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J.P. Shadrick Podcast: Tad Dickman · The Jacksonville Jaguars Official Podcast Network

• 0:05
  Speaker 1: Welcome to the JP Shattered Podcast. Today's Thursday, April five,
• 0:09
  Speaker 1: and today we've got a special guest, someone who's worked
• 0:12
  Speaker 1: You probably see quite a bit off your Jaguars famp,
• 0:15
  Speaker 1: but you might not realize who it is. It's the
• 0:18
  Speaker 1: Jaguars director of public Relations, Ted Dickman. It's a relatively
• 0:22
  Speaker 1: quiet week around EverBank Field for the Jaguars. Prospect visits
• 0:26
  Speaker 1: continue in the building and they will for the next
• 0:28
  Speaker 1: little while. The US women's soccer team plays tonight against
• 0:32
  Speaker 1: Mexico at EverBank Field. As well. We're two weeks away
• 0:35
  Speaker 1: from the busiest week in a while around here. The
• 0:38
  Speaker 1: Jaguars players are back for the start of the off
• 0:40
  Speaker 1: season program April sixt The Pulp is Lesding retirement ceremony
• 0:45
  Speaker 1: is that week as well, along with the state of
• 0:47
  Speaker 1: the franchise and the media pre draft luncheon. We'll get
• 0:51
  Speaker 1: to all of that when it comes around in a
• 0:52
  Speaker 1: couple of weeks. Today a full conversation about public relations
• 0:57
  Speaker 1: for the Jags. Last year we had seen and your
• 1:00
  Speaker 1: vice president of Communications, Dan Edwards on this podcast to
• 1:03
  Speaker 1: discuss his history in the business, and of course here
• 1:06
  Speaker 1: were the Jaguars from day one. Today we go into
• 1:09
  Speaker 1: the PR realm a bit deeper with Director of public
• 1:11
  Speaker 1: Relations Tad Dickman. He's in charge of the day to
• 1:14
  Speaker 1: day message for the team, working with the football side
• 1:17
  Speaker 1: and the front office side for that consistent message, working
• 1:21
  Speaker 1: on innovating the way the Jags get those messages out.
• 1:25
  Speaker 1: He's the only child to retire to Air Force parents,
• 1:28
  Speaker 1: so he moved around a lot as a youngster, but
• 1:29
  Speaker 1: finished high school in Alexandria, Virginia. He played basketball at
• 1:33
  Speaker 1: the University of Mary Washington and Fredericksburg, Virginia, and he
• 1:37
  Speaker 1: interned with the New York Giants in the PR department
• 1:39
  Speaker 1: in and then joined the Jacksonville Jaguars in the director
• 1:44
  Speaker 1: of public Relations for the Jacksonville Jaguars. First time on tape,
• 1:49
  Speaker 1: Tad Dickman, Yeah, I'm not used to sitting on this
• 1:52
  Speaker 1: side of the microphone, so this is definitely interesting. But
• 1:55
  Speaker 1: I appreciate you having me. Thanks for coming on. Man.
• 1:57
  Speaker 1: I mean, we see you on social media, I see
• 2:00
  Speaker 1: you in the building every day. You know, we know
• 2:01
  Speaker 1: you very well. But a lot of folks listening to
• 2:04
  Speaker 1: this might have an idea who and what you are,
• 2:08
  Speaker 1: but have never heard from you before. So now is
• 2:12
  Speaker 1: your opportunity to spit it out. A lot of times
• 2:14
  Speaker 1: I'll have people tell me that they are like, oh,
• 2:16
  Speaker 1: you're the You're the guy that tweets sometimes or comes
• 2:19
  Speaker 1: comes at people on Twitter or defends your guys, And
• 2:21
  Speaker 1: I'm like, yeah, yeah, that's you know, that's what I'm
• 2:22
  Speaker 1: here for. Man. I gotta stand up for our crew
• 2:24
  Speaker 1: when I can. UM. But it's been a lot of fun,
• 2:28
  Speaker 1: especially this past year, kind of the way that the
• 2:30
  Speaker 1: team transformed and how they came together. UM, and you know,
• 2:34
  Speaker 1: for our department, we obviously get to have a close
• 2:36
  Speaker 1: up view of kind of the chemistry and how it
• 2:39
  Speaker 1: builds throughout the season. So it was it was a
• 2:42
  Speaker 1: lot of fun and very special this year to kind
• 2:44
  Speaker 1: of get to be a fly on the wall for
• 2:45
  Speaker 1: a lot of that development. Let's get right into it
• 2:48
  Speaker 1: a day today. What are you doing today? Today's a
• 2:52
  Speaker 1: Wednesday as we take this, just what you're on a
• 2:54
  Speaker 1: Thursday originally, so Wednesday in the off season. We're a
• 2:59
  Speaker 1: month less than a month away from the NFL Draft,
• 3:01
  Speaker 1: but there's a lot coming up in the next couple
• 3:02
  Speaker 1: of weeks. What has your day been like on a Wednesday?
• 3:05
  Speaker 1: What have you in your department been doing today. Yeah, UM,
• 3:09
  Speaker 1: I guess going through kind of the the near future. UM.
• 3:12
  Speaker 1: At this point right now, we're getting ready for you know,
• 3:14
  Speaker 1: two weeks from now. Obviously the schedule release both preseason
• 3:17
  Speaker 1: and regular seasons on the horizon, so you know, being
• 3:19
  Speaker 1: prepared for when that comes. UM. But the events that
• 3:22
  Speaker 1: we have planned out right now, we have Paplzai is
• 3:24
  Speaker 1: going to retire on April, which would be a really
• 3:27
  Speaker 1: special day. UM. You know, a lot of alumni coming
• 3:30
  Speaker 1: in for that one. UM. That's also the same day
• 3:32
  Speaker 1: that our players get back for the off season program
• 3:34
  Speaker 1: for Phase one. UH, so you know we'll have you know,
• 3:37
  Speaker 1: probably sixty plus guys coming back in the building on
• 3:40
  Speaker 1: that Monday as well. UM, the next day, we're gonna
• 3:43
  Speaker 1: do some availability with our players, so we'll get to
• 3:45
  Speaker 1: do our annual trip down to the weight room with
• 3:47
  Speaker 1: coach Baslinski. Uh, shoot some photo and some video down
• 3:50
  Speaker 1: the weight room. The players always love that one, you know,
• 3:53
  Speaker 1: there their first big lift of the off season, and
• 3:55
  Speaker 1: we have a bunch of cameras in. They're always pumped
• 3:57
  Speaker 1: up to see who's done their homework. And Wednesday, we'll
• 4:01
  Speaker 1: we'll catch our breath for a second, and then Thursday
• 4:03
  Speaker 1: we have State of the Franchise, which comes with you know,
• 4:07
  Speaker 1: the uniform and veiling. UM. You know a lot of
• 4:09
  Speaker 1: great updates from from Shot and from Mark on kind
• 4:12
  Speaker 1: of the business ventures that we're a part of right now.
• 4:14
  Speaker 1: So I think that's always one that the fans I
• 4:17
  Speaker 1: really enjoyed to kind of getting to see the behind
• 4:19
  Speaker 1: the scenes stuff that we the Jaguars, the business organization,
• 4:23
  Speaker 1: you know, the corporation, what we're doing on that part
• 4:25
  Speaker 1: of it, um and not just a team on the field. UM.
• 4:27
  Speaker 1: And then Friday, we do you know, our typical annual
• 4:30
  Speaker 1: pre draft media luncheon. We'll have coach Coughlin, coach Moron
• 4:34
  Speaker 1: Dave called well, you know, do some stuff with our media. UM.
• 4:37
  Speaker 1: You know, that day we get to talk through some
• 4:39
  Speaker 1: offseason policies, upcoming media events, and then we're into it. Man,
• 4:42
  Speaker 1: we got the draft coming up that weekend. UM. And
• 4:45
  Speaker 1: then once we get into O T A S. It's
• 4:47
  Speaker 1: you know, it's kind of like, you know, you get
• 4:49
  Speaker 1: the feeling that the seasons back, let's go to them.
• 4:52
  Speaker 1: You're drafting releases, you're coordinating between departments in the building.
• 4:57
  Speaker 1: You're kind of a liaison between the football side and
• 5:00
  Speaker 1: the front office a lot of times the business side,
• 5:02
  Speaker 1: if you will, on certain items of events and all that.
• 5:06
  Speaker 1: So it's more than just writing a press release and
• 5:08
  Speaker 1: getting interviews with the players. I mean you you're you
• 5:11
  Speaker 1: touch almost every department in the building from time to time,
• 5:14
  Speaker 1: if if not during the season, but throughout the calendar year. Yeah.
• 5:18
  Speaker 1: And I think that the important distinction to note is
• 5:21
  Speaker 1: it's it's a we it's always a WEE. It's never
• 5:24
  Speaker 1: me doing anything. So obviously our staff, UM, I think
• 5:28
  Speaker 1: it's really cool because we get to spend a lot
• 5:29
  Speaker 1: of time to guy that we're all really close. Um.
• 5:31
  Speaker 1: We're six total in PR. So that starts with our
• 5:34
  Speaker 1: STP Dan Edwards, UM, you know, he's overseeing our group
• 5:37
  Speaker 1: as well as the broadcasting and then obviously with Joey
• 5:40
  Speaker 1: and and the radio crew. UM. And then it kind
• 5:43
  Speaker 1: of splits between Amanda and myself, so she's our director
• 5:46
  Speaker 1: of communications, handles a lot of our business ventures, um
• 5:49
  Speaker 1: where and then on our side with myself Alex Brooks,
• 5:52
  Speaker 1: who was just recently promoted to the manager of public
• 5:54
  Speaker 1: Relations UM. And then Gabby Morand and Andy as Worthy.
• 5:57
  Speaker 1: Those guys are the ones that are you know, like
• 5:59
  Speaker 1: you said, um, you know when we're getting those influx
• 6:02
  Speaker 1: of interview requests on a regular season Monday, you know,
• 6:06
  Speaker 1: it's on those three Alexandy and Gabby to kind of
• 6:08
  Speaker 1: get in the locker room and get get with those guys,
• 6:10
  Speaker 1: get every everything scheduled out. So, um, it's a lot
• 6:14
  Speaker 1: of fun as a group because right now it might
• 6:17
  Speaker 1: feel like it's a little slower, but it comes right
• 6:20
  Speaker 1: back and it comes quick. There's always an event on
• 6:22
  Speaker 1: the horizon. It seems like this time of year. Yeah,
• 6:24
  Speaker 1: and um, you know, dating back, it's like when when
• 6:27
  Speaker 1: the season finished up in you know, in late January,
• 6:30
  Speaker 1: then all of a sudden, you know, you you're coming
• 6:32
  Speaker 1: back home. You're doing that kind of in the season
• 6:34
  Speaker 1: recap stuff, season review document that you know that Gabby
• 6:37
  Speaker 1: puts together for us, and then you know we're going
• 6:40
  Speaker 1: to the combine. We got we have me to Availa
• 6:42
  Speaker 1: with the combine. Then we're back home and then we're
• 6:43
  Speaker 1: at the league meetings and at that point we know
• 6:46
  Speaker 1: we have we had our owners speak, we had the
• 6:48
  Speaker 1: e VP talk. Um. So the NFL has done a
• 6:52
  Speaker 1: great job of making this a year round spectacle. You know,
• 6:56
  Speaker 1: much to all the PR guys enjoyment around the league,
• 6:59
  Speaker 1: not not ever really getting a chance to slow down.
• 7:01
  Speaker 1: But um, you know, this is the time of year
• 7:03
  Speaker 1: where you have to make sure you you get to
• 7:05
  Speaker 1: spend some quality time away from the building. My my
• 7:08
  Speaker 1: family is in St. Mary's, George now, uh down from Virginia,
• 7:11
  Speaker 1: so I've had to spend a lot more time with
• 7:13
  Speaker 1: mom and dad recently. So I you have to take
• 7:16
  Speaker 1: advantage of it when you got it. Ted Dickman is
• 7:18
  Speaker 1: with us today, the director of public relations for the
• 7:20
  Speaker 1: Jacksonville Jaguars. We've been through the tough times here the
• 7:24
  Speaker 1: last few years up until last season the team fund
• 7:27
  Speaker 1: when you started the wins and football games, got to
• 7:29
  Speaker 1: the a f C Championship game on a week after
• 7:33
  Speaker 1: a win for a winning football team like last year,
• 7:37
  Speaker 1: how many requests would you get for player or coach
• 7:41
  Speaker 1: interviews as compared to a December in a three win
• 7:45
  Speaker 1: season a handful of years ago. How big of a
• 7:48
  Speaker 1: difference is the phone? It is a great problem to have,
• 7:53
  Speaker 1: that's what you want, um, you know, especially down the
• 7:56
  Speaker 1: down the stretch here in that kind of back half
• 7:58
  Speaker 1: of the seventeen season. Um, you know you start to
• 8:01
  Speaker 1: really see those requests pile up, I'd say kind of,
• 8:04
  Speaker 1: you know, week thirteen, four sixty and you're looking at
• 8:07
  Speaker 1: you know, probably like thirty forty request after a win,
• 8:11
  Speaker 1: um and then once you kind of turned the corner
• 8:13
  Speaker 1: into the playoffs, you know, the first week in Buffalo,
• 8:15
  Speaker 1: it was it was interesting because for us, you know,
• 8:17
  Speaker 1: a huge deal in our city, the first time in
• 8:20
  Speaker 1: a decade, we're getting into the playoffs. But in terms
• 8:22
  Speaker 1: of the national landscape, the attention really hadn't turned to
• 8:25
  Speaker 1: us just yet. So the Buffalo game, you know, it
• 8:29
  Speaker 1: was special and you could feel the electricity, but in
• 8:32
  Speaker 1: terms of the request, you know, it was probably a
• 8:34
  Speaker 1: little bit more than a normal you know, in the
• 8:36
  Speaker 1: into the season victory. Probably that might have been the
• 8:38
  Speaker 1: way the Buffalo got in. And it's been a while
• 8:40
  Speaker 1: for those and I'm sure they had a ton of
• 8:43
  Speaker 1: attention you know, in Buffalo during the week leading up
• 8:46
  Speaker 1: to the game. I bet they probably had more than
• 8:47
  Speaker 1: we did, which was you know, which is interesting and again,
• 8:50
  Speaker 1: you know, unique to our market. But I think after
• 8:53
  Speaker 1: that win and then going into the Pittsburgh game, and
• 8:55
  Speaker 1: then obviously you know, after the Pittsburgh victory and going
• 8:59
  Speaker 1: into the FC Champions up. Then it was it was correct.
• 9:03
  Speaker 1: We hadn't seen that level of attention ever before. And um,
• 9:07
  Speaker 1: you know, on our staff, I think Alex Alex did
• 9:10
  Speaker 1: an incredible job that week fielding all those requests, keeping
• 9:12
  Speaker 1: our group organized. Um, you know, obviously we're running around
• 9:16
  Speaker 1: doing a bunch of stuff with you know, Coach Maron
• 9:18
  Speaker 1: has more media request that week. Um, you know, instead
• 9:21
  Speaker 1: of having the normal the quarterback and having Blake talk
• 9:24
  Speaker 1: at the podium, we had nine guys talking with the
• 9:26
  Speaker 1: podium that week. Um, so I think the sheer number
• 9:30
  Speaker 1: of requests increases, but also the number of eyes that
• 9:33
  Speaker 1: are seeing that stuff, you know, drastically increases, So you
• 9:37
  Speaker 1: have to make sure you're that much more detailed and
• 9:41
  Speaker 1: the players are that much more prepared. And obviously we
• 9:43
  Speaker 1: have a great locker room and a bunch of really
• 9:46
  Speaker 1: fun personalities that they enjoyed the spotlight. So none of
• 9:50
  Speaker 1: it is pulling teeth with with those guys took him
• 9:52
  Speaker 1: to do stuff. It's more, Hey, we gotta make sure
• 9:54
  Speaker 1: we get him on time to this, and then he
• 9:56
  Speaker 1: needs to make sure that he's prepared, you know, for practice,
• 9:58
  Speaker 1: and then after practice that he's ready for his meet.
• 10:00
  Speaker 1: So you know, for us, we're never trying to interfere
• 10:02
  Speaker 1: with what you know, coach Marone is building with his team,
• 10:06
  Speaker 1: but also trying to make sure that our fans get
• 10:08
  Speaker 1: a chance to really meet our players. And then, you know,
• 10:10
  Speaker 1: especially with this go around, you know, let the country
• 10:13
  Speaker 1: meet our players for the first time. Tad Dickman with us,
• 10:16
  Speaker 1: there's a balance here between promoting the team and protecting
• 10:19
  Speaker 1: the team, and sometimes the view of that from different
• 10:23
  Speaker 1: parts of the building can be skewed a little bit
• 10:25
  Speaker 1: depending on the you know, football side wants a certain thing,
• 10:28
  Speaker 1: the business side wants a certain things. Fans want to
• 10:30
  Speaker 1: see your guys. But you've got to be able to
• 10:33
  Speaker 1: balance all those needs and how do you say no
• 10:37
  Speaker 1: to some request? Is that hard? Yeah? I mean obviously,
• 10:40
  Speaker 1: I think you want everyone to feel like they're getting
• 10:43
  Speaker 1: the most out of everything. Like I think that's our
• 10:45
  Speaker 1: job is to try to help as many people as
• 10:46
  Speaker 1: we can. But with that, you know, it's on my end,
• 10:50
  Speaker 1: I find it easy to differentiate those those things. So
• 10:53
  Speaker 1: for me, is it helping our organization? You know, that's
• 10:55
  Speaker 1: always gonna be the first question. Um, I think this
• 10:58
  Speaker 1: go around, Um, especially working closely with coach Maron. Is
• 11:02
  Speaker 1: that helping our football team win games. So if I'm
• 11:05
  Speaker 1: doing something from a media standpoint that's interfering with the
• 11:07
  Speaker 1: player studying or getting ready for practice, then that will
• 11:12
  Speaker 1: be a very short lived concept that that will be
• 11:15
  Speaker 1: gone quickly. Um. But yeah, it's I think our department
• 11:19
  Speaker 1: is unique and like you said before, you know, we
• 11:21
  Speaker 1: get the opportunity to work with basically everybody in the
• 11:24
  Speaker 1: building in some capacity, and I think that is it's
• 11:27
  Speaker 1: something that we take a lot of pride in, is
• 11:29
  Speaker 1: trying to make sure that we're learning other people's roles
• 11:31
  Speaker 1: the importance of what they do to the organization's overall success. Um.
• 11:35
  Speaker 1: And then ultimately it's our job to help articulate that
• 11:38
  Speaker 1: to our fans and to our you know, our constituents
• 11:40
  Speaker 1: that come to games and support us and share for
• 11:42
  Speaker 1: us in our you know, our loyal to our team. Um.
• 11:45
  Speaker 1: You know, it's our job to make sure that for
• 11:47
  Speaker 1: the external people that we're showing everything that we're doing
• 11:50
  Speaker 1: internally to make ourselves better. And then on the flip
• 11:54
  Speaker 1: side of it, like you mentioned with the fans, you know,
• 11:56
  Speaker 1: it's my I owe that to the fan base and
• 11:58
  Speaker 1: you know to our media that over the team, it's
• 12:01
  Speaker 1: my job to make sure that you know I'm fighting
• 12:02
  Speaker 1: for access, that I'm fighting to give them opportunities that
• 12:05
  Speaker 1: they've never seen before with you know a lot of
• 12:07
  Speaker 1: behind the scenes content, UM. And then that you know
• 12:11
  Speaker 1: that ultimately comes down to you and your crew. You know,
• 12:13
  Speaker 1: the broadcasting team, Darnell, Savannah, Carlos UM, you know, with
• 12:17
  Speaker 1: our digital and our social properties UM, and then you
• 12:20
  Speaker 1: know our whole marketing team and how can we find new, fun,
• 12:25
  Speaker 1: creative ways to to show this stuff to our fans.
• 12:28
  Speaker 1: And I think that's been a probably my when people
• 12:31
  Speaker 1: ask me about this job, the thing I love the
• 12:33
  Speaker 1: most about is like the the collaboration between the groups
• 12:36
  Speaker 1: UM and how far are we've been able to take
• 12:38
  Speaker 1: this and how we challenge each other and push each
• 12:41
  Speaker 1: other to get better. And the social and digital aspect
• 12:44
  Speaker 1: of that has changed significantly, not really in the time
• 12:48
  Speaker 1: I've been here. I'veon't been here six seasons now. Before that,
• 12:52
  Speaker 1: there wasn't much of a social UM. There wasn't much
• 12:56
  Speaker 1: social for the team. It wasn't much going on there
• 12:59
  Speaker 1: on social media, and it wasn't really anything going on
• 13:01
  Speaker 1: digital media to the Jaguars dot Com was not It
• 13:05
  Speaker 1: was functioning, but it wasn't a huge video element on
• 13:08
  Speaker 1: that thing. But that has grown over the last five
• 13:11
  Speaker 1: six years. And now any event you go to in
• 13:14
  Speaker 1: the league, the combine or the league meetings, teams are
• 13:18
  Speaker 1: represented themselves there, which didn't happen when we first came
• 13:22
  Speaker 1: in here about six years ago. But that has changed landscape,
• 13:25
  Speaker 1: not only for the digital and social side, for the
• 13:27
  Speaker 1: PR side too, because you've got to balance all that
• 13:29
  Speaker 1: on top of everything you did before with traditional press outlets. Right, yeah,
• 13:34
  Speaker 1: I mean, I would love to say that I could
• 13:36
  Speaker 1: speak on the transformation over time, but since I've been
• 13:39
  Speaker 1: in the NFL since, I mean, that's been the name
• 13:42
  Speaker 1: of the game, is the social aspect I have. I
• 13:46
  Speaker 1: have a lot of great conversations with Dan Everards, our
• 13:48
  Speaker 1: senior vice president, because for him, it was, you know,
• 13:51
  Speaker 1: people trying to beat the deadline to get the story
• 13:54
  Speaker 1: in the paper the next day, because if it didn't
• 13:55
  Speaker 1: get into paper, that it wasn't gonna be out there where.
• 14:00
  Speaker 1: You know, this day and age, obviously the newspapers still
• 14:02
  Speaker 1: have their deadlines, but you know they're going on there
• 14:04
  Speaker 1: and posting blogs and updating the blogs with each new
• 14:06
  Speaker 1: quote that comes out. Um. And then especially you know,
• 14:09
  Speaker 1: like you mentioned specifically with Twitter, you know, that's that's
• 14:12
  Speaker 1: where breaking news takes place. Now people aren't breaking news
• 14:15
  Speaker 1: and you know, on the wire from the page of
• 14:18
  Speaker 1: the newspaper the next morning. Yeah, so every everyone wants
• 14:21
  Speaker 1: to be you know, the first person to report um.
• 14:24
  Speaker 1: And you know, with that, it's on us as a
• 14:26
  Speaker 1: PR department to make sure that you know, just because
• 14:29
  Speaker 1: they're the first ones that that that information is accurate. Um.
• 14:32
  Speaker 1: And there's times where you know, if we see something
• 14:34
  Speaker 1: out there that is that is wrong or you know
• 14:36
  Speaker 1: it's false about the team, you know, it's our job
• 14:39
  Speaker 1: to correct that and steer it the right way. UM.
• 14:41
  Speaker 1: But it I feel like it's a it's a fun
• 14:44
  Speaker 1: time on our end because the competitive nature of the
• 14:47
  Speaker 1: business now for the media, you know, people are are
• 14:50
  Speaker 1: fighting for that information UM, and you know, we're kind
• 14:52
  Speaker 1: of the keepers of that and making sure that you know,
• 14:55
  Speaker 1: the information and the direction that we're trying to articulate
• 14:59
  Speaker 1: that we get out there properly. Every player pretty much
• 15:02
  Speaker 1: has a Twitter account now too, so that's scary for
• 15:05
  Speaker 1: a PR guy. I think the guys that have learned
• 15:07
  Speaker 1: how to utilize it the right way. It's an incredible tool. Um,
• 15:11
  Speaker 1: you know, having Instagram and Twitter and Snapchat and these
• 15:14
  Speaker 1: different platforms that provide a direct fan two player interaction
• 15:18
  Speaker 1: and getting to see how they live their lives, the
• 15:21
  Speaker 1: you know, their hobbies off the field, their families. I
• 15:24
  Speaker 1: think that's incredible and that but of looking at you
• 15:28
  Speaker 1: laughing because yeah, exactly on the other side, you know
• 15:31
  Speaker 1: a lot of the players that are coming in and
• 15:32
  Speaker 1: that's why you know, Marcus Pollard, um, you know, our
• 15:35
  Speaker 1: director of player development, they have programs as the rookies
• 15:39
  Speaker 1: come in and it doesn't just stop, you know, when
• 15:40
  Speaker 1: your rookie years done. It's an ongoing process that you know,
• 15:43
  Speaker 1: we continue to educate our players on those fronts. But
• 15:46
  Speaker 1: especially with the rookies when they're coming you know, there's
• 15:48
  Speaker 1: guys that have never you know, everything that they tweet
• 15:52
  Speaker 1: has never been seen by anybody. You know, they might
• 15:54
  Speaker 1: have a following of you know, a couple of hundred
• 15:56
  Speaker 1: or something. Um. And then you know a guy like
• 15:59
  Speaker 1: Keelan Cole as he goes down the stretch and he's
• 16:01
  Speaker 1: making big plays on the national landscape, well that you
• 16:04
  Speaker 1: know that Twitter following answer and following. Everything is growing,
• 16:07
  Speaker 1: it's amplifying quickly. Um So, making it's making sure that
• 16:10
  Speaker 1: our younger guys know the power that social media has.
• 16:13
  Speaker 1: Now you know, if one tweet or one Instagram post
• 16:17
  Speaker 1: that that can go directly into a writer's blog or
• 16:20
  Speaker 1: into a story or to us as a quote onto Yeah,
• 16:23
  Speaker 1: like you said, um so, that's the big thing is
• 16:27
  Speaker 1: making sure that those guys understand the power of it,
• 16:29
  Speaker 1: but also with that power, how they can use it
• 16:32
  Speaker 1: in a positive way to promote their charities and their
• 16:35
  Speaker 1: foundations and their teammates and you know, the city of Jacksonville,
• 16:38
  Speaker 1: there's a lot of you know, very positive ways that
• 16:41
  Speaker 1: we can use social and I think that's what you know,
• 16:42
  Speaker 1: that's on us as a PR department to continue to
• 16:45
  Speaker 1: educate them. Final thoughts here we could talk all day,
• 16:48
  Speaker 1: because we talk all day sometimes, how do you gain
• 16:52
  Speaker 1: trust of maybe a coaching staff that could be skeptical
• 16:57
  Speaker 1: sometimes or put active that's probably a better word. Or
• 17:02
  Speaker 1: a player, you know, a new guy coming into the building,
• 17:05
  Speaker 1: a free agent coming in, a guy you draft, how
• 17:10
  Speaker 1: do you go about showing them that you're there for
• 17:14
  Speaker 1: their best? Um uh, well, that's that's them. That's what
• 17:21
  Speaker 1: that's part of it is. You know, you have guys
• 17:23
  Speaker 1: that come in and from day one they trust you,
• 17:26
  Speaker 1: they look to you for guyance. And then there's other
• 17:28
  Speaker 1: you know, players or coaches that you know, hey, we
• 17:31
  Speaker 1: want to see you prove it to us, which is fair.
• 17:33
  Speaker 1: You know that that's how it should be. Is you know,
• 17:35
  Speaker 1: the repetition doing things the right way every single time.
• 17:38
  Speaker 1: They know that they can trust your your instincts, and
• 17:40
  Speaker 1: trust your guidance and trust your advice. Um. And there's
• 17:43
  Speaker 1: not a there's not a handbook or a manual on
• 17:47
  Speaker 1: how to get someone's trust, you know, I think that's
• 17:50
  Speaker 1: for each player. You know, I'll start with the locker room.
• 17:52
  Speaker 1: You know, in the locker room, those guys ultimately want
• 17:55
  Speaker 1: to know how how you're going to help them, how
• 17:57
  Speaker 1: you're gonna make them, you know, better at what they're doing. UM.
• 18:00
  Speaker 1: So if if over time you can show them that
• 18:02
  Speaker 1: you always have their best interests in mine, um, that
• 18:04
  Speaker 1: you always are gonna put you know, you have the
• 18:06
  Speaker 1: team's interests in mind. I think once people see that consistency,
• 18:11
  Speaker 1: that's where that trust comes from. And I you know,
• 18:14
  Speaker 1: I think it's always interesting with the coaching staff too.
• 18:16
  Speaker 1: You know when I I got here, when you know,
• 18:19
  Speaker 1: at that point, I was twenty three years old and
• 18:22
  Speaker 1: I was younger walking around the locker room. And now
• 18:26
  Speaker 1: you know, I'm one of the oldest guys when I
• 18:27
  Speaker 1: walk through the locker room. So it's funny seeing those
• 18:29
  Speaker 1: young guys that can now look up to me and
• 18:31
  Speaker 1: oh that's a that's the savvy veteran. It's like, well,
• 18:34
  Speaker 1: you know, you'll you'll be there. And I think Marquis
• 18:36
  Speaker 1: said that when he got recited, like you're the you're
• 18:38
  Speaker 1: the leader in the room now when it seems like
• 18:41
  Speaker 1: just a second ago you were the young guy. So um,
• 18:43
  Speaker 1: you know, the coaches the same thing. You gotta prove
• 18:45
  Speaker 1: yourself over and over and every single day that, um,
• 18:48
  Speaker 1: you're gonna work hard, you're gonna work long hours, you're
• 18:50
  Speaker 1: gonna putting the time, you're gonna putting the effort um
• 18:52
  Speaker 1: and hopefully that you build that trust over time. I
• 18:55
  Speaker 1: got news for you're still the young guy or you're
• 18:57
  Speaker 1: just the old guy. That's also true. Good to see you, man,
• 19:02
  Speaker 1: Thank you appreciate it. Thanks Joe coming up tonight Jaguars
• 19:05
  Speaker 1: Thursday Radio six o'clock on tin Ton Excel, Jaguars dot
• 19:08
  Speaker 1: Com and the Jags App and Jags Social Media. Next
• 19:11
  Speaker 1: Tuesday Jaguars Drive Time on tune In Radio eight thirty am.
• 19:14
  Speaker 1: The start time. Jaguars dot Com Live airs Wednesday at
• 19:17
  Speaker 1: one on Jaguars dot Com. Of course, the Jags appen
• 19:20
  Speaker 1: Jacks Social Media all right. Thanks to Tad Dickman for
• 19:23
  Speaker 1: his time this week. Thanks to Jacks Manager of Radio,
• 19:26
  Speaker 1: Joe Fortunato. We'll catch you next time on the j P.
• 19:29
  Speaker 1: Shadwick Podcast