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How Top Franchisees Use Secret Menus to Drive Traffic
Lucas and Luna explore how franchisees at quick-service restaurants like McDonald's and Starbucks leverage secret menus to create buzz, boost sales, and engage superfans without corporate approval. They break down the strategy behind the TikTok-famous 'Peter Piper Pickle' Pizza at a regional pizza chain, and discuss the risks of going off-menu. The episode includes a specific case: a Subway franchisee in Ohio who generated a 15% sales lift by promoting an unofficial 'Hawaiian BBQ' sub on Instagram, then navigated the franchisor backlash. Listeners learn three tactics…
The skinny
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