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Stephen Colbert's replacement frantically spins 'ratings disaster': 'CBS has won big-time'
CBS Didn’t Hire a Host. It Bought an Exit Strategy.The Power Behind the CurtainThe useful fact here is not that Byron Allen shrugged off a ratings collapse. It is that CBS replaced a long-running late-night brand with a financial arrangement designed to move risk off the network’s books. Allen pays CBS under a $15 million time-buy model, keeps the ad revenue, and CBS gets to call the arrangement a savings move. That is not creative programming. It is institutional retreat dressed up as a business decision.The article’s surface story is ratings. The real story is control: CBS had the leverage…
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