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ADVANTAGE: BYU Cougars BENEFIT as Utah Utes Snub Under Armour & Their Adidas Move FUMBLES Millions | Holy War's High Stakes Highlight Big 12 Slate | Locked On Crossover
University of Utah stuns the college football landscape by officially committing to Adidas, ending an 18-year relationship with Under Armour in a move that has fans, recruits, and analysts questioning the long-term payoff. Did the Utes overestimate their market value like they did in the Pac-12, helping lead to the conference's demise, and take an unnecessary financial hit, or will access to Adidas’ innovative NIL platform put more money into the pockets of Utah athletes and help the program land higher-caliber recruits? Jake Hatch and JT Wistrcill dissect every angle of the seven-year deal…
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