Latest / B2B Marketing: The Provocative Truth
Empowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Steffen Hedebrandt to discuss what B2B marketers really need to know about the buyer journey and data analysis.
While it may seem that B2B marketers are masters of data, the reality is that very few actually understand what’s happening at any given moment in the buyer journey. This mostly comes down to marketers not having precise tools and accurate analysis methods to get a clear picture of what’s happening. Marketers need to invest in the time and resources to quantify the full buyer journey, but what can…
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