Latest / UnDocked: The Maritime Transformation Show

Conversation at the Core, Email, AI and the Future of Trade with Bill Dobie
In this episode, Nick Chubb and Raal Harris are joined by Bill Dobie, Founder and CEO of Sedna, to discuss the changing shape of maritime software and the forces driving consolidation across the industry. Bill shares his journey from building solutions to streamline shipping communications to leading one of the sector’s most recognisable digital platforms.
The conversation dives into the challenges and opportunities of digital workflows, exploring how tools like Sedna transform communication, collaboration, and decision-making for shipping companies. Bill reflects on lessons from scaling a…
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