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What WIll The Redesign of FSU's Doak Campbell Stadium Look Like? · Conversations: Special Guests with Preston Scott

0:01
Speaker 1: Here we go five past the hour. It's the third
0:03
Speaker 1: hour of the morning show with Preston Scott. Great to
0:06
Speaker 1: be with you and I am thrilled to have in
0:08
Speaker 1: studio with me. This is not our annual State of
0:12
Speaker 1: the Knowles address as it relates to Florida State Athletics,
0:15
Speaker 1: but we're going to get to certain things surrounding the
0:19
Speaker 1: athletic program with Director of Athletics for Florida State University
0:22
Speaker 1: Michael Alford. Hello, friend, how are you?
0:24
Speaker 3: I'm doing excellent. How are you doing? I'm doing well.
0:26
Speaker 1: You were up late last night?
0:28
Speaker 2: Huh. I've been up late the last couple of nights,
0:30
Speaker 2: coming in from Baton Rouge and getting home late. With
0:33
Speaker 2: our women's basketball program, it just continues to get better. Sure,
0:38
Speaker 2: they were so much fun. I had a great, tremendous
0:40
Speaker 2: year and then heading to Jacksonville to take on the
0:43
Speaker 2: Gators and get that win last night.
0:46
Speaker 3: So it was a great, great evening to be a.
0:48
Speaker 1: Knowll Since you brought up the baseball series, I've been
0:51
Speaker 1: asked by a lot of people. Why the decision to
0:55
Speaker 1: play this series as a one game two weeks, one game,
0:59
Speaker 1: two weeks, one game that way, versus just back to
1:02
Speaker 1: back to back.
1:03
Speaker 2: Yeah, it's something that we've done here a while apparently,
1:07
Speaker 2: and it's something that Lincoln and I have talked about.
1:10
Speaker 2: I'm going to talk to Scott Strickland about it. Do
1:12
Speaker 2: we go to a weekend series? Do we do a
1:14
Speaker 2: weekend series home and home? Do we do a weekend
1:17
Speaker 2: series in Tampa? What would you prefer? It really looks
1:21
Speaker 2: at being on the Baseball Committee, and that's something that's
1:25
Speaker 2: you take a look at. And you and I were
1:26
Speaker 2: talking RPI and what a great win that was for
1:29
Speaker 2: the RPI and something that we're help in that room.
1:32
Speaker 3: At the end of the year.
1:33
Speaker 2: I like best on best and a three game series
1:36
Speaker 2: on the weekend to see Jamie Arnold, to see the
1:38
Speaker 2: pitchers go against Florida at the end of the year
1:42
Speaker 2: could help us. Now the backup of that both of
1:45
Speaker 2: us play in the best two leagues in college baseball. Barnett,
1:49
Speaker 2: I mean, you look at the Omaha for ACC teams,
1:53
Speaker 2: for SCC teams, right, two of us RPIs and who
1:57
Speaker 2: we go against weekend, week out on weeks are really hard,
2:02
Speaker 2: So I see why they did it. Now you'd have
2:05
Speaker 2: to move it to the beginning of the year. So
2:07
Speaker 2: you're talking early first of the year, and you're talkingcounts
2:10
Speaker 2: for all of the best pitcher of talking pitch counts,
2:13
Speaker 2: you're really not getting because they're going to be on
2:15
Speaker 2: sixty seventy pitch accounts to start the season off. But
2:19
Speaker 2: still it's something to look at and say if we
2:20
Speaker 2: can grow this rivalry by looking at it. And it's
2:25
Speaker 2: something that we are examining.
2:27
Speaker 1: This gathering you and I because we usually meet in
2:30
Speaker 1: July early August and talk about the upcoming sports season,
2:33
Speaker 1: and we'll do that. But this came out of a
2:36
Speaker 1: desire to share with people the status of what's going
2:40
Speaker 1: on at Dope Campbell Stadium, what's happening with the new
2:43
Speaker 1: football facility, just kind of giving people an update. Let's
2:46
Speaker 1: back up for just a second. What went into what
2:50
Speaker 1: informed decisions made on the renovations at Dope Campbell Stadium.
2:55
Speaker 1: How did you come up with the plan on what
2:57
Speaker 1: you would do?
2:58
Speaker 2: Yeah, this goes back to two thy and twenty. We
3:01
Speaker 2: hired a company CSL who does all the examine eight.
3:04
Speaker 2: When the Raiders moved to Vegas. They go in and
3:07
Speaker 2: look at the stadium. What can you hold? What phant
3:09
Speaker 2: amenities do you want they do a survey. So we
3:12
Speaker 2: surveyed our fans. Del Campbell was aging, and what do
3:16
Speaker 2: you We had three amenities. You had a chair back,
3:20
Speaker 2: club seat. You had a bleacher with a twenty seven
3:22
Speaker 2: inch tread death which modern standards are thirty three. If
3:26
Speaker 2: you said, in those bleachers, you understand your knees are
3:28
Speaker 2: in someone's back, and yeah, and when he's six', five it's.
3:30
Speaker 2: Worse it's. Worse you had a sixteen inch wide. SEAT
3:35
Speaker 2: i don't think anyone could fit in that anymore like
3:38
Speaker 2: they could seventy years.
3:39
Speaker 3: Ago so the stadium was. Aging and we're not even
3:43
Speaker 3: going to talk about the infrastructure.
3:45
Speaker 2: Right that we were going in every year with our
3:47
Speaker 2: architectural engineers and looking at and examining every year in
3:50
Speaker 2: the money we were pouring and just reinforcing sections of
3:54
Speaker 2: the stadium right to keep it to. Cold and when
3:58
Speaker 2: you so we surveyed and it came back the amenities they,
4:02
Speaker 2: Want and you got to, understand sixty percent of our fan,
4:06
Speaker 2: base we lead the country in this stat sixty percent
4:09
Speaker 2: of our fan base travels over three and a half
4:11
Speaker 2: hours to get To dope on A, saturday no other
4:15
Speaker 2: Than Penn state's the next closest the amount of people
4:18
Speaker 2: that travel the distance to get here for a game Day.
4:21
Speaker 2: Saturday where are they coming. From they're coming From Mercedes.
4:24
Speaker 2: Benz they're coming From. Jacksonville only two and a, half
4:27
Speaker 2: but they're coming From. Jacksonville they have the amenities. There
4:30
Speaker 2: they're coming From, orlando they're coming From, miami they're coming From.
4:33
Speaker 3: Tampa those stadiums have modern nice and that's something.
4:38
Speaker 2: We had to do in dope and the overwhelming survey
4:41
Speaker 2: back was we want different.
4:43
Speaker 1: Amenities so you get the surveys. Back how much time
4:46
Speaker 1: did you give for people to give you? Feedback and
4:49
Speaker 1: how many meetings did you just like you're giving a,
4:52
Speaker 1: talk you're making the circuit and someone pulls you to.
4:55
Speaker 3: The side and they, say you know you need TO
4:57
Speaker 3: i mean how much of?
4:58
Speaker 1: That no one ever has any, idea no one has
5:00
Speaker 1: anything they want to, say, Right so how long did
5:02
Speaker 1: the gathering of information take?
5:04
Speaker 3: Place it took about a. Year you.
5:07
Speaker 2: Know we also were second most surveys that csl ever had.
5:11
Speaker 2: Returned our fans really spoke up about what they wanted
5:16
Speaker 2: and then in part of that survey was what amenute?
5:18
Speaker 2: Is do you want lows? Boxes we put pricing. Examples
5:22
Speaker 2: we put comparisons in, there, saying, hey here's how many loas.
5:25
Speaker 2: Boxes this is the price at The university Of, texas
5:28
Speaker 2: this is the price at The Dallas what range would
5:31
Speaker 2: you be willing to?
5:32
Speaker 3: PAY i, mean they were very in depth.
5:35
Speaker 1: Surveys you, know WHEN i moved here in nineteen eighty,
5:38
Speaker 1: seven we were at the very beginning of The Bobby,
5:41
Speaker 1: bowden you, know era of. Success you, Know Coach bowden
5:46
Speaker 1: obviously laid a lot of. Groundwork but one of the
5:49
Speaker 1: THINGS i noted real, early BECAUSE i came From phoenix
5:52
Speaker 1: and you've got that large metropolitan area IS i kind
5:55
Speaker 1: of it's almost like you stand in the middle Of
5:56
Speaker 1: tallahassee and look around and.
5:58
Speaker 3: There's moving around, you.
6:00
Speaker 1: AND i realized people have to make that. Drive AND
6:03
Speaker 1: i don't think a lot of people understand what you
6:05
Speaker 1: were talking, about how the drive into a football game
6:10
Speaker 1: is a is a major event for people that Support Florida.
6:13
Speaker 2: State, Correct and you look at the commitment they, make
6:18
Speaker 2: not only monetarily but your time they come in, here
6:21
Speaker 2: and it's so important that we keep them coming to
6:24
Speaker 2: Tallahasse In Leon, county we represent over one hundred million
6:28
Speaker 2: dollars in economic impact for six ball games to this.
6:31
Speaker 2: Community we have to keep them. Coming what we compete,
6:36
Speaker 2: Against we compete against that eighty six INCH hdtv that
6:41
Speaker 2: you have on the back patio In, tampa, Right we
6:43
Speaker 2: need you to make that drive From tampa up here
6:46
Speaker 2: to support us and buy our season. Tickets so we
6:48
Speaker 2: had to make this commitment for the future Of Florida State,
6:51
Speaker 2: athletics future Of Florida state football to make sure we're
6:54
Speaker 2: updating into the next.
6:57
Speaker 1: Century take us inside that process of the surveys are,
7:01
Speaker 1: back they tabulate the, results they spit out some kind
7:07
Speaker 1: of spreadsheet or. Something what does that look like in
7:10
Speaker 1: terms of what kind of data are you getting? Back
7:12
Speaker 1: and then how does that inform your sticky notes on
7:16
Speaker 1: what you put on the board of priority, one, two,
7:18
Speaker 1: three four and so.
7:19
Speaker 2: Forth, well it comes back amenities and modernizing the. Stadium
7:22
Speaker 2: but then what they are so good at looking at
7:25
Speaker 2: the surveys And i've used them at three different. Projects
7:27
Speaker 2: we used them at The cowboys this. Company they were so.
7:31
Speaker 2: Successful jerry just bought them and enjoyed them so, much
7:35
Speaker 2: so they're now part of.
7:36
Speaker 3: It he's now part of his. Will But i've used
7:40
Speaker 3: them at other.
7:41
Speaker 2: Places we use them at other Innovations i've, done and
7:44
Speaker 2: they are always spot on when they say you should
7:46
Speaker 2: have twenty Eight Founders loas boxes and this is your.
7:49
Speaker 2: Price what did we have twenty eight Founders loage boxes
7:53
Speaker 2: and we sold them Out and they're just always spot
7:56
Speaker 2: on about through their analytics of what you need and
8:00
Speaker 2: what services you should provide at that price.
8:02
Speaker 1: Point, michael you mentioned the infrastructure as that's a. Given
8:07
Speaker 1: you have to do the infrastructure, stuff the stuff that
8:10
Speaker 1: people don't see but literally sit on rely on being
8:15
Speaker 1: safe and. Sound how much did the infrastructure improvements that
8:20
Speaker 1: were required For Dope campbell impact the design of the
8:24
Speaker 1: amenities very.
8:26
Speaker 3: Much, so because we needed water.
8:28
Speaker 2: Concourses you're looking at seventy five year old steel in,
8:31
Speaker 2: there and it's amazing to see just the. Advances so
8:35
Speaker 2: when you go through the, stadium which i'd love to
8:37
Speaker 2: get you through a, tour you go through and you
8:39
Speaker 2: see the wider, concourses and you see the new steal
8:42
Speaker 2: that we, have and then you look at the erector
8:44
Speaker 2: set right around the corner that's still, there, right and
8:47
Speaker 2: it's just amazing to see the advances that we've been
8:51
Speaker 2: able to make through technology and building, materials and people
8:55
Speaker 2: are going to get there and see these wide, concourses
8:58
Speaker 2: you're able to move around the stadium is people that
9:01
Speaker 2: have taken the tours have just been blown away of
9:04
Speaker 2: what's coming in the.
9:05
Speaker 1: Future give everybody as best we, can because we are
9:09
Speaker 1: a visual. Medium what the expectations ought to be When
9:15
Speaker 1: alabama comes to town for that first.
9:16
Speaker 3: Game we talk at operations of the stadium.
9:19
Speaker 1: More what they can expect to see when they walk
9:22
Speaker 1: in that tunnel and look at the new Dope Campbell
9:25
Speaker 1: stadium for the first. Time, well especially when you look
9:27
Speaker 1: in the, back when you're looking at the concourse as
9:30
Speaker 1: the wide the new concession. STANDS i walk through the
9:32
Speaker 1: concessions and a tour the other day they're putting in the.
9:34
Speaker 1: TILE i, mean this stadium is going to be ready
9:36
Speaker 1: the end Of july they turn the keys, Over so
9:39
Speaker 1: there's going to be events in.
9:40
Speaker 2: It that's going to be, fun isn't. It In august
9:42
Speaker 2: and getting, ready so give us time to get. Prepped
9:45
Speaker 2: but they're really going to see just all kinds of different, amenities,
9:49
Speaker 2: wider more, concessions social gathering, areas the club spaces because
9:54
Speaker 2: now we'll go into those amenities that came. Back they
9:56
Speaker 2: wanted club, spaces so we have the field level.
9:59
Speaker 3: Club you might look. Familiar let talk what does that.
10:02
Speaker 2: Mean so we gave every opportunity to every ticket holder
10:07
Speaker 2: to come in and reward and we Have this is
10:10
Speaker 2: a stat that's really, alarming and we talk about it,
10:13
Speaker 2: internally but you go through, history AND i think a
10:15
Speaker 2: lot of it has to do with the distance that.
10:17
Speaker 2: Traveled we're one of the fewest season ticket holders as
10:21
Speaker 2: far as numbers in our, conference not the. Country THE
10:24
Speaker 2: Acc clemson has fifty eight thousand season ticket. Holders we
10:28
Speaker 2: average about twenty. Six, really but you go through history
10:32
Speaker 2: and that's always been the. Case, okay so it has
10:35
Speaker 2: it changed a. Lot so we continue to push people
10:39
Speaker 2: to buy season. Tickets but we went to our season ticket,
10:43
Speaker 2: holders gave them the opportunity to purchase the new. Product
10:46
Speaker 2: to look at the Whole West side. Collapse as you might,
10:50
Speaker 2: know but you had the first opportunity we met with
10:52
Speaker 2: you face to. Face that was very important to. Me
10:54
Speaker 2: that we met face to face showed people what we were,
10:58
Speaker 2: doing also showed them comparisons to where we. Were we
11:01
Speaker 2: hadn't changed our season ticket. Price we hadn't changed our
11:03
Speaker 2: donation levels in year twenty, years so looking.
11:07
Speaker 3: At we were at the.
11:08
Speaker 2: Lowest so if you took a seat at the forty
11:10
Speaker 2: in the top twenty attended stadiums in the, country we
11:14
Speaker 2: were number twenty in twenty five. Margin we're not asking
11:17
Speaker 2: to go to, One we're not asking to go to,
11:19
Speaker 2: ten we're not asking to go to. Twelve what is
11:21
Speaker 2: asking to go a little bit to get us in
11:24
Speaker 2: a fair fight with who we're competing against across the
11:27
Speaker 2: country and continuously look to upgrade.
11:30
Speaker 3: Both the new amenities gave us the opportunity to do.
11:33
Speaker 1: That to.
11:34
Speaker 2: Go now you're going to have thirty three inch seats to,
11:37
Speaker 2: depth you can move around the, stadium you're going to
11:39
Speaker 2: have chair, backs you're going to have club. Amenities you're
11:43
Speaker 2: going to have what you wanted in the. Survey so
11:46
Speaker 2: we had those three OPPORTUNITIES i talked. About we had club,
11:49
Speaker 2: seats a suite or the. Bleachers now you're going to
11:52
Speaker 2: have about fifteen different opportunities throughout the stadium to choose
11:55
Speaker 2: what do you want as your amenities going into a,
11:59
Speaker 2: game to walk in and see wider. Concourses you're going
12:02
Speaker 2: to see, grand grand opening gates into. It you're going
12:06
Speaker 2: to see club, Spaces you're going to see updated, concessions
12:09
Speaker 2: easier concession. Lines, well you can get to them and
12:12
Speaker 2: get out. Quicker WHEN i first took over as athletic,
12:15
Speaker 2: director going through the revenue side of, things we only
12:18
Speaker 2: had two hundred points of sell in the, stadium two.
12:21
Speaker 2: Hundred let's take comparison To Tampa. Bay The bucks who
12:26
Speaker 2: have less seats sixty five, thousand have fourteen hundred points of.
12:31
Speaker 3: Sell good.
12:32
Speaker 2: Grief for a stadium our, size you need on the
12:37
Speaker 2: average about eight. Hundred we had two hundred points of,
12:40
Speaker 2: seal which explains long, lines which explains what and lost
12:45
Speaker 2: revenue and lost. Revenue, yeah so we're constantly and that's
12:49
Speaker 2: not going to happen. Overnight we've got it up to
12:50
Speaker 2: about five, hundred six. Hundred this is going to allow
12:53
Speaker 2: us to get it up even more and get, closer
12:56
Speaker 2: and we're going to continue to find where we can do.
12:58
Speaker 2: IT a lot of it's Electric sure just don't have
13:01
Speaker 2: electricity to do, Concessions so you got to pull. Lines
13:04
Speaker 2: you got to work with the city to, say, hey
13:07
Speaker 2: we need electricity here so we can do these. Upgrades
13:10
Speaker 2: for our fan. Base so we're continuously pushing that envelope
13:14
Speaker 2: to get as many fan amenities as we can to
13:18
Speaker 2: make the experience that much.
13:19
Speaker 1: Better anyone that walked in last year saw the west
13:23
Speaker 1: side of the stadium somewhat gutted and kind of, Imagining,
13:27
Speaker 1: yeah what we're going to see the east side of
13:30
Speaker 1: the stadium still bleacher. Seating, yeah we've gone in last
13:33
Speaker 1: year and put in dedicated chair space for the east,
13:36
Speaker 1: side so you have a dedicated eighteen inch.
13:40
Speaker 3: Chair on your.
13:41
Speaker 2: Seat you don't have a chair, back but you have
13:43
Speaker 2: a chair still sitting on the, Bleacher so we accommodated.
13:46
Speaker 2: That last, year we put in handrails throughout the. Stadium
13:50
Speaker 2: we were having issues AND i got so tired of
13:53
Speaker 2: seeing reports at the end of the game how many
13:54
Speaker 2: people fell down the.
13:55
Speaker 3: Stairs because the tread. Depth once, again it was just.
13:59
Speaker 2: Old and we fixed that and put in handrails for,
14:02
Speaker 2: convenience widen the aisles for convenience so people can move
14:07
Speaker 2: about the stadium a little. Better so all of this
14:10
Speaker 2: was done with the fan attending the game as our.
14:14
Speaker 1: Priority so we've gone from sixteen inches to, eighteen, yes,
14:17
Speaker 1: sir and we've widened the everything in this in and
14:21
Speaker 1: around the.
14:21
Speaker 3: Stadium, yes even on the east side.
14:23
Speaker 2: Too we're doing things in the concourse to put a
14:26
Speaker 2: POxy coding on the concrete and Continue we're gonna paint
14:30
Speaker 2: it next. YEAR i, mean there's all kinds of things
14:32
Speaker 2: we have still in the works over the next few,
14:34
Speaker 2: years and we've planned out to continuously to upgrade the.
14:38
Speaker 1: Stadium two more segments With Michael, alferd director Of Athletics
14:43
Speaker 1: Florida State. University we are talking about the, improvements the,
14:47
Speaker 1: renovations the changes At Doe Campbell, stadium which has been
14:50
Speaker 1: a centerpiece for this community since it was. BUILT i,
14:53
Speaker 1: mean you, Know Bobby bowden took that football program to
14:57
Speaker 1: a whole new level and that was a game. Changer,
15:00
Speaker 1: yes it was a game changer for. Everything if that doesn't,
15:03
Speaker 1: happen we're not having these discussions at. All we're kind
15:06
Speaker 1: of Wake forest at that, point, RIGHT i, mean we really.
15:09
Speaker 1: Are and that's no. Disrespect it's just with success come
15:13
Speaker 1: out of responsibilities and you're in the process of sort
15:17
Speaker 1: of steering a renovation project that is a lot bigger.
15:21
Speaker 3: Than a few seats in a.
15:21
Speaker 1: Stadium, yes take us beyond the east and west now
15:25
Speaker 1: let's talk about the Dun Lap Champions club and let's
15:28
Speaker 1: talk about those future plans you alluded.
15:30
Speaker 2: To, well you look at when we did the analysis
15:34
Speaker 2: of The Deadline Champions, club great, idea fifty nine hundred
15:38
Speaker 2: club seats a little too. Much we were never more
15:42
Speaker 2: than fifty one percent sold in. There the club space
15:46
Speaker 2: could only accommodate thirty five hundred, people that's the, size
15:51
Speaker 2: so it was always crowded if fan experience was not
15:54
Speaker 2: what we expected. There so we looked at renovations and
15:57
Speaker 2: that was part of the study, too of what new product.
16:00
Speaker 2: There so now The Champions club has ledge, seating it
16:04
Speaker 2: has new loge, boxes it has wider traditional club seats but,
16:10
Speaker 2: bigger better, space and we went down to about thirty
16:13
Speaker 2: seven hundred opportunities in. There there's nine different price points
16:19
Speaker 2: in The Champions, club so you have different entry. Levels
16:23
Speaker 2: some people want to Be i'm thirty, five got my.
16:27
Speaker 2: BUDDIES i want a DIFFERENT vp experience than maybe The
16:31
Speaker 2: Mahogany club that my dad sits. In you, know just different,
16:35
Speaker 2: experiences different family. Atmospheres so we've really looked at, that
16:40
Speaker 2: examined it. Hard those three middle sections on the top.
16:44
Speaker 2: Level we had sixteen season tickets in those three sections
16:47
Speaker 2: sold those three now sold. Out with the amenities that we're,
16:51
Speaker 2: Bringing we've sold out the, seats THE ledg, seating the
16:55
Speaker 2: different opportunities on that, side people are really excited about.
16:59
Speaker 2: It so that's that you talk about walking into the
17:02
Speaker 2: stadium in a different, look that's going to be a
17:05
Speaker 2: different look and what we're provide on the south. Side
17:09
Speaker 2: then you look at the west LIKE i talked, about
17:12
Speaker 2: we've gone through an order and now we're to the
17:14
Speaker 2: chairbacks and we just started that forty sold out on
17:19
Speaker 2: the chair backs.
17:20
Speaker 3: And renewals are going very.
17:22
Speaker 2: Well what's amazing stat and What Mark cameron and our
17:26
Speaker 2: staff has done a great job of leading this for
17:28
Speaker 2: us is people who upgraded twenty eight percent upgraded their
17:35
Speaker 2: membership to a different. Level that's about one in four
17:38
Speaker 2: season ticket holders upgraded to a different. Level so that
17:43
Speaker 2: tells you they're buying into what needs to happen and
17:46
Speaker 2: what the new amenities.
17:47
Speaker 1: Are two quick ones before we switch gears and talk
17:50
Speaker 1: about the acc settlement With Florida state And. Clemson number,
17:57
Speaker 1: one how much of this overall project is going to
18:01
Speaker 1: be done come the start of this football, season it'll
18:03
Speaker 1: be it'll be done more phases and so. Forth so
18:08
Speaker 1: how much of that big total project is going to be?
18:11
Speaker 3: Done half of? It you know me very, Well we'll never.
18:14
Speaker 2: Done i'm constantly going to be walking around ask Ben
18:18
Speaker 2: zer and Bend, as who is my project?
18:20
Speaker 1: Manager, well how about, this based on what's on paper and,
18:23
Speaker 1: plan how much of it will be done by the
18:25
Speaker 1: start of this?
18:26
Speaker 2: Season everything will be done for this season that we've
18:29
Speaker 2: got on plan right? Now, Okay, now future plans are, coming,
18:33
Speaker 2: okay and we've talked about. Them we're starting to design
18:36
Speaker 2: to look at what we can do to accommodate the
18:39
Speaker 2: east side patrons a little. More how do we get
18:41
Speaker 2: more electricity? There so we're going to have more concession
18:43
Speaker 2: stamp you. Know those phases are things we are talking
18:47
Speaker 2: about and working.
18:49
Speaker 1: On Right and then the football, building the football facility
18:52
Speaker 1: that everyone's seeing going up behind the soccer field and
18:55
Speaker 1: near the more. Center how what where are we at
18:59
Speaker 1: in that? Product it'll be finished at the end Of.
19:01
Speaker 1: August the team plans on moving in the bye. Week
19:05
Speaker 1: we don't really disrupt, Practice, okay.
19:07
Speaker 3: So the bye week we will move the team in
19:11
Speaker 3: to that.
19:11
Speaker 2: Space but it will be, finished and that's a great
19:14
Speaker 2: time to because it gives us the opportunity to showcase
19:18
Speaker 2: it to our donors without the team being in there
19:20
Speaker 2: and they can see, it touch, it and fill it
19:22
Speaker 2: and look really forward to. That but that's progress moving. Quick,
19:26
Speaker 2: fact we had the least amount of football dedicated space
19:32
Speaker 2: in THE acc forty thousand feet Compared Wake forest as
19:38
Speaker 2: one hundred and twenty thousand dedicated football.
19:40
Speaker 3: Space we had THAT.
19:41
Speaker 2: I was making the football. Space the problem was over the,
19:46
Speaker 2: years we haven't been making changes every year just to get.
19:50
Speaker 2: Better and now with the support of The president and
19:52
Speaker 2: chairman And collins and our board of, trustees laying out
19:55
Speaker 2: of a plan of how we're going to get better
19:58
Speaker 2: year by year and support that they have us to
20:01
Speaker 2: continue to get better is really something that we're able
20:05
Speaker 2: to now compete with our peers across the country and
20:08
Speaker 2: showcase What Florida state has to.
20:10
Speaker 1: Offer the litigation between The Atlanta Coast, Conference Florida State,
20:14
Speaker 1: university And, clemson we'll Leave clemson out of the picture
20:17
Speaker 1: as it relates To Florida State. University remind our listeners
20:22
Speaker 1: what was at issue and what has been. Settled but
20:24
Speaker 1: this is something we brought to the table three years
20:27
Speaker 1: ago once again. Analytics you know, Me i'm a data.
20:30
Speaker 2: Guy and when you look at THE tv, contract you
20:33
Speaker 2: looked at what our peers had in the time they
20:37
Speaker 2: were going to have another bite. Out The Apple big
20:39
Speaker 2: ten contract comes up in twenty thirty Sec Contra tract thirty.
20:42
Speaker 2: Four we weren't coming up again to thirty six and
20:44
Speaker 2: they just had a new, contract so ours was very
20:48
Speaker 2: dated and working with, it they weren't going to give
20:52
Speaker 2: us any more money they had us till twenty thirty.
20:55
Speaker 2: Six SO i went to the conference three years ago and, said,
20:58
Speaker 2: look we're driving the media. Contract when you break it,
21:01
Speaker 2: down it's seventy five percent, football twenty five, percent eighty
21:05
Speaker 2: twenty To batman's.
21:07
Speaker 3: Basketball that's what drives the media. Contract that's what they look.
21:11
Speaker 1: At and you also had in your pocket that people
21:14
Speaker 1: watch the brand known As Florida State.
21:17
Speaker 3: Seminals when you.
21:18
Speaker 2: Looked at it and broke it, down we were twenty
21:21
Speaker 2: percent of the media value but only getting seven percent
21:25
Speaker 2: of the. Revenue so we worked with the conference AND
21:30
Speaker 2: i talked to the other eds and, said, look we
21:32
Speaker 2: need to look to examine and do this, differently we
21:36
Speaker 2: need to be the first conference to break up a
21:38
Speaker 2: media contract and pay accordingly to Your nielsen. Rankings and
21:45
Speaker 2: wasn't a great, idea they didn't think at the. Time
21:48
Speaker 2: so later on as we, go left us no choice
21:52
Speaker 2: to compete against our peers in the, country and seeing
21:54
Speaker 2: where collegiate athletics was, going we did not want to
21:56
Speaker 2: get left behind monetarily be able to.
21:59
Speaker 1: Advance so how much of that television revenue makes up
22:03
Speaker 1: the overall revenue.
22:05
Speaker 3: Stream it's probably about forty percent.
22:07
Speaker 1: Of our, revenue so it's a significant amount.
22:10
Speaker 2: Of, money significant amount of. Money we didn't want to
22:12
Speaker 2: lean on our donors who are always so awesome for,
22:15
Speaker 2: us right and contribute to make up that. DIFFERENCE i,
22:18
Speaker 2: mean that's that's not. Fair so we went to the
22:22
Speaker 2: league and then we went through this process and came
22:26
Speaker 2: out now we're going to look at the media. Contract
22:29
Speaker 2: we have to go on. It we have to we
22:31
Speaker 2: have to, perform Which i'm fine with, Sure But nielsen
22:34
Speaker 2: rankings we broke up to sixty, percent we'll get divided.
22:38
Speaker 2: Up and if you're one or two in, football WHICH
22:41
Speaker 2: i will, say if you look at the past twenty,
22:43
Speaker 2: years even last, year we were number two and add
22:46
Speaker 2: a two in ten season in the rankings of most watch,
22:49
Speaker 2: games AND i suspect that's not happening this. Year so
22:52
Speaker 2: no last year to Inten, yeah but What i'm saying
22:55
Speaker 2: is that there's going to be a better, season but
22:58
Speaker 2: we were Still so if if we earn it by
23:01
Speaker 2: playing brands ON, tv we're going to earn sixty percent
23:05
Speaker 2: of that. Money so it will allow us to compete
23:09
Speaker 2: with our top brands across the. Country you look at
23:11
Speaker 2: the most watched over the last twenty, years there's eighteen
23:14
Speaker 2: schools that drive fifty percent of the games Of nielsen.
23:17
Speaker 2: Rankings were one of the eighteen. Schools so you broke
23:21
Speaker 2: it down and it gives us the opportunity. Now but
23:23
Speaker 2: also one THING i, stressed it looks at the league
23:27
Speaker 2: to get. Better the league football needs to get. Better
23:31
Speaker 2: there needs to be investments absolutely of what the old rising.
23:37
Speaker 3: And they the.
23:38
Speaker 2: League needs to play these games, yep and get out
23:41
Speaker 2: there ON. Tv and this encourages the league to get
23:44
Speaker 2: better in the sport of.
23:45
Speaker 1: Football they need to think about. That with, basketball it
23:49
Speaker 1: seems too Only duke has left in the. Tournament on
23:55
Speaker 1: the men's, side.
23:56
Speaker 2: That was one THING i WANT i pointed, Out, yeah
23:58
Speaker 2: years ago is all fixable because you have more. Money
24:03
Speaker 2: you can call it talent. Acquisition got more, money you
24:06
Speaker 2: can hire the best. Coaches and you look at what
24:08
Speaker 2: THE sec and The Big ten have. Done look at
24:10
Speaker 2: players for four through eight that they've been able to.
24:13
Speaker 2: Attract that's the difference in those, leagues that they've been
24:17
Speaker 2: able to go to the mid majors and get those
24:19
Speaker 2: players because they've had more resources to provide.
24:22
Speaker 3: Them otherwise known as.
24:23
Speaker 2: Nil and that's been the breakup or the advancement of
24:27
Speaker 2: our leagues is going and attracting those. Players one through.
24:30
Speaker 2: Three we can compete with, anyone, sure four through eight
24:33
Speaker 2: there's a.
24:33
Speaker 1: Difference can't wait for Our state of The nodles address
24:36
Speaker 1: coming up this.
24:37
Speaker 3: Summer we do always great to spend. Time thanks you all.
24:40
Speaker 1: Right Michael, Alford Athletic Director Florida, state our guest On
24:42
Speaker 1: The Morning show With Preston scott