S9 Ep3: AI-Powered Influence: Transforming Marketing Strategies for 2025
What impact will Generative AI have on the creator economy? Is the future of marketing about authentic, smaller creators or AI-powered virtual influencers?
To find out, I (Nat Schooler) sat down with Rafael Schwarz, Managing Director of Territory Influence, Europe's leading social media & influence marketing agency. We discuss the key social media marketing trends for 2025, the shift to "authentic" creators, and the risks of deepfakes.
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The skinny
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