Latest / RedTech daily podcast - Powered by AI / TRAIL Survey Insights, Radiodays Asia 2025, Cyclone Alfred Impact: RedTech Daily Ep 236

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TRAIL Survey Insights, Radiodays Asia 2025, Cyclone Alfred Impact: RedTech Daily Ep 236 · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today we're diving into the latest headlines in radio broadcast
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  and digital audio industries.
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  Here's what we've got lined up: a new ratings survey published in Luxembourg, Radiodays Asia
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  2025 heads to Indonesia, and CRA reports significant first quarter 2025 digital audio
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  revenue growth.
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  Let's get started!
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  In Luxembourg, IP Luxembourg has released the first results of the TRAIL survey, which
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  examines the media consumption habits of Luxembourgers aged 16 and older from November
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  2024 to March 2025.
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  Conducted by ILRES, this study used phone and online interviews along with e-diaries,
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  revealing that about half of Luxembourg's population listens to the radio daily.
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  RTL Radio Lëtzebuerg topped the charts with a 51.7% weekly reach, followed by Eldoradio and
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  Essentiel Radio.
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  Radiodays Asia 2025 is set to take place from September first to third at the Hotel Aryaduta
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  in Jakarta's Central Business District.
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  The event will feature over 40 sessions and more than 80 speakers from the radio, audio,
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  and podcasting sectors.
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  Podcast Day Asia will return on September third as part of the three-day program, focusing on
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  podcasting trends and business models.
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  Early bird registration is open until June eighth, offering reduced pricing for attendees.
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  Commercial Radio and Audio reports that total Australian radio revenue hit 262.1 million
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  Australian dollars in the first quarter of 2025, marking a 1.2 percent increase year on
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  year.
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  Digital audio revenue surged by 32.7 percent, rising from 17.2 million Australian dollars in
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  the first quarter of 2024 to 22.9 million Australian dollars in the first quarter of
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  2025.
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  The rise is attributed to increased audience numbers and strong demand from advertisers.
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  Metro broadcast radio revenue remained steady at 147 million Australian dollars, while
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  regional radio revenue saw a slight dip to 92.2 million Australian dollars due to Cyclone
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  Alfred's impact on Queensland and New South Wales in March.
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  However, Commercial Radio and Audio expects continued growth for the rest of the first half
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  of the year, bolstered by the media's unmatched reach and relevance.
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  That's it for today's episode of RedTech Daily Podcast.
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  For more in-depth coverage and to read the full articles, head over to our website at
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  redtech.pro.
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  Thanks for tuning in, and join us again tomorrow for the latest updates in the world of
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  radio broadcast and digital audio.
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  I'm Marguerite Clark, signing off from Paris.