#105: How YouTube Uses Search History in Targeting Ads
YouTube ads are not just video ads. They are intent, behavior, content, and data layered together.
In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform.
Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying.
This is why YouTube ads feel "psychic" when…
The skinny
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