320. Why SDV Strategy Needs Application Layer Innovation
What’s really holding back software-defined vehicles (SDVs) … and where should automakers shift their focus?
Listen in as we sit down with John Wall, President of QNX, to explore how a trusted, safety-certified foundation frees OEMs to innovate faster, collaborate more effectively, and deliver differentiated vehicles. Drawing on insights from the Under the Hood: SDV Developer Report, they unpack why automakers must shift away from maintaining complex, non-differentiating software and focus instead on application-layer innovation to better define brand identity and customer experience.
You’ll…
The skinny
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