Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / How this Kickstarter campaign raised $2M and created a world-first product, with Emma Rose Cohen, Founder of Final

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How this Kickstarter campaign raised $2M and created a world-first product, with Emma Rose Cohen, Founder of Final · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Emma Rose Cohen for Female Startup Club. Hi guys, welcome back to another episode of Female Startup Club. I'm your host, Doona Roisin, and joining me on the show today is Emma Rose Cohen, the founder of Final Straw, the company who advocates for sucking responsibly.
• 0:26
  In 2018, Emma set out to create the world's first collapsible straw and make an impact on our oceans and the planet. She launched her idea on Kickstarter, hoping to raise around $12,000, and instead it went absolutely bonkers, raising $2 million in total with around 100,000 straw orders. Crazy! You might think it was a good enough reason to celebrate, but there were plenty of hurdles that came along with that success.
• 0:51
  Today we're chatting about what makes a good Kickstarter campaign and what happened after it went viral, why it's important to protect your intellectual property against the manufacturers who are out there specifically to steal your ideas and flood the market with cheap knockoffs, and how to set your own campaign up for success. This is Emma for Female Startup Club.
• 1:11
  Cool. Amazing. Well, thank you so much for being on Female Startup Club today. I'm super excited to hear about your origin story and what that light bulb moment was when you decided to start Final Straw.
• 1:25
  Totally. So thank you so much for having me. And, you know, I don't know that it was one specific light bulb moments, but it's funny when you look back on your life and realize that everything you've done up until this point has led to this moment. And so all of my previous experiences in work and personal relationships and and the things that really interested me.
• 1:48
  It never made sense. Like I couldn't quite figure out how it was leading to something. And then all of a sudden, when I launched the company and it was a success, I was like, oh, this makes sense. But I think my one of my biggest aha moments was in college. My girlfriends and I would dress up like mermaids and do beach cleanups. And I realized that.
• 2:09
  Anything can be fun if you make it a party. And so we would just kind of go to the beach, put music on, and have a bunch of people come join us. And I was like, oh, wow, this actually works. Like generally people would just want to lay there and soak up the sun, and here they are helping us clean up trash.
• 2:26
  So it was kind of this synergistic event where I realized that anything can be fun with the right vibe and also that I was really interested in sustainability. I've always loved design. My dad's an architect. And so I have become obsessed with waste and looking at it as a design issue. And so just over the years, I've kind of invented little things in my mind and figured out my own ways of reducing my waste. But then...
• 2:55
  And when I was really ready for a transition in my career, was looking to do something new and and started working on this project kind of just as like a side thing. And I'd actually moved up to Whistler to be a ski bum. And and then it just became all consuming and I just couldn't stop working on it and launch the Kickstarter in.
• 3:18
  April of 2018 and it just went crazy and it's been wild ever since then. It's just so cool and it's crazy how much of a short time period it's been. It feels like 2018 was just yesterday and I have so many questions about the Kickstarter campaign. So I want to go back to the very beginning. Did you have capital that you needed to put into the Kickstarter campaign when you just got started or you were just like...
• 3:46
  oh, I'm going to put this on Kickstarter and see how it goes kind of thing? Yeah, so building a Kickstarter campaign is not free. And if you do it right, it's also not cheap. We put in about $30,000 from friends and family loans to create the prototype, make the video, do a little bit of advertising, and we created 200 prototypes that we sent out to influencers and friends for feedback.
• 4:16
  All of that was about 30 grand. And then when we launched the Kickstarter, I was hoping to just make enough money that I wouldn't have to make the straws myself. Because at that point, I was making them. And it was a very long and painstaking process to make one straw. So...
• 4:37
  It worked. You know, it was the timing was impeccable. And I think that's such a key indicator in business is timing. You really have to look at what's going on in the social climate. What are people looking for? What are the problems that the world is talking about? Because it's it will elevate the success of the business exponentially.
• 4:58
  Yeah, absolutely. And it's obviously a key problem that we all face. And obviously now the world has made such a big difference in eliminating lots of different single use plastics like straws. How come you didn't decide to raise VC money or go out and raise through angel investors like further? Yeah.
• 5:20
  and go with Kickstarter? You know, I've been pretty wary of taking on investment. We haven't taken on any investment yet. And I think people look at it as just, you're just getting money and then, you know, down the road you pay people back, but really you're bringing on partners.
• 5:37
  And you have to be so careful when you bring someone else into your business, especially something like ours, where we're not driven by profit. We're driven by the mission. And so to bring in an investor who, you know, they're giving money to a company in the hopes of making a 10, you know, X return, 100 X return or something. And so I don't make my business decisions based solely on profit. There's a lot of additional things out there, like, you know, ensuring that we're really promoting our mission and awareness around.
• 6:07
  single use plastics. So I've just been kind of uninterested in bringing on someone that's only driver for being involved in my business is to make money. Yeah. Yeah. So the idea for Kickstarter just kind of, you know, I'd heard of the platform and it seemed pretty cool. And I looked at some of the other campaigns out there that, that had done really well. And, um, yeah,
• 6:31
  It was like, why not? See what happens. It's pretty low stakes and worst case scenario. I have to get a restaurant job and work to pay this $30,000 back. And what were you finding when you were looking at those other Kickstarter campaigns? What did you see was like the successful kind of checklist? What makes a good Kickstarter campaign?
• 6:55
  So definitely the video is super important. You want to tell what the product does, why, why it's solving a problem for people. You know, again, it comes back to timing. I think a lot of times when you, these campaigns were launched, it was really filling a need in a gap in society of something that people were talking about. You know, it's not just like, oh, here's this new product. It's like something is happening in the world. And then this product comes to kind of fill that space.
• 7:20
  You know, there's also a lot of kind of back end stuff that you don't necessarily see when you look at a Kickstarter campaign. So, you know, everyone who runs a campaign, you do a ton of work before the campaign. You know, I worked for three months full time on this, building the pre-campaign strategy, building an email list, building your customer base, building social media. So when you look at these Kickstarters, you're like, oh, they just put it up and it raised a million dollars.
• 7:49
  really hone in on your audience, do testing around ads, and start getting people signed up on email lists, and eventually build a list of people who are interested in the product. And did you know how to do all that kind of stuff? Or you kind of just, you know, committed yourself to sitting there and googling it and figuring it out?
• 8:09
  Yeah, I had no clue what I was doing. So it was definitely a total journey into the unknown. And and I just I never like questioned it. It just kind of was like, oh, this is what I have to do. There's literally the answer to any business question online or in a book online.
• 8:28
  So, you know, it's I kind of had this like aha moment where I realized that like no problem that any business person has ever had is unique. We're all maybe some unique permutation of that problem. But every single problem that we've ever had in business or in life and relationships is.
• 8:48
  is been repeated before. So there's people out there that have learned the hard way so that we don't have to. So seek out those people, seek out that information and attend the University of YouTube because every skill on a computer can be learned. I am currently trying to learn TikTok.
• 9:05
  And it's going OK. Yeah, I'm also trying. I'm not trying very well, but I'm trying. And I think that's all just part of it, showing up on a day-to-day basis and being like, well, I'm going to give this another crack and see if this does well. Yeah, it's just repetition and testing, you know. For sure.
• 9:24
  So you raised a lot of money in the Kickstarter campaign. I think 1.8 million or 2 million around there. That's unbelievable. Crazy. Congrats. Thank you. Did you have that kind of like vision? Did you think it's going to go that viral? Or did you think, oh, you know, we're just going to like try and launch and launch the company? I definitely did not have that vision. It was...
• 9:52
  It was such an emotional experience to launch and then have that kind of affirmation. You know, all my friends and family had been like, cool straw, like, don't quit your day job. And...
• 10:06
  So when it did so well and was such a success, it was like, wow, I am on my path. I'm doing the things I'm supposed to be doing. The world is interested in these type of solutions. And so for me, it was so much bigger. It's always been so much bigger than the straw. And it's been like, if I can get someone to change on this small behavior, like a straw,
• 10:31
  What else can we create together? So that's really where my vision is and how I want to incorporate more products into people's lifestyles that help them reduce single yeast plastic. Yeah, absolutely. I love the new stuff that you just brought out. I love the marketing around the big straw, the biggie straw. Sorry. It's so funny. I laughed out loud when I saw that video where it says sucks big balls.
• 10:59
  It was really cool. That's the thing. It's like we can, you know, we don't want to just be another company that's.
• 11:06
  like hugging trees and, you know, cleaning up beaches because that's already out there and it's not really hitting people in their heartstrings. And so I like to do that through humor. That's how I've always related and connected with people. And so that's really what we're trying to do with the voice of the company. Yeah, you guys are doing a really good job. I'm also a big fan of the suck responsibly.
• 11:31
  That is so good. What happens next? What happens after the campaign finished and you guys raise a ton of money? You're like, holy heck, what does this mean now?
• 11:44
  Yeah, so it was funny because people are like, oh, wow, you must have been celebrating and so happy. And it was like, I did not celebrate at all because any excitement very quickly turned to dread. Like, oh, wow, I have to actually figure out how to make 100,000 straws in six months and I have no idea where to start. Like...
• 12:06
  literally zero. I'd never manufactured a product before. I'd never built a team. So it was really intense and daunting times with a lot of responsibility and a lot of Kickstarter backers that were expecting us to send this straw that didn't exist. We had these prototypes, but that was not something that you could mass produce. So it was like,
• 12:34
  We had to figure out how to make the freaking thing and make it, you know, for enough, like for low enough costs that we could then like actually make money on the Kickstarter. And so, yeah, it was it was crazy. It was terrifying. It was such a hard time. But, you know, through.
• 12:54
  just leaning on friends and community and working with a business coach and really trying to surround myself with the people that could help support and guide the business. We did it. Do you think in hindsight, you would have found the manufacturer and sorted out that process before the campaign, or you still would have done it the way that you did it?
• 13:17
  You know, it's hard to say because we were so busy for three months just building the campaign that I don't think we would have had time for that. You know, how do we put the campaign out further?
• 13:31
  the timing might not have been right. So I think I would probably do it the same way. Um, there are quite a few things I would change, but like the sorting out the manufacturer wasn't really, that actually was quite easy. We, once we found one, um, what was more challenging was, you know, getting the design from prototype phase to design for manufacturing.
• 13:56
  Right. And so was that like you sent them the prototype and you just had to reconstruct it and find a way to make it financially viable for you guys to actually get the margin? Yeah, well, I mean, the prototype that we had was only mildly functional. It was made, you know, basically like in a backyard. Yeah.
• 14:15
  And we actually changed quite a few things about the design. And, you know, initially we had, I mean, it's just like the way you make a prototype, like it took me a full hour to make one straw. And so that's obviously not scalable when we had to make 100,000 of them. So it's a lot of design.
• 14:36
  changes so that you can shift to mass production, which means you're creating tooling, you're creating, you know, systems in which, you know, materials are being reshaped and reformed. And it's, it's a lot. Yeah, I bet. That sounds crazy.
• 14:52
  What advice would you have for people or for entrepreneurs who are going down that route of launching on Kickstarter, launching something that doesn't really exist in the market? Yeah, something new to the world.
• 15:07
  Yeah. So whenever people ask me what advice I have, first of all, there's two articles that Tim Ferriss has on his blog. One is about raising money on a Kickstarter campaign. The other one's about collecting emails. I could go through all the things, but really just read those two blogs. It's really helpful. And that's what we did to a T to create a pre-campaign strategy.
• 15:30
  The next bit of advice is just study Kickstarters that you like. Look at what they've done and mimic that. No one is reinventing the wheel here. We're all doing different versions of the same thing. So look at what works and use that.
• 15:45
  The last one is make sure your voice comes through. Don't say things just because you think that's what people want to hear. People want to hear your authentic voice. And that's what makes your company stand out from any other company. What makes you different? What makes you special? And talk in that way and let the company be your voice, an extension of that.
• 16:07
  Yeah. Storytelling is very important in this day and age. And I think someone said it recently on the podcast. It's like having a good product just isn't good enough anymore because it's saturated. There's so much out there. You need to stand out in a world full of great stuff. Well, you know, not all great stuff, but lots of great stuff. Yeah, absolutely.
• 16:27
  I want to switch to talk about what happened after you kind of, you know, finished the campaign. You started seeing copycats coming out of China. Can you talk a bit about what happened during that time? And yeah, what happened? So about two weeks after we closed the Kickstarter, the first fake popped up.
• 16:53
  And I was like, I knew that knockoffs were a thing, but I didn't have any idea what was about to happen. So after the first one popped up, you know, we started talking with our lawyers and kind of like trying to draft a plan. But the problem is that my lawyer, who was my patent lawyer, didn't tell me that he's not in enforcement. And so, you know, we were kind of just getting...
• 17:19
  run around in circles by this person because he was basically just charging us by the hour, but not actually doing the enforcement that we needed. So that was really hard and a big learning lesson in hiring the right people. But, you know, it was, it was a matter of weeks. And then there were thousands of knockoff listings and they were, they were like, you know,
• 17:43
  exactly like ours. They take all of our marketing material, use all of our photos, all of our words, and even, you know, to the point where they would copy our exact website and then change, you know, like it would be like final straw with two W's or something. And it was so horrible. Our customers were furious. They thought that we were
• 18:05
  launching on other platforms for really cheap. And then people would get the product and write us emails wanting to return it. And this is before we even had a product on the market. So there was like nine months where we didn't even have any product on the market. And these fakes were just flooding the market. And it was so horrible. I like I'd be out to dinner and like a girl next to me would like pull out a fake vinyl straw. And it was just like, oh, my God.
• 18:35
  This is horrible. It's everywhere. And so, yeah, we eventually got our feet under ourselves, got a really good patent enforcement and litigation team together. And now, you know, the scene is much different online and you can still encounter fakes, but they're not nearly as persistent as they were. And we have really upped our intellectual property protection
• 19:05
  That's crazy. And it's a strategy, right? Like this is what these companies overseas do. They scour the website, like those kickstart or crowdfunded websites to find new ideas and then replicate them. Yeah. Yeah, they basically crawl the internet looking for campaigns that are creating easy to manufacture items that they can then just flood the market with. So it's definitely...
• 19:31
  really challenging. And the other issue is that obviously, you know, the whole purpose of our product is to reduce waste. And these are super low quality items that break in a minute. And so that was like the hardest part for me is that, you know, I'm, I'm so dedicated to the mission. And that's like, really all that matters to me. And, and then I inadvertently created, you know, hundreds of thousands, if not millions of these
• 19:57
  knockoffs, you know, as a byproduct of what we created. And, and they're, you know, in landfills all over the world, I'm sure. Oh, gosh. Or oceans or beaches. Yeah. What a nightmare. Yeah. It's tough. Is there anything that you can do to avoid that kind of thing? Or like, that's just the nature of it? Yeah.
• 20:17
  Yeah, unfortunately, the way the patent system is structured, it's really hard to avoid unless you want to wait for your patent to issue, which can take anywhere from a year to 18 months or longer. You kind of are just at the mercy of.
• 20:33
  of hoping that your patent goes through quickly because without, without an issued patent, you can't enforce on anything. So what you usually do is submit a provisional and then that's kind of like your place in line. And then from there you upgrade to a utility and design patent, depending on the product. And, um,
• 20:52
  Once those are issued, you can start enforcing on them. But on a utility patent, you can't actually just say, like, see, I have this patent. You have to take down your product because a utility patent has to be read and interpreted. So then you need a third-party examiner who then looks at the patent and then looks at the infringing product, even if, like, I mean, these knockoffs are exactly like what we made. You know, it's so, if you showed anyone on the street, like, are these two things the same? They'd be like, yes.
• 21:21
  but, um, it requires like legal oversight. And so it's, it takes months, if not years, um, you can be locked up in litigation for forever and it can cost millions and millions of dollars. Yeah. I was just about to say, it sounds real expensive, not a battle that anyone wants to get in. Oh my gosh. So you basically just have to commit to like paying this team to go out there and like get the bad guys. Yeah.
• 21:50
  Yep. Oh, gosh. And I hate it. I like my director of operations works in patent litigation as well. And she will just like hide the bills from me because I'm just like, why are we spending this much money? And she's like, we have to. And I'm like, oh, I hate it. But really, like, you know, there is there is a return on investment because as you pull these these frauds out of the market, you know, you're cleaning the marketplace for yourself. Right.
• 22:19
  I imagine like, especially in the beginning when this was happening, the mental stress and anxiety around it must have been huge. And I imagine it still is. But how did you deal with that kind of thing?
• 22:34
  Yeah, I mean, it definitely was and it still is. I have a pretty strict morning practice. So I meditate every morning. I work out every day. And I was really the first three months that final launched. I did not do any of these things and I got really sick.
• 22:54
  I wasn't working out. I wasn't eating. I wasn't sleeping. I was just like, I literally would sleep in my bed with my computer and like fall asleep working and then just wake up and start like finishing that same email. So, you know, it was, it was not balanced. And I'm really in order, in order to maintain, um,
• 23:17
  And the ability to keep going on through these really hard situations, you have to have balance and you have to like pull yourself away and, you know, make sure you're eating and and working out and staying, you know, drinking water and meditating and whatever it is that are these like grounding practices that can help.
• 23:36
  just bring you back to yourself. Cause like, you know, I wake up every morning and my mind is just like racing with like a hundred to do things. Like it feels sometimes like I wake up to like, like this engine that's just like blowing. And I don't know, like, it's not like a moment you just are like in it. And, uh, so the meditation practices have helped a lot with that. Yeah. And breath work.
• 24:01
  I bet. I really want to get better at that kind of thing because I'm the worst at it. And I know that the benefits are there. Up for grabs. Yeah. So there's some really good apps for it that I love. And they're free. First of all, there's a Deepak Chopra 21-day meditation that I highly recommend. It's like eight minutes. And it's super... So it's really fast. And you're actually only meditating for like...
• 24:26
  five of those minutes and, and it's, it's a guided meditation. It's really great. Um, and then also Sam Harris has a app called waking up that I really like. Amazing. And it's free right now because of COVID. Oh, I'm going to check them out. I'm going to download both and find them online after this. Nice.
• 24:45
  I want to switch topics a little bit and talk about your marketing and what you're doing now to acquire customers at scale. I know you guys do lots of great ads. I absolutely love your video with the mermaid girl. It's so funny. I urge everyone to check it out online. But yeah, how do you guys, what's working for you? How do you market at the moment?
• 25:07
  Yeah, so I think I kind of touched on this a little earlier around the brand voice and the importance of using that voice
• 25:16
  as an opportunity to kind of be authentic and speak your truth. So for me, it's, it's very much about humor. It's about conveying the message in a fun, relatable way that people want to join. And, and that it's not about pointing fingers and saying, you know, you're doing this wrong or you're doing something bad. It's more of an invitation, um, to come join this kind of really fun, sexy, sustainable party that we're having.
• 25:41
  So, you know, in terms of what's working, I think people love the mermaids. We still, you know, have to hone in on because we do have like a bit of an older demographic a lot of times for our customer. And so they, you know, my humor tends to go like 13 year old boy. So someone has to kind of bring me in a lot. And yeah.
• 26:06
  Yeah, I think just continuing on with everything that's fun and exciting. And I basically just create stuff that I want to see in the world. And I figure that there's probably enough people out there kind of like me that would appreciate and enjoy it. I think you're 100% correct. I can definitely put my hand up and say that I do. And what's next for you guys? You guys have obviously had the launch. You've got the wipes coming out as part of your Foreverables. You've got the fork and the spork.
• 26:35
  What else is on the cards? Yeah. What's the vision? So many exciting things. So we just launched Biggie Straw yesterday, which is a reusable collapsible smoothie straw or boba that fits in a cute little case. I love it. I love mine so much. And we are launching Final Fork and Final Spork next month.
• 26:56
  So those are going to be collapsible fork or spork that fits in a little case you can bring with you everywhere you go. It'll be especially helpful right now as like a lot of restaurants have moved to single use plastic. You can just bring your fork with you. Then you can say no to plastic.
• 27:11
  And then in late August, we've got final wipe coming. So that's a reusable sanitizing wipe. And then we're also in conjunction with that creating capsule, which is a biodegradable concentrated sanitizing solution. So you just add it to water and create a non-toxic sanitizing solution that kills COVID. I mean, that's what we need. That's definitely what we need. Yes.
• 27:35
  Um, exactly. You know what I really hate? And I was thinking about this recently is like when you go and get like takeaway sushi or something like that, like, especially if you're someone that frequents those kinds of places, like, what do we do? All that stuff. It's like unbelievable how much stuff we throw away if we get takeaway. Yeah.
• 27:54
  What do we do about that? Yeah, takeaway is tough. I have a couple of tricks that I like to use. First of all, if it's a place that, you know, say I'm really just like on the go, I've never been to this restaurant before, I just need to get lunch.
• 28:10
  And I will when I call an order, I ask them to minimize the packaging. You know, I'm like, look, I don't need the salad on the side. You can put it all in one container, put the dressing on it and say no bag, no cutlery. So that's kind of one of my like first tricks is just say, you know, and then also I ask a lot of times when I'm going somewhere, you know, what what is your packaging made out of? And then, you know, I will decide based on that if I want to go there.
• 28:38
  My second trick, it works when you kind of frequent the restaurant often, but I'll bring my own containers and, you know, and ask them to plate it for here. So they'll put it on a regular plate. And then when I get there, I put it in my own container and then they take the plate back and wash it. So it's like, you know, no contamination has been created. And that's where what I do at the restaurants that know me is the crazy thing.
• 29:06
  like to go lady. I think that's going to be me from now on though. Cause literally my husband and I talk about this. There's this one sushi place that we were going to, and we were like, I think we're going to have to stop coming here because like, it's just too much stuff that we're throwing out. But, um, those tricks are fab. I'm definitely going to use those. Good. So we're up to the cool part of the interview. Well, I mean, it's all been cool. What am I talking about? But we're up to the part of the six quick questions. Are you ready to go?
• 29:34
  Yeah. Ready. Question number one is what's your why? My why is that I believe that people want to do the right thing that they and that they just don't have the right tools. And so I want to create the tools to make it really easy to be sustainable, to make it really easy to have a good impact on our environment. And I think that that's what's missing.
• 30:04
  Yep. You're creating the solution to that, which is awesome. I hope so. Question. You definitely are. Question number two is what's the number one marketing moment that made your business pop? Definitely the Kickstarter. The Kickstarter for sure. I also read that you guys were in Shark Tank.
• 30:29
  Yeah, so we also were on Shark Tank, but it was not as...
• 30:36
  It was amazing and it was so wonderful, but like the Kickstarter was just such a insane moment of, of validation from, you know, 40,000 people that we were doing something that they, they believed in. Whereas, you know, Shark Tank is like, you're, you're talking to five judges. And, um, it was also such a good experience and we got offers and I turned them down because it was just too early in the business. And, um,
• 31:02
  I wasn't ready to bring on investment and I wasn't ready to, you know, set a valuation of my company that I knew was lower because I wasn't ready. So I definitely don't regret going on. But it was, you know, and I learned a lot. It was the first time I'd ever pitched an investor. So scary times. Yeah. Yeah. It was nerve wracking. Yeah, I bet. Question number three is where do you hang out to get smarter?
• 31:33
  Mm hmm. That's an easy one around smart people. Like who? We are just a combination of the people that we spend the most time with. So, you know, if you don't feel inspired with your work, go hang out with someone who's inspiring. It's just like that. It's contagious. You know, I have friends that I call my muses because whenever I'm with them, I just get so much energy from their presence and.
• 32:00
  I think it's so important to create that network around yourself. And if you don't have that network, actively seek it out. There's a lot of, you know, co-working spaces that probably have like online mixers right now and networking events. And, you know, it's all about just finding your tribe and really diving in there and and asking deep questions and questioning your beliefs so that you're always expanding your mind.
• 32:28
  And reading good books and podcasts, too. Do you have any recommendations?
• 32:33
  that I should be adding to my list? I just finished The Way of the Superior Man, which is not businessy at all, but I really enjoyed it. And in terms of a great business book, the culture code is really awesome in terms of building teams. Amazing. Thank you. I'll add that to my list. Question number four is, and we kind of touched on it before, how do you win the day? And it's around your AM and your PM rituals that help you
• 33:01
  keep successful and happy. Yeah. You win the day by not scrolling, which I don't always win the day. You win the day by starting with a good morning routine, drinking water, having a balanced day. You know, it never should be 100% of anything. Well, that's not true. If you're having 100% fun, good for you. Yeah.
• 33:25
  But just creating balance and gratitude. I think that anytime you are stuck in a situation where you don't know what to do, write a list of three things you're grateful for. And it'll immediately pull you out of this mentality of like, I can't, I don't know what to do, all of these things. And it kind of just immediately centers you into your heart. And then from there, it's much easier to kind of navigate challenging situations.
• 33:50
  Amazing. Question number five is if you only had $1,000 left in your business bank account, where would you spend it? I think I would probably go out to a really nice sushi dinner and just try and come up with a new idea.
• 34:10
  Put your brain to work, brain power. I like it. No, in reality, I mean, yeah, I guess if I really only had $1,000 left, well, I would probably go to a casino and like bet on black because $1,000 ain't going to get me very far. Question number six is how do you deal with failure? And that can be around a personal experience or just your general mindset and approach.
• 34:41
  Yeah, that's a hard one. Honestly, you have to deal with it a lot. And I think you get better at dealing with it as a business person as you go on. You know, I really try and dissect the failure and look at what went wrong and why and really get to the root of it. I'm obsessed with getting to the root of a problem and maybe even to a fault at some point. But yeah.
• 35:10
  really diving into what caused this, um, has that cause been alleviated and what systems have been put in place to ensure that this will never happen again. And, and I think that's kind of the best thing you can do. And then always remember what happened and, and let that guide you because, you know, we get to make choices every second as to like the direction that our lives are going to go. So, um, choose wisely.
• 35:37
  Thank you. Thank you. Thank you. Thank you. I really, really enjoyed this chat and getting to learn about your business. And I just think it's so cool what you're doing. I absolutely love it. So thanks a lot. Oh, thanks. Thanks for having me. That was fun.
• 35:55
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 36:19
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 36:42
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 36:58
  Hey, it's Dune here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 37:23
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 37:45
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.