The New Playbook with Alex Beller
In this episode of 1 to 100, Alex Beller from Postscript joins us to talk about rebuilding a scaled SaaS company from scratch with AI coding agents, moving from SMS into a broader marketing platform, and managing the organizational change that follows.
Postscript has about 20,000 customers, an application shaped by eight years of work, and roughly 50 engineers. Alex explains why Adam started rebuilding the product alone as an experiment, then turned it into the company’s new direction after seeing what AI-native development could do.
The new product, first called Acorn, competed with Oak, the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.