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Ep.12- How to build a AI-Native Companies with Community-Led GTM in 2026 w/ Ben Hills, Founder of Iris AI
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What does it actually look like to build a company in an AI-first world… instead of bolting AI on later?
Most founders talk about AI as a feature. Ben Hills built Iris AI with it at the core.
And most B2B SaaS companies are still running the same old outbound, paid ads, and gated content playbook… hoping it works.
Ben Hills is doing BOTH differently.
He’s building an AI-native company from day one. And instead of relying on traditional lead gen, Iris AI has leaned heavily into community as a core GTM engine.
So what happens when you combine:
AI-native…
The skinny
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