Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / Red Wing Shoes: Inside the History & Craftsmanship of America's Legendary Work Boots

Transcript

Red Wing Shoes: Inside the History & Craftsmanship of America's Legendary Work Boots · Around the House with Eric G®: Home Improvement Remodeling & DIY

0:57
From
0:57
coast
0:57
to
0:57
coast,
0:58
it's
0:58
the
0:58
nation's
0:59
number
0:59
one
0:59
home
1:00
improvement
1:00
radio
1:01
show
1:01
and
1:02
podcast
1:03
with
1:03
certified
1:03
kitchen
1:04
designer
1:04
Eric
1:05
G
1:05
and
1:05
co
1:06
host
1:06
John
1:06
Dudley,
1:07
a
1:08
former
1:08
contractor
1:09
and
1:09
online
1:09
technology
1:10
expert.
1:11
Delivering
1:11
real
1:12
fixes,
1:12
smart
1:13
tech
1:13
and
1:13
trusted
1:14
advice.
1:15
Remodels,
1:16
repairs,
1:16
energy
1:17
savings,
1:18
smart
1:18
homes,
1:19
diy.
1:20
We've
1:20
got
1:20
your
1:21
answers.
1:22
It's
1:22
around
1:22
the
1:23
House.
1:23
Dive
1:24
in
1:24
and
1:24
get
1:24
inspired.
1:26
Welcome
1:26
to
1:26
the
1:27
around
1:27
the
1:27
House
1:27
show,
1:27
your
1:28
trusted
1:28
source
1:29
for
1:29
everything
1:29
about
1:30
your
1:30
home.
1:30
Thanks
1:31
for
1:31
joining
1:31
me
1:31
today.
1:32
I'm
1:32
Eric
1:32
Chi
1:33
and
1:33
we
1:33
got
1:33
a
1:33
great
1:33
show
1:34
lined
1:34
up
1:34
for
1:34
you
1:35
today,
1:35
guys.
1:36
We
1:36
have
1:36
got
1:37
Mike
1:37
Van
1:37
Gotham,
1:38
vice
1:38
president
1:39
of
1:39
Red
1:39
Wing
1:40
Shoes.
1:41
I
1:41
love
1:41
these
1:42
guys.
1:42
Mike,
1:43
welcome
1:43
to
1:43
around
1:43
the
1:43
House,
1:44
brother.
1:44
Thanks,
1:45
Eric.
1:45
I
1:45
think
1:45
I
1:46
appreciate
1:46
you
1:46
having
1:46
me.
1:47
It's
1:47
an
1:47
honor.
1:48
Thanks.
1:49
It's
1:49
going
1:49
to
1:49
be
1:49
a
1:49
lot
1:49
of
1:49
fun.
1:50
I
1:50
just
1:50
love
1:51
what
1:51
you
1:51
guys
1:51
have
1:52
been
1:52
doing
1:52
out
1:52
there.
1:53
And
1:54
anytime
1:54
it's,
1:55
anytime
1:56
we
1:56
can
1:56
talk
1:56
about
1:56
just
1:57
a
1:57
heritage
1:58
company
1:58
from
1:58
the
1:58
United
1:59
States,
2:00
it
2:00
puts
2:00
a
2:00
big
2:00
smile
2:01
on
2:01
my
2:01
face
2:01
because
2:03
it
2:03
just
2:03
seems
2:03
like
2:04
you
2:04
guys
2:04
have
2:04
just
2:04
always
2:05
stuck
2:05
on
2:05
the
2:05
path
2:06
and
2:06
done
2:06
it
2:06
well.
2:07
And
2:07
no
2:07
matter
2:08
what's
2:08
going
2:08
on
2:08
around
2:08
you,
2:09
you've
2:09
just
2:09
blazed
2:10
the
2:10
trail
2:11
of
2:11
creating
2:12
quality
2:12
products
2:14
and
2:14
still
2:14
innovating
2:15
and
2:15
coming
2:15
up
2:15
with
2:15
new
2:16
ones.
2:17
I
2:17
appreciate
2:18
it.
2:18
That's
2:18
kind.
2:19
We
2:20
had
2:20
a
2:21
ad
2:21
campaign
2:22
last
2:22
year
2:23
and
2:24
the
2:25
theme
2:25
of
2:25
the
2:25
ad
2:25
was
2:26
out
2:26
of
2:26
fashion
2:27
since
2:28
1905.
2:29
And
2:30
I
2:30
think
2:30
that
2:30
pretty
2:31
much
2:32
captures
2:32
the
2:33
spirit
2:33
of
2:33
the
2:34
Red
2:34
wing
2:34
brand.
2:34
We're
2:35
121
2:37
years
2:37
old
2:38
this
2:38
year,
2:39
but
2:39
you
2:39
hit
2:39
the
2:39
nail
2:40
on
2:40
the
2:40
head.
2:40
It's,
2:41
it's
2:42
not
2:42
that
2:42
different
2:43
today
2:44
what
2:44
we
2:44
did
2:45
over
2:45
a
2:46
hundred
2:46
years
2:46
ago.
2:47
And
2:47
it
2:47
does
2:48
kind
2:48
of
2:48
all
2:48
center
2:49
around
2:50
quality,
2:51
craftsmanship,
2:52
things
2:52
that
2:53
you
2:53
don't
2:53
necessarily
2:55
see
2:55
or
2:55
hear
2:56
a
2:56
lot
2:56
of
2:56
these
2:56
days,
2:57
unfortunately.
2:58
Right.
2:59
We're
2:59
not
3:00
chasing
3:01
trends
3:01
or
3:01
not
3:02
necessarily
3:03
going
3:03
to
3:03
be
3:04
the
3:04
most
3:05
fashionable
3:06
option
3:06
out
3:07
there.
3:07
But
3:07
if
3:07
you
3:07
want
3:08
premium
3:09
purpose
3:10
built
3:11
work
3:11
boots
3:12
apparel,
3:13
you
3:13
want
3:13
something
3:13
that's
3:14
going
3:14
to
3:14
last.
3:16
That's
3:16
what
3:16
we're
3:16
here
3:16
for.
3:17
Well,
3:18
there's
3:18
that
3:18
term
3:19
fast
3:19
fashion
3:20
out
3:20
there
3:21
where,
3:21
ooh,
3:21
it's
3:21
cool,
3:22
it's
3:22
hot.
3:22
You
3:22
throw
3:22
it
3:23
away.
3:24
That's
3:24
not
3:24
your
3:24
jam.
3:25
You
3:25
guys
3:25
make
3:25
stuff
3:26
that
3:26
you're
3:26
gonna
3:26
wear
3:26
and
3:26
it's,
3:27
it's
3:27
gonna
3:27
be
3:28
something
3:28
that's
3:28
gonna
3:28
last.
3:29
And
3:30
I
3:30
think
3:30
that
3:30
is
3:30
just
3:31
such
3:32
classic
3:33
American
3:34
ingenuity.
3:35
And
3:36
I've
3:36
seen
3:37
a
3:37
lot
3:37
of
3:37
boots
3:37
get
3:38
made,
3:38
man.
3:39
And
3:39
I
3:39
like
3:40
how
3:40
you
3:40
guys
3:40
do
3:40
it
3:41
and
3:41
you've
3:41
stuck
3:41
with
3:42
it.
3:42
It's
3:42
at
3:43
the
3:43
same
3:43
time,
3:43
like
3:43
I
3:43
said,
3:44
though,
3:44
you've
3:44
innovated
3:44
along
3:45
the
3:45
way
3:45
with
3:47
and
3:48
have
3:48
just
3:49
stayed
3:49
tried
3:50
and
3:50
true
3:50
to
3:50
the
3:50
brand,
3:51
which
3:51
a
3:51
lot
3:51
of
3:51
people
3:52
struggle
3:52
with.
3:53
They
3:53
do.
3:54
And
3:54
it's
3:55
interesting
3:55
if
3:55
you
3:56
go
3:56
back
3:56
in
3:57
the
3:57
time
3:57
machine
3:58
and
3:59
look
4:00
at
4:00
the
4:00
origins
4:00
of
4:01
Red
4:01
Wing,
4:02
its
4:02
foundation,
4:03
the
4:04
reason
4:04
why
4:04
it
4:04
was
4:04
created
4:05
was
4:05
for
4:05
the
4:05
reason
4:06
you
4:06
described.
4:06
We
4:07
were
4:08
founded
4:09
by
4:09
a
4:09
German
4:10
immigrant.
4:11
Charles
4:11
Beckman
4:12
was
4:12
his
4:12
name.
4:13
He
4:13
was
4:14
a
4:15
cobbler,
4:16
business
4:16
owner.
4:18
And
4:19
there's
4:19
a
4:19
pretty
4:20
rugged
4:20
clientele
4:21
of
4:22
customers
4:23
in.
4:23
Right
4:23
in
4:24
his
4:24
hometown
4:25
that
4:25
were
4:26
farming,
4:26
mining,
4:27
doing
4:28
some
4:28
pretty
4:28
heavy
4:29
duty
4:29
work.
4:29
And
4:30
the
4:31
common
4:31
complaint
4:32
was
4:32
that
4:32
the
4:33
boots
4:33
just
4:33
didn't
4:34
hold
4:34
up.
4:34
They
4:34
don't
4:34
last.
4:35
Yeah.
4:36
And
4:36
that's
4:36
not
4:36
any
4:37
different
4:37
than
4:38
how
4:38
it
4:38
is
4:38
today,
4:39
or
4:40
a
4:40
little
4:40
bit
4:40
bigger
4:41
than
4:41
we
4:41
were
4:42
100
4:42
years
4:43
ago.
4:44
We're
4:44
shipping
4:44
our
4:45
boots
4:45
all
4:45
over
4:46
the
4:46
world,
4:46
110
4:47
countries,
4:48
which
4:48
is
4:48
pretty
4:49
cool.
4:50
But
4:51
that
4:52
craftsmanship
4:53
and
4:53
quality
4:55
permeate
4:55
the
4:56
process
4:56
now,
4:57
just
4:58
like
4:58
it
4:58
did
4:59
then.
4:59
And
5:00
if
5:00
you
5:00
think
5:00
about
5:01
making
5:02
a
5:02
boot,
5:03
you've
5:04
seen
5:04
our
5:04
boots.
5:05
A
5:05
lot
5:05
of
5:05
people
5:06
are
5:06
familiar
5:06
with
5:07
work
5:08
boots.
5:08
You
5:08
think,
5:09
okay,
5:09
I
5:09
got
5:09
some,
5:10
some
5:10
leather.
5:11
How
5:11
hard
5:11
is
5:12
that
5:12
to
5:13
make?
5:13
You
5:13
got
5:14
a.
5:14
A
5:14
rubber
5:15
outsole
5:15
on
5:15
it.
5:16
You
5:16
got
5:16
some
5:16
laces
5:17
or
5:17
some
5:17
speed
5:17
hooks.
5:18
I'm
5:18
done,
5:19
right?
5:19
Like,
5:19
how
5:19
hard
5:20
is
5:20
that?
5:20
But
5:21
I
5:21
like
5:21
to
5:21
joke
5:22
that
5:23
making
5:23
shoes
5:23
is
5:24
one
5:24
of
5:24
the
5:24
more
5:25
complex
5:26
things
5:26
that
5:27
you
5:27
can
5:27
do.
5:27
It
5:28
takes
5:29
250
5:31
different
5:31
people
5:33
touching
5:33
one
5:34
of
5:34
our
5:34
boots
5:35
between
5:36
creation
5:37
and
5:37
putting
5:38
it
5:38
in
5:38
the
5:38
box,
5:39
which
5:39
gives
5:40
you
5:40
a
5:40
perspective
5:41
of
5:42
how
5:42
much
5:43
human
5:43
touch
5:43
is
5:44
involved,
5:44
how
5:44
much
5:46
craftsmanship
5:47
and
5:47
attention
5:47
to
5:47
detail
5:48
goes
5:48
into
5:48
everything
5:49
that
5:49
we
5:49
do.
5:50
And
5:51
that's
5:52
something
5:53
that
5:53
I
5:54
can
5:54
look
5:54
at
5:55
and
5:56
give
5:57
you
5:57
as
5:57
a
5:58
customer,
5:59
my
5:59
guarantee
6:00
that
6:00
this
6:00
is
6:01
going
6:01
to
6:01
work
6:01
for
6:01
you,
6:02
this
6:02
is
6:02
going
6:02
to
6:02
last.
6:03
Because
6:03
I've
6:04
seen
6:04
all
6:04
of
6:04
the
6:05
people
6:05
actually
6:05
building
6:06
this.
6:06
And,
6:06
oh,
6:07
by
6:07
the
6:07
way,
6:08
we're
6:08
making
6:09
some
6:09
of
6:09
these
6:09
boots
6:10
in
6:11
the
6:11
United
6:11
States.
6:12
And
6:12
who
6:12
can
6:12
say
6:13
that
6:13
these
6:13
days?
6:14
I'm
6:14
old
6:14
enough,
6:15
having
6:15
grown
6:15
up
6:15
in
6:16
the
6:16
80s
6:16
and
6:16
90s,
6:17
to
6:17
know
6:17
that
6:17
when
6:18
I
6:18
was
6:18
a
6:18
kid,
6:19
you
6:20
could
6:20
get
6:20
a
6:20
decent
6:20
amount
6:21
of
6:21
USA
6:21
made
6:22
furniture,
6:23
clothes,
6:24
footwear.
6:25
Today,
6:25
it's
6:26
less
6:26
than
6:26
2%.
6:27
It's
6:27
a
6:28
difficult
6:28
thing
6:29
to
6:29
do
6:29
today.
6:30
But
6:30
if
6:30
you
6:30
stay
6:30
true
6:31
to
6:31
your
6:31
mission,
6:32
if
6:32
you
6:33
stay
6:33
consistent
6:34
with
6:34
your
6:34
quality
6:35
standards,
6:35
if
6:36
you
6:36
invest
6:37
in
6:37
your
6:37
people.
6:38
Right,
6:40
you
6:40
can
6:40
make
6:40
something
6:41
like
6:41
this
6:41
last.
6:42
And
6:42
if
6:43
you
6:43
don't
6:43
chase
6:43
too
6:44
many
6:44
trends
6:44
and
6:45
you
6:45
stay
6:46
uncool,
6:47
like
6:47
we
6:47
have
6:47
for
6:48
a
6:48
long
6:48
time,
6:49
sometimes
6:49
it
6:49
works.
6:50
And
6:50
now
6:50
it's
6:51
time
6:51
for
6:51
our
6:51
Red
6:52
Wing
6:52
safety
6:53
tip.
6:53
Hey,
6:53
guys,
6:54
it's
6:54
Eric
6:54
G
6:54
from
6:54
around
6:55
the
6:55
house
6:55
with
6:55
a
6:55
quick
6:55
but
6:56
important
6:56
safety
6:57
tip.
6:57
Emergency
6:57
prep
6:58
pays
6:58
off
6:58
big
6:59
time.
6:59
Whether
7:00
you're
7:00
tackling
7:00
a
7:00
DIY
7:01
project
7:01
or
7:02
just
7:02
maintaining
7:02
your
7:02
home,
7:03
being
7:03
ready
7:04
for
7:04
the
7:04
unexpected
7:04
can
7:05
save
7:05
lives.
7:06
Start
7:06
out
7:06
with
7:06
a
7:07
solid
7:07
first
7:07
aid
7:08
kit,
7:08
stock
7:08
bandages,
7:09
antiseptics,
7:10
gauze,
7:11
gloves,
7:11
eyewash,
7:12
pain
7:13
relievers
7:13
and
7:14
tweezers.
7:15
Keep
7:15
it
7:15
right
7:15
in
7:16
your
7:16
workspace
7:16
or
7:16
garage
7:17
where
7:17
you
7:17
can
7:17
grab
7:17
it
7:18
fast.
7:18
Next,
7:18
brush
7:19
up
7:19
on
7:19
CPR
7:20
and
7:20
basic
7:20
first
7:21
aid
7:21
with
7:21
free
7:21
Red
7:21
Cross
7:22
tutorials
7:22
or
7:23
apps.
7:23
Keep
7:23
your
7:24
phone
7:24
charged
7:24
with
7:24
911
7:25
and
7:25
emergency
7:26
contacts
7:26
programmed
7:27
in
7:27
and
7:28
always
7:28
know
7:28
your
7:29
exact
7:29
location.
7:30
Have
7:30
a
7:30
multi
7:31
purpose
7:31
fire
7:31
extinguisher
7:32
handy
7:32
and
7:32
make
7:33
sure
7:33
everyone
7:33
knows
7:34
how
7:34
to
7:34
use
7:34
it.
7:35
Finally,
7:35
practice
7:36
your
7:36
escape
7:36
routes.
7:37
Time
7:37
a
7:37
quick
7:38
drill
7:38
with
7:38
your
7:38
family
7:38
or
7:39
crew
7:39
so
7:39
everyone
7:40
gets
7:40
out
7:40
safely
7:41
in
7:41
a
7:41
fire,
7:41
gas
7:42
leak
7:42
or
7:42
other
7:42
emergency
7:43
readiness.
7:44
Truly
7:44
rescues.
7:45
Prep
7:45
now
7:46
so
7:46
you
7:46
can
7:46
prevail
7:47
later.
7:47
This
7:48
is
7:48
Eric
7:48
Garrett
7:49
and
7:49
stay
7:49
safe
7:49
out
7:49
there.
7:50
This
7:50
project
7:51
safety
7:51
segment
7:51
is
7:52
proudly
7:52
brought
7:52
to
7:52
you
7:53
by
7:53
Red
7:53
Wing
7:54
Threadwing
7:54
is
7:55
launching
7:55
their
7:55
brand
7:55
new
7:55
clothing
7:56
line
7:56
built
7:57
for
7:57
the
7:57
way
7:57
you
7:57
actually
7:58
work.
7:58
Same
7:59
legendary
7:59
durability.
8:00
You
8:00
trust
8:00
in
8:00
their
8:01
boots
8:01
now,
8:01
in
8:02
shirts
8:02
and
8:02
hoodies
8:03
that
8:03
move
8:03
with
8:04
you,
8:04
breathe
8:04
when
8:05
you
8:05
sweat
8:05
and
8:05
stand
8:06
up
8:06
to
8:06
the
8:06
real
8:07
jobs
8:07
around
8:07
the
8:07
house
8:08
or
8:08
on
8:08
the
8:09
site.
8:09
Comfortable
8:10
enough
8:10
for
8:10
all
8:10
day
8:10
wear,
8:11
tough
8:11
enough
8:12
to
8:12
keep
8:12
you
8:12
protected.
8:13
Check
8:13
out
8:13
the
8:14
new
8:14
collection@redwingshoes.com
8:16
or
8:16
your
8:16
local
8:17
Red
8:17
Wing
8:17
store
8:17
today.
8:18
Red
8:18
Wing
8:19
gear
8:19
that
8:19
works
8:20
as
8:20
hard
8:20
as
8:20
you
8:21
do.
8:22
That
8:22
really
8:22
works.
8:23
And
8:23
and
8:23
I've
8:23
seen
8:23
boots
8:24
get
8:24
made
8:24
from
8:25
small
8:25
custom
8:26
guys
8:26
that
8:27
make
8:27
boots
8:28
and
8:28
stuff
8:28
and
8:28
man
8:29
those
8:29
old
8:30
machines.
8:30
If
8:30
you
8:31
want
8:31
to
8:31
see
8:31
violence
8:32
in
8:32
machinery
8:33
when
8:33
they're
8:33
stamping
8:34
and
8:34
putting
8:34
an
8:35
eyelid
8:35
or
8:35
something
8:35
in.
8:36
It
8:37
takes
8:37
a
8:37
lot
8:38
of
8:38
effort
8:38
to
8:38
be
8:39
working
8:39
with
8:39
quality
8:40
leather,
8:41
but
8:41
at
8:42
the
8:42
same
8:42
time
8:42
there's
8:43
an
8:43
equal
8:43
amount
8:44
of
8:44
art
8:45
that
8:45
goes
8:45
with
8:45
it.
8:46
And
8:46
that's
8:46
the
8:47
fun
8:47
part
8:47
of
8:47
it
8:47
to
8:47
me.
8:48
Absolutely.
8:49
I
8:49
mean
8:50
I
8:51
nothing
8:51
gets
8:52
you
8:52
more
8:52
excited
8:53
on
8:53
the
8:53
product
8:53
side
8:54
than
8:54
the
8:54
beginning
8:55
of
8:55
the
8:55
creation
8:56
process.
8:57
My
8:58
favorite
8:58
part
8:58
of
8:58
the
8:58
job
8:59
is
9:00
that
9:00
we
9:00
have
9:01
about
9:02
700
9:03
retail
9:03
locations
9:04
across
9:04
the
9:04
world,
9:05
which
9:05
is
9:05
just
9:06
a
9:07
fountain
9:07
of
9:07
information
9:08
that
9:09
I
9:09
have
9:09
access
9:10
to.
9:10
Talking
9:11
to
9:11
customers,
9:12
talking
9:12
to
9:12
our
9:13
salespeople,
9:13
talking
9:14
to
9:14
our
9:14
associates.
9:16
What
9:16
do
9:16
people
9:16
like?
9:17
Not
9:17
what
9:17
are
9:17
they
9:17
looking
9:18
for,
9:18
what
9:18
do
9:18
they
9:18
want?
9:19
I
9:19
can
9:20
filter
9:21
in
9:21
all
9:21
of
9:21
that
9:22
insight.
9:22
I
9:23
can
9:23
look
9:23
at
9:24
what's
9:25
happening
9:25
in
9:25
other
9:26
industries
9:27
or
9:27
benchmark
9:28
categories
9:29
of
9:29
product.
9:29
I
9:30
look
9:30
at
9:30
what's
9:30
happening
9:31
in
9:32
the
9:32
athletic
9:33
outdoor
9:33
world.
9:34
I
9:34
look
9:34
at
9:34
what's
9:34
happening
9:35
in
9:35
apparel.
9:36
I
9:36
look
9:37
over
9:37
into
9:38
some
9:38
science
9:39
industries
9:39
to
9:39
see
9:40
what
9:40
emerging
9:40
materials
9:41
and
9:41
technologies
9:42
there
9:42
are
9:43
new
9:43
compounds.
9:45
Anything
9:45
that
9:45
can
9:45
give
9:46
what
9:47
already
9:47
works
9:47
well
9:48
for
9:48
our
9:49
customers
9:50
an
9:50
improvement,
9:51
whether
9:51
it's
9:53
weight
9:53
reduction,
9:54
durability,
9:55
added
9:55
comfort.
9:57
If
9:57
somebody
9:57
can
9:57
put
9:58
on
9:58
one
9:58
of
9:58
our
9:58
boots
9:59
out
9:59
of
9:59
the
9:59
box
10:00
and
10:00
say,
10:01
ooh,
10:01
this
10:02
fits
10:02
really
10:02
well,
10:03
this
10:03
is
10:03
comfortable,
10:04
I
10:04
like
10:04
how
10:05
this
10:05
looks.
10:06
I've
10:06
done
10:06
my
10:06
job
10:07
because
10:07
I
10:07
know
10:07
everything
10:08
else
10:09
in
10:09
the
10:09
back
10:09
of
10:10
the
10:10
house
10:10
is
10:10
going
10:11
to
10:11
keep
10:11
the
10:11
them
10:12
performing
10:13
for
10:13
an
10:13
extended
10:14
period
10:14
of
10:14
time
10:14
based
10:15
on
10:15
the
10:15
quality
10:15
of
10:15
the
10:16
ingredients.
10:16
It's
10:17
really,
10:18
it's
10:18
not
10:18
any
10:19
different
10:19
than
10:20
you
10:20
making
10:21
a
10:21
nice
10:22
meal
10:22
in
10:22
your
10:22
kitchen
10:23
or
10:24
fixing
10:24
your
10:24
car.
10:25
If
10:26
you
10:26
put
10:26
good
10:26
ingredients
10:27
into
10:28
it,
10:29
something
10:29
good's
10:29
going
10:30
to
10:30
come
10:30
out
10:30
of
10:30
it.
10:30
To
10:31
find
10:31
out
10:31
more
10:31
about
10:32
the
10:32
around
10:32
the
10:32
House
10:33
show,
10:33
head
10:33
to
10:34
aroundthehouseonline.com
10:36
around
10:37
the
10:37
house.
10:37
We'll
10:37
be
10:38
back
10:38
with
10:38
more
10:38
from
10:38
Mike
10:39
Van
10:39
Gotham
10:40
from
10:40
Red
10:40
Wing
10:40
Shoes.
12:43
Welcome
12:43
back
12:43
to
12:43
the
12:44
around
12:44
the
12:44
House
12:44
show.
12:45
Make
12:45
sure
12:46
you
12:46
follow
12:46
us
12:46
on
12:46
social
12:47
media
12:47
and
12:48
YouTube.
12:49
Now
12:49
let's
12:49
get
12:49
back
12:49
to
12:50
our
12:50
chat
12:50
with
12:50
Mike
12:50
Van
12:51
Gotham
12:51
from
12:51
Red
12:52
Wing
12:52
Shoes.
12:52
Yeah,
12:53
are
12:53
you
12:53
gonna,
12:53
are
12:53
you
12:54
gonna
12:54
hand
12:54
make
12:54
the
12:54
dough?
12:55
Are
12:55
you
12:55
gonna
12:55
go
12:56
get
12:56
the
12:56
five
12:56
dollar
12:57
freezer
12:58
pizza
12:58
that
12:58
keep
12:59
or
12:59
every
12:59
year
13:00
throw
13:00
it
13:01
in
13:01
the
13:01
oven?
13:01
There's
13:01
a
13:02
distinct
13:02
taste
13:02
between
13:03
those
13:03
two.
13:04
There
13:04
is.
13:05
And
13:05
it's
13:05
like
13:06
my
13:06
comment
13:06
from
13:07
before,
13:08
that's
13:08
not
13:08
the
13:09
easiest
13:09
path.
13:10
Right.
13:10
And
13:10
not
13:11
everybody
13:11
chooses
13:12
to
13:12
do
13:12
it.
13:12
It's
13:13
much
13:13
easier
13:13
to
13:15
outsource
13:15
it
13:16
to
13:16
another
13:16
country
13:18
thousands
13:18
of
13:18
miles
13:19
away
13:19
and
13:20
hope
13:20
it
13:20
works
13:20
out.
13:21
But
13:21
it's
13:22
hard
13:22
to
13:22
stand
13:22
by
13:22
it
13:23
with
13:23
any
13:23
sort
13:24
of
13:24
guarantee
13:24
or
13:24
confidence
13:25
level.
13:26
It's
13:26
hard
13:26
to
13:26
differentiate
13:27
yourself
13:29
from
13:29
all
13:29
of
13:29
your
13:30
competitors
13:31
if
13:32
you
13:32
don't
13:32
have
13:33
something
13:33
to
13:33
stand
13:33
on.
13:34
And
13:34
for
13:34
us,
13:35
that's
13:36
quality,
13:36
that's
13:37
fit,
13:38
that's
13:39
service.
13:39
When
13:40
it's
13:40
a
13:40
little
13:41
bit
13:41
of
13:41
a
13:41
internal
13:43
badge
13:43
of
13:43
honor
13:44
or
13:44
secret
13:45
that
13:45
we
13:45
have.
13:46
But
13:46
we
13:47
put
13:47
all
13:47
of
13:47
our
13:48
products
13:48
out
13:48
in
13:48
the
13:49
field
13:49
for
13:49
months,
13:51
actually
13:51
up
13:51
to
13:52
a
13:52
year.
13:53
So
13:53
if
13:53
you
13:53
buy
13:53
one
13:54
of
13:54
my
13:54
boots
13:55
and
13:56
you're
13:57
in
13:58
construction
13:59
or
13:59
if
14:00
you're
14:00
in
14:00
heavy
14:00
duty
14:02
energy,
14:02
oil
14:03
and
14:03
gas,
14:03
extreme
14:04
working
14:04
conditions,
14:06
I
14:06
feel
14:06
confident
14:07
because
14:08
I've
14:08
put
14:08
those
14:09
boots
14:09
that
14:10
I
14:10
made
14:10
out
14:11
into
14:11
those
14:11
environments.
14:12
I've
14:12
got
14:12
even
14:13
through
14:13
it.
14:14
And
14:14
I
14:14
know,
14:16
I
14:16
tell
14:16
you
14:16
what
14:16
an
14:17
innovation
14:17
with
14:17
you
14:17
guys.
14:18
I
14:18
mean,
14:18
you
14:18
guys
14:18
sent
14:18
me
14:19
that
14:19
set
14:19
of
14:19
boots
14:19
that
14:19
just
14:19
showed
14:20
up
14:20
this
14:20
last
14:20
week
14:22
and
14:22
I'm
14:22
like,
14:22
oh,
14:23
my
14:23
gosh,
14:23
I've
14:24
seen
14:24
basketball
14:25
shoes
14:25
with
14:26
that
14:26
BOA
14:27
system
14:27
or
14:27
BOA
14:27
system
14:28
with
14:28
this
14:28
with
14:29
the
14:29
tightening
14:30
on
14:30
it.
14:30
But
14:30
I
14:31
was
14:31
like,
14:31
this
14:31
is
14:32
the
14:32
coolest
14:32
thing
14:33
in
14:33
a
14:33
work
14:33
boot.
14:34
Yeah.
14:34
Hadn't
14:35
seen
14:35
that
14:35
before.
14:36
Yeah.
14:37
That's
14:37
a
14:37
good
14:38
example
14:38
of
14:38
where
14:39
innovation
14:39
can
14:40
come
14:40
from.
14:41
A
14:41
different
14:42
category
14:42
or
14:42
a
14:43
different
14:43
place.
14:43
I'm
14:44
a
14:44
big
14:44
skier,
14:45
snowboarder,
14:45
I
14:46
like
14:46
to
14:47
bike.
14:48
And
14:48
what
14:49
you
14:49
see
14:49
in
14:49
some
14:50
of
14:50
those
14:50
sports
14:51
is
14:51
that
14:51
they've
14:52
adopted
14:53
this
14:53
BOA
14:54
Fit
14:54
system
14:55
or
14:55
FIT
14:55
technology.
14:57
And
14:57
the
14:57
reason
14:57
why
14:57
they
14:58
do
14:58
is
14:58
in
14:58
those
14:59
environments,
14:59
whether
15:00
you're
15:00
skiing
15:01
or
15:02
snowboarding
15:03
as
15:03
an
15:03
example,
15:05
your
15:05
foot
15:06
goes
15:07
through
15:07
a
15:08
lot
15:08
of
15:08
stress
15:09
in
15:09
the
15:09
process.
15:10
And
15:11
there's
15:11
a
15:11
lot
15:12
of
15:12
temperature
15:13
variation.
15:14
There's
15:14
different
15:15
conditions
15:15
that
15:16
you
15:16
experience.
15:16
And
15:17
your
15:17
foot
15:17
isn't
15:18
static.
15:19
It
15:19
doesn't
15:19
just
15:19
stay
15:20
in
15:20
there
15:20
at
15:21
72
15:22
degrees,
15:22
perfectly
15:23
comfortable.
15:23
You're
15:24
putting
15:24
your
15:24
body
15:25
through
15:25
some
15:25
stress.
15:26
Yeah.
15:26
And
15:26
through
15:27
some
15:27
physical
15:29
change.
15:29
So
15:30
what
15:30
we
15:30
noticed
15:31
is
15:31
that
15:31
with
15:31
work
15:32
boots,
15:32
the
15:33
most
15:33
common
15:33
complaints
15:34
we
15:35
hear
15:35
from
15:35
customers
15:36
is
15:36
that
15:37
their
15:37
feet
15:38
get
15:38
hot,
15:38
their
15:39
feet
15:39
swell,
15:40
they
15:40
get
15:40
their
15:41
blisters,
15:42
and
15:42
they're
15:42
sick
15:43
of
15:43
having
15:43
to
15:44
bend
15:45
over,
15:46
adjust
15:46
their
15:46
laces,
15:47
retie
15:48
their
15:48
shoes
15:49
when
15:49
they're
15:50
on
15:50
their
15:50
feet
15:51
12,
15:51
14
15:52
hours
15:52
a
15:53
day.
15:53
My
15:53
father
15:54
in
15:54
law
15:54
is
15:54
a
15:54
general
15:55
contractor.
15:56
He's
15:57
on
15:57
his
15:57
feet
15:58
at
15:58
least
15:59
12
15:59
hours
15:59
a
16:00
day.
16:00
And
16:00
one
16:00
of
16:01
his
16:01
biggest
16:01
complaints
16:02
is
16:02
having
16:03
to
16:03
take
16:03
his
16:03
boots
16:04
on
16:04
and
16:04
off
16:04
or
16:04
adjust
16:05
them.
16:05
Yeah.
16:06
If
16:06
you
16:06
put
16:07
a
16:07
little
16:08
BOA
16:08
Fit
16:09
guide
16:09
system
16:10
just
16:10
in
16:10
one
16:11
or
16:11
two
16:11
clicks,
16:11
you
16:12
can
16:12
completely
16:13
change
16:14
how
16:14
that
16:14
boot
16:15
fits
16:15
on
16:15
you.
16:16
Easy.
16:16
Without
16:17
even
16:17
having
16:17
to
16:17
take
16:18
your
16:18
work
16:18
glues,
16:18
work
16:19
gloves
16:19
off.
16:19
Right.
16:20
Without
16:20
even
16:20
having
16:21
how
16:21
many
16:21
times
16:21
you.
16:21
Take
16:22
those
16:22
gloves
16:22
off
16:22
to
16:23
do
16:23
it.
16:23
And
16:23
then
16:23
all
16:24
it
16:24
takes
16:24
is
16:24
for
16:24
you
16:24
to
16:24
put
16:25
the
16:25
wrong
16:25
pair
16:25
of
16:25
socks
16:26
on.
16:26
Oh,
16:26
it's
16:26
going
16:26
to
16:26
be
16:26
hot
16:27
today.
16:27
I'm
16:27
going
16:27
to
16:27
put
16:27
a
16:27
lighter
16:28
pair
16:28
of
16:28
socks
16:28
on.
16:29
That's
16:29
right.
16:29
And
16:29
now
16:29
those
16:30
little
16:30
places
16:30
where
16:30
your
16:31
laces
16:31
have
16:31
always
16:31
kind
16:31
of
16:32
sat
16:32
in
16:32
there,
16:32
it
16:32
messes
16:33
with
16:33
it
16:33
and
16:33
always
16:34
wants
16:34
to
16:34
go
16:34
back
16:34
to
16:35
that
16:35
because
16:36
you've
16:36
given
16:36
it
16:36
some
16:36
memory
16:37
and
16:37
it's
16:37
tough.
16:38
Yeah.
16:38
And
16:39
as
16:39
much
16:39
as
16:40
we
16:40
like
16:40
to
16:40
make
16:40
our
16:41
laces
16:41
as
16:42
durable
16:42
as
16:42
possible,
16:44
they're
16:44
still
16:44
susceptible
16:45
to
16:45
wear
16:45
and
16:45
tear.
16:46
They
16:46
get
16:46
dirty,
16:47
they
16:47
get
16:47
wet,
16:47
they
16:48
get
16:48
muddy,
16:49
they
16:49
get
16:49
cold.
16:50
Right.
16:50
A
16:50
lot
16:50
of
16:51
people
16:51
keep
16:51
their
16:51
boots
16:52
outside
16:52
of
16:52
their
16:52
truck
16:53
or
16:53
sitting
16:53
in
16:53
their
16:53
garage.
16:55
But
16:55
the
16:55
stainless
16:56
steel
16:56
wires
16:57
in
16:58
a
16:58
BOA
16:58
fit
16:58
system,
16:59
they're
17:00
pretty
17:00
weatherproof,
17:01
they're
17:02
pretty
17:03
much
17:03
indestructible.
17:05
And
17:05
for
17:06
people
17:06
that
17:06
have
17:06
to
17:07
go
17:07
inside
17:08
and
17:08
outside,
17:09
there's
17:09
a
17:09
lot
17:09
of
17:09
trades.
17:10
Carpenters,
17:11
plumbers,
17:11
what
17:11
have
17:12
you.
17:12
You're
17:12
going
17:12
in
17:12
and
17:12
out.
17:13
H
17:13
Vac
17:14
you
17:14
got
17:14
to
17:14
kick
17:15
your
17:15
boots
17:15
off.
17:16
It's
17:16
a
17:16
pretty
17:17
good
17:17
feeling
17:17
when
17:17
you
17:18
can
17:18
just
17:18
pop
17:18
that
17:19
little
17:19
cap
17:20
and
17:20
slip
17:21
your
17:21
boots
17:21
right
17:21
off
17:22
and
17:22
not
17:22
have
17:22
to
17:22
bend
17:23
over
17:23
and
17:23
untie
17:23
them.
17:24
That's
17:24
a
17:24
huge
17:24
win.
17:25
That
17:26
is
17:26
slick.
17:26
And
17:26
that,
17:27
that
17:27
just.
17:27
I
17:28
just
17:28
stood
17:28
there
17:28
and
17:29
stared
17:29
at
17:29
him
17:29
for
17:30
about
17:30
30
17:30
seconds
17:31
going,
17:31
how
17:32
come
17:32
I
17:32
didn't
17:32
think
17:32
of
17:32
that?
17:33
It's
17:33
pretty
17:33
brilliant,
17:33
right?
17:34
Sometimes
17:34
you
17:34
gotta
17:35
look
17:36
over
17:36
the
17:36
fence
17:37
to
17:37
see
17:37
what
17:38
other
17:38
product
17:38
categories
17:39
are
17:39
doing.
17:40
Whether
17:40
you're
17:41
remodeling
17:42
your
17:42
kitchen
17:42
or
17:43
investing
17:44
in
17:44
a
17:44
new
17:45
piece
17:45
of
17:45
ppe.
17:47
Sometimes
17:47
it's
17:47
good
17:48
to
17:48
look
17:48
at
17:49
what
17:49
other
17:49
categories
17:50
of
17:50
product
17:51
are
17:51
doing.
17:51
And
17:51
hey,
17:52
can
17:52
I
17:52
use
17:52
that?
17:53
And
17:53
would
17:53
that
17:54
actually
17:54
solve
17:54
a
17:55
problem
17:55
that
17:56
I
17:56
have?
17:56
And
17:56
BOA
17:57
certainly
17:57
does.
17:57
That
17:58
fit
17:58
is
17:59
king
18:00
in
18:00
work
18:01
boots.
18:02
Absolutely.
18:03
And
18:03
the
18:03
cool
18:03
thing
18:03
too
18:04
is,
18:04
is
18:04
that
18:04
that
18:04
work
18:05
boots
18:05
are
18:06
so
18:06
personal
18:07
for
18:07
people
18:07
out
18:08
there.
18:08
Right.
18:08
It's
18:09
probably
18:09
the
18:09
most
18:09
personal
18:10
piece
18:10
of
18:10
clothing
18:11
that
18:11
people
18:11
have
18:11
out
18:11
there.
18:11
I
18:12
mean,
18:12
you
18:12
got
18:12
your
18:12
fav
18:12
jacket,
18:13
you
18:13
got
18:13
your
18:13
favorite
18:13
this,
18:14
but
18:15
your
18:15
day
18:15
is
18:16
dependent
18:16
on
18:16
how
18:17
well
18:17
that's
18:17
going
18:18
to
18:18
perform.
18:19
And
18:20
it's
18:20
safety,
18:21
it's
18:22
health
18:22
and
18:22
welfare,
18:23
it's
18:23
just
18:24
plain
18:24
comfort.
18:25
And
18:25
I
18:26
think
18:26
the
18:26
more
18:26
that
18:26
you
18:26
can
18:27
get
18:27
that
18:27
literally
18:28
dialed
18:28
in,
18:29
pun
18:29
intended,
18:30
the
18:30
better
18:30
off
18:30
you
18:31
are.
18:31
I
18:32
think
18:32
I'm
18:32
going
18:32
to
18:32
pass
18:32
that
18:33
slogan
18:33
on
18:33
to
18:33
boa.
18:34
And
18:34
that's
18:34
a
18:34
good
18:34
one.
18:35
I
18:35
like
18:35
to
18:36
say,
18:36
and
18:37
this
18:37
is
18:37
what
18:37
I
18:37
tell
18:38
my
18:38
team,
18:39
fit
18:40
is
18:40
a
18:40
feeling
18:40
and
18:41
it's
18:41
the
18:41
most
18:42
important
18:42
feeling
18:43
that
18:43
we
18:44
can
18:44
give
18:45
our
18:45
customers
18:46
when
18:46
they
18:46
buy
18:46
our
18:47
products.
18:47
Because
18:47
if
18:48
it
18:48
fits
18:48
well
18:49
and
18:50
they
18:50
feel
18:51
better,
18:52
they're
18:52
going
18:52
to
18:52
work
18:52
better.
18:53
It's
18:53
just
18:54
a
18:54
fact.
18:54
Yeah.
18:55
And
18:55
by
18:56
the
18:56
way,
18:56
those
18:56
things
18:57
are
18:57
feather
18:58
light.
18:59
I
18:59
was
19:00
shocked
19:01
compared
19:02
to
19:02
other
19:02
boots
19:02
that
19:02
I
19:03
have
19:03
here
19:03
of
19:04
another
19:04
non
19:04
named
19:05
manufacturer
19:06
that
19:06
are
19:06
going
19:06
to
19:07
get
19:07
retired.
19:07
Because
19:07
I
19:07
tell
19:08
you
19:08
what,
19:09
that
19:09
is
19:09
going
19:09
to
19:10
be
19:10
so
19:10
much
19:10
easier
19:11
on
19:11
my
19:11
body
19:13
because
19:14
they've
19:14
got
19:14
to
19:14
be
19:15
half
19:15
the
19:15
weight.
19:16
And
19:16
that
19:17
makes
19:17
a
19:17
huge
19:17
difference
19:18
when
19:18
you're
19:19
walking
19:19
around
19:20
all
19:20
day.
19:21
And
19:21
I'm
19:21
glad
19:21
you
19:21
said
19:22
that.
19:22
And
19:22
that's
19:23
how
19:23
you
19:23
feel.
19:24
Because
19:25
even
19:26
10
19:26
plus
19:27
years
19:27
ago,
19:27
when
19:28
I
19:28
started
19:28
this
19:29
gig,
19:30
that
19:30
was
19:30
a
19:31
psychological
19:33
concern
19:33
we
19:34
had
19:34
to
19:34
overcome.
19:35
If
19:35
I
19:35
took
19:36
weight
19:37
out
19:37
of
19:37
the
19:38
product,
19:38
if
19:38
it
19:38
didn't
19:39
feel
19:39
like
19:39
a
19:39
tank,
19:40
how
19:40
would
19:40
it
19:40
hold
19:41
up?
19:41
Environment.
19:43
And
19:43
that's
19:44
again
19:44
through
19:44
the
19:44
same
19:45
principles
19:46
that
19:46
we
19:46
have
19:47
of
19:47
building
19:47
something
19:48
from
19:48
a
19:49
purpose
19:49
built,
19:50
do
19:50
the
19:50
job
19:50
right
19:51
perspective.
19:52
I
19:52
know
19:53
the
19:53
type
19:53
of
19:53
environment
19:54
you're
19:54
in.
19:54
I
19:55
know
19:55
what's
19:55
going
19:55
to
19:56
make
19:56
my
19:56
boot
19:56
last
19:57
for
19:58
you.
19:59
But
19:59
let
19:59
me
19:59
help
19:59
you
20:00
out
20:00
a
20:00
little
20:00
bit.
20:01
We
20:01
used
20:01
to
20:01
have
20:01
a
20:02
joke,
20:03
at
20:03
least
20:03
that
20:03
some
20:04
of
20:04
my
20:04
elders
20:05
at
20:05
Red
20:06
Wing
20:06
Shoe
20:06
Company
20:06
used
20:07
to
20:07
tell
20:07
me
20:07
that
20:08
you
20:08
weren't.
20:09
If
20:09
you
20:09
bought
20:09
a
20:09
new
20:10
pair
20:10
of
20:10
Red
20:10
Wing
20:10
boots,
20:11
you
20:11
had
20:11
to
20:11
bleed
20:11
the
20:11
wing.
20:12
Right.
20:12
And
20:12
the
20:13
joke
20:13
there,
20:13
there
20:14
was
20:14
a
20:14
break
20:14
in
20:14
period.
20:15
There's
20:15
a
20:15
break
20:15
in
20:15
period.
20:16
Yeah.
20:16
Weeks,
20:17
maybe
20:17
you'd
20:17
go
20:17
sit
20:17
in
20:18
a
20:18
bathtub
20:18
or
20:19
something
20:19
and
20:19
try
20:20
to
20:20
do.
20:20
Something
20:20
to
20:20
help
20:20
them.
20:21
And,
20:22
and
20:22
that's
20:22
just
20:23
not
20:23
the
20:23
case
20:23
anymore.
20:24
We
20:24
can,
20:25
I
20:25
can
20:25
use
20:25
all
20:26
of
20:26
those
20:26
premium
20:27
ingredients.
20:27
I
20:27
can
20:28
build
20:28
it
20:28
with
20:29
the
20:30
best
20:30
in
20:30
class
20:30
craftsmanship
20:31
potentially
20:32
here
20:32
in
20:33
the
20:33
US
20:34
and
20:34
do
20:34
all
20:34
of
20:34
the
20:35
things
20:35
that
20:35
make
20:36
it
20:36
a
20:36
Red
20:36
Wing
20:36
product.
20:37
But
20:37
I
20:37
can
20:38
make
20:38
it
20:38
comfortable
20:38
for
20:39
you.
20:39
I
20:39
can
20:39
make
20:40
it
20:40
something
20:41
that's
20:41
lightweight
20:42
and
20:42
durable.
20:43
All
20:44
of
20:44
those
20:44
things
20:44
are
20:45
possible.
20:45
And
20:46
that's
20:46
the
20:46
best
20:47
feedback
20:48
that
20:48
I
20:49
get
20:49
is
20:50
I
20:50
just
20:50
finished
20:51
a
20:53
14
20:53
hour
20:54
shift
20:54
as
20:54
a
20:55
pipe
20:55
fitter.
20:55
Can
20:56
you
20:56
imagine?
20:57
Right.
20:57
That's
20:57
a
20:57
tough
20:58
day.
20:58
Yeah.
20:59
And
20:59
he's.
20:59
I
20:59
didn't
21:00
think
21:00
about
21:00
my
21:00
feet
21:01
once.
21:01
Now
21:02
I
21:02
thought
21:02
about
21:02
my
21:02
gloves,
21:04
thought
21:04
about
21:04
my
21:04
eyewear.
21:05
Right.
21:06
I
21:06
thought
21:06
about
21:06
my
21:07
chore
21:07
jacket
21:08
that
21:08
I
21:08
had
21:08
on.
21:08
I
21:09
was
21:09
cold,
21:10
but
21:10
I
21:10
didn't
21:10
think
21:10
about
21:11
my
21:11
feet
21:11
once.
21:12
And
21:12
that's
21:12
the
21:12
best
21:13
compliment
21:13
I
21:13
can
21:14
get.
21:14
To
21:14
find
21:15
out
21:15
more
21:15
about
21:15
the
21:15
around
21:16
the
21:16
House
21:16
show,
21:17
head
21:17
to
21:17
aroundthehouse
21:18
online.com
21:20
around
21:20
the
21:21
house.
21:21
We'll
21:21
be
21:21
back
21:21
with
21:22
more
21:22
from
21:22
Mike
21:22
Van
21:23
Gotham
21:23
from
21:24
Red
21:24
Wing
21:24
Shoes.
23:04
Welcome
23:04
back
23:05
to
23:05
the
23:05
around
23:05
the
23:05
House
23:06
show.
23:06
Make
23:07
sure
23:07
you
23:07
follow
23:07
us
23:08
on
23:08
social
23:08
media
23:08
and
23:09
YouTube.
23:10
Now
23:10
let's
23:10
get
23:11
back
23:11
to
23:11
our
23:11
chat
23:11
with
23:12
Mike
23:12
Van
23:12
Gotham
23:13
from
23:13
Red
23:13
Wing
23:13
Shoes.
23:14
And
23:14
it's
23:15
so
23:15
true.
23:15
And
23:16
it's
23:16
one
23:16
of
23:16
those
23:17
things
23:17
that
23:18
when
23:18
it's
23:18
right,
23:19
it's
23:19
right.
23:20
But
23:20
when
23:20
it's
23:21
wrong,
23:21
it's
23:22
so
23:22
wrong.
23:23
Anybody
23:23
out
23:24
there
23:24
can
23:24
relate
23:24
to
23:25
the
23:25
I
23:25
picked
23:26
the
23:26
wrong
23:26
shoes
23:27
today
23:27
kind
23:28
of
23:28
thing.
23:28
Yeah.
23:29
And
23:30
whether
23:30
you're,
23:31
you're
23:31
walking
23:32
a,
23:32
you're
23:33
walking
23:33
at
23:33
work
23:34
or
23:34
you're,
23:34
you're
23:35
walking
23:35
a
23:36
amusement
23:36
park,
23:37
it's
23:37
got
23:37
mouse
23:38
ears.
23:39
If
23:39
you
23:39
pick
23:40
the
23:40
wrong
23:40
things
23:40
for
23:40
the
23:41
day,
23:41
you've
23:41
made
23:41
some
23:41
bad
23:41
choices.
23:42
Yeah.
23:43
And
23:43
it
23:43
can
23:44
make
23:44
your
23:44
day
23:44
fun
23:45
or
23:45
miserable
23:45
just
23:46
depending
23:46
on
23:46
what
23:46
you're
23:47
doing.
23:47
No,
23:48
you're
23:48
not
23:48
saying
23:48
this
23:49
to
23:49
me
23:49
personally.
23:49
You
23:50
haven't
23:50
talked
23:50
to
23:50
my
23:50
wife,
23:51
have
23:51
you?
23:51
Because
23:51
I'm,
23:52
I'm
23:52
a
23:53
notoriously
23:53
terrible
23:54
packer
23:55
on
23:55
any
23:55
sort
23:55
of
23:56
trip
23:56
or
23:56
vacation,
23:57
but
23:58
when
23:58
it
23:58
comes,
23:59
when
23:59
it
23:59
comes
23:59
to
24:00
work
24:00
boots.
24:01
Yeah.
24:01
It's
24:01
not
24:02
something
24:03
you
24:03
should
24:03
have
24:03
to
24:04
worry
24:04
about
24:05
some
24:05
people
24:06
do
24:06
have
24:07
seasonal
24:07
boots.
24:08
They'll
24:08
wear
24:08
something
24:09
that's
24:09
insulated
24:10
in
24:10
the
24:10
winter.
24:10
I'm
24:11
in
24:11
the
24:11
Midwest,
24:12
I
24:12
live
24:12
in
24:12
Minnesota.
24:13
It
24:13
gets
24:13
pretty
24:14
darn
24:14
cold
24:14
here.
24:15
And
24:15
yeah,
24:15
it's
24:16
nice
24:16
to
24:16
have
24:16
something
24:16
that
24:17
keeps
24:17
you
24:17
warm
24:18
and
24:18
protected.
24:19
But
24:19
beyond
24:20
that,
24:21
it's
24:21
something
24:21
that
24:21
I
24:22
don't
24:22
want
24:22
you
24:22
to
24:22
think
24:23
about.
24:23
I
24:23
don't
24:24
want
24:24
you
24:24
worrying
24:24
about
24:25
your
24:25
tools
24:26
that
24:26
you're
24:27
using
24:27
for
24:27
your
24:27
job.
24:28
I
24:28
don't
24:29
want
24:29
you
24:29
worrying
24:29
about
24:30
whether
24:31
you're
24:31
warm
24:31
or
24:32
cold.
24:32
And
24:32
I
24:33
don't
24:33
want
24:33
you
24:33
to
24:34
feel
24:34
unsafe
24:35
in
24:35
anything
24:36
that
24:36
you're
24:36
doing.
24:36
And
24:37
those
24:37
are
24:37
things
24:37
that
24:38
when
24:39
I
24:39
sit
24:39
down
24:39
to
24:40
start
24:40
a
24:41
new
24:41
project
24:41
with
24:41
my
24:42
team
24:42
that
24:43
we
24:43
think
24:43
a
24:43
lot
24:43
about.
24:44
Right.
24:44
What
24:45
would
24:45
this
24:46
be
24:46
like
24:46
for
24:47
the
24:47
person
24:47
that's
24:47
working
24:48
in
24:48
this
24:48
environment
24:49
and
24:49
ultimately
24:50
getting
24:50
to
24:51
give
24:52
some
24:52
of
24:52
our
24:52
wear
24:53
testers
24:53
those
24:54
boots
24:55
with
24:55
a
24:55
high
24:55
confidence
24:56
level
24:56
that
24:57
it's
24:57
going
24:57
to
24:57
meet
24:58
their
24:58
expectations,
24:59
but
24:59
then
24:59
hear
25:00
back
25:00
from
25:00
them.
25:01
Wow.
25:02
I
25:02
didn't
25:03
realize
25:03
that
25:04
it
25:04
could
25:04
be
25:04
like
25:04
this.
25:05
I
25:05
didn't
25:05
realize
25:06
that
25:06
if
25:06
I
25:07
spent
25:08
a
25:08
little
25:08
bit
25:08
more
25:09
money
25:09
or
25:09
I
25:10
tried
25:10
something
25:11
different,
25:12
that
25:13
it
25:13
could
25:13
be
25:14
something
25:15
that
25:15
actually
25:16
changes
25:16
how
25:17
I
25:17
work.
25:18
And
25:19
that's
25:19
what
25:19
it's
25:20
all
25:20
about.
25:21
It's
25:21
interesting.
25:21
I
25:21
always
25:22
tell
25:22
the
25:22
parents
25:22
out
25:23
there
25:23
that
25:23
have
25:23
got
25:23
their
25:23
kids
25:24
going
25:24
to
25:24
trade
25:24
school,
25:25
they're
25:25
off
25:25
doing
25:26
the
25:26
trade
25:26
school
25:26
thing.
25:26
And
25:27
I
25:28
think
25:28
one
25:28
of
25:28
the
25:28
early
25:28
mistakes,
25:29
oh,
25:29
he
25:29
needs
25:30
work
25:30
or
25:30
she
25:30
needs
25:30
work
25:31
boots.
25:31
And
25:31
they
25:32
run
25:32
out
25:32
and
25:32
go
25:32
get
25:33
the,
25:33
what
25:34
I
25:34
call
25:34
the
25:35
fast
25:35
fashion
25:35
throwaway
25:36
ones.
25:36
So
25:36
you
25:37
might
25:37
see
25:37
a
25:37
big
25:37
brand
25:37
label
25:38
on
25:38
it
25:38
that
25:38
doesn't
25:39
relate
25:39
to
25:39
boots,
25:40
but
25:40
it's
25:41
got
25:41
a
25:41
brand
25:42
on
25:42
it.
25:42
Oh,
25:42
I
25:43
bet
25:43
that's
25:43
great.
25:44
And
25:44
it's
25:45
no
25:45
different
25:45
than
25:45
taking
25:46
that
25:46
same
25:46
kid
25:47
10
25:47
years
25:47
before
25:48
out
25:48
to
25:48
the
25:48
baseball
25:49
field
25:49
and
25:49
you
25:49
got
25:49
him
25:49
a
25:50
999
25:51
plastic
25:52
baseball
25:53
mitt.
25:54
You
25:54
gotta
25:55
have
25:55
the
25:55
right
25:55
tools
25:56
for
25:56
the
25:56
job.
25:57
And
25:57
I
25:58
always
25:58
say
25:59
if
25:59
that's
25:59
a
25:59
serious
26:00
career,
26:01
besides
26:02
the
26:02
tools,
26:02
you
26:03
need
26:03
to
26:03
plan
26:03
on
26:03
those
26:04
work
26:04
boots
26:04
being
26:05
their
26:06
most
26:07
important
26:07
tool
26:07
on
26:08
the
26:08
job.
26:08
Because
26:08
one,
26:09
it's
26:09
going
26:09
to
26:09
keep
26:09
them
26:09
comfortable.
26:10
Two,
26:10
it's
26:11
going
26:11
to
26:11
keep
26:11
them
26:11
a
26:11
much,
26:12
much
26:12
more
26:12
safer.
26:13
Yeah.
26:14
And
26:15
that's
26:15
honestly
26:16
for
26:16
brands
26:16
like
26:17
us,
26:17
and
26:18
there's
26:18
certainly
26:18
others
26:19
and
26:19
in
26:19
other
26:19
product
26:20
categories
26:20
that
26:21
have
26:21
the
26:21
same
26:21
philosophy.
26:22
But
26:23
then
26:23
it
26:24
comes
26:24
down
26:24
to
26:25
education
26:26
and
26:26
mentorship,
26:27
especially
26:27
for
26:28
people
26:29
entering
26:29
the
26:30
trades.
26:30
Right?
26:31
Yep.
26:31
I
26:31
read
26:32
the
26:33
other
26:33
day
26:33
that
26:34
there's
26:34
about
26:35
40
26:35
million
26:36
people
26:37
today
26:38
entering
26:39
their
26:39
first
26:40
job
26:41
or
26:42
job
26:42
in
26:42
the
26:42
trades.
26:43
Yeah.
26:44
Think
26:44
about
26:44
that.
26:45
Millions
26:46
of
26:46
people
26:46
that
26:47
are
26:47
reliant
26:48
on
26:49
advice
26:50
from
26:50
their
26:50
friends
26:51
or
26:51
their
26:51
parents.
26:52
Or
26:52
maybe
26:52
they
26:53
get
26:53
on
26:53
the
26:53
job
26:53
site
26:54
and
26:54
they
26:54
do
26:54
what
26:54
I
26:54
do
26:55
and
26:55
they
26:55
look
26:55
down
26:55
to
26:56
see
26:56
what's
26:57
the
26:57
general
26:57
contractor
26:58
wearing
26:58
or
26:59
what's
26:59
the
26:59
foreman
26:59
wearing.
27:00
I
27:00
want
27:00
to
27:00
be
27:00
a
27:00
part
27:01
of
27:01
that
27:01
tribe.
27:02
But
27:03
it's
27:03
one
27:03
thing
27:04
to
27:04
say,
27:05
hey,
27:05
you
27:05
should
27:05
try
27:06
this
27:06
brand.
27:06
It's
27:07
another
27:07
to
27:08
help
27:08
them
27:08
understand
27:09
the
27:09
investment.
27:10
Right?
27:10
Yeah.
27:11
If
27:11
you're
27:11
gonna
27:11
go
27:12
buy
27:12
some
27:12
tools
27:13
and
27:14
you
27:14
go
27:14
run
27:15
over
27:15
to
27:15
Walmart,
27:16
you
27:16
might
27:16
not
27:16
get
27:17
something
27:17
that
27:18
that's
27:18
gonna
27:19
last
27:19
you
27:20
maybe
27:20
as
27:20
long
27:21
as
27:21
if
27:21
you
27:21
bought
27:21
something
27:22
from
27:22
Milwaukee
27:23
or
27:23
something
27:23
like
27:24
that.
27:24
Exactly.
27:25
Higher
27:25
quality.
27:26
The
27:26
same
27:27
is
27:27
true
27:27
with
27:27
work
27:27
boots
27:28
where
27:28
again,
27:30
there's
27:30
a
27:30
hundred
27:30
different
27:31
places
27:31
you
27:31
could
27:31
go,
27:32
including
27:33
online
27:33
or
27:34
on
27:34
your
27:34
phone
27:34
right
27:34
now
27:35
and
27:35
get
27:35
some
27:35
work
27:36
boots
27:36
tomorrow
27:37
at
27:37
a
27:37
price.
27:38
Yeah,
27:38
but
27:39
is
27:39
that
27:39
going
27:40
to
27:40
keep
27:40
you
27:40
safe?
27:41
Is
27:41
that
27:41
going
27:41
to
27:42
help
27:42
you
27:42
do
27:42
your
27:42
job
27:43
effectively?
27:44
And
27:44
most
27:44
importantly,
27:45
if
27:45
you
27:45
make
27:46
that
27:46
investment
27:47
and
27:47
you
27:47
do
27:47
buy
27:48
something
27:48
that's
27:49
maybe
27:49
a
27:50
little
27:50
bit
27:50
more
27:50
expensive,
27:51
maybe
27:52
something
27:52
that's
27:52
made
27:53
in
27:53
the
27:53
usa,
27:54
maybe
27:54
something
27:55
that
27:55
has
27:56
a
27:56
few
27:56
perceived
27:57
more
27:57
bells
27:58
and
27:58
whistles
27:58
in
27:58
it,
28:00
having
28:00
somebody
28:01
go
28:01
into
28:01
one
28:01
of
28:01
our
28:02
stores
28:02
to
28:02
better
28:02
understand
28:03
the
28:03
difference.
28:04
We
28:04
don't
28:04
expect
28:06
somebody
28:06
who's
28:06
entering
28:07
the
28:07
trades
28:07
at
28:08
18
28:08
or
28:08
19
28:09
to
28:09
know
28:09
this.
28:09
We
28:10
don't
28:10
even
28:10
expect
28:12
somebody
28:12
who's
28:12
maybe
28:13
walking
28:13
in
28:14
with
28:14
a
28:14
voucher
28:15
or
28:15
a
28:15
subsidy
28:16
that
28:16
they
28:16
got
28:17
from
28:17
their
28:17
employer.
28:18
Hey,
28:18
I
28:18
can
28:18
get
28:19
some
28:19
work
28:19
boots
28:19
with
28:19
this.
28:20
Where
28:20
should
28:21
I
28:21
go?
28:22
That's
28:22
where
28:22
we
28:23
would
28:23
say,
28:23
please
28:23
come
28:23
into
28:24
our
28:24
store.
28:25
Tell
28:25
us
28:26
where
28:26
you
28:26
work.
28:26
We
28:26
probably
28:27
know
28:28
other
28:28
people
28:28
that
28:29
work
28:29
on
28:29
your
28:29
job
28:30
site.
28:30
Tell
28:31
us
28:31
the
28:31
working
28:31
conditions
28:32
that
28:32
you're
28:32
in.
28:32
Come
28:33
get
28:33
fit
28:33
it.
28:34
Talk
28:34
to
28:34
us
28:35
and
28:35
have
28:36
a
28:37
consultation
28:37
with
28:38
one
28:38
of
28:38
our
28:38
experts
28:39
and
28:39
they'll
28:40
make
28:40
sure
28:40
you're
28:40
wearing
28:40
the
28:41
right
28:41
product.
28:41
But
28:41
then
28:42
they'll
28:42
also
28:43
guarantee
28:43
it.
28:44
Right.
28:45
That's
28:46
one
28:46
less
28:46
thing
28:47
as
28:47
somebody
28:48
new
28:48
on
28:48
the
28:48
job
28:49
site
28:49
that
28:49
you
28:49
have
28:50
to
28:50
worry
28:50
about
28:51
for
28:51
the
28:51
first
28:51
year
28:52
plus
28:52
on
28:52
the
28:53
job.
28:53
And
28:53
you
28:54
can
28:54
just
28:54
do
28:54
your
28:54
best.
28:55
Well,
28:55
the
28:56
funny
28:56
thing
28:56
is,
28:56
is
28:56
those,
28:57
I'm
28:57
gonna
28:57
call
28:57
them
28:58
cheap
28:58
because
28:58
they
28:58
are.
28:58
Those
28:59
cheap
28:59
boots
29:00
are
29:00
the
29:00
most
29:00
expensive
29:01
ones
29:01
you're
29:01
gonna
29:01
buy
29:02
because
29:02
you're
29:02
gonna
29:02
have
29:02
to
29:02
buy
29:03
in
29:03
five
29:03
years.
29:04
You're
29:04
probably
29:04
buying
29:05
four
29:05
sets,
29:06
maybe
29:07
five
29:07
sets.
29:07
Yeah.
29:08
If
29:08
you're
29:08
out
29:08
there
29:08
working
29:09
hard
29:09
every
29:09
day,
29:09
they're
29:10
just
29:10
throwaways.
29:11
And
29:12
by
29:12
the
29:12
way,
29:12
you
29:12
could
29:12
have
29:13
spent
29:13
that
29:13
time
29:13
and
29:13
just
29:14
done
29:14
it
29:14
once
29:14
and
29:15
had
29:15
a
29:15
really
29:15
good
29:15
set
29:16
of
29:16
boots
29:16
that
29:16
would
29:16
have
29:16
lasted
29:17
you
29:17
even
29:17
longer.
29:18
I
29:18
think
29:18
I'm
29:19
Gonna
29:19
plug
29:19
you
29:19
into
29:20
my
29:20
marketing
29:20
department
29:21
because
29:21
that's,
29:22
that's
29:22
exactly
29:23
the,
29:24
that's
29:24
exactly
29:25
the
29:25
education
29:26
that's
29:26
needed.
29:26
But
29:26
that's
29:27
again
29:27
putting
29:27
yourself
29:28
literally
29:29
or
29:29
figuratively
29:30
in
29:30
the
29:30
shoes
29:30
of
29:31
somebody
29:31
entering
29:31
the
29:32
trades.
29:32
They
29:33
don't
29:33
know
29:33
what
29:33
they
29:33
don't
29:34
know
29:34
and
29:34
that's
29:34
something
29:35
that
29:35
we
29:35
can
29:35
help
29:35
them
29:36
with.
29:36
Where
29:36
we
29:36
can
29:37
say
29:37
if
29:37
you
29:37
buy
29:38
one
29:39
of
29:39
these
29:39
other
29:39
options,
29:40
you're
29:41
probably
29:41
going
29:41
to
29:41
end
29:41
up
29:41
replacing
29:42
them
29:42
two,
29:43
maybe
29:43
three
29:44
times
29:44
this
29:44
year
29:45
because
29:45
you're
29:45
going
29:46
to
29:46
blow
29:46
out
29:46
the
29:46
toe,
29:47
the
29:47
heel
29:47
is
29:48
going
29:48
to
29:48
get
29:48
separated,
29:49
your
29:49
foot's
29:50
going
29:50
to
29:50
be
29:50
uncomfortable.
29:51
Right?
29:51
You
29:51
don't
29:52
think
29:52
about
29:52
that,
29:53
you
29:53
just
29:53
see,
29:53
oh,
29:55
it's
29:55
$80.
29:56
That's
29:56
pretty
29:56
cheap,
29:57
I
29:57
can
29:57
swing
29:57
that.
29:58
But
29:59
at
29:59
what
29:59
cost?
30:01
Walking
30:01
through
30:01
an
30:01
oil
30:02
product
30:02
and
30:02
the,
30:02
and
30:03
the
30:03
heels
30:03
coming
30:03
apart
30:04
from
30:04
it's
30:04
all
30:05
sticky
30:05
and
30:05
nasty
30:06
because
30:06
the
30:06
chemicals
30:06
are
30:07
breaking
30:07
down
30:07
on
30:07
whatever
30:07
the,
30:08
the
30:08
thing
30:08
they
30:09
made
30:09
the
30:09
heel
30:09
out
30:09
of.
30:10
Just
30:10
all
30:10
those
30:10
different
30:11
things.
30:11
It
30:12
all
30:12
adds
30:12
up.
30:13
I've
30:13
seen
30:14
some
30:15
pretty
30:15
scary
30:15
looking
30:16
boots
30:16
that
30:17
new
30:17
customers
30:18
have
30:18
brought
30:18
in
30:18
our
30:18
stores
30:19
and
30:19
usually
30:20
the
30:20
answer
30:20
is
30:21
no,
30:21
that's
30:22
not
30:22
normal.
30:23
They
30:23
shouldn't,
30:24
that
30:25
doesn't,
30:25
that
30:26
doesn't
30:26
happen
30:26
with
30:27
our
30:27
boots.
30:27
So
30:28
let's,
30:28
yeah,
30:28
let's
30:29
go
30:29
recycle
30:30
these
30:30
and
30:30
then
30:30
let's,
30:31
let's
30:31
get
30:31
you
30:32
sorted
30:32
out
30:32
here.
30:33
Well,
30:33
that's
30:34
the
30:34
cool
30:34
thing
30:34
is
30:34
you've
30:34
got
30:35
the,
30:35
you
30:35
guys.
30:36
What
30:36
I
30:36
think
30:36
that
30:37
makes
30:37
red
30:38
wings
30:38
stand
30:38
apart
30:39
as
30:39
well
30:39
is
30:39
that
30:40
you
30:40
have
30:40
all
30:40
these
30:40
trained
30:41
people
30:41
in
30:41
your
30:42
stores.
30:43
So
30:43
it's
30:43
not
30:44
like
30:44
you're
30:44
walking
30:44
into
30:45
the
30:46
hardware
30:47
grocery
30:47
store
30:48
mixture
30:49
thing
30:49
and
30:49
you've
30:49
got
30:49
the
30:50
18
30:50
year
30:50
old
30:50
kid
30:51
that
30:51
was
30:51
the
30:51
expert
30:51
cashier
30:52
yesterday
30:52
trying
30:53
shoes.
30:54
Now
30:54
you're
30:54
going
30:54
in
30:55
and
30:55
talking
30:55
to
30:56
somebody
30:56
that,
30:56
that's
30:57
all
30:57
they
30:57
do.
30:58
And
30:58
I
30:58
think
30:58
that
30:59
that
30:59
is
30:59
just
30:59
an
30:59
invaluable
31:00
tool
31:01
for
31:01
people
31:01
to
31:01
go,
31:02
oh,
31:03
now
31:03
I'm
31:03
confident
31:03
getting
31:04
the
31:04
right
31:04
thing
31:04
like
31:04
you
31:04
said.
31:05
I
31:05
think
31:05
that's
31:05
just
31:06
an
31:06
underused
31:06
resource
31:07
for
31:07
people
31:07
out
31:08
there.
31:08
Absolutely.
31:09
And
31:10
I
31:10
think
31:10
so
31:11
critical
31:13
for
31:13
people
31:13
that
31:14
are
31:14
buying
31:15
work
31:15
boots
31:15
for
31:16
safety
31:16
or
31:17
PPE
31:17
products
31:18
for
31:18
safety,
31:20
go
31:20
into
31:21
a
31:21
store,
31:21
right?
31:22
Talk
31:23
to
31:23
a
31:23
service
31:24
expert,
31:25
right?
31:25
Talk
31:25
to
31:26
somebody
31:27
who
31:27
can
31:27
help
31:28
you
31:28
get
31:28
fitted
31:29
and
31:29
better
31:30
understand
31:31
where
31:31
you're
31:32
working
31:32
or
31:32
how
31:32
you're
31:33
working.
31:34
Most
31:34
work
31:35
boots,
31:35
most
31:36
work
31:36
apparel
31:37
is
31:37
bought
31:38
online
31:38
or
31:39
in
31:39
a
31:39
big
31:39
box
31:40
store
31:40
and
31:40
you
31:40
won't
31:41
probably
31:41
talk
31:41
to
31:42
anyone,
31:42
right?
31:43
No
31:43
different
31:44
than
31:44
me
31:44
walking
31:44
into
31:45
like
31:45
a,
31:46
a,
31:46
a
31:46
big
31:46
box
31:47
DIY
31:48
store
31:48
and
31:48
I'm
31:48
wandering
31:49
around
31:49
the
31:49
aisles,
31:49
I'm
31:50
like,
31:50
please
31:50
somebody
31:51
help
31:51
Me,
31:51
talk
31:51
to
31:52
me.
31:52
Right.
31:53
I
31:53
can't
31:53
find
31:53
anybody.
31:54
No.
31:55
I
31:55
can't
31:55
imagine
31:56
buying
31:57
my
31:57
boots
31:58
or
31:58
my
31:58
tools
31:59
that
31:59
way.
31:59
Right.
32:00
Something
32:00
that
32:00
are
32:01
so
32:01
important
32:03
to
32:03
your
32:03
job
32:04
and
32:04
your
32:04
every
32:04
day.
32:05
If
32:05
you
32:05
come
32:06
in
32:07
to
32:07
a
32:07
red
32:07
wing
32:07
shoe
32:08
store
32:09
a,
32:10
I
32:10
hope
32:10
it
32:10
feels
32:11
comfortable
32:11
for
32:12
you.
32:12
It
32:12
looks
32:13
like
32:13
someplace
32:14
that
32:14
you're
32:14
welcome
32:15
and
32:15
that
32:15
you
32:15
can
32:16
come
32:16
hang
32:16
out
32:17
for
32:17
a
32:17
while.
32:18
But
32:18
what
32:18
you'll
32:19
find
32:19
is
32:19
that
32:20
the
32:21
service
32:21
and
32:21
the
32:21
experience
32:22
are
32:22
what
32:23
makes
32:23
the
32:24
brand
32:24
special.
32:25
And
32:26
that's
32:26
where
32:26
you're
32:27
going
32:27
to
32:27
talk
32:27
to
32:29
someone
32:29
who
32:29
understands
32:30
what
32:30
you
32:30
do
32:31
for
32:31
a
32:31
living.
32:32
They
32:32
probably
32:32
again
32:33
know
32:33
where
32:33
you
32:34
work.
32:34
They
32:34
probably
32:35
know
32:35
some
32:35
of
32:36
the
32:36
people
32:36
on
32:36
your
32:36
job
32:37
site
32:38
and
32:38
they
32:38
can
32:39
tell
32:39
you
32:39
exactly
32:40
what
32:40
to
32:40
wear
32:40
and
32:41
why,
32:42
but
32:42
they
32:42
can
32:42
also
32:43
fit
32:43
you.
32:44
And
32:44
I
32:44
think
32:45
fit
32:46
is
32:46
again,
32:47
one
32:47
of
32:48
the
32:49
biggest
32:50
differentiators
32:51
between
32:52
different
32:52
brands
32:53
out
32:53
there.
32:54
You
32:54
mentioned
32:54
boa,
32:55
that's
32:55
a
32:56
finished
32:56
product
32:57
feature
32:57
where
32:58
you
32:58
can
32:58
adjust
32:58
your
32:59
fit,
32:59
but
33:00
fit
33:00
actually
33:01
starts
33:01
at
33:02
the
33:02
store
33:03
where
33:04
we
33:04
have
33:04
a
33:05
fit
33:06
experience
33:06
in
33:06
our
33:07
stores
33:07
where
33:07
we
33:08
actually
33:08
take
33:08
a
33:09
three
33:09
dimensional
33:10
scan
33:10
of
33:11
your
33:11
foot.
33:12
It's
33:12
not
33:13
the
33:13
Brannock
33:14
device
33:14
like
33:14
the
33:15
old
33:15
metal
33:15
slider
33:16
that
33:17
you
33:17
see,
33:18
which
33:18
is
33:18
1940s
33:20
technology
33:21
that
33:21
you
33:21
can
33:21
find
33:22
in
33:22
any
33:22
big
33:23
box
33:23
store.
33:23
We're
33:24
going
33:24
to
33:24
have
33:24
you
33:24
stand
33:25
on
33:25
a
33:26
scanner
33:27
and
33:27
it's
33:27
going
33:27
to
33:27
take
33:28
a
33:28
3D
33:28
scan
33:29
of
33:29
your
33:29
feet,
33:30
of
33:30
your
33:30
foot.
33:32
You'll
33:32
actually
33:33
get
33:33
an
33:34
email
33:34
with
33:34
your
33:35
foot
33:35
and
33:35
you
33:36
can
33:36
play
33:36
around
33:36
with
33:36
it
33:37
three
33:37
dimensionally.
33:37
You
33:38
can
33:38
see,
33:39
do
33:39
you
33:39
have
33:40
pronation,
33:41
do
33:41
you
33:41
have
33:41
a
33:41
high
33:41
arch,
33:43
do
33:43
you
33:43
have
33:43
different
33:44
lengths
33:44
or
33:45
widths,
33:46
do
33:46
you
33:46
have
33:46
a
33:46
different
33:47
foot
33:47
shape
33:48
than
33:48
the
33:48
normal
33:49
shape?
33:50
And
33:50
all
33:51
of
33:51
that
33:51
is
33:51
valuable
33:52
information
33:53
to
33:53
ensure
33:54
that
33:55
our
33:56
associates
33:56
can
33:57
not
33:57
only
33:57
put
33:57
you
33:58
in
33:58
the
33:58
right
33:58
product,
33:59
but
33:59
get
33:59
you
33:59
the
34:00
customized
34:00
fit
34:01
so
34:02
that
34:02
again,
34:02
it's
34:03
not
34:03
something
34:03
you
34:04
ever
34:04
have
34:04
to
34:04
think
34:05
about
34:05
again.
34:06
And
34:06
that's
34:06
the
34:06
goal.
34:08
The
34:08
first
34:08
time
34:09
I
34:09
went
34:09
and
34:09
actually
34:09
got
34:10
professionally
34:11
fit,
34:12
I
34:12
was
34:12
off
34:13
by
34:13
a
34:13
size.
34:14
Yep.
34:15
And
34:15
I
34:15
was
34:16
like,
34:16
are
34:16
you
34:16
kidding
34:16
me?
34:17
Yeah.
34:17
That
34:18
was
34:18
a
34:18
shock
34:18
to
34:18
me
34:19
going,
34:20
I've
34:20
been
34:20
that
34:20
wrong
34:21
for
34:21
how
34:21
long?
34:22
It's
34:23
a
34:23
pretty
34:23
regular
34:24
occurrence
34:25
for
34:25
me
34:25
to
34:25
be
34:25
in
34:25
our
34:26
stores
34:26
and
34:27
I
34:27
can't
34:27
even
34:28
count
34:28
anymore
34:29
how
34:29
many
34:29
times
34:30
people
34:30
have
34:31
been
34:32
in
34:32
our
34:32
store
34:33
customers
34:33
and
34:34
they've
34:34
been
34:35
asked
34:36
by
34:36
one
34:36
of
34:36
our
34:36
associates,
34:37
hey,
34:37
hop
34:37
on
34:38
this
34:38
scanner,
34:38
10
34:38
seconds,
34:39
we're
34:39
going
34:39
to
34:39
scan
34:40
your
34:40
feet.
34:41
I'll
34:41
send
34:41
you
34:42
an
34:42
email
34:42
so
34:42
you
34:42
can
34:43
have
34:43
it.
34:43
You
34:43
can
34:43
take
34:43
it
34:43
with
34:44
you
34:44
when
34:44
you
34:44
leave.
34:45
And
34:45
they're
34:45
like,
34:45
no,
34:45
no,
34:46
I
34:46
don't
34:46
need
34:47
that.
34:47
I'm
34:47
a.
34:48
I'm
34:48
a
34:48
10ee
34:50
and
34:50
I
34:50
have
34:50
been
34:50
for
34:51
20
34:51
years.
34:52
And
34:52
they
34:53
hop
34:53
up
34:53
on
34:53
the
34:53
scanner
34:54
and
34:54
they're
34:55
a
34:55
12.
34:55
D.
34:56
Yeah,
34:57
not
34:57
even
34:57
close.
34:58
Not
34:58
close.
35:00
But
35:00
if
35:00
you
35:00
think
35:00
about
35:01
the
35:01
scaling
35:01
and
35:02
the
35:02
shape
35:02
of
35:02
boots,
35:03
the
35:03
wider
35:04
you
35:04
go,
35:04
it's
35:05
not
35:05
just
35:05
direct
35:06
width,
35:07
right?
35:07
Yeah.
35:08
So
35:08
as
35:08
you
35:08
expand
35:09
it,
35:09
almost
35:09
like
35:10
you're
35:10
expanding
35:10
a
35:11
PDF,
35:11
right?
35:12
Yeah.
35:13
It
35:13
grows
35:14
in
35:15
all
35:15
aspects.
35:16
So
35:17
that
35:17
individual
35:18
who's
35:18
really
35:19
a
35:19
12,
35:19
you're
35:19
like,
35:20
this
35:20
fits.
35:21
Okay.
35:21
It's
35:21
a
35:21
little
35:21
loose,
35:22
but
35:23
it
35:23
fits
35:23
me
35:23
lengthwise.
35:25
No,
35:25
that
35:26
actually
35:26
doesn't
35:26
fit
35:26
you.
35:27
Your
35:27
foot's
35:27
actually
35:27
sliding
35:28
around.
35:29
That's
35:29
going
35:29
to
35:29
promote
35:30
blistering.
35:31
Right.
35:31
That's
35:31
going
35:31
to
35:31
promote
35:32
other
35:33
contact
35:33
related
35:34
issues
35:35
that
35:36
we
35:36
could
35:36
solve
35:37
by
35:37
actually
35:37
putting
35:37
you
35:38
in
35:38
a
35:38
boot
35:38
that
35:38
fits
35:39
you.
35:40
Yeah.
35:40
It's
35:40
so
35:41
key,
35:41
brother.
35:41
It's
35:42
so
35:42
key.
35:42
And
35:42
it's.
35:43
And
35:43
I
35:43
was
35:44
guilty
35:44
of
35:44
that.
35:44
I
35:45
was
35:45
100%
35:45
guilty
35:46
of
35:46
it
35:46
myself.
35:46
And
35:47
then
35:47
I
35:47
just
35:47
sat
35:47
there
35:47
and
35:48
went,
35:48
I've
35:49
been
35:49
doing
35:49
this
35:49
wrong
35:49
for
35:50
at
35:50
least
35:50
a
35:50
decade,
35:51
if
35:51
not
35:51
two.
35:53
And
35:53
I
35:53
was
35:53
so
35:53
much
35:53
more
35:54
comfortable
35:54
afterwards
35:55
from
35:55
just
35:55
such
35:55
a
35:56
simple,
35:56
quick
35:56
process.
35:58
Yeah.
35:58
And
35:58
sometimes
35:59
I
35:59
realize
35:59
it's
36:00
a
36:00
tall
36:00
ask
36:00
for
36:01
people
36:01
to
36:02
not
36:02
buy
36:02
something
36:03
instantly
36:03
on
36:03
their
36:04
phone.
36:04
It
36:04
is
36:05
convenient,
36:05
it
36:06
is
36:06
easy.
36:07
But
36:07
for
36:07
people
36:07
in
36:08
the
36:08
trades,
36:08
for
36:09
people
36:09
that,
36:09
that
36:10
you
36:10
and
36:10
I
36:10
speak
36:11
with
36:11
and
36:11
work
36:12
with
36:12
pretty
36:12
regularly,
36:14
their
36:14
tools,
36:15
their
36:15
boots,
36:15
their
36:16
clothing,
36:17
that's
36:17
their
36:17
life.
36:18
Right.
36:18
And
36:19
it's
36:20
not
36:20
something
36:20
to
36:20
take
36:20
a
36:21
shortcut
36:21
on.
36:22
It's
36:22
not
36:22
something
36:23
to
36:23
save
36:24
a
36:24
few
36:24
pennies
36:25
on.
36:25
Because
36:25
if
36:26
you
36:26
do
36:26
have
36:27
the
36:27
right
36:27
equipment,
36:28
you
36:28
do
36:28
have
36:28
the
36:28
right
36:28
gear,
36:29
you
36:29
have
36:29
the
36:29
right
36:29
tools,
36:31
you
36:31
will
36:31
perform
36:32
better.
36:32
And
36:32
that's
36:34
as
36:34
important
36:34
as
36:35
anything.
36:35
Yeah.
36:36
One
36:37
thing
36:37
I
36:37
love
36:37
about
36:38
your
36:38
company
36:38
as
36:39
well
36:39
is
36:40
first
36:40
off,
36:40
we
36:41
got
36:41
the
36:41
history.
36:41
And
36:42
then
36:42
you
36:42
guys
36:43
have
36:43
such
36:43
a
36:44
great
36:44
history
36:45
with
36:45
important
36:46
people
36:46
too,
36:47
along
36:47
the
36:47
way.
36:48
I
36:48
mean,
36:48
one
36:49
of
36:49
my
36:49
favorite
36:49
guys,
36:49
Steve
36:50
McQueen,
36:51
still
36:51
my
36:52
favorite
36:52
car
36:52
movies,
36:53
Bullet.
36:54
But
36:55
he
36:55
was
36:56
such
36:56
a
36:56
loyal
36:58
wearer
36:59
of
36:59
your.
36:59
He
36:59
ran
37:00
through
37:00
those
37:00
boots
37:01
because
37:01
he
37:01
wore
37:02
them
37:02
everywhere
37:03
whether
37:03
he
37:03
was
37:04
filming
37:05
living
37:06
life
37:06
or
37:06
whatever.
37:07
And
37:07
I
37:07
love
37:08
seeing
37:08
the
37:08
old
37:08
photos
37:09
of
37:09
him
37:10
with
37:11
broken
37:11
in
37:12
boots.
37:13
Yeah,
37:14
he
37:14
wasn't
37:15
delicate
37:15
with
37:15
his
37:15
boots,
37:16
that's
37:16
for
37:16
sure.
37:17
And
37:17
he's
37:18
one
37:18
of
37:18
my
37:18
idols
37:19
too.
37:19
I
37:19
mean,
37:19
you
37:19
can
37:20
see
37:20
him
37:20
here
37:20
on
37:20
my
37:21
wall
37:22
riding
37:23
his
37:23
motorcycles
37:24
and
37:24
just
37:25
looking
37:25
about
37:26
as
37:26
cool
37:26
as
37:27
you
37:27
can
37:27
possibly
37:27
look.
37:28
But.
37:28
Oh,
37:29
that's
37:29
the.
37:30
That's
37:31
one
37:31
of
37:31
the
37:31
best
37:32
parts
37:32
of
37:32
my
37:32
job.
37:33
And
37:33
again,
37:33
I
37:33
can't
37:34
say
37:34
it
37:34
enough.
37:34
We're
37:35
not
37:35
cool.
37:36
We've
37:37
never
37:37
Been
37:37
cool.
37:38
But
37:39
the
37:39
reality
37:39
is
37:40
that
37:40
cool
37:41
people
37:41
are
37:41
attracted
37:42
to
37:43
our
37:43
products
37:44
because
37:45
they
37:45
last
37:45
and
37:46
because
37:46
they
37:47
perform,
37:47
whether
37:48
it's
37:48
in
37:49
a
37:49
work
37:49
setting,
37:51
competitive
37:51
motorcycle
37:52
racing.
37:53
My
37:54
buddy
37:54
Ryan
37:54
Gosling
37:56
wears
37:57
my
37:57
boots
37:57
in
37:58
every
37:58
single
37:58
movie
37:59
he
37:59
makes.
38:00
Not
38:00
because
38:00
that's
38:01
what's
38:01
in
38:01
the
38:01
script,
38:02
but
38:02
because
38:02
that's
38:03
what
38:03
he
38:03
prefers
38:04
to
38:04
wear.
38:04
Now
38:04
I
38:05
haven't
38:05
seen
38:06
his
38:06
latest
38:06
movie
38:07
yet,
38:07
so
38:07
I
38:07
don't
38:08
know
38:08
if
38:08
he
38:08
took
38:08
our
38:08
boots
38:09
into
38:09
space
38:10
or
38:10
not.
38:10
Yeah,
38:11
kind
38:11
of
38:12
cool.
38:12
That
38:12
would
38:12
be
38:13
pretty
38:13
cool.
38:14
But
38:14
some
38:14
of
38:14
my
38:14
idols,
38:15
David
38:15
Beckham,
38:16
Ryan
38:17
Gosling,
38:17
I
38:17
mentioned
38:18
Timothee
38:18
Chalamet,
38:20
they
38:20
not
38:20
only
38:20
wear
38:21
our
38:21
boots,
38:22
they
38:22
contact
38:23
us
38:23
to
38:23
see,
38:24
just
38:24
like
38:24
you,
38:25
what's
38:25
new?
38:26
What
38:26
do
38:26
you
38:26
got
38:26
coming
38:26
out?
38:27
Is
38:27
there
38:27
anything
38:27
I
38:28
need?
38:28
What
38:28
should
38:29
I
38:29
be
38:29
wearing?
38:29
And
38:30
the
38:30
reality
38:31
is
38:31
that
38:32
we
38:32
didn't
38:33
set
38:33
out
38:34
to
38:34
be
38:35
some
38:35
sort
38:35
of
38:35
iconic
38:36
brand
38:37
with
38:38
celebrities
38:38
or,
38:39
or
38:39
athletes
38:40
or
38:40
anything
38:40
like
38:40
that,
38:41
but
38:41
for
38:42
authentic
38:43
people
38:43
who
38:43
want
38:44
to
38:44
wear
38:44
high
38:45
quality
38:45
boots
38:45
in
38:46
real
38:46
life.
38:46
And
38:47
I
38:47
think
38:48
what's
38:49
cool
38:49
about
38:49
Red
38:49
Wing
38:50
is
38:50
that
38:51
it's
38:51
always
38:52
been
38:52
a
38:52
work
38:53
brand.
38:53
But
38:54
the
38:54
reality
38:54
is
38:55
that
38:55
we
38:55
have
38:56
a
38:56
decent
38:56
amount
38:57
of
38:57
people
38:57
that
38:58
wear
38:58
our
38:58
product
38:59
in
38:59
non
38:59
work
39:00
settings.
39:00
Right.
39:01
We're
39:01
talking
39:01
about
39:02
a
39:03
few
39:03
of
39:03
them.
39:03
Maybe
39:04
Steve
39:04
as
39:05
the
39:05
exception
39:05
because
39:06
as
39:06
you
39:06
can
39:06
see
39:07
from
39:07
the
39:07
pictures,
39:07
he
39:08
was
39:09
pretty
39:09
hardcore
39:10
and
39:10
what
39:10
he
39:10
was
39:10
wearing
39:11
our
39:11
boots
39:11
for.
39:12
But
39:12
the
39:12
reality
39:13
is
39:13
that
39:14
they
39:14
knew
39:15
what
39:16
I
39:16
know
39:16
today,
39:17
that
39:18
these
39:18
boots
39:18
are
39:19
going
39:19
to
39:19
hold
39:19
up,
39:20
they're
39:20
going
39:20
to
39:20
function,
39:21
they're
39:22
going
39:22
to
39:22
last
39:23
over
39:23
a
39:24
long
39:24
period
39:24
of
39:25
time.
39:25
But
39:25
they're
39:25
also
39:26
just
39:26
a
39:26
simple,
39:27
classic,
39:28
iconic
39:29
design.
39:29
Right?
39:30
It's,
39:31
that's
39:31
what
39:31
it
39:31
comes
39:32
down
39:32
to,
39:32
man.
39:33
It's
39:34
the.
39:34
We
39:34
call
39:35
it
39:35
traction
39:35
tread,
39:36
white
39:36
wedge
39:37
outsole.
39:38
That's
39:38
who
39:38
we
39:39
are.
39:39
That's
39:39
what
39:39
people
39:40
know
39:40
us
39:40
for.
39:40
And
39:41
the
39:42
celebrities
39:42
say,
39:43
and
39:44
our
39:45
core
39:46
trades
39:47
customers
39:47
say
39:48
that
39:48
they
39:48
love
39:49
it
39:49
because
39:49
they
39:49
can
39:49
wear
39:50
it
39:50
whenever,
39:51
wherever.
39:52
We,
39:52
we
39:52
have
39:53
a
39:53
big
39:53
after
39:53
hours
39:54
culture
39:55
with
39:55
our
39:56
boots,
39:56
which
39:57
means,
39:57
and
39:57
I'm
39:58
not
39:58
going
39:58
to
39:58
judge,
39:58
but
39:59
if
39:59
you
39:59
want
39:59
to
39:59
go
40:00
straight
40:00
from
40:00
the
40:00
job
40:01
site
40:01
to
40:01
happy
40:02
hour
40:03
or
40:04
a
40:04
soccer
40:04
game
40:05
or
40:06
line
40:06
day,
40:06
I
40:07
don't
40:07
care,
40:08
you
40:08
know
40:08
that
40:08
you
40:08
can
40:08
wear
40:09
it
40:09
in
40:10
all
40:10
of
40:10
those
40:10
places
40:11
and
40:11
it
40:12
looks
40:12
right.
40:13
You
40:13
can
40:14
wear
40:14
it
40:14
with
40:15
a
40:15
suit
40:15
if
40:16
you
40:16
want.
40:16
I
40:17
would
40:17
have
40:17
no
40:17
problem
40:18
wearing
40:18
these
40:18
things
40:18
with
40:19
a
40:19
suit
40:19
because
40:19
you're
40:19
going
40:20
to
40:20
walk
40:20
in
40:20
and
40:20
people
40:20
are
40:20
going
40:20
to
40:20
go,
40:21
oh,
40:21
that's
40:21
cool.
40:21
And
40:22
yep,
40:22
those
40:23
boots
40:23
are
40:23
pretty
40:23
badass,
40:24
you
40:24
know,
40:24
I
40:25
mean,
40:25
and
40:25
you're
40:26
good.
40:27
We,
40:27
we
40:27
were
40:28
pretty
40:28
taken
40:28
aback
40:29
a
40:29
couple
40:30
of
40:30
years
40:30
ago.
40:31
We
40:32
did
40:32
a
40:33
Collab
40:33
with
40:34
Steve
40:34
McQueen's
40:36
granddaughter,
40:36
Molly,
40:38
and
40:39
she
40:40
talked
40:40
to
40:40
us
40:40
about
40:41
how
40:42
important
40:43
those
40:43
boots
40:43
were
40:44
to
40:44
him.
40:45
And
40:45
we.
40:46
We
40:46
were
40:47
so
40:47
inspired
40:48
by
40:48
her
40:49
story
40:50
and
40:50
flattered
40:51
that
40:51
we
40:52
ended
40:53
up
40:53
creating
40:54
a
40:54
limited
40:55
edition
40:55
pair
40:56
of
40:56
boots.
40:56
They're
40:57
one
40:57
of
40:57
our
40:57
iconic
40:59
Red
40:59
Wing
40:59
boots.
41:00
But
41:00
we
41:00
put
41:00
his
41:01
racing
41:01
number
41:02
278
41:04
on
41:04
the
41:04
heel
41:04
counter
41:05
just
41:05
as
41:06
a
41:06
tribute
41:06
or
41:07
homage
41:07
to
41:07
him
41:08
and
41:08
his
41:08
racing
41:09
boots
41:09
that
41:09
he
41:10
had.
41:10
But
41:11
that's
41:12
the
41:12
cool
41:12
part
41:12
of
41:12
the
41:13
job,
41:13
is
41:13
to
41:13
not
41:14
just
41:14
hear
41:14
those
41:15
historical
41:15
stories,
41:16
but
41:17
to
41:17
even
41:18
hear
41:18
from
41:18
families.
41:20
Yeah.
41:20
How
41:21
boots
41:21
have
41:21
been
41:22
passed
41:22
on
41:23
throughout
41:24
generations.
41:25
We.
41:26
We
41:26
heard
41:27
from
41:28
a
41:28
woman.
41:30
It
41:30
was
41:30
a
41:30
little
41:31
while
41:31
ago
41:31
now,
41:32
and
41:33
she
41:33
sent
41:33
us
41:33
a
41:34
letter.
41:35
And
41:35
she
41:35
said
41:36
that
41:37
in
41:37
the
41:37
1930s,
41:39
her
41:39
husband,
41:40
as
41:40
a
41:40
young
41:40
boy,
41:41
got
41:41
his
41:42
first
41:42
pair
41:42
of
41:42
Red
41:42
Wings.
41:44
And
41:45
when
41:46
she
41:46
married
41:46
him
41:47
25
41:48
years
41:48
later,
41:49
he
41:50
wanted
41:50
her
41:51
to
41:51
have
41:51
a
41:51
pair
41:52
of
41:52
boots
41:52
when
41:52
they
41:52
went
41:53
hunting
41:53
together.
41:54
His
41:54
feet
41:55
had
41:55
grown
41:56
since
41:56
then,
41:57
but
41:57
those
41:57
boots
41:58
that
41:58
he
41:58
had
41:58
as
41:58
a
41:59
boy
41:59
fit
42:00
her
42:00
perfectly.
42:01
So
42:01
those
42:01
became
42:02
her
42:02
hunting
42:02
boots,
42:03
and
42:03
she
42:04
wore
42:04
them
42:05
for
42:05
25
42:06
years.
42:07
So
42:07
she
42:08
sent
42:08
us
42:08
a
42:08
letter
42:09
and
42:09
said,
42:09
hey,
42:10
I'm
42:11
still
42:11
wearing
42:11
these
42:12
boots,
42:12
and
42:12
they're
42:13
now
42:13
50
42:13
years
42:14
old.
42:14
I'm
42:14
not
42:14
sure
42:15
what
42:15
your
42:15
business
42:15
model
42:16
is,
42:16
but
42:16
you're
42:16
going
42:17
to
42:17
need
42:18
quality
42:19
if
42:19
you
42:19
actually
42:19
want
42:20
people
42:20
to
42:20
buy
42:20
more
42:21
boots.
42:22
Yeah.
42:22
And
42:23
it
42:23
was
42:23
her
42:24
story
42:25
and
42:25
her
42:25
letter
42:26
that
42:26
kind
42:26
of
42:26
inspired
42:27
our.
42:28
Our
42:29
marketing
42:29
campaign
42:30
from
42:30
a
42:30
couple
42:30
years
42:31
ago,
42:31
which
42:31
was
42:31
called
42:32
Will
42:32
youl
42:32
Wings.
42:33
But
42:33
literally,
42:33
people
42:35
will
42:35
their
42:36
boots
42:37
to
42:38
next
42:38
generations,
42:39
their
42:39
kids,
42:40
their
42:40
grandkids,
42:41
just
42:41
made
42:42
it
42:42
easier
42:42
for
42:42
them
42:43
by
42:43
giving
42:43
them
42:43
a
42:43
little
42:44
care
42:44
label
42:44
that
42:44
they
42:45
can
42:45
put
42:45
on
42:45
their
42:45
boots
42:46
and
42:46
you
42:47
can
42:47
pass
42:48
them
42:48
on
42:48
just
42:48
like
42:49
you
42:49
would
42:49
anything.
42:50
That's
42:51
brilliant.
42:51
That
42:52
is
42:52
brilliant.
42:52
And
42:53
that's
42:53
just.
42:53
But
42:53
that's
42:53
what
42:54
makes
42:54
you
42:54
guys
42:54
cool.
42:54
And
42:55
I
42:55
know
42:55
you're
42:55
not
42:55
the
42:55
cool
42:56
brand,
42:56
but
42:56
that's
42:56
what
42:56
makes
42:57
you
42:57
cool,
42:57
is
42:57
because
42:58
you're
42:59
the
42:59
quiet
42:59
people
43:00
in
43:00
the
43:00
room
43:01
that
43:01
just
43:02
deliver
43:02
day
43:03
after
43:03
day
43:04
and
43:05
don't
43:05
have
43:05
to
43:06
come
43:06
up
43:06
with
43:07
the
43:07
latest
43:08
flash
43:08
or
43:09
the
43:09
latest
43:09
this
43:10
or
43:10
latest
43:10
that.
43:11
But
43:12
everybody
43:12
knows
43:13
who
43:13
you
43:13
are.
43:14
That's
43:14
right.
43:15
And
43:15
we'd
43:15
rather
43:16
put
43:17
more
43:17
attention
43:18
on
43:18
the
43:19
customers,
43:19
to
43:19
be
43:20
honest,
43:20
than
43:20
us.
43:21
We
43:21
had
43:22
this
43:22
exact
43:22
conversation
43:24
as
43:24
a
43:24
team
43:25
a
43:25
few
43:26
years
43:26
ago
43:26
now
43:27
about
43:28
not
43:28
wanting
43:28
to
43:29
necessarily
43:29
do
43:30
marketing
43:31
campaigns
43:31
or
43:32
other
43:32
things.
43:32
I'd
43:32
rather
43:33
just
43:33
sit
43:33
back
43:33
and
43:34
let
43:34
our
43:34
product
43:35
speak
43:36
for
43:36
itself.
43:37
But
43:37
then
43:37
we
43:37
said,
43:37
well,
43:38
you
43:38
know
43:38
what
43:38
would
43:38
be
43:38
cool?
43:39
What
43:39
if
43:39
we
43:39
actually
43:40
started
43:40
honoring
43:42
some
43:42
of
43:42
our
43:42
customers
43:43
and
43:44
it
43:44
ended
43:45
up
43:45
turning
43:46
into
43:46
something
43:47
that
43:48
you
43:48
can
43:48
now
43:48
visit
43:49
in
43:50
our
43:50
flagship
43:51
store,
43:51
which
43:51
is
43:51
still
43:52
in
43:52
Red
43:52
Wing,
43:53
Minnesota.
43:53
You
43:54
can
43:54
come
43:54
and
43:54
visit.
43:55
Fun
43:55
fact,
43:56
it
43:56
has
43:56
the
43:56
world's
43:57
largest
43:57
boot.
43:57
Guinness
43:58
world
43:59
record
44:00
largest
44:00
boot
44:01
is
44:01
greeting
44:02
you
44:02
when
44:02
you.
44:03
When
44:03
you
44:03
walk
44:03
into
44:04
our
44:05
wing
44:06
flagship
44:06
store.
44:07
It's.
44:07
It's
44:08
size
44:08
638
44:09
and
44:10
a
44:10
half.
44:11
But
44:11
when
44:11
you
44:11
get
44:11
42
44:12
cows
44:12
later.
44:12
Yeah.
44:13
When
44:13
you
44:14
take
44:14
a
44:15
half
44:15
a
44:15
day
44:15
to
44:15
get
44:15
around
44:16
the
44:16
boot,
44:16
what
44:17
you'll
44:17
see
44:17
is
44:17
what
44:17
we
44:18
call
44:18
our
44:18
wall
44:18
of
44:19
honor.
44:20
And
44:20
every
44:20
year,
44:21
we
44:22
add
44:22
to
44:22
our
44:22
wall
44:23
of
44:23
honor
44:24
with
44:24
tributes
44:25
to
44:25
people
44:26
in
44:26
the
44:26
trades,
44:27
kind
44:27
of
44:27
the
44:27
unsung
44:28
heroes
44:29
that
44:30
through
44:30
the
44:30
course
44:31
of
44:31
their
44:31
life
44:31
and
44:31
their
44:32
dedication
44:32
to
44:33
their
44:33
craft,
44:34
wore
44:34
our
44:35
boots.
44:35
And
44:36
we
44:36
get
44:37
hundreds
44:37
of
44:38
nominations
44:39
every
44:39
year
44:40
from
44:41
customers
44:41
and
44:42
families
44:43
all
44:43
over
44:44
the
44:44
world
44:45
nominating
44:45
their.
44:46
Their
44:46
dad,
44:47
their
44:47
brother,
44:47
their
44:47
mom,
44:48
their
44:48
sister
44:49
to
44:50
be
44:50
in
44:50
our
44:50
wall
44:50
of
44:51
Honor.
44:51
And
44:51
it's.
44:51
It's
44:52
honestly
44:53
one
44:54
of
44:54
the
44:54
most
44:55
special
44:55
things
44:56
that
44:57
I've
44:57
ever
44:57
been
44:57
a
44:57
part
44:58
of.
44:58
And
44:58
the
44:58
stories
44:59
that
44:59
you
44:59
hear
45:00
from
45:01
people
45:01
are
45:01
so
45:02
moving
45:03
that
45:03
it
45:04
immediately
45:05
crystallized
45:06
our
45:07
belief
45:07
that,
45:07
you
45:07
know
45:07
what?
45:08
Yeah.
45:08
It's
45:08
not
45:08
about
45:09
us.
45:09
It's
45:09
about
45:10
our
45:10
customers.
45:11
It's
45:11
about
45:11
the
45:12
people
45:12
that.
45:13
That
45:13
love
45:14
our
45:14
product.
45:15
They
45:15
get
45:15
it,
45:15
we
45:16
get
45:16
it.
45:16
Let's
45:17
put
45:17
the
45:17
spotlight
45:18
on
45:18
them.
45:19
And
45:20
in
45:21
the
45:21
first
45:21
year
45:22
that
45:22
we
45:23
launched
45:23
the
45:24
Wall
45:24
of
45:24
Honor,
45:25
this
45:25
is
45:25
one
45:25
of
45:25
my
45:25
favorite
45:26
stories.
45:27
We
45:27
got
45:27
a
45:28
letter
45:28
from
45:29
the
45:29
family
45:29
of
45:30
a
45:30
gentleman
45:30
by
45:31
the
45:31
name
45:31
of
45:31
Tom
45:32
McCarthy.
45:33
And
45:34
Tom
45:35
was
45:36
just
45:36
about
45:37
to
45:37
retire
45:38
after
45:39
45
45:40
years
45:40
in
45:41
the
45:41
trades.
45:41
He
45:41
was
45:42
a
45:42
general
45:42
contractor,
45:43
and
45:43
his
45:43
last
45:43
job
45:45
was
45:45
building
45:46
the
45:46
arena
45:47
for
45:47
the
45:48
new
45:49
National
45:49
Hockey
45:50
League
45:50
team
45:50
here
45:51
in
45:51
Minnesota.
45:52
Minnesota
45:52
Wild.
45:53
Yeah.
45:54
And
45:54
unbeknownst
45:56
to
45:56
his
45:56
co
45:57
workers
45:57
or
45:57
probably
45:58
his
45:58
boss,
46:00
he
46:01
buried
46:02
or,
46:02
as
46:02
he
46:02
said,
46:03
entombed
46:04
his
46:04
Red
46:04
Wing
46:05
boots
46:05
at
46:05
center
46:06
ice,
46:06
and
46:06
they're
46:07
still
46:07
there
46:07
today.
46:08
That's
46:09
awesome.
46:10
Pretty
46:10
cool.
46:11
So
46:11
when
46:11
we
46:12
put
46:12
him
46:12
in
46:13
the
46:13
wall
46:13
of
46:13
honor,
46:13
he
46:14
was
46:14
in
46:14
our
46:14
inaugural
46:15
class.
46:16
Yep.
46:16
Obviously,
46:17
we
46:17
couldn't
46:17
get
46:17
those
46:17
boots,
46:18
so
46:18
we
46:18
had
46:18
to
46:18
get
46:18
a
46:19
second
46:19
pair
46:19
to
46:19
hang
46:20
up
46:20
on.
46:20
Absolutely.
46:21
But
46:22
solid
46:22
move.
46:23
Solid
46:23
move.
46:24
It
46:24
was.
46:25
As
46:25
far
46:25
as
46:26
exits
46:26
go,
46:26
if
46:27
you're
46:27
thinking
46:27
about
46:27
what
46:28
would
46:28
be
46:28
a
46:28
good
46:28
way
46:28
to
46:28
go
46:29
out,
46:29
that's
46:29
a
46:29
pretty
46:29
good
46:30
one
46:30
for
46:30
sure.
46:31
That's
46:31
a
46:31
solid
46:31
mic
46:31
drop,
46:32
isn't
46:32
it?
46:32
Yeah,
46:33
it
46:33
really
46:33
is.
46:34
I
46:35
love
46:35
it.
46:35
Well,
46:35
I
46:35
want
46:35
to
46:36
talk,
46:36
too,
46:36
about
46:36
your
46:37
clothing,
46:37
because
46:37
I
46:37
tell
46:37
you
46:37
what,
46:38
I'm
46:38
wearing
46:38
some
46:38
of
46:38
it
46:38
now.
46:39
Quality
46:40
stuff,
46:40
man.
46:41
I'm
46:41
a
46:41
fan.
46:42
It's
46:43
built
46:43
right,
46:44
it's
46:45
comfortable,
46:46
and
46:46
it
46:46
moves,
46:47
which
46:47
to
46:48
me
46:48
is
46:48
kind
46:48
of
46:48
My,
46:48
my,
46:49
my
46:50
important
46:50
stuff,
46:51
not
46:51
too
46:52
heavy,
46:52
but
46:52
it's,
46:53
it's,
46:53
it's
46:53
the
46:53
perfect
46:54
layered
46:54
clothing.
46:55
I
46:56
appreciate
46:56
it.
46:57
And
46:57
it
46:57
only
46:58
took
46:58
us
46:58
120
46:59
years
46:59
to
47:00
get
47:00
around
47:00
to
47:01
work
47:01
app,
47:02
so
47:02
R&D
47:03
department
47:03
there.
47:03
Right.
47:04
Who
47:05
knows
47:05
what
47:05
we'll
47:05
do
47:05
in
47:06
the
47:06
next
47:06
hundred
47:06
years?
47:07
But
47:07
you
47:08
know,
47:09
honestly,
47:09
it
47:10
was
47:10
the
47:10
number
47:10
one
47:11
request
47:12
that
47:12
we
47:13
heard
47:13
customers,
47:14
which
47:14
is,
47:14
I've
47:14
got
47:14
the
47:15
tools,
47:15
I've
47:15
got
47:15
the
47:15
eye
47:16
protection,
47:16
I
47:16
got
47:16
the
47:17
gloves.
47:18
You're
47:18
hooking
47:18
me
47:18
up
47:19
with
47:19
most
47:19
of
47:19
those
47:19
things
47:20
when
47:20
I
47:20
come
47:20
in
47:20
your
47:21
store.
47:21
Obviously,
47:22
I
47:22
got
47:22
the
47:22
boots.
47:23
Can
47:23
you
47:24
make
47:24
me
47:24
a
47:24
hoodie?
47:25
Can
47:25
you
47:25
make
47:25
me
47:25
some,
47:26
some
47:26
pocketed
47:27
work
47:27
tees?
47:27
I
47:27
want
47:28
to
47:28
represent
47:29
the
47:29
brand.
47:30
And
47:31
I
47:31
think
47:31
we
47:31
all
47:32
know
47:32
that
47:32
there's
47:33
a
47:33
brand
47:33
out
47:34
there
47:34
that
47:34
pretty
47:34
much
47:35
owns
47:35
the,
47:35
the
47:36
workwear
47:36
space,
47:37
and
47:38
we've
47:38
let
47:38
them
47:39
do
47:39
their
47:40
thing
47:40
for,
47:40
for
47:41
quite
47:41
a
47:41
long
47:41
time.
47:42
And
47:43
even
47:43
my
47:43
in
47:43
laws,
47:44
who
47:44
are
47:45
one's
47:45
a
47:45
general
47:46
contractor,
47:46
one's
47:47
a
47:47
carpenter,
47:47
was
47:48
like,
47:48
I'd
47:48
rather
47:48
wear
47:49
your
47:50
brand
47:50
if
47:50
I
47:51
could.
47:51
And.
47:52
Right.
47:52
It's
47:52
been
47:53
a,
47:53
a
47:54
labor
47:54
of
47:54
love
47:54
for
47:55
us,
47:55
but
47:55
we
47:55
wanted
47:56
to
47:56
take
47:56
our
47:57
time
47:58
doing
47:58
it
47:58
for
47:59
the
47:59
reasons
47:59
that
47:59
you
47:59
said.
48:00
I
48:00
wanted
48:01
a
48:02
workwear
48:03
collection.
48:04
I
48:04
wanted
48:04
a
48:05
line
48:05
of
48:05
work
48:06
apparel
48:07
that
48:07
would
48:07
be
48:08
complementary
48:10
to
48:10
our
48:10
footwear,
48:11
meaning
48:12
it's
48:13
built
48:13
with
48:14
durable
48:15
materials.
48:16
It's
48:16
designed
48:17
with
48:18
function,
48:18
as
48:19
you
48:19
mentioned,
48:19
whether
48:20
it's
48:21
stretch
48:22
and
48:22
flexibility
48:23
where
48:23
you
48:24
need
48:24
it,
48:25
whether
48:25
it's
48:26
moisture
48:26
wicking
48:27
as
48:27
you're
48:27
working
48:28
outside,
48:29
temperature
48:29
control,
48:30
UV
48:31
protection,
48:32
but
48:33
then
48:33
also
48:33
layering
48:34
in
48:34
all
48:34
those
48:35
Red
48:36
Wing
48:36
quality
48:37
details.
48:37
You
48:38
know,
48:38
all
48:38
of
48:38
our
48:38
boots
48:39
are
48:39
triple
48:39
stitched.
48:40
You
48:40
can
48:40
see
48:41
that
48:41
triple
48:41
stitch
48:42
go
48:42
around
48:42
the
48:42
boot.
48:43
All
48:43
of
48:44
our
48:44
hoodies
48:44
and
48:44
tees
48:45
are
48:45
triple
48:45
stitched
48:46
as
48:46
well.
48:47
That
48:48
gives
48:48
you
48:49
that
48:49
same
48:49
level
48:50
of
48:50
confidence
48:51
when
48:51
you're
48:51
working
48:52
that
48:52
this
48:52
is
48:52
going
48:52
to.
48:54
And
48:54
honestly,
48:55
what
48:56
we
48:56
heard
48:56
a
48:57
lot
48:57
from
48:57
people
48:57
is
48:58
that
48:58
I
48:59
beat
48:59
these
48:59
up
49:00
more
49:00
than
49:00
anything
49:01
because
49:01
I'm
49:02
outside
49:02
all
49:03
day,
49:03
I'm
49:03
in
49:03
the
49:03
elements,
49:04
I'm
49:04
getting
49:05
dirty.
49:06
And
49:06
when
49:06
you
49:06
get
49:07
work
49:07
apparel
49:08
dirty,
49:09
you
49:10
have
49:10
to
49:10
wash
49:10
it
49:11
sometimes
49:11
every
49:12
night.
49:13
You
49:13
might
49:13
have
49:14
a
49:14
dozen
49:15
or
49:15
so
49:15
pocketed
49:16
work
49:16
tees,
49:16
but
49:17
you're
49:17
washing
49:17
every
49:17
couple
49:18
of
49:18
weeks.
49:19
Yeah.
49:19
And
49:19
what
49:19
we
49:20
find,
49:20
and
49:20
the
49:21
number
49:21
one
49:21
complaint
49:22
is
49:22
that
49:23
they
49:23
don't
49:24
hold
49:24
up
49:24
after
49:25
washing.
49:25
They
49:25
don't.
49:27
So
49:27
when
49:28
we
49:28
set
49:28
out
49:28
to
49:29
do
49:29
this,
49:29
that
49:29
was
49:30
really
49:30
kind
49:30
of
49:30
our
49:31
problem
49:31
to
49:31
solve
49:32
is,
49:32
yeah,
49:32
we
49:32
can,
49:33
we
49:33
can
49:33
do
49:33
this
49:34
the
49:34
Red
49:34
Wing
49:34
way.
49:35
Quality
49:35
ingredients,
49:36
quality
49:37
construction,
49:38
best
49:38
materials.
49:40
But
49:40
I
49:40
want
49:41
to
49:41
make
49:41
sure
49:41
that
49:42
this
49:42
is
49:43
about
49:43
the
49:44
same
49:44
price
49:45
you
49:45
know,
49:45
so
49:46
that
49:46
it's
49:46
relevant
49:47
to
49:47
people
49:47
coming
49:48
in
49:48
our
49:48
store
49:49
as
49:49
all
49:49
the
49:49
competitors.
49:50
But
49:51
I
49:51
need
49:51
this
49:51
to
49:52
last.
49:52
And
49:52
the
49:52
way
49:53
that
49:53
you
49:53
prove
49:54
something's
49:55
going
49:55
to
49:55
last
49:55
and
49:56
workwear
49:56
is
49:56
that
49:57
it
49:57
has
49:57
to
49:57
go
49:58
through
49:58
the
49:58
washer
49:58
and
49:59
dryer
49:59
test,
49:59
which
50:00
meant
50:00
we
50:00
were
50:00
washing
50:01
it
50:02
dozens
50:02
and
50:03
dozens
50:03
and
50:04
dozens
50:04
of
50:04
times
50:05
to
50:05
see
50:06
will
50:07
this
50:07
last?
50:08
And.
50:08
And
50:08
it
50:09
does.
50:09
So
50:11
as
50:11
you
50:12
test
50:12
out
50:12
our
50:12
teas,
50:13
don't
50:13
be
50:13
afraid
50:14
to
50:14
wash
50:14
it.
50:15
I'm
50:15
sure
50:15
your
50:15
girlfriend
50:16
would
50:16
approve.
50:17
But
50:18
put
50:18
it
50:18
through
50:18
the
50:19
spin
50:19
cycle
50:19
as
50:19
much
50:20
as
50:20
you
50:20
want,
50:20
because
50:20
that's
50:21
really
50:22
what
50:22
our
50:22
customers
50:23
told
50:23
us.
50:23
That
50:24
really
50:24
bothers
50:24
them,
50:25
right?
50:25
Yeah,
50:26
they
50:26
stretch
50:26
out.
50:27
They
50:27
don't
50:28
hold
50:28
up
50:28
in
50:28
the
50:28
washer.
50:29
The
50:29
stitching
50:31
is
50:31
breaking
50:31
down.
50:32
And
50:33
for
50:33
a
50:33
lot
50:33
of
50:33
people,
50:35
my
50:35
in
50:35
laws
50:36
included
50:37
their
50:38
hoodie.
50:38
You
50:38
know
50:39
that
50:39
iconic
50:40
competitive
50:40
hoodie
50:41
that
50:41
you
50:41
see
50:41
out
50:42
there?
50:42
That's
50:43
their
50:43
jacket,
50:44
right?
50:44
That's
50:45
their.
50:47
They're
50:48
layering
50:48
up.
50:48
They're
50:49
taking
50:49
off
50:49
layers
50:50
throughout
50:50
the
50:50
day.
50:50
But
50:51
that
50:51
hoodie's
50:51
on
50:52
all
50:52
day,
50:52
every
50:53
day,
50:53
and
50:53
it's
50:53
gotta
50:53
last.
50:54
Yeah.
50:55
Well,
50:55
I
50:55
noticed
50:56
first
50:56
I
50:56
could
50:57
get
50:57
it
50:57
over
50:57
the
50:57
cast
50:57
on
50:57
my
50:58
arm
50:58
right
50:58
now.
50:58
So
50:58
that
50:58
was
50:58
the
50:59
first
50:59
thing.
50:59
It
50:59
actually
51:00
moved
51:00
and
51:01
it
51:02
actually
51:02
worked
51:03
and
51:03
it
51:03
came
51:03
back
51:03
in
51:04
shape,
51:04
too.
51:04
So
51:05
I
51:05
had
51:05
to
51:05
stretch
51:05
it
51:05
out
51:05
a
51:06
little
51:06
bit
51:06
to
51:06
get
51:06
over
51:06
the
51:06
cast.
51:07
Yeah,
51:07
guys,
51:07
I've
51:07
got
51:07
my
51:08
elbow
51:08
surgery.
51:08
So
51:08
I
51:08
got
51:08
a
51:09
half
51:09
cast.
51:09
My
51:09
elbow
51:10
sit
51:10
right
51:11
back
51:11
on
51:11
there
51:11
and
51:11
I'm
51:12
like,
51:12
oh,
51:13
man,
51:13
this
51:14
is
51:14
awesome.
51:14
And
51:15
by
51:15
the
51:15
way,
51:15
the
51:15
plumbers
51:16
out
51:16
there,
51:16
we're
51:16
going
51:16
to
51:16
go
51:17
after
51:17
one
51:17
of
51:17
these
51:17
things
51:17
here.
51:18
These
51:18
shirts
51:18
are
51:19
long
51:19
enough
51:19
that
51:19
you're
51:19
going
51:19
to
51:19
be
51:20
safe
51:20
bending
51:20
over
51:20
underneath
51:21
the
51:21
sink
51:21
without
51:22
showing
51:22
any
51:22
skin.
51:23
Yeah,
51:23
it's
51:24
got
51:24
a,
51:25
an
51:25
extended
51:26
tail
51:26
on
51:27
it
51:27
for
51:28
optimal
51:28
coverage
51:29
of
51:29
bending.
51:30
Yes,
51:30
yes.
51:31
So
51:32
you're
51:32
not
51:32
going
51:32
to
51:33
see
51:33
all
51:33
the.
51:33
You're
51:34
not
51:34
going
51:34
to
51:34
see
51:34
all
51:34
your
51:34
tattoos
51:35
on
51:35
the
51:35
back
51:35
when
51:35
you
51:36
bend
51:36
over.
51:36
We'll
51:36
put
51:36
it
51:36
that
51:36
way.
51:37
That's
51:37
correct.
51:37
Well,
51:38
I'm
51:38
relieved
51:38
that
51:39
you
51:39
got
51:39
it
51:40
over
51:40
your
51:40
cast.
51:40
That
51:41
wasn't
51:41
something
51:41
I
51:42
wear
51:42
tested,
51:42
so
51:43
I'm,
51:43
I'm
51:43
glad
51:44
it
51:44
passed.
51:44
It
51:44
passed
51:45
and
51:45
it
51:46
fits
51:46
right
51:46
around
51:46
my,
51:47
my
51:47
shoulder
51:47
as
51:48
well,
51:48
so.
51:48
And
51:48
the
51:49
stitching,
51:49
though,
51:49
like
51:49
you
51:49
said,
51:50
that
51:50
was
51:50
the
51:51
first
51:51
thing
51:51
I
51:51
really
51:52
noticed
51:52
was
51:52
one,
51:52
the
51:52
quality
51:53
of
51:53
the
51:53
fabric
51:53
and
51:54
that
51:54
triple
51:54
stitching
51:55
just
51:55
stood
51:56
out.
51:56
I'm
51:56
like,
51:56
oh,
51:56
that's
51:57
serious
51:57
quality.
51:58
Yeah,
51:59
yeah.
51:59
And
52:00
it
52:00
does
52:00
matter,
52:01
right?
52:02
It's
52:02
something
52:02
that
52:03
I
52:03
have
52:03
grown
52:04
up
52:04
over
52:04
the
52:04
years
52:04
in
52:05
the
52:05
apparel
52:05
and
52:06
footwear
52:06
industries,
52:07
and
52:08
my
52:08
wife
52:09
would
52:09
Say
52:09
I'm
52:09
a
52:09
T
52:09
shirt
52:10
snob,
52:10
but
52:11
that's
52:11
the
52:11
first
52:11
thing
52:12
I
52:12
look
52:12
for,
52:12
is
52:13
not
52:13
even
52:13
necessarily
52:14
the
52:14
label.
52:15
I'm
52:15
looking
52:15
at
52:15
the
52:15
stitching,
52:16
I'm
52:16
looking
52:17
at
52:17
the
52:17
material.
52:18
And
52:18
for
52:19
today,
52:20
there's
52:21
no
52:21
reason
52:21
why
52:22
you
52:22
shouldn't
52:23
think
52:23
about
52:25
workwear
52:25
in
52:26
the
52:26
same
52:26
context
52:27
as
52:27
athletic
52:28
apparel.
52:28
Right?
52:29
If
52:30
you're
52:30
going
52:30
to
52:30
the
52:30
gym,
52:31
if
52:31
you're
52:31
a
52:31
runner,
52:32
if
52:33
you're
52:33
a
52:33
lifter,
52:34
whatever
52:35
you
52:35
do,
52:36
you
52:37
have
52:37
pretty
52:37
picky
52:38
tastes
52:38
about
52:39
your
52:40
performance
52:40
apparel.
52:41
Your
52:41
athletic
52:41
apparel,
52:42
you
52:42
want
52:42
it
52:42
to
52:42
have
52:43
all
52:43
of
52:43
the
52:43
features,
52:44
the
52:44
moisture
52:44
wicking
52:45
and
52:45
everything
52:45
else.
52:46
You
52:46
want
52:46
it
52:46
to
52:47
stretch
52:47
and
52:47
be
52:47
flexible
52:48
in
52:48
the
52:48
right
52:49
places.
52:49
Why
52:50
should
52:50
workwear
52:51
be
52:51
any
52:51
different?
52:52
Right.
52:53
The
52:53
difference
52:53
is
52:54
that
52:55
we
52:55
need
52:55
to
52:55
make
52:56
sure
52:56
that
52:56
it's
52:57
affordable
52:57
for
52:58
everyone,
52:58
it's
52:58
accessible
52:59
for
52:59
everyone.
53:00
But
53:01
it's
53:01
okay
53:01
to
53:01
have
53:02
performance
53:03
level
53:03
quality
53:04
and
53:04
premium
53:05
quality
53:05
baked
53:05
in.
53:06
And
53:07
guys,
53:07
instead
53:07
of
53:07
going
53:08
online,
53:08
if
53:08
you
53:08
want
53:09
it
53:09
same
53:09
day,
53:09
just
53:09
go
53:10
down
53:10
to
53:10
the
53:10
local
53:10
store
53:11
and
53:11
grab
53:11
it
53:11
there.
53:12
You
53:12
still
53:12
get
53:12
it
53:12
the
53:13
same
53:13
day.
53:13
That's
53:14
right.
53:14
You
53:14
can
53:14
actually
53:14
see
53:14
if
53:15
it
53:15
fits.
53:16
Please
53:16
get
53:16
fitted.
53:17
That's
53:18
all
53:18
available
53:18
to
53:18
you
53:19
in
53:19
the
53:19
store.
53:20
So,
53:20
Mike,
53:21
we're
53:21
running
53:21
out
53:21
of
53:21
time.
53:22
What
53:22
have
53:22
we
53:22
not
53:23
talked
53:23
about
53:23
today?
53:24
And
53:24
our
53:24
great
53:25
chat
53:25
because
53:25
this
53:25
has
53:26
been
53:26
so
53:26
much
53:26
fun,
53:27
just
53:27
chatting
53:28
about
53:28
what
53:28
Red
53:28
Wing's
53:29
been
53:29
up
53:29
to
53:29
and
53:30
definitely
53:30
introducing
53:31
our
53:31
audience
53:31
to
53:32
what
53:32
you
53:32
guys
53:33
are
53:33
doing
53:33
magically
53:33
out
53:34
there.
53:34
We
53:35
talked
53:35
about
53:35
a
53:35
lot
53:35
of
53:35
the
53:36
fun
53:36
things
53:36
that
53:36
we're
53:37
working
53:37
on,
53:37
the
53:40
product
53:40
expansions
53:41
in
53:41
our
53:41
stores
53:42
and
53:43
the
53:43
fit
53:43
experience
53:44
that
53:44
we
53:44
have
53:44
in
53:45
our
53:45
stores.
53:45
But
53:46
I
53:46
think
53:46
the
53:46
most
53:47
important
53:47
thing
53:48
that
53:49
I
53:49
would
53:49
want
53:49
people
53:50
to
53:50
know
53:50
is
53:50
that
53:51
we're
53:52
doubling
53:52
down
53:53
on
53:53
service
53:54
and
53:54
experience.
53:55
I
53:55
really
53:56
think
53:56
it's
53:56
it.
53:57
It
53:58
makes
53:58
us
53:59
who
53:59
we
53:59
are
53:59
and
54:00
who
54:00
we've
54:00
been
54:01
over
54:01
the
54:01
years.
54:02
It's
54:03
really
54:03
easy
54:04
today
54:05
to
54:06
make
54:07
all
54:07
of
54:07
your
54:07
purchase
54:08
decisions
54:08
online,
54:09
and
54:09
it's
54:10
certainly
54:10
convenient.
54:11
And
54:11
I'm
54:11
sure
54:11
you're
54:12
like
54:12
me
54:12
where
54:13
you're,
54:13
you're
54:14
busy
54:14
at
54:14
work,
54:14
you're
54:15
busy
54:15
in
54:15
your
54:15
personal
54:16
life,
54:16
and
54:17
especially
54:17
coming
54:18
out
54:18
of
54:18
COVID
54:19
I
54:19
think
54:19
we
54:19
all
54:19
discovered
54:20
that
54:21
you
54:21
can
54:21
buy
54:21
anything
54:22
you
54:22
want,
54:22
where
54:23
you
54:23
want,
54:23
how
54:23
you
54:24
want
54:24
it,
54:25
and
54:25
I
54:25
know
54:26
for
54:26
our
54:27
customers,
54:27
they're
54:28
the
54:28
same.
54:29
So
54:29
we're
54:30
investing
54:30
in
54:31
fit.
54:31
No
54:31
matter
54:32
how
54:32
you
54:33
experience
54:34
the
54:34
Red
54:35
Wing
54:35
brand,
54:35
meaning
54:36
if
54:37
your
54:37
employer
54:39
is
54:40
providing
54:40
you
54:40
with
54:41
a
54:41
voucher
54:41
to
54:41
go
54:41
buy
54:42
some
54:42
boots,
54:43
we'll
54:43
come
54:44
to
54:44
your
54:44
job
54:44
site
54:45
with
54:46
boots.
54:47
We
54:47
can
54:47
get
54:47
you
54:47
fitted
54:48
on
54:48
the
54:48
job
54:48
site
54:49
with
54:49
one
54:49
of
54:49
our
54:49
mobile
54:50
shoe
54:50
trucks.
54:51
We
54:51
can
54:52
give
54:52
you
54:53
a
54:53
access
54:54
to
54:54
our
54:54
online
54:55
fit
54:55
tools.
54:56
You
54:56
can
54:56
go
54:56
on
54:56
to
54:56
redwingshoes.com
54:58
you
54:59
can
54:59
get
54:59
fitted
54:59
online
55:00
right
55:00
now.
55:01
And
55:02
we
55:02
use
55:02
the
55:02
same
55:03
technology
55:04
online
55:05
as
55:05
we
55:05
do
55:06
in
55:06
store.
55:06
You
55:06
can
55:06
just
55:07
do
55:07
it
55:07
with
55:07
your
55:07
smartphone,
55:08
but
55:09
that
55:09
can
55:09
give
55:09
you
55:09
a
55:10
level
55:10
of
55:10
confidence
55:11
before
55:12
you
55:12
buy
55:12
something
55:12
online
55:13
or
55:13
before
55:14
you
55:14
come
55:14
in
55:14
our
55:14
stores
55:15
that
55:15
you
55:15
know
55:16
exactly
55:16
what
55:17
you
55:17
want
55:17
and
55:17
how
55:18
it
55:18
should
55:18
fit.
55:19
But
55:19
obviously,
55:20
the
55:20
best
55:20
experience
55:21
would
55:21
be
55:21
to
55:21
come
55:22
into
55:22
our
55:22
stores
55:22
and
55:23
talk
55:23
to
55:23
one
55:23
of
55:23
our
55:23
experts,
55:24
which
55:25
is
55:25
why
55:25
we're
55:25
going
55:26
to
55:26
continue
55:26
to
55:26
invest
55:27
in
55:27
our
55:28
fit
55:28
experience
55:29
in
55:29
store.
55:30
The
55:30
technology
55:31
we
55:31
have,
55:32
the
55:32
availability
55:33
in
55:34
every
55:34
store
55:34
you
55:34
go
55:35
into
55:35
to
55:35
get
55:35
fitted.
55:36
Because
55:37
at
55:37
the
55:37
end
55:37
of
55:37
the
55:38
day,
55:38
I
55:38
think
55:38
fit
55:38
is
55:39
the
55:40
most
55:40
important
55:41
thing
55:42
that
55:42
people
55:43
in
55:43
the
55:43
trades,
55:44
people
55:44
buying
55:44
safety
55:45
work
55:45
boots,
55:46
people
55:46
buying
55:47
boots
55:47
in
55:47
general
55:48
should
55:48
be
55:48
thinking
55:49
about.
55:49
Because
55:50
if
55:50
your
55:51
boots
55:51
fit,
55:52
if
55:52
you
55:53
feel
55:53
good
55:53
in
55:54
them,
55:54
no
55:54
matter
55:55
what
55:55
you're
55:55
doing,
55:55
you're
55:56
going
55:56
to
55:56
be
55:56
more
55:56
productive,
55:57
you're
55:57
going
55:57
to
55:57
be
55:57
more
55:58
successful.
55:59
So
55:59
we're
56:00
going
56:00
to
56:00
continue
56:00
to
56:01
double
56:01
down
56:01
and
56:01
invest
56:02
in
56:02
fit
56:03
in
56:03
our
56:03
in
56:03
store
56:04
experience.
56:04
But
56:05
we
56:05
do
56:05
realize
56:05
that
56:06
today
56:06
it's
56:07
not
56:07
as
56:07
easy
56:08
to
56:09
leave
56:09
your
56:09
shift,
56:10
hop
56:10
in
56:11
your
56:11
truck
56:11
and
56:11
drive
56:12
20
56:12
minutes
56:12
and
56:13
go
56:13
to
56:13
a
56:13
store,
56:14
which
56:14
is
56:14
why
56:14
we
56:15
want
56:15
to
56:15
bring
56:15
fit
56:15
to
56:16
wherever
56:16
you
56:16
are.
56:17
Nice,
56:18
Nice.
56:19
Well
56:19
said,
56:19
brother.
56:20
Because
56:20
yeah,
56:20
that,
56:21
that
56:21
is
56:21
the
56:21
basis
56:21
of
56:22
all
56:22
of
56:22
it.
56:22
And
56:23
guys,
56:23
if
56:23
you're
56:24
out
56:24
there
56:24
buying
56:24
the,
56:24
the
56:25
knockoff
56:25
boots
56:25
out
56:26
there,
56:26
why
56:26
don't
56:26
you
56:27
spend
56:27
the
56:27
same
56:27
money
56:27
and
56:28
just
56:28
the
56:28
same
56:28
money
56:29
and
56:29
buy
56:29
something
56:29
that's
56:29
going
56:29
to
56:30
last
56:30
you?
56:30
Yeah,
56:31
absolutely.
56:31
And
56:31
again,
56:32
your
56:32
marketing
56:33
check's
56:33
going
56:33
to
56:33
be
56:34
in
56:34
the
56:34
mail.
56:34
I
56:34
appreciate
56:35
your,
56:36
your
56:36
endorsement.
56:38
Thanks,
56:38
brother.
56:38
I
56:39
appreciate
56:39
it.
56:39
Well,
56:40
guys,
56:40
take
56:40
a
56:40
look.
56:41
There's
56:41
probably
56:41
a
56:41
red
56:41
Wing
56:42
shoe
56:43
store
56:43
right
56:43
around
56:43
your
56:44
area
56:44
out
56:44
there.
56:44
No
56:44
matter
56:45
where
56:45
you're
56:45
listening
56:45
across
56:45
the
56:46
country,
56:46
they've
56:47
got
56:47
that
56:47
location.
56:48
If
56:48
you
56:48
want
56:48
to
56:49
do
56:49
your
56:49
online
56:49
shopping,
56:50
the
56:50
website's
56:51
super
56:51
easy,
56:51
right.
56:52
It's
56:52
all
56:52
right
56:53
there
56:53
to
56:53
take
56:53
a
56:53
look
56:53
at
56:54
and
56:54
it
56:54
just
56:55
makes
56:55
it
56:55
so
56:55
easy.
56:56
Mike,
56:56
thanks
56:57
for
56:57
coming
56:57
on
56:57
today,
56:57
brother.
56:58
I
56:58
appreciate
56:59
your
56:59
knowledge
56:59
and
57:00
your
57:00
expertise
57:01
and
57:01
it's
57:01
been
57:01
a
57:02
fun
57:02
chat
57:02
today,
57:02
my
57:02
friend.
57:03
Thanks,
57:04
Eric.
57:05
Honor
57:05
to
57:05
be
57:05
here.
57:06
Great
57:06
chatting
57:06
with
57:07
you
57:07
as
57:07
well.
57:07
And
57:08
I
57:08
hope
57:08
your
57:08
elbow
57:09
feels
57:09
better.
57:09
Ah,
57:10
it's
57:10
feeling
57:10
better
57:10
already.
57:11
I'm
57:11
Eric
57:12
G.
57:12
Thanks
57:13
for
57:13
tuning
57:13
in
57:13
to
57:14
around
57:14
the
57:14
house.