Center is shortly after
- 54:50I took over as the CEOII think I mentioned the maintenance of the
- 54:55building had been deferred. So the building was not in the
- 54:59best shape and the HVAC system in particular had just been band
- 55:06aided and band aided and band aided.
- 55:09And here we're coming into summer in Orlando and the HVAC
- 55:14system just failed. And I will never forget that
- 55:18because we had people coming in, we had fans everywhere.
- 55:21We were handing out bottles of water and then the press showed
- 55:25up and I'm this brand new CEO and they're like, hey, what's
- 55:31happening here? I see these fans of water and,
- 55:36you know, and we had been struggling with it for years.
- 55:39So we, we were running, we ran on that edge and we, you know,
- 55:47it failed and we fell off the Cliff.
- 55:50But it did give us, the US opportunity to talk about the
- 55:54dire need and where we were. And we went out and got help.
- 55:59And I remember a couple of things happened after that.
- 56:02One, there had been a grant that my predecessor had gotten from
- 56:07our county. We live in Orange County,
- 56:09Florida, and it was designated to do some type of an exhibit.
- 56:16And so I had to go back to them and say, look, I really want to
- 56:20do this exhibit, but nobody's going to come.
- 56:23If we don't have HVAC, can we repurpose that and use it toward
- 56:27HVAC? And they allowed us to do that.
- 56:30Yeah. And we had the city of Orlando
- 56:34came in and we got AI think we got a block grant and then they
- 56:39gave us a loan for the remainder.
- 56:42And one important thing that happened from that loan was they
- 56:45said, look, basically as you're paying us back, we're going to
- 56:51start putting some money aside for a long term like maintenance
- 56:56reserve because that's the discipline that's needed and it
- 57:00was so desperately needed. And that started, that started a
- 57:07maintenance reserve that they held on to it first.
- 57:09They didn't, I don't think the trust was strong enough at that
- 57:12point to let us have it. But they held on to it at 1st.
- 57:16And then eventually what we've done is we still have this
- 57:19discipline today of we put a certain amount of Monday money
- 57:23usually like probably 350,000 annually we put into our
- 57:28maintenance reserve. We probably have about a million
- 57:31and a half dollars in that reserve and we have 20 years of
- 57:35projects planned out. So we go out 20 years and we
- 57:38show. So I know in 10 years I need a
- 57:42new roof. It's not going to be a surprise.
- 57:44I know what the lifespan of all this equipment is that we use of
- 57:48the facility. You know, we replace carpeting
- 57:51or flooring on this cycle. And so it's all laid out and
- 57:59it's it's what allows us to sleep at night because that is
- 58:02an experience you don't want to go through having no AC in
- 58:05Florida and the process. That you're talking about having
- 58:09to talk to the donors, having to get loans and grants, and that's
- 58:13not something that happens in 24 hours.
- 58:16Like how long was it before the AC was replaced, repaired,
- 58:20whatever the situation was? Yeah, well.
- 58:23I think what happened was we might have been able to buy like
- 58:27another compressor that band aided it for a period of time,
- 58:30but it probably was a year I'd say before we were into the
- 58:37project of whole new replacement, which was
- 58:41absolutely what was needed. It just you just couldn't
- 58:44Band-Aid this thing anymore but that.
- 58:46Compressor or whatever the piece the component was that you were
- 58:49able to replace bought you time in between, bought us some.
- 58:52Some additional time and you didn't hide.
- 58:55From what was going on, when the press shows up and they start
- 58:58putting microphones in your face, I wanted to.
- 59:01Andre, I bet you did trust. Me I.
- 59:04Wanted to but there was no there was no you you couldn't you had
- 59:08we had to be transparent and and then that's that's a tough
- 59:13that's a tough situation because we didn't want to air all the
- 59:17situation out in public. You know, you're afraid of
- 59:20people knew that the situation was as dire as it was that
- 59:24they'd be assuming your doors are closing and all of that.
- 59:27So. So what did you share?
- 59:31At the time, what words were you saying?
- 59:36Well, it was obvious that HVAC was was just fried.
- 59:42And so that's that's what we focused on.
- 59:44That was the immediate very large problem.
- 59:48We didn't talk about the other deferred building maintenance at
- 59:52that time. We, we talked about that and,
- 59:55and our message was, look, we, we have plans to do more and to
- 1:00:00bring newer exhibits and improve the quality of the offerings,
- 1:00:06but we have to start with the building and, and you have to
- 1:00:10have air conditioning. So I'm curious.
- 1:00:12When the press first showed up, this is probably something you
- 1:00:15didn't really have experience with.
- 1:00:17Did you kind of go out there and wing it or did you have somebody
- 1:00:21available that could kind of coach you through this?
- 1:00:24Well, we have. We have, you know, you, you
- 1:00:27asked about the team earlier. We do have a phenomenal team of
- 1:00:30people here. And so there is a guy who is
- 1:00:33still here. He's our VP of marketing
- 1:00:36communications, Jeff Stanford. And Jeff had a good bit of
- 1:00:43experience with the media, but the media wanted to talk to me
- 1:00:47and I was the new person and and it was Jeff and I talked briefly
- 1:00:54like, you know, OK, what is the messaging?
- 1:00:58What kinds of things should I be saying?
- 1:01:01How should I say this? You know, I was trying to get
- 1:01:03some coaching from Jeff. And there wasn't, I think at
- 1:01:08that point also, it was like we just have to be transparent and
- 1:01:12talk about what's going on and talk about the help that we need
- 1:01:16and, and then going out and figuring out how to get it fixed
- 1:01:21and what was the initial. Reaction from the community was
- 1:01:24there, Shock, surprise, outrage, understanding?
- 1:01:28I think it was. Probably a combination of those
- 1:01:31things there. I mean, I know the people who
- 1:01:34were there that day were surprised what they were walking
- 1:01:39into and and, you know, our relationships were not that
- 1:01:45strong. The people who I had to go back
- 1:01:48to at that time, the county was that one Grant and the city was
- 1:01:52another one. The, you know, the, those the
- 1:01:57we're at where you have such great relationships with those
- 1:01:59folks today and they are huge supporters of our institution.
- 1:02:04But it wasn't like that back then.
- 1:02:06They felt somewhat betrayed, I think as well.
- 1:02:09And so the folks we had to go to, but they also didn't want
- 1:02:15our Science Center to fail. I think they inherently wanted
- 1:02:19to have a good Science Center and they wanted something that
- 1:02:22they could be proud of. And so they were digging in and
- 1:02:25trying to help. And I was new, so there was
- 1:02:28maybe a little bit of grace. You're the new person.
- 1:02:33You have a little window there. You don't have too long, but you
- 1:02:36have a little bit of time. What's your superpower?
- 1:02:39Joanne. Gosh, I don't know.
- 1:02:45I, I think, I think I'm good at building the culture of an
- 1:02:52organization. I think that's, I just take that
- 1:02:55to heart. I think there's so many things
- 1:02:57we do as I'm very collaborative and I love working with this
- 1:03:01group of people. They are amazing.
- 1:03:04And there's a lot we do in a collaborative mode.
- 1:03:09But as a CEOI think I have to model the behavior that I would
- 1:03:15like to see from our employees. And I think I have to work
- 1:03:18really hard to create a culture that is where we listen to each
- 1:03:23other, we hear each other, we're willing to change as we listen
- 1:03:27to each other and we're open and we are, we are so transparent.
- 1:03:33We, we are very transparent with there isn't anything I wouldn't
- 1:03:37share really with the team. I want them to know where we are
- 1:03:42and what we're doing. And it, and it's, you know,
- 1:03:44maybe that's easy to say today, because it is, we're in a great
- 1:03:47place. But it, I think I've, I've
- 1:03:51learned over the years, you, you know, like the pandemic, wow,
- 1:03:55that was, that rocked us for sure, as it did everybody.
- 1:03:58And we were very honest and open with employees and we had to
- 1:04:03make very difficult decisions. And, but in the end, you know,
- 1:04:07we were able to bring everybody back was a short window.
- 1:04:11We took pay cuts. We we did all of that, but we,
- 1:04:17we restored all of that as soon as we could and came back
- 1:04:22healthy and strong. So it was, but it, it's just
- 1:04:26being, you know, I, I think that's a culture that you create
- 1:04:29that we're going to be honest and open and, and that I want
- 1:04:33you to be who you are and I want to have the ability to be who I
- 1:04:36am. And then some great things
- 1:04:39happen. Where did that?
- 1:04:41Commitment to honesty and transparency come from.
- 1:04:44Was that instilled in you during your time at AT&T?
- 1:04:48Is that something that you kind of developed more once you got
- 1:04:53to the Orlando Science Center, I think.
- 1:05:00I think I saw examples of it in my career where like I always
- 1:05:07wanted to know as an employee or as that person, I always wanted
- 1:05:11to know what was really happening.
- 1:05:13I wanted to hear and I wanted people to be transparent with
- 1:05:17me. I would rather have feedback and
- 1:05:21know the good and the bad and not, not just hear, you know,
- 1:05:28great shiny paint, a great shiny picture if it's not the way it
- 1:05:32is. So I think it comes from me
- 1:05:36wanting that. I saw examples of that working
- 1:05:39well and I saw examples where people didn't share and it
- 1:05:42didn't, it backfired. And so I think it was a
- 1:05:45combination of experience and just maybe what I desired as a
- 1:05:49as an employee. Joanne, I've just got one more
- 1:05:52question for you today. But before I ask it, I just want
- 1:05:55to do 3 quick things. First of all, anybody who wants
- 1:05:58to get in touch with Joanne Newman, you can reach her on
- 1:06:01email.j.newman@osc.org. So that's J new NEW Mann MAN
- 1:06:09j.newman@osc.org and we'll have that in the show notes for
- 1:06:12everybody. Also, as a reminder, if you want
- 1:06:15to get more employees access to benefits that won't hurt them
- 1:06:17financially and carries a financial upside for the
- 1:06:20company, reach out to us at Add back benefits.com.
- 1:06:23And finally, if you'll take just a moment to leave us a comment
- 1:06:26or review on your favorite podcast app, you will hold a
- 1:06:30special place in my heart forever.
- 1:06:31Thank you. So last question for you,
- 1:06:33Joanne, a year from now, you and I reconnect and you were
- 1:06:38celebrating a big thing. What's that big thing you hope
- 1:06:41to be celebrating one year from today?
- 1:06:45Well, one will be celebrating. The Synodome will be open and
- 1:06:50thriving. I think that will be really
- 1:06:53exciting. And then we have our next big
- 1:06:56project in the works. We have a on our 4th floor.
- 1:07:00We have an outdoor terrace right now.
- 1:07:03That's a beautiful spot, but it doesn't get used that often
- 1:07:07because of weather and, you know, the unpredictability of
- 1:07:10weather and rain. So we're going to fully enclose
- 1:07:13that and create 6000 more square feet of interior exhibit space.
- 1:07:18And we've landed on space science, so we are early in the
- 1:07:23process. We just sent out RFPs for
- 1:07:27design, the conceptual design portion of that exhibit and then
- 1:07:34we'll move into, you know, we'll do RFPs for the general
- 1:07:37contracting side and then we'll move into the full detailed
- 1:07:41exhibit design and build. And so a year from now that
- 1:07:47process it we that process will be well underway with selecting
- 1:07:51who we're going to work with on that project and what direction
- 1:07:56we're going to take. But it's what do you think it
- 1:07:57looks? Like what's the overall goal or
- 1:07:59purpose? I I'm not sure I I don't know.
- 1:08:05So this is still very. Much idea stage it's very.
- 1:08:08Very idea stage. And also that's one of the
- 1:08:11things about doing a concept design with a, a firm that does
- 1:08:15this work. This is all they do.
- 1:08:17They're so creative. I think they're going to help us
- 1:08:22narrow down a vision and help us get that right in our heads.
- 1:08:27That's why we were doing the concept design first, just that
- 1:08:30piece and that. And then even there might be
- 1:08:33some things we learn that will feed into the general
- 1:08:35contractor. But yeah, so that's that's super
- 1:08:40exciting. We have two big, big things on
- 1:08:42the horizon. All right, well.
- 1:08:44Joanne Newman from the Orlando Science Center, I want to be the
- 1:08:48first to thank you for sharing both your time and your story
- 1:08:51with us today. I really appreciate it.
- 1:08:53Thank you, Anthony. Folks, that's a.
- 1:08:56Wrap on another episode of the Inspired Stories podcast.
- 1:08:58Thanks for learning with us today.