Latest / The Mwango Capital Podcast / KQ: Towards Customer Excellence
Transcript
- 0:00SPEAKER_00: Good evening, everyone.
- 0:01SPEAKER_00: Welcome to our spaces this evening.
- 0:03SPEAKER_00: My name is Terry Anchabet,
- 0:05SPEAKER_00: a communications practitioner,
- 0:07SPEAKER_00: a business journalist background,
- 0:09SPEAKER_00: currently consulting in many interesting spaces,
- 0:12SPEAKER_00: including sustainability,
- 0:14SPEAKER_00: global financial infrastructure,
- 0:17SPEAKER_00: as well as climate finance.
- 0:19SPEAKER_00: And I really do enjoy moderating conversations that are forward thinking,
- 0:23SPEAKER_00: that take us as an economy and as a country forward.
- 0:26SPEAKER_00: So I am looking forward to our conversation this evening.
- 0:28SPEAKER_00: The title and the theme for our conversation is Growing Towards Customer Excellence.
- 0:34SPEAKER_00: I will be speaking with Julia Sayro, who's a Chief Commercial and Customer Office at Kenya Airways.
- 0:40SPEAKER_00: The aim of this space is now Customer Service Week,
- 0:43SPEAKER_00: as we all might already know,
- 0:44SPEAKER_00: is an internationally recognized event held during the first week of October.
- 0:49SPEAKER_00: Now,
- 0:49SPEAKER_00: this week is dedicated to appreciating the importance of excellent customer care and,
- 0:54SPEAKER_00: of course,
- 0:55SPEAKER_00: recognizing the contributions of service staff who provide
- 0:58SPEAKER_00: exceptional experiences.
- 1:01SPEAKER_00: Customer Service Week presents an opportunity to look at KQ's overall service
- 1:05SPEAKER_00: offerings and customer touch points with a view to explain the thinking behind them.
- 1:10SPEAKER_00: A little brief about Mwango Capital, who's the host of the spaces.
- 1:14SPEAKER_00: Mwango Capital is a research company that leverages digital media to share
- 1:18SPEAKER_00: information on East Africa's financial markets.
- 1:22SPEAKER_00: Mwango Capital seeks to inform investors about what organizations and firms do and
- 1:27SPEAKER_00: helps them digest company financials and business news.
- 1:31SPEAKER_00: Mwango Capital does this through some research.
- 1:33SPEAKER_00: For those of us who follow Mwango, you must have seen that.
- 1:36SPEAKER_00: High quality media productions and narratives based on facts and opinions from experts.
- 1:42SPEAKER_00: Mwango Capital also has a newsletter, which is out every week.
- 1:45SPEAKER_00: They do host Mwango Spaces and send out one of my favorites, which is Mwango Memes, every Saturday.
- 1:53SPEAKER_00: So just a quick look at what Mwango Spaces has done in the past, especially in regards to Twitter Spaces.
- 2:00SPEAKER_00: They have hosted incredible quality of thought leaders,
- 2:04SPEAKER_00: such as INM Bank,
- 2:06SPEAKER_00: regional CEO Kehara Miner,
- 2:08SPEAKER_00: a Bank of Kigali Group CEO,
- 2:10SPEAKER_00: Dr.
- 2:10SPEAKER_00: Diana Karusisi,
- 2:12SPEAKER_00: Standard Chartered Health and Wealth Management,
- 2:14SPEAKER_00: Paul Njoki,
- 2:15SPEAKER_00: Centum Investments Company CEO,
- 2:17SPEAKER_00: Dr.
- 2:17SPEAKER_00: James Moria,
- 2:19SPEAKER_00: Flametree CEO,
- 2:20SPEAKER_00: Hiril Bangera,
- 2:21SPEAKER_00: MTN Uganda CEO,
- 2:23SPEAKER_00: Wim Valhaput,
- 2:25SPEAKER_00: Institute of Economic Affairs CEO,
- 2:27SPEAKER_00: Kwame Owino,
- 2:28SPEAKER_00: among others.
- 2:29SPEAKER_00: We'll quickly get into our conversation with Julius.
- 2:34SPEAKER_00: First of all, Julius, good evening and happy customer service week.
- 2:39SPEAKER_01: Good evening, Terrian.
- 2:40SPEAKER_01: Happy Customer Service Week to you and the audience.
- 2:43SPEAKER_01: Really glad to be joining this Tuesday evening.
- 2:46SPEAKER_00: Thank you so much, Julius.
- 2:47SPEAKER_00: Perhaps you can just tell us a little bit about your role.
- 2:50SPEAKER_00: What does a day-to-day look like for a Chief Commercial and Customer Officer at KQ?
- 2:55SPEAKER_01: Thanks, Terian.
- 2:56SPEAKER_01: Again,
- 2:56SPEAKER_01: Julius Thiro,
- 2:57SPEAKER_01: Chief Commercial and Customer Officer with Kenya Airways,
- 3:00SPEAKER_01: an aviation leader with 20 plus years in the industry.
- 3:04SPEAKER_01: I've had the privilege of working in three different continents.
- 3:08SPEAKER_01: I've worked in Asia, I've worked in Europe, and of course, I've worked in
- 3:11SPEAKER_01: Africa for many years and I'm very passionate about aviation industry and
- 3:16SPEAKER_01: particularly so in Africa because of the impact it has on everyone on uplifting
- 3:23SPEAKER_01: livelihoods within the continent and the opportunities it offers to the continent.
- 3:28SPEAKER_01: I'm also very passionate about customer and customer excellence.
- 3:31SPEAKER_01: Really, you cannot succeed as any business if you do not put customer.
- 3:35SPEAKER_01: My role has two facets.
- 3:37SPEAKER_01: I'm responsible for end-to-end customer experience.
- 3:41SPEAKER_01: And I'm also responsible for driving revenues and growth for the company.
- 3:46SPEAKER_01: And I travel a lot.
- 3:47SPEAKER_01: How do my typical day look like when I'm not traveling?
- 3:50SPEAKER_01: It's normally a long day.
- 3:52SPEAKER_01: I divide my day into sort of three parts.
- 3:55SPEAKER_01: The morning part would be I start by just looking at customer feedback, immediate issues.
- 4:01SPEAKER_01: I review market.
- 4:02SPEAKER_01: I look at trend, what's happening in the markets.
- 4:04SPEAKER_01: because all this would probably need my immediate decision or immediate action.
- 4:09SPEAKER_01: Then the second part of my day is spent in many meetings,
- 4:12SPEAKER_01: and these meetings are to drive projects,
- 4:14SPEAKER_01: drive strategies,
- 4:15SPEAKER_01: any customer revenue initiatives that we have,
- 4:18SPEAKER_01: to also look at data,
- 4:20SPEAKER_01: So a lot of cross-functional meetings with different departments to make sure that
- 4:25SPEAKER_01: we're both driving revenue and customer initiatives.
- 4:27SPEAKER_01: And then the afternoon or the third part of my day, I normally spend it meeting stakeholders.
- 4:32SPEAKER_01: So this could be customer,
- 4:34SPEAKER_01: it could be companies that we work with,
- 4:36SPEAKER_01: it could be partner,
- 4:37SPEAKER_01: it could be something.
- 4:38SPEAKER_01: And I normally just end the day looking at how we've performed.
- 4:41SPEAKER_01: So reviewing key performance indicators,
- 4:44SPEAKER_01: targets,
- 4:45SPEAKER_01: or things that didn't do well and planning for the following day.
- 4:48SPEAKER_01: So that's like my typical day when I'm not traveling,
- 4:50SPEAKER_01: but I'm very passionate about aviation and what I do.
- 4:53SPEAKER_00: That's quite a packed day and I can only imagine how much more busy this week must have been.
- 5:00SPEAKER_00: We're just getting to the middle of customer service week.
- 5:03SPEAKER_00: Tell us a little bit about what KQ has been up to and what activities are planned
- 5:08SPEAKER_00: for the rest of the week.
- 5:09SPEAKER_01: This tends to be a very exciting time for us when we are celebrating and
- 5:14SPEAKER_01: commemorating customer service week.
- 5:16SPEAKER_01: It involves, of course, a lot of preparations.
- 5:19SPEAKER_01: It is because we always want to make it fun.
- 5:22SPEAKER_01: for our staff and fund for our customers.
- 5:25SPEAKER_01: So we normally have a number of engagements and activities lined up with the key aim.
- 5:31SPEAKER_01: First is to, of course, appreciate our customers who've been loyal to us, who've been supporting us.
- 5:37SPEAKER_01: And then two is to appreciate and engage our frontline staff who are so critical in
- 5:43SPEAKER_01: ensuring that we deliver an excellent service.
- 5:46SPEAKER_01: So a typical day will involve, especially the leadership team, being on the ground, working alongside
- 5:53SPEAKER_01: our staff, meeting customers.
- 5:54SPEAKER_01: For example,
- 5:55SPEAKER_01: yesterday,
- 5:56SPEAKER_01: we kicked the customer service week in the morning with our CEO,
- 5:59SPEAKER_01: Alan Kilavuka,
- 6:01SPEAKER_01: at the airport,
- 6:02SPEAKER_01: boarding the flights to Johannesburg.
- 6:04SPEAKER_01: So he spent time with customers, handed out chocolates, candies,
- 6:07SPEAKER_01: flowers, hampers, and we have all these kind of activities across the whole week.
- 6:12SPEAKER_01: We also internally engage with teams.
- 6:15SPEAKER_01: We'll have cakes where we meet teams and we celebrate what we've been able to achieve in the year.
- 6:20SPEAKER_01: And this culminates at the end of the week.
- 6:22SPEAKER_01: You will probably see, just like you saw last year, part of our leadership team also get on the flight.
- 6:28SPEAKER_01: and become part of the service crew,
- 6:31SPEAKER_01: in-flight crew,
- 6:31SPEAKER_01: and they will serve our customers from Point A,
- 6:34SPEAKER_01: from here in Nairobi to our destination that I am not revealing now.
- 6:38SPEAKER_01: But it's normally so exciting and so humbling for us to really be able to walk and
- 6:43SPEAKER_01: experience what our staff do experience.
- 6:45SPEAKER_01: And of course,
- 6:46SPEAKER_01: also engage customers directly and also get direct feedback and some very good feedback,
- 6:51SPEAKER_01: but also some tough feedback,
- 6:53SPEAKER_01: but feedback that we need to hear to also improve as a business.
- 6:56SPEAKER_00: Let's talk about your overall customer service approach.
- 6:59SPEAKER_00: Perhaps you can just send us from a KQ perspective.
- 7:02SPEAKER_00: In today's fast-paced and very competitive aviation industry, what's your customer service like?
- 7:10SPEAKER_01: First,
- 7:11SPEAKER_01: if I approach this from just a strategy point of view,
- 7:14SPEAKER_01: our vision as Kenya Airways is to be a preferred and sustainable aviation group.
- 7:20SPEAKER_01: Preferred definitely has a direct request
- 7:23SPEAKER_01: relationship with you excelling in the area of customer service or customer excellence.
- 7:29SPEAKER_01: Otherwise,
- 7:30SPEAKER_01: customers will not prefer you because as you've mentioned,
- 7:33SPEAKER_01: in this very competitive space and a very competitive industry,
- 7:36SPEAKER_01: customers do have choices.
- 7:38SPEAKER_01: So for us...
- 7:39SPEAKER_01: is the vision that drives us.
- 7:41SPEAKER_01: So everything we do comes from that vision.
- 7:43SPEAKER_01: And we do have some core values that drive that vision.
- 7:46SPEAKER_01: And just probably to mention two,
- 7:48SPEAKER_01: which I think are relevant,
- 7:49SPEAKER_01: especially when it comes to customer excellence,
- 7:52SPEAKER_01: is one,
- 7:52SPEAKER_01: we have a value around safety.
- 7:55SPEAKER_01: which is overarching.
- 7:56SPEAKER_01: Customers will not choose Kenya Airways if they think we are not safe.
- 8:00SPEAKER_01: And safe,
- 8:01SPEAKER_01: it's not just aircraft being safe,
- 8:03SPEAKER_01: but it's also do they feel safe around the different interaction points when they
- 8:08SPEAKER_01: are experiencing our services and our products.
- 8:10SPEAKER_01: And then the other key value for us is customer obsession, which
- 8:14SPEAKER_01: For us, we say in everything we do in the company, we need to put the customer first.
- 8:19SPEAKER_01: Whether you're frontline staff or you're staff in the back office,
- 8:22SPEAKER_01: you need to understand,
- 8:24SPEAKER_01: internalize,
- 8:25SPEAKER_01: and appreciate that anything and everything you do touches on the customer.
- 8:29SPEAKER_01: And we drive this through a culture transformation initiative,
- 8:33SPEAKER_01: which we call Reignite in the company,
- 8:35SPEAKER_01: to really drive that culture of customer first,
- 8:39SPEAKER_01: where
- 8:39SPEAKER_01: Everybody appreciates that anything and everything we are doing is for the customer.
- 8:43SPEAKER_01: And also appreciate that it's not every time we'll get things right.
- 8:47SPEAKER_01: It's not always that things will go right.
- 8:49SPEAKER_01: But what is important is what do we do?
- 8:52SPEAKER_01: And do we come together as a team to recover when things don't go right?
- 8:55SPEAKER_01: So that's like the customer excellence mantra or the drive and the vision we have for the company.
- 9:01SPEAKER_01: And why we totally believe this is important is,
- 9:04SPEAKER_01: again,
- 9:05SPEAKER_01: we in a very competitive industry like airline with very small margins,
- 9:10SPEAKER_01: you will not survive.
- 9:12SPEAKER_01: if you do not put customer first.
- 9:13SPEAKER_01: So for us,
- 9:14SPEAKER_01: one is it gives us that competitive advantage because we're able to differentiate
- 9:18SPEAKER_01: ourselves and drive us to be preferred.
- 9:21SPEAKER_01: So a customer says,
- 9:23SPEAKER_01: I prefer to fly with Kenya Airways from Nairobi to London because of how they make
- 9:27SPEAKER_01: me feel when I fly with them.
- 9:29SPEAKER_01: The other one is, of course, we want to drive loyalty, repeat business.
- 9:33SPEAKER_01: I think there are many statistics out there that show acquiring a new lead or new
- 9:37SPEAKER_01: business is ultimately more expensive than repeat business.
- 9:41SPEAKER_01: That's important for us.
- 9:42SPEAKER_01: And the third one is to drive revenue growth and sales.
- 9:46SPEAKER_01: And the fourth one, which is
- 9:48SPEAKER_01: clear for us is to drive that positive reputation.
- 9:50SPEAKER_01: Brand image, which of course allows growth as I've talked about.
- 9:54SPEAKER_01: So for me,
- 9:54SPEAKER_01: that is why customer service and we actually refer to customer service in a more
- 9:59SPEAKER_01: broader way to customer excellence because customer service is just one aspect of
- 10:04SPEAKER_01: customer excellence.
- 10:05SPEAKER_00: Absolutely.
- 10:06SPEAKER_00: And I think you have alluded to my next question,
- 10:09SPEAKER_00: but I still would like to ask it just in case you want to expand your overall
- 10:13SPEAKER_00: customer service approach a little bit more.
- 10:15SPEAKER_00: What do you feel sets KQ apart in terms of customer service?
- 10:20SPEAKER_01: I would put these two things.
- 10:23SPEAKER_01: One is our staff from hiring.
- 10:26SPEAKER_01: I think what we drive is that focus on customers.
- 10:28SPEAKER_01: customer to when we are inducting staff to training staff.
- 10:33SPEAKER_01: It's all around customer excellence.
- 10:35SPEAKER_01: And here, I know we are an international airline, so we have staff all over the world.
- 10:40SPEAKER_01: But of course, the bulk of our staff are Kenyans.
- 10:43SPEAKER_01: We have to be proud as Kenyans because we seem to have that natural ability to give
- 10:49SPEAKER_01: good customer service.
- 10:50SPEAKER_01: And that's why part of our brand essence, we say we are
- 10:53SPEAKER_01: warm, caring, friendly African, because we are actually proud of that.
- 10:58SPEAKER_01: And that is actually something that we do take advantage of and we feel it gives us advantage.
- 11:03SPEAKER_01: So we leverage on that,
- 11:04SPEAKER_01: the fact that we naturally have staff who are inclined to give good customer service,
- 11:09SPEAKER_01: but we complement that with proper training,
- 11:11SPEAKER_01: proper structures,
- 11:12SPEAKER_01: tools for the staff to be able to do an excellent job.
- 11:17SPEAKER_01: The other aspect of what sets KQ apart when it comes to customer excellence is
- 11:22SPEAKER_01: leadership led by our CEO and the board.
- 11:25SPEAKER_01: We are very clear within the company that customer obsession or customer excellence
- 11:30SPEAKER_01: is what drives the business.
- 11:33SPEAKER_01: In our engagement,
- 11:34SPEAKER_01: in our meetings,
- 11:34SPEAKER_01: in everything we do,
- 11:35SPEAKER_01: we always ask ourselves and we keep ourselves honest,
- 11:39SPEAKER_01: is this what customer wants?
- 11:40SPEAKER_01: And it's not inward looking.
- 11:42SPEAKER_01: And I know we'll get to a point where we discussed how we get customer feedback in,
- 11:47SPEAKER_01: but we do it driven by what do customers want?
- 11:50SPEAKER_01: So it's more outward insight.
- 11:53SPEAKER_01: So what is a customer looking for if they want to fly from one point to another with Kenya Airways?
- 11:58SPEAKER_01: And are we able to meet the customer need and want?
- 12:01SPEAKER_01: So that is what drives us.
- 12:02SPEAKER_01: And that is what we believe set us aside.
- 12:05SPEAKER_01: We are also clear...
- 12:06SPEAKER_01: Because there's this belief or sometimes confusion within a company that when you
- 12:11SPEAKER_01: give good customer service,
- 12:13SPEAKER_01: then that's the end.
- 12:14SPEAKER_01: In a business,
- 12:15SPEAKER_01: I believe it's important to look at it broadly and you make customer service,
- 12:20SPEAKER_01: which I would call customer experience,
- 12:21SPEAKER_01: more strategic.
- 12:23SPEAKER_01: It needs to be more than
- 12:24SPEAKER_01: operational aspect of it which is more let's say assisting and supporting our
- 12:29SPEAKER_01: customers before during and after they've flown with us and that for me is customer
- 12:35SPEAKER_01: service it is important it's about interaction it's about problem solving but for
- 12:40SPEAKER_01: me it's a subset of customer excellence or customer experience
- 12:44SPEAKER_01: which is more broader and which is more strategic.
- 12:46SPEAKER_01: And companies need to be very intentional.
- 12:48SPEAKER_01: And us as KQ, we are very intentional about it.
- 12:50SPEAKER_01: And this is consistently ensuring that you exceeding customers' expectations as you
- 12:56SPEAKER_01: deliver outstanding and memorable experiences.
- 12:59SPEAKER_01: And which means then this is about proactive engagement.
- 13:02SPEAKER_01: It's about personalization.
- 13:04SPEAKER_01: I always say, as Kenya Airways, we fly 5 million people in a year.
- 13:08SPEAKER_01: Customers do not care.
- 13:09SPEAKER_01: We fly 5 million people.
- 13:11SPEAKER_01: Customer wants to feel like they're the only ones who fly with you.
- 13:14SPEAKER_01: So if you treat them that way, I know you, I have time for you.
- 13:18SPEAKER_01: There's empathy.
- 13:20SPEAKER_01: Then you really start to drive that loyalty.
- 13:22SPEAKER_01: So for me, I just wanted to make that differentiation because I think that is sometimes mixed up.
- 13:27SPEAKER_01: Yep.
- 13:27SPEAKER_00: You've talked about customer touch points and perhaps we can focus on that.
- 13:32SPEAKER_00: When it comes to customer communications,
- 13:35SPEAKER_00: product offerings,
- 13:36SPEAKER_00: routes,
- 13:37SPEAKER_00: what are some of the ways and areas that KQ is improving on the specific customer
- 13:43SPEAKER_00: touch points?
- 13:44SPEAKER_01: We've been,
- 13:45SPEAKER_01: again,
- 13:45SPEAKER_01: very deliberate and working on a holistic transformation plan to drive customer
- 13:51SPEAKER_01: excellence because KQ,
- 13:52SPEAKER_01: it is important to look at it in a coherent way and look at it from customer
- 13:57SPEAKER_01: perspective end-to-end journey,
- 13:59SPEAKER_01: right from when a customer is probably thinking of flying,
- 14:03SPEAKER_01: which we call inspiration,
- 14:05SPEAKER_01: all the way to after they've taken the flight,
- 14:07SPEAKER_01: got in their luggage,
- 14:08SPEAKER_01: and gone home,
- 14:09SPEAKER_01: and maybe they want to give you feedback.
- 14:11SPEAKER_01: So what we've done is we've mapped the customer journey, again, from the customer feedback and inputs.
- 14:16SPEAKER_01: And in that journey, also using the customer inputs,
- 14:20SPEAKER_01: We've mapped what are the gaps or pain points.
- 14:22SPEAKER_01: And it is important to mention that customer excellence,
- 14:25SPEAKER_01: and that's why our theme for this evening is growing towards customer excellence,
- 14:29SPEAKER_01: is a journey.
- 14:30SPEAKER_01: And it's a journey with no end because every time customer needs and wants keep changing,
- 14:35SPEAKER_01: changing, keep evolving, new demographics or new generation.
- 14:38SPEAKER_01: So it's something that you have to continuously keep improving,
- 14:41SPEAKER_01: trying to be better and better,
- 14:43SPEAKER_01: exceeding customer expectations.
- 14:45SPEAKER_01: We've mapped the customer journey and we've identified a number of areas which we've been working on.
- 14:49SPEAKER_01: If I start first with,
- 14:51SPEAKER_01: of course,
- 14:51SPEAKER_01: leveraging technology,
- 14:53SPEAKER_01: we've redone our,
- 14:55SPEAKER_01: which is critical touch point,
- 14:56SPEAKER_01: because for most customers,
- 14:58SPEAKER_01: apart from coming to make a booking,
- 15:00SPEAKER_01: that is also where customers come to get information about Kenya
- 15:04SPEAKER_01: Airways.
- 15:04SPEAKER_01: So since last year, we completely changed the look and feel.
- 15:08SPEAKER_01: We made it easy for customers to be able to come in and navigate the website.
- 15:12SPEAKER_01: And we also enhanced the features and the information in the website.
- 15:15SPEAKER_01: What we also did is,
- 15:17SPEAKER_01: and we launched,
- 15:18SPEAKER_01: I think,
- 15:18SPEAKER_01: towards June of this year,
- 15:19SPEAKER_01: is we also enhanced the booking flow because we realized again from customer
- 15:24SPEAKER_01: feedback that the booking process was not frictionless.
- 15:27SPEAKER_01: So we made the booking process short
- 15:28SPEAKER_01: But also we made it more intuitive that customer can see at every point where they are.
- 15:34SPEAKER_01: Simple things like the session doesn't expire,
- 15:37SPEAKER_01: even if you leave your computer or you leave your phone and do something else.
- 15:40SPEAKER_01: Small things, feedback from customers, we also enhanced that.
- 15:44SPEAKER_01: And the other thing that we enhanced on our booking website is with adding new
- 15:49SPEAKER_01: payment options for our customers.
- 15:51SPEAKER_01: For example,
- 15:51SPEAKER_01: there's a payment option that we will be about to launch,
- 15:54SPEAKER_01: which allows customers to pay in installments,
- 15:56SPEAKER_01: something called Leap Airport.
- 15:58SPEAKER_01: And so all these enhancements,
- 16:00SPEAKER_01: especially with the booking touchpoint,
- 16:01SPEAKER_01: was one of them based from a customer feedback.
- 16:04SPEAKER_01: The other improvements that we've made,
- 16:05SPEAKER_01: if we look at,
- 16:06SPEAKER_01: let's say,
- 16:07SPEAKER_01: the airport touchpoint,
- 16:08SPEAKER_01: which is also a critical time
- 16:10SPEAKER_01: because of course customers are spending quite a bit of time there,
- 16:13SPEAKER_01: is we've opened a new lounge at the airport,
- 16:16SPEAKER_01: Santee Lounge.
- 16:17SPEAKER_01: We've also refurbished our current lounges.
- 16:19SPEAKER_01: We have Simba Lounge and we have Pride Lounge.
- 16:22SPEAKER_01: We've introduced live cooking in the lounge.
- 16:25SPEAKER_01: We've also just have more comfortable furniture in the lounge.
- 16:29SPEAKER_01: and just improved the whole amenities and look and feel in the lounge.
- 16:34SPEAKER_01: The other thing we've done is we've also been working on the whole flow of
- 16:38SPEAKER_01: passengers at the airport because as we design our network,
- 16:41SPEAKER_01: we also make sure that we are also not creating choke points within the airport to
- 16:45SPEAKER_01: ensure that there is a seamless flow when it comes to the airport.
- 16:49SPEAKER_01: If I just touch on another touch point,
- 16:51SPEAKER_01: and I'm just speaking on a few things because the many things that we've been doing,
- 16:54SPEAKER_01: When we go to onboard,
- 16:56SPEAKER_01: again,
- 16:57SPEAKER_01: based on customer feedback,
- 16:58SPEAKER_01: a couple of things that we've addressed is one,
- 17:01SPEAKER_01: our in-flight entertainment system.
- 17:03SPEAKER_01: We have gotten feedback that people want more content.
- 17:06SPEAKER_01: They want also,
- 17:07SPEAKER_01: let's say the latest movies,
- 17:09SPEAKER_01: Hollywood movies that are showing,
- 17:11SPEAKER_01: which is something we've done.
- 17:12SPEAKER_01: We went out there and we engaged a new provider and we've gotten quite positive
- 17:17SPEAKER_01: feedback about the improvements that we've done.
- 17:19SPEAKER_01: Also, we reintroduced some time back our plating services on our long haul flights.
- 17:24SPEAKER_01: We've also been changing our catering services.
- 17:27SPEAKER_01: In fact,
- 17:27SPEAKER_01: one thing we did last week was for the first time,
- 17:30SPEAKER_01: we called our customers to a session where they worked with us and our suppliers
- 17:36SPEAKER_01: and providers.
- 17:37SPEAKER_01: We choose the menus, the menu that they would want for 2025.
- 17:41SPEAKER_01: So we incorporate customers also in our decision making.
- 17:45SPEAKER_01: Other small improvements that we did on in-flight to just improve comfort was we
- 17:49SPEAKER_01: also started offering mattresses on our long haul flights.
- 17:53SPEAKER_01: to make the seats more comfortable.
- 17:55SPEAKER_01: Because what happens when you're on a 15-hour flight from New York to Nairobi,
- 17:59SPEAKER_01: it doesn't matter how good that seat is.
- 18:01SPEAKER_01: At some point, it might feel not very comfortable.
- 18:04SPEAKER_01: What now we do is we have an extra layer,
- 18:06SPEAKER_01: a very comfortable mattress that just adds an element of comfort to it.
- 18:10SPEAKER_01: And we're looking, of course, at other enhancements on board that we can be able to do.
- 18:15SPEAKER_01: I think the last one I'll touch on is we introduced a real-time customer communication solution.
- 18:21SPEAKER_01: Again, based on feedback, we know on average on-time departure for airlines is about 74%.
- 18:26SPEAKER_01: It's just public information.
- 18:28SPEAKER_01: So meaning that for most of the airlines, you will have 20% to 25% of the flight.
- 18:34SPEAKER_01: For various reasons, outside control of the airline, flights might not depart on time.
- 18:39SPEAKER_01: But what is important for customers,
- 18:40SPEAKER_01: and we engaged customers,
- 18:42SPEAKER_01: what was very clear is customers do appreciate that sometimes.
- 18:46SPEAKER_01: It's like when you wake up in the morning,
- 18:47SPEAKER_01: you start your car,
- 18:48SPEAKER_01: and for some reason,
- 18:49SPEAKER_01: the car won't start,
- 18:50SPEAKER_01: or you've got a flat tire,
- 18:51SPEAKER_01: and you pick on some delay.
- 18:53SPEAKER_01: That is inevitable.
- 18:54SPEAKER_01: It's life.
- 18:54SPEAKER_01: It's like even our bodies sometimes tell us they need a break.
- 18:57SPEAKER_01: But what is important for customers is how do you engage me?
- 19:02SPEAKER_01: you let me know.
- 19:03SPEAKER_01: So if I had a early morning flight to Johannesburg that departs at 7.20 in the morning,
- 19:08SPEAKER_01: meaning I have to leave home at 4 a.m.,
- 19:10SPEAKER_01: meaning I have to wake up very early in the morning,
- 19:12SPEAKER_01: if that flight is going to be late,
- 19:14SPEAKER_01: please let me know.
- 19:15SPEAKER_01: And let me know in my preferred channel of communication.
- 19:19SPEAKER_01: So that is whether it's WhatsApp, it's an email, and that goes with personalization.
- 19:24SPEAKER_01: So we introduced a solution that
- 19:26SPEAKER_01: allows us now real time to communicate to customers about any changes during their flight journey.
- 19:31SPEAKER_01: It doesn't have to be just flight delays.
- 19:34SPEAKER_01: We also use the solution to communicate about gate, gate where the flight is taking off from or anything.
- 19:41SPEAKER_01: For example,
- 19:42SPEAKER_01: maybe we wake up and it's a very foggy day and we expect there could be traffic or
- 19:46SPEAKER_01: there could be delays and we can use the system to proactively communicate.
- 19:50SPEAKER_01: The other things also, Teriyan, we are working on.
- 19:53SPEAKER_01: It's a lot of things that we are working on.
- 19:54SPEAKER_01: But a big one, I can mention maybe two products we are working on.
- 19:58SPEAKER_01: And one we've rolled out is Kenya Airways Holidays.
- 20:01SPEAKER_01: Again, leisure travel is on increase.
- 20:05SPEAKER_01: In fact,
- 20:05SPEAKER_01: if you look at Kenya,
- 20:06SPEAKER_01: the latest tourist statistics show we are on the right trajectory as a country.
- 20:12SPEAKER_01: We've grown by 23%.
- 20:15SPEAKER_01: And more than 50, 60% of the tourists who come to Kenya are carried by Kenya Airways.
- 20:20SPEAKER_01: So we also see that positive impact.
- 20:22SPEAKER_01: So we've introduced a one-stop digital solution for our customers to be able to
- 20:28SPEAKER_01: book both slides,
- 20:29SPEAKER_01: book hotels,
- 20:30SPEAKER_01: and book activities.
- 20:32SPEAKER_01: We rolled these out about a month and a half ago.
- 20:35SPEAKER_01: So there's a lot of communication going on to create more awareness.
- 20:38SPEAKER_01: But I can bet you, Theria, you
- 20:40SPEAKER_01: You will not get a better value for a holiday to let's say Mombasa anywhere out there.
- 20:46SPEAKER_01: If you come to our holiday website, you will get good value.
- 20:50SPEAKER_01: So that's one.
- 20:51SPEAKER_01: And the other one we are working on, which will drive a big change is
- 20:55SPEAKER_01: We are redesigning our Kenya Airways app.
- 20:58SPEAKER_01: We know today it's mobile fast, the new generation, and almost everyone is doing everything on the phone.
- 21:03SPEAKER_01: So everything has to be on your hand.
- 21:05SPEAKER_01: So we've embarked on,
- 21:07SPEAKER_01: just like we've done with the website,
- 21:08SPEAKER_01: creating completely new mobile app that will allow us to be able to
- 21:13SPEAKER_01: engage our customer better,
- 21:14SPEAKER_01: but will also allow us to communicate with our customers better because with an app,
- 21:20SPEAKER_01: easier to send notification,
- 21:21SPEAKER_01: but it's also cost effective,
- 21:23SPEAKER_01: unlike sending WhatsApp and sending SMSs.
- 21:26SPEAKER_01: So I know Teriyan, I've said a lot there.
- 21:28SPEAKER_01: I've just picked on a few things that
- 21:30SPEAKER_01: that we are doing to really improve on our customer experience.
- 21:33SPEAKER_01: But it's a well thought out plan where we look at the customer journey and then we
- 21:38SPEAKER_01: are very transparent,
- 21:39SPEAKER_01: very open.
- 21:40SPEAKER_01: We know there are areas that we are not doing well,
- 21:42SPEAKER_01: but based on customer feedback,
- 21:44SPEAKER_01: we address those pain points and we fix those gaps.
- 21:46SPEAKER_00: Julius, I went very quickly to the new Kenya Airways website and I'm currently looking at KQ Holidays.
- 21:54SPEAKER_00: And I see you even have a flash sale.
- 21:56SPEAKER_00: I think that's quite an interesting one.
- 21:58SPEAKER_00: And I'm sure those who have not checked it out will have some time to do that with
- 22:03SPEAKER_00: some really exciting destinations as well.
- 22:06SPEAKER_00: Mauritius, Dubai, some more Mauritius from really amazing prices.
- 22:11SPEAKER_00: And I also see that there is a new self-rebooking platform.
- 22:16SPEAKER_00: Could you tell us a little bit about what it is and YKQ has deployed that?
- 22:20SPEAKER_01: Yep.
- 22:21SPEAKER_01: I think I spoke a bit about disruptions.
- 22:23SPEAKER_01: And options being sometimes inevitable,
- 22:26SPEAKER_01: but also being really a source of anxiety and a friction point with our customers.
- 22:31SPEAKER_01: Because whenever a disruption happens and it can be for various reasons,
- 22:35SPEAKER_01: customers,
- 22:36SPEAKER_01: of course,
- 22:36SPEAKER_01: quickly try to reach the airline to be able to get options.
- 22:40SPEAKER_01: My flight is delayed.
- 22:41SPEAKER_01: What option do you have for me?
- 22:43SPEAKER_01: So what we've done is we've rolled out a self-accommodation solution for customers,
- 22:49SPEAKER_01: very easy to use on our website.
- 22:50SPEAKER_01: And this is driven first by the fact that a lot of the customers in today's day and age,
- 22:57SPEAKER_01: customers want to be in control of a lot of the things they do.
- 23:00SPEAKER_01: So they want to just...
- 23:03SPEAKER_01: The same way we see a shift from before people would go to a travel agent to make a booking.
- 23:08SPEAKER_01: For some people, not everyone, because we still need travel agents.
- 23:12SPEAKER_01: For some people,
- 23:12SPEAKER_01: they prefer after office when I go home and then I can just sit around with my kids
- 23:17SPEAKER_01: and my wife or my husband and we book the holiday or we book wherever we are going
- 23:21SPEAKER_01: to go.
- 23:22SPEAKER_01: So we see a lot of that trend.
- 23:24SPEAKER_01: So also for now disruptions,
- 23:26SPEAKER_01: customers now have the ability if for any unforeseen reason we delay,
- 23:31SPEAKER_01: let's say a Mombasa flight.
- 23:33SPEAKER_01: Now the customer will have a choice on the website or on the KQ app to be able to
- 23:39SPEAKER_01: choose the flight that they prefer.
- 23:41SPEAKER_01: So they rebook themselves at no cost.
- 23:44SPEAKER_01: And why we are doing this, it's because we've realized that
- 23:47SPEAKER_01: Normally when there's a disruption or something happens,
- 23:50SPEAKER_01: then of course,
- 23:50SPEAKER_01: everyone is trying to call our call center.
- 23:53SPEAKER_01: Irrespective of the number of agents and staff you have there,
- 23:57SPEAKER_01: you start to create a bottleneck where then somebody has to wait for long for
- 24:01SPEAKER_01: something that they could actually be able to do it themselves.
- 24:04SPEAKER_01: That's why we are very excited.
- 24:05SPEAKER_01: And there's a lot of study that has been done out there showing a very high
- 24:09SPEAKER_01: satisfaction for airlines that have been able to deploy this solution and deploy it well.
- 24:14SPEAKER_01: So it's a new solution.
- 24:15SPEAKER_01: We're very excited about it.
- 24:16SPEAKER_01: We've been communicating it to our customers and we'll further enhance it once we
- 24:21SPEAKER_01: also roll out the new app.
- 24:23SPEAKER_01: where customers will just simply get a notification on the mobile app and they can
- 24:27SPEAKER_01: do the rebooking themselves.
- 24:29SPEAKER_01: And they can pick whichever flight they prefer.
- 24:31SPEAKER_01: If they don't want to go today because maybe they prefer to just go another day,
- 24:35SPEAKER_01: they can do that at no cost.
- 24:37SPEAKER_01: So to re-end, that's the reaccommodation solution that we've rolled out recently for our customers.
- 24:43SPEAKER_00: Let's talk a little bit about customer challenges.
- 24:46SPEAKER_00: We've seen a number of complaints about flight delays,
- 24:49SPEAKER_00: cancellations,
- 24:50SPEAKER_00: and I know you've told us a lot about some of the changes and the improvements that
- 24:56SPEAKER_00: KQ has been doing over the last couple of months.
- 24:59SPEAKER_00: Perhaps you can tell us when it comes to delays and cancellations,
- 25:02SPEAKER_00: because that is clearly a pain point and has been a pain point in the past.
- 25:06SPEAKER_00: What causes these delays and how is KQ working to change that situation?
- 25:12SPEAKER_01: As a company, we are transparent where there are challenges.
- 25:16SPEAKER_01: We recognize the challenges.
- 25:17SPEAKER_01: And what is important is what are you doing about the challenges?
- 25:21SPEAKER_01: Of course, first, maybe to put it in context, delays and disruptions are not uncommon in our industry.
- 25:28SPEAKER_01: Again, going back to the statistic I shared,
- 25:31SPEAKER_01: The average on-time departure for airlines is,
- 25:35SPEAKER_01: I think for 2023 was about 74%,
- 25:38SPEAKER_01: meaning about a quarter of the flight for reasons,
- 25:41SPEAKER_01: and I'll share some of those reasons,
- 25:43SPEAKER_01: do not depart on time.
- 25:45SPEAKER_01: Some of the reasons are, let's say, outside our control and some of the reasons are within our control.
- 25:50SPEAKER_01: of the reasons that ultimately drives a delay or ends up with us delaying a flight,
- 25:55SPEAKER_01: sometimes it could be weather-related,
- 25:57SPEAKER_01: weather conditions.
- 25:58SPEAKER_01: It could be rain.
- 25:59SPEAKER_01: It could be fog.
- 26:00SPEAKER_01: Safety, remember, is paramount, of course, even for customers.
- 26:04SPEAKER_01: When they talk of customer excellence, they expect you to be a safe, reliable airline.
- 26:09SPEAKER_01: So if you wake up in the morning and hear JKIA
- 26:13SPEAKER_01: There's fog, so visibility is limited.
- 26:16SPEAKER_01: Depending on the standards that are defined worldwide,
- 26:19SPEAKER_01: sometimes we are not able to land and that would cause disruptions.
- 26:22SPEAKER_01: Also, aircraft maintenance.
- 26:24SPEAKER_01: Sometimes we have unexpected technical issues with an aircraft.
- 26:27SPEAKER_01: I think it's good to recognize that aircrafts are machines.
- 26:31SPEAKER_01: Sometimes you will find that there's an issue and they can't be able to fly because,
- 26:35SPEAKER_01: of course,
- 26:35SPEAKER_01: again,
- 26:36SPEAKER_01: for safety reasons,
- 26:36SPEAKER_01: that has to be fixed.
- 26:37SPEAKER_01: First, also airport operations in a constrained airport.
- 26:41SPEAKER_01: Sometimes we've got issues with either the baggage system.
- 26:44SPEAKER_01: I think like recently we had an issue with refueling.
- 26:47SPEAKER_01: There was no fuel at the airport.
- 26:49SPEAKER_01: That leads to delay.
- 26:50SPEAKER_01: Sometimes also staff issues like industrial actions or strikes.
- 26:55SPEAKER_01: crew availability for various reasons.
- 26:57SPEAKER_01: And for some other airports that are slot restricted and very busy,
- 27:01SPEAKER_01: like Mumbai,
- 27:02SPEAKER_01: where it's a very busy airport using one runway.
- 27:05SPEAKER_01: So you will find that it is very easy to pick delays.
- 27:08SPEAKER_01: So these are some of the reasons that,
- 27:10SPEAKER_01: of course,
- 27:10SPEAKER_01: outside our control,
- 27:12SPEAKER_01: there are of course reasons within our control,
- 27:14SPEAKER_01: which we normally bundle them as operational efficiency.
- 27:17SPEAKER_01: How coordinated are we as a company, especially in the area of operations?
- 27:22SPEAKER_01: Things like our tunnel
- 27:23SPEAKER_01: around times how we scheduled our network to make sure that the flow and
- 27:28SPEAKER_01: connectivity of our passengers is seamless.
- 27:31SPEAKER_01: So that's within our control.
- 27:32SPEAKER_01: And there's a lot of work that we do to ensure that we are minimizing delays from
- 27:36SPEAKER_01: things that we can control.
- 27:38SPEAKER_01: And then for things that we can't control, it's just how do you manage those delays?
- 27:43SPEAKER_01: Indeed,
- 27:44SPEAKER_01: I think especially the last couple of weeks,
- 27:46SPEAKER_01: it's been tough for us and tough because relative to how we were doing last year,
- 27:50SPEAKER_01: last year,
- 27:51SPEAKER_01: we actually even won an award.
- 27:53SPEAKER_01: I think we were the second most punctual and reliable airline in Africa.
- 27:57SPEAKER_01: And this year,
- 27:58SPEAKER_01: it's been a bit of a challenge,
- 28:00SPEAKER_01: but we've taken a number of actions to improve our on-time performance.
- 28:04SPEAKER_01: And I can confirm in the last three weeks, we've seen a big improvement, more than 50% improvement.
- 28:11SPEAKER_01: We've reduced flight delays by more than 50,
- 28:13SPEAKER_01: 60%,
- 28:15SPEAKER_01: which we are also now starting to get,
- 28:16SPEAKER_01: again,
- 28:17SPEAKER_01: good feedback from our customers.
- 28:19SPEAKER_01: And again, how have we done this?
- 28:20SPEAKER_01: We've addressed this by making sure that we've got aircrafts available to fly.
- 28:25SPEAKER_01: We had shared some time back that we acquired an aircraft.
- 28:28SPEAKER_01: We list an aircraft to just help with operations and that aircraft operates to Dubai.
- 28:33SPEAKER_01: We've also internally been working on driving higher staff productivity,
- 28:38SPEAKER_01: making sure especially our flight crew staff are available so that we also minimize
- 28:43SPEAKER_01: especially delays that are within our control.
- 28:46SPEAKER_01: Again, Teriyan,
- 28:47SPEAKER_01: delays outside our control.
- 28:49SPEAKER_01: We try as much as possible to manage by being very proactive and communicating to the customer.
- 28:54SPEAKER_00: Another customer challenge that we've seen is lost and late baggage.
- 28:58SPEAKER_01: Yes.
- 28:59SPEAKER_00: Of course, an issue that comes up from time to time.
- 29:01SPEAKER_00: Perhaps you can tell us what KQ is doing to address that particular challenge when
- 29:07SPEAKER_00: it comes to lost or delayed luggage on the ground.
- 29:10SPEAKER_01: Baggage is a big one.
- 29:11SPEAKER_01: In fact,
- 29:12SPEAKER_01: when we get feedback from our customers,
- 29:14SPEAKER_01: one of the key attributes they share that is important for them when they choose
- 29:19SPEAKER_01: and fly an airline is,
- 29:21SPEAKER_01: of course,
- 29:21SPEAKER_01: baggage.
- 29:22SPEAKER_01: How their bag is handled.
- 29:24SPEAKER_01: Will they get it on time?
- 29:25SPEAKER_01: And if they don't get it on time,
- 29:27SPEAKER_01: is the airline responsive and available,
- 29:30SPEAKER_01: of course,
- 29:30SPEAKER_01: to make sure that they reunite the bag with the passenger as quickly as possible.
- 29:34SPEAKER_01: In terms of baggage, we're having challenges with certain specific destinations.
- 29:39SPEAKER_01: And this is because of the aircraft type that we operate to those destinations,
- 29:44SPEAKER_01: especially where we are operating our smaller aircrafts.
- 29:48SPEAKER_01: How have we addressed this?
- 29:50SPEAKER_01: Because we've seen a reduction in baggage that are delayed.
- 29:53SPEAKER_01: One is ensuring that we are planning for bigger aircraft where possible.
- 29:58SPEAKER_01: Two,
- 29:58SPEAKER_01: we also supplement on some of the routes passenger operation with a cargo freighter
- 30:03SPEAKER_01: because now we have two freighter services.
- 30:06SPEAKER_01: And then three, which is more a longer term action,
- 30:09SPEAKER_01: is we have a fleet strategy where we are bringing in bigger aircraft that also
- 30:14SPEAKER_01: ensures that they meet the needs and wants of our customers.
- 30:17SPEAKER_01: But apart from that,
- 30:19SPEAKER_01: what we are also doing,
- 30:19SPEAKER_01: which I think is what is important for customers,
- 30:22SPEAKER_01: is enhancing the communication and our responsiveness when customers do not get
- 30:27SPEAKER_01: their bag or when their bag is delayed because customers just want to understand
- 30:31SPEAKER_01: how quickly are you able to reunite my bag.
- 30:34SPEAKER_01: And the third one is also we've empowered our frontline staff
- 30:39SPEAKER_01: to offer the fast care,
- 30:40SPEAKER_01: the fast,
- 30:41SPEAKER_01: what we call fast need within airline industry,
- 30:43SPEAKER_01: because sometimes when a bag is delayed and it's coming a couple of hours later,
- 30:47SPEAKER_01: someone might have that fast need.
- 30:49SPEAKER_01: And so we've empowered our staff to be able to do that on the spot.
- 30:53SPEAKER_01: We are also working with third parties to innovate around that area because
- 30:57SPEAKER_01: ultimately the solution that would really ease completely the customer pain point
- 31:03SPEAKER_01: is to be able to track your luggage.
- 31:06SPEAKER_01: Some airlines call it follow my luggage.
- 31:09SPEAKER_01: What DHL does today, when you order for something, you're able to tell where is my parcel at any time.
- 31:15SPEAKER_01: When you order something with Amazon, you're able to tell that.
- 31:18SPEAKER_01: So we are working, leveraging on technology with some third parties.
- 31:22SPEAKER_01: And that is one of the solutions that we are looking to deploy in future where
- 31:26SPEAKER_01: real-time customer will be able to tell where their luggage is at all.
- 31:30SPEAKER_01: any time.
- 31:31SPEAKER_01: But it's something that has top priority for us.
- 31:33SPEAKER_01: But the immediate one,
- 31:34SPEAKER_01: Terian,
- 31:35SPEAKER_01: is actually ensuring that we are available and we communicate to our customers
- 31:40SPEAKER_01: where their bugs are.
- 31:41SPEAKER_01: And we ensure that we reunite the bugs with the customers as quickly as possible.
- 31:46SPEAKER_00: I think that follow my luggage idea,
- 31:48SPEAKER_00: if I could call it,
- 31:49SPEAKER_00: that is something that will definitely make a difference.
- 31:52SPEAKER_00: And we are looking forward to seeing that getting deployed onto KQ.
- 31:57SPEAKER_00: So thanks so much for that update.
- 31:58SPEAKER_00: We've moved pretty fast down our conversation,
- 32:01SPEAKER_00: Julius,
- 32:02SPEAKER_00: and we are coming now to look at the future outlook of KQ.
- 32:06SPEAKER_00: Looking ahead, perhaps you can tell us
- 32:08SPEAKER_00: Some initiatives or goals that Kenya Airways has in place to continue enhancing customer service.
- 32:14SPEAKER_00: And as you have mentioned before,
- 32:16SPEAKER_00: it's a very competitive space,
- 32:18SPEAKER_00: both from an East Africa perspective,
- 32:20SPEAKER_00: a regional perspective and a global perspective as well.
- 32:23SPEAKER_00: And it takes somebody to choose, if I may use your own words.
- 32:27SPEAKER_00: So what are some initiatives or goals that Kenya Airways has put in place?
- 32:31SPEAKER_01: Looking into the future, it's really driving now that excellence.
- 32:35SPEAKER_01: I would say what we've been able to achieve so far is really setting the foundation,
- 32:40SPEAKER_01: but now we need to scale up and we need to innovate more in the area of customer excellence.
- 32:47SPEAKER_01: And if I just start with leveraging technology, so that the
- 32:51SPEAKER_01: There are many initiatives that we have within the business where we are looking,
- 32:55SPEAKER_01: especially into the future,
- 32:56SPEAKER_01: leveraging technology to improve how we serve our customers.
- 33:00SPEAKER_01: I know there's a lot of talk about,
- 33:02SPEAKER_01: let's say,
- 33:03SPEAKER_01: AI and what opportunities that probably will bring to the business.
- 33:08SPEAKER_01: You've seen like disruptions with chats, GPT, making work easier at a
- 33:14SPEAKER_01: to a certain extent.
- 33:15SPEAKER_01: Also infusing partly AI to our call centers,
- 33:20SPEAKER_01: to our websites,
- 33:21SPEAKER_01: to the chats,
- 33:22SPEAKER_01: so that customers are really able to get real-time information 24-7 in the language
- 33:28SPEAKER_01: that they prefer.
- 33:29SPEAKER_01: So that is one big area that we are looking at.
- 33:32SPEAKER_01: Also, of course, looking forward, it is important, of course, also to
- 33:35SPEAKER_01: grow the network for Kenya Airways.
- 33:37SPEAKER_01: So we're also looking at expansion.
- 33:39SPEAKER_01: We will be introducing new destinations because that is also part of what customers want from KQ.
- 33:46SPEAKER_01: So we'll be flying to more destinations in Africa, but also more destinations outside Africa.
- 33:50SPEAKER_01: We'll also be driving a lot more partnerships.
- 33:54SPEAKER_01: In fact, internally, the theme that we had for Customer Service Week was Caring Beyond Journey.
- 34:02SPEAKER_01: Of course,
- 34:02SPEAKER_01: the international theme is above and beyond,
- 34:05SPEAKER_01: but what we said was relevant and it was more internal within KQ was Caring Beyond Journey.
- 34:10SPEAKER_01: It's because we want to offer a lot more value to our customers outside travel.
- 34:15SPEAKER_01: And how we will do this is especially bringing in partners around our loyalty program,
- 34:21SPEAKER_01: which we launched,
- 34:22SPEAKER_01: I think it was last year.
- 34:23SPEAKER_01: In fact, Rian, you were in that launch and thank you so much.
- 34:27SPEAKER_01: And we've seen really a lot of good traction and thanks to a lot of our customers,
- 34:31SPEAKER_01: our membership is growing.
- 34:33SPEAKER_01: We are quickly approaching more than 200,000 members.
- 34:36SPEAKER_01: And even more important is the partnerships that we are able to bring to drive
- 34:41SPEAKER_01: value beyond travel for our customers.
- 34:43SPEAKER_01: We've signed up partnerships with hotels where people get discounts when they go
- 34:47SPEAKER_01: stay in certain hotel chains.
- 34:49SPEAKER_01: They also earn points and they can redeem with those hotels.
- 34:52SPEAKER_01: We've done the same with eateries.
- 34:54SPEAKER_01: We've done the same with
- 34:55SPEAKER_01: telecom companies.
- 34:56SPEAKER_01: We are about to do a big launch towards end of the year or early next year with a
- 35:00SPEAKER_01: bank where we will roll out a Kenya Airways co-brand.
- 35:03SPEAKER_01: And so these are some of the enhancements that we will bring for our customers.
- 35:07SPEAKER_01: We are also, as I mentioned, looking at fleet renew.
- 35:11SPEAKER_01: As Kenya Airways financial positions strengthen, we are
- 35:14SPEAKER_01: very proud and happy.
- 35:16SPEAKER_01: And we thank all of our customers that for the first time in 10 years,
- 35:19SPEAKER_01: we were able to post a profit for the first half year of 2024 because a financially
- 35:25SPEAKER_01: sound company is important also for future investment.
- 35:28SPEAKER_01: So we will also be investing in new fleet, new aircraft, and alongside we'll be doing also cabin refresh.
- 35:34SPEAKER_01: And this is looking forward, a bit medium term.
- 35:36SPEAKER_01: Of course, something I know you will ask is Wi-Fi.
- 35:39SPEAKER_01: I think we get a lot of questions from our customers.
- 35:42SPEAKER_01: When are you in
- 35:43SPEAKER_01: introducing Wi-Fi, again, it is on top of the list in our strategy.
- 35:48SPEAKER_01: We know today in digital connected world, a Wi-Fi become almost a necessity.
- 35:54SPEAKER_01: And if you look especially at Gen Zs and Gen Alphas,
- 35:57SPEAKER_01: some of us,
- 35:58SPEAKER_01: when we are that,
- 35:59SPEAKER_01: we feel like it's digital detox.
- 36:01SPEAKER_01: And I normally have a bit of back and forth with different generations to be connected.
- 36:07SPEAKER_01: And I say, I'm not sure I want to be connected.
- 36:10SPEAKER_01: I might get into trouble for saying this.
- 36:12SPEAKER_01: I'm getting some work from my boss, but I'm on a flight.
- 36:14SPEAKER_01: My wife is telling me something.
- 36:16SPEAKER_01: Yes, but Wi-Fi is critical.
- 36:18SPEAKER_01: But it's also, of course, the opportunities it offers.
- 36:21SPEAKER_01: When we think even things like knowing where your bag is, baggage, tracking.
- 36:25SPEAKER_01: So even when you're on board on a Wi-Fi enabled aircraft,
- 36:29SPEAKER_01: Probably you're able to do this, especially when we really connect all the customer points digitally.
- 36:34SPEAKER_01: And that's why Wi-Fi is important.
- 36:35SPEAKER_01: I think the other, looking into future, I think enhancement that is very critical is the airport.
- 36:41SPEAKER_01: The airport must be enhanced because I know we are talking about Kenya Airways, but air
- 36:47SPEAKER_01: Airport is part of that customer journey and part of that customer experience.
- 36:51SPEAKER_01: And for most passengers,
- 36:52SPEAKER_01: they don't differentiate,
- 36:53SPEAKER_01: especially when they're flying with us and they're here in Nairobi.
- 36:56SPEAKER_01: They don't differentiate what maybe doesn't work or discomfort because of airport
- 37:01SPEAKER_01: infrastructure and because of KQ.
- 37:03SPEAKER_01: If boarding gates are crowded because we didn't design well the boarding gates for
- 37:08SPEAKER_01: boarding or disembarking to the customer,
- 37:10SPEAKER_01: that's an airline pain.
- 37:11SPEAKER_01: Of course, Kenya Airport Authority is a key stakeholder for us.
- 37:14SPEAKER_01: We are engaged at different levels.
- 37:17SPEAKER_01: But since you are asking me about future outlook,
- 37:20SPEAKER_01: that is one area also where we must get a better experience in our airport and at
- 37:24SPEAKER_01: all the touch points.
- 37:25SPEAKER_01: And I know there are discussions going on, but I don't want to get into that.
- 37:28SPEAKER_01: But what we expect for Kenya Airways and for our customers is for that airport to
- 37:33SPEAKER_01: be enhanced and the experience to be better.
- 37:34SPEAKER_00: Before we get to the parting shot,
- 37:36SPEAKER_00: if there is something that I may have left out that you feel is important to share
- 37:43SPEAKER_00: or to highlight,
- 37:44SPEAKER_00: please do and then we'll get into our parting shot.
- 37:47SPEAKER_01: No, I think you've covered it.
- 37:49SPEAKER_01: I think the only one I wanted to touch on was...
- 37:51SPEAKER_01: And I alluded to it a bit was especially what we are doing with our staff internally,
- 37:57SPEAKER_01: especially on board in flight,
- 37:59SPEAKER_01: because I must be honest,
- 38:01SPEAKER_01: we get a lot of leads,
- 38:03SPEAKER_01: we get a lot of positive feedback about our in-flight staff.
- 38:07SPEAKER_01: Most customers tell us when the doors close,
- 38:10SPEAKER_01: they really get a very authentic and very caring face on board.
- 38:15SPEAKER_01: And even when things don't go right, the staff on board will always have a solution at hand.
- 38:21SPEAKER_01: And that's partly because of a number of deliberate actions that we've taken right from hiring.
- 38:26SPEAKER_01: We have a training school, what we call Pride Center, where we train pride stars.
- 38:31SPEAKER_01: We train them not just for Kenya Airways.
- 38:33SPEAKER_01: So these are people who will later become in-flight helpers.
- 38:36SPEAKER_01: So we train for KQ, but we also train for the market.
- 38:39SPEAKER_01: So we also ensure that when we are hiring,
- 38:42SPEAKER_01: we hire people with certain attributes and attributes that are customer focused.
- 38:46SPEAKER_01: There's also a lot of training and refreshers, ongoing training.
- 38:50SPEAKER_01: And we've also empowered the team so that when they are on board,
- 38:54SPEAKER_01: we tell them they are the CEOs because those doors have closed.
- 38:57SPEAKER_01: The aircraft is up there 40,000 or 36,000 feet.
- 39:01SPEAKER_01: They need to do what they can to win back the customer or to recover the situation.
- 39:06SPEAKER_01: And we also feel the pride in them because passion is very important also for the staff.
- 39:11SPEAKER_01: So maybe that's just the other thing that I wanted to add because we continue to
- 39:14SPEAKER_01: see very good recognition.
- 39:16SPEAKER_01: I think it was in 2022, we got four recognition from World Travelers Award.
- 39:21SPEAKER_01: Last year, we also got some recognition.
- 39:23SPEAKER_01: This year,
- 39:24SPEAKER_01: we do expect,
- 39:25SPEAKER_01: I think they're yet to announce,
- 39:26SPEAKER_01: but we do expect to also be recognized because indeed,
- 39:29SPEAKER_01: when it comes to Inflite,
- 39:31SPEAKER_01: we do a really good job,
- 39:32SPEAKER_01: a world-class job we can measure up with many of the world-class airlines.
- 39:36SPEAKER_00: And I do agree with you,
- 39:37SPEAKER_00: not just because I'm a big fan of KQ,
- 39:39SPEAKER_00: but I really do agree,
- 39:41SPEAKER_00: especially when you travel globally.
- 39:42SPEAKER_00: I guess the Kenyan hospitality really does shine through.
- 39:47SPEAKER_00: As we get to the parting shot now,
- 39:49SPEAKER_00: Julius,
- 39:50SPEAKER_00: what message would you like to share with customers of Kenya Airways about KQ's
- 39:55SPEAKER_00: commitment to them,
- 39:56SPEAKER_00: not just during customer service week,
- 39:58SPEAKER_00: but beyond the customer service week?
- 40:00SPEAKER_01: First is, of course, to express
- 40:03SPEAKER_01: My gratitude just on behalf of the leadership,
- 40:06SPEAKER_01: our CEO,
- 40:07SPEAKER_01: just to express gratitude to our customers for their continued trust and loyalty
- 40:12SPEAKER_01: and to give them a commitment that,
- 40:14SPEAKER_01: yes,
- 40:15SPEAKER_01: are aware that sometimes things don't go right,
- 40:19SPEAKER_01: but we have a holistic plan to continuously follow.
- 40:23SPEAKER_01: fix whatever issues come along and to keep moving forward the company to give an
- 40:28SPEAKER_01: exceptional customer experience.
- 40:30SPEAKER_01: And some of the areas that we are really focusing on,
- 40:33SPEAKER_01: especially as we move towards customer excellence,
- 40:36SPEAKER_01: is making sure that we're proving at every interaction the experience,
- 40:40SPEAKER_01: make sure that it's a positive and memorable experience.
- 40:43SPEAKER_01: We are doing this by, again, ensuring that we are hiring the right people, we are
- 40:48SPEAKER_01: training people,
- 40:49SPEAKER_01: but we also empower,
- 40:50SPEAKER_01: especially frontline staff,
- 40:51SPEAKER_01: because at midnight at the airport,
- 40:54SPEAKER_01: when something goes wrong,
- 40:55SPEAKER_01: Julius Naira is not available.
- 40:56SPEAKER_01: So if we are not empowering the frontline staff who are there,
- 41:00SPEAKER_01: handling our customers and giving our customers the service,
- 41:03SPEAKER_01: then we are not doing what is right.
- 41:06SPEAKER_01: And we do this, especially with a lot of empathy and professionalism.
- 41:10SPEAKER_01: The other commitments that I can give our customers is
- 41:13SPEAKER_01: We are driving reliability and safety because we understand safety and comfort is a
- 41:19SPEAKER_01: priority of our customers,
- 41:20SPEAKER_01: but it's also a top priority for us.
- 41:23SPEAKER_01: And we'll continue investing,
- 41:24SPEAKER_01: especially in technology,
- 41:26SPEAKER_01: in new fleet,
- 41:27SPEAKER_01: better aircrafts to ensure a smooth and secure journey,
- 41:30SPEAKER_01: but also better infrastructure,
- 41:31SPEAKER_01: not just aircraft.
- 41:33SPEAKER_01: The third commitment is on innovation.
- 41:35SPEAKER_01: Again, customers...
- 41:35SPEAKER_01: Customer excellence is a continuous journey,
- 41:38SPEAKER_01: but as we have plans to address whatever gaps that come along,
- 41:42SPEAKER_01: then we do it in innovative way,
- 41:45SPEAKER_01: but we also do it in collaborative way.
- 41:47SPEAKER_01: And here with innovation,
- 41:48SPEAKER_01: also we cover,
- 41:50SPEAKER_01: because we do understand also when you talk of customer excellence today,
- 41:53SPEAKER_01: also you cannot not talk about sustainability because
- 41:56SPEAKER_01: A lot of our customers do want to be close to brands that are taking care of not
- 42:02SPEAKER_01: just the environment,
- 42:03SPEAKER_01: but also the social welfare of the communities around them,
- 42:07SPEAKER_01: which is something as Kenya Airways we are doing.
- 42:09SPEAKER_01: We've demonstrated this and we are not doing this to just tick the box.
- 42:13SPEAKER_01: I think it was last week where we opened up
- 42:15SPEAKER_01: pirate diesel plant, recycling plastic to get diesel that we will use for our vehicles at the airport.
- 42:23SPEAKER_01: And we also opened a water bottling plant that will serve Kenya Air with needs,
- 42:29SPEAKER_01: our customer needs in the plains.
- 42:30SPEAKER_01: But also we have plans in future to serve also the communities around us with clean
- 42:35SPEAKER_01: water that is affordable.
- 42:37SPEAKER_01: So innovation and sustainability is key for us.
- 42:40SPEAKER_01: And then my parting shot is ensure and commit to our customers that we are listening to you.
- 42:45SPEAKER_01: Your feedback is invaluable to us and we'll keep listening and making improvements
- 42:50SPEAKER_01: to ensure that customer satisfaction is ultimately a goal that we achieve.
- 42:55SPEAKER_01: So those would be for me,
- 42:56SPEAKER_01: Terian,
- 42:57SPEAKER_01: my parting shot,
- 42:58SPEAKER_01: but also just to thank our customers continuously making Kenya Airways their
- 43:02SPEAKER_01: preferred airline.
- 43:03SPEAKER_00: Thank you so much, Julius.
- 43:04SPEAKER_00: It's been a very enlightening conversation,
- 43:07SPEAKER_00: just giving us an opportunity to look at KQ's overall service offerings,
- 43:11SPEAKER_00: customer touch points,
- 43:12SPEAKER_00: and all the improvements that you have been doing,
- 43:15SPEAKER_00: not just for the customer service week,
- 43:17SPEAKER_00: but for the airline.
- 43:19SPEAKER_00: Thank you so much, Julius.
- 43:21SPEAKER_00: I have been speaking with Julius Thayeru.
- 43:23SPEAKER_00: Julius is the Chief Commercial and Customer Officer at Kenya Airways.
- 43:28SPEAKER_00: Of course,
- 43:29SPEAKER_00: we are stuck in the middle of Customer Service Week,
- 43:32SPEAKER_00: which is an internationally recognized event held during the first week.
- 43:36SPEAKER_00: Thank you so much, Julius.
- 43:37SPEAKER_00: I'd also like to thank...
- 43:54SPEAKER_00: the Mwango Capital, the Mwango Spaces team for putting together this incredible conversation.
- 44:00SPEAKER_00: I'd like to thank each and everyone who has also made time to listen in and be part
- 44:04SPEAKER_00: of the spaces,
- 44:05SPEAKER_00: sharing your thoughts as well on Twitter and on social media.
- 44:09SPEAKER_00: For those we have been able to answer and some of those have been able to include
- 44:13SPEAKER_00: into my questions and those that we haven't,
- 44:16SPEAKER_00: we will share directly.
- 44:17SPEAKER_00: with the KQ Customer Excellence team.
- 44:20SPEAKER_00: So thank you all so very much.
- 44:22SPEAKER_00: I'd like to wish you a wonderful evening.
- 44:25SPEAKER_00: I know there's so much happening in Kenya tonight.
- 44:27SPEAKER_00: We do not take it for granted that you did make time to be here on the Spaces with us.
- 44:32SPEAKER_00: So for now, it's good night and God bless.
- 44:35SPEAKER_00: And we'll see you at the next Mwango Spaces.
- 44:37SPEAKER_00: My name is Terri Ann Chibet.
- 44:39SPEAKER_00: It's been an absolute honor to be part of this conversation.
- 44:42SPEAKER_00: Good night and God bless.
- 44:43SPEAKER_00: Thank you.