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The best lesson on YouTube ads I ever read
Google took down its 2019 page on how 20th Century Fox sold movies with YouTube ads played in a set order. Nik Vdovenko rebuilt it. In 10 minutes: the five video ad sequences, the Alita, Deadpool 2 and The Predator examples, and how to run a video ad sequence campaign in Google Ads today.
If you come from search ads and video feels hard to measure: where to start with tease, amplify, echo, and why a batch of 3 variations beats one perfect ad.
Read the full post: https://nn.partners/blog/video-ad-sequencing/
Sources: Google's archived 2019 page and the Ipsos study (US, 7,500 people, Nov 2018)…
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