How to Convert Leads into Customers | Ep. #596

Marketing School - Digital Marketing and Online Marketing Tips · Mar 19, 2018 · 9m

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Convert Leads into Customers

[00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.

[00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.

[01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.

[01:48] Eric’s company sends an introductory email…