Latest / The Bread Winner Podcast / 31. Engage Locally: How Facebook Groups Can Grow Your Sourdough Business

Transcript

31. Engage Locally: How Facebook Groups Can Grow Your Sourdough Business · The Bread Winner Podcast

• 1:07
  These
• 1:07
  people
• 1:07
  who
• 1:07
  are
• 1:07
  local
• 1:08
  to
• 1:08
  you
• 1:08
  are
• 1:08
  gonna
• 1:08
  say,
• 1:09
  oh,
• 1:09
  I
• 1:09
  know
• 1:09
  Sally
• 1:10
  and
• 1:11
  Sally
• 1:11
  ordered
• 1:11
  from
• 1:11
  this
• 1:12
  baker.
• 1:12
  I
• 1:12
  should
• 1:12
  try
• 1:13
  that
• 1:13
  Baker
• 1:13
  too.
• 1:14
  They're
• 1:14
  going
• 1:14
  to
• 1:15
  connect
• 1:15
  because
• 1:16
  chances
• 1:16
  are
• 1:16
  they
• 1:17
  know
• 1:17
  someone
• 1:18
  in
• 1:18
  the
• 1:18
  group
• 1:18
  and
• 1:19
  they're
• 1:19
  seeing
• 1:20
  their
• 1:20
  friend
• 1:20
  commented
• 1:21
  on
• 1:21
  your
• 1:21
  post,
• 1:22
  and
• 1:22
  they're
• 1:23
  going
• 1:23
  to
• 1:24
  trust
• 1:25
  on
• 1:25
  an
• 1:26
  even
• 1:26
  deeper
• 1:26
  level
• 1:26
  because
• 1:27
  the
• 1:27
  friend
• 1:27
  that
• 1:27
  they
• 1:27
  know
• 1:28
  personally
• 1:29
  liked
• 1:29
  your
• 1:29
  product.
• 1:32
  Welcome
• 1:32
  to
• 1:32
  the
• 1:32
  Breadwinner
• 1:33
  podcast.
• 1:34
  This
• 1:34
  is
• 1:34
  the
• 1:34
  show
• 1:35
  for
• 1:35
  sourdough
• 1:35
  micro
• 1:36
  bakery
• 1:36
  owners
• 1:37
  who
• 1:37
  are
• 1:37
  building
• 1:38
  a
• 1:38
  sustainable,
• 1:39
  successful,
• 1:40
  profitable
• 1:41
  business
• 1:42
  from
• 1:42
  their
• 1:42
  home.
• 1:43
  If
• 1:43
  you
• 1:43
  are
• 1:44
  already
• 1:44
  in
• 1:44
  business,
• 1:45
  or
• 1:45
  if
• 1:45
  you're
• 1:46
  dreaming
• 1:46
  of
• 1:46
  starting
• 1:47
  one,
• 1:47
  this
• 1:47
  is
• 1:47
  the
• 1:48
  place
• 1:48
  for
• 1:48
  you.
• 1:49
  I'm
• 1:49
  your
• 1:49
  host,
• 1:49
  Caroline
• 1:50
  Bauer.
• 1:50
  I
• 1:51
  own
• 1:51
  a
• 1:51
  successful
• 1:52
  in
• 1:52
  home
• 1:52
  sourdough
• 1:53
  bakery
• 1:54
  and
• 1:54
  I
• 1:54
  am
• 1:54
  here
• 1:54
  to
• 1:54
  share
• 1:55
  everything
• 1:55
  I've
• 1:55
  learned
• 1:55
  that
• 1:56
  works
• 1:56
  and
• 1:56
  that
• 1:56
  doesn't.
• 1:57
  Plus
• 1:57
  everything
• 1:57
  that
• 1:58
  I'm
• 1:58
  researching
• 1:58
  along
• 1:59
  the
• 1:59
  way
• 1:59
  so
• 2:00
  we
• 2:00
  can
• 2:00
  build
• 2:00
  thriving
• 2:00
  businesses
• 2:01
  together.
• 2:02
  Hello
• 2:03
  and
• 2:03
  welcome
• 2:04
  back
• 2:04
  to
• 2:04
  another
• 2:04
  episode
• 2:05
  of
• 2:05
  the
• 2:05
  Breadwinner
• 2:05
  podcast.
• 2:06
  It's
• 2:07
  Caroline
• 2:07
  here,
• 2:07
  and
• 2:08
  I
• 2:08
  am
• 2:08
  here
• 2:08
  to
• 2:08
  share
• 2:09
  yet
• 2:09
  another
• 2:09
  strategy
• 2:11
  to
• 2:11
  help
• 2:11
  you
• 2:11
  build
• 2:12
  a
• 2:12
  profitable,
• 2:12
  sustainable
• 2:13
  business
• 2:14
  that
• 2:14
  aligns
• 2:14
  with
• 2:14
  your
• 2:15
  life.
• 2:15
  Today's
• 2:16
  topic
• 2:16
  is
• 2:16
  one
• 2:17
  that
• 2:17
  I've
• 2:17
  been
• 2:18
  wanting
• 2:18
  to
• 2:18
  share
• 2:18
  about
• 2:19
  for
• 2:19
  quite
• 2:19
  a
• 2:19
  while.
• 2:20
  We're
• 2:20
  going
• 2:20
  to
• 2:20
  be
• 2:20
  talking
• 2:20
  about
• 2:21
  utilizing
• 2:21
  local
• 2:22
  Facebook
• 2:22
  groups.
• 2:23
  This
• 2:23
  is
• 2:24
  absolutely
• 2:24
  one
• 2:25
  of
• 2:25
  my
• 2:25
  number
• 2:25
  one
• 2:26
  ways
• 2:26
  that
• 2:26
  I
• 2:26
  have
• 2:26
  grown
• 2:27
  my
• 2:27
  business,
• 2:28
  and
• 2:28
  it
• 2:28
  can
• 2:28
  be
• 2:29
  such
• 2:29
  a
• 2:29
  powerful
• 2:30
  tool
• 2:30
  to
• 2:31
  reach
• 2:31
  more
• 2:31
  people
• 2:32
  in
• 2:32
  your
• 2:32
  community.
• 2:32
  So
• 2:33
  if
• 2:33
  you've
• 2:33
  ever
• 2:33
  wondered
• 2:34
  how
• 2:34
  to
• 2:34
  tap
• 2:34
  into
• 2:34
  your
• 2:35
  community
• 2:35
  to
• 2:35
  get
• 2:35
  more
• 2:36
  customers
• 2:36
  to
• 2:37
  build
• 2:37
  connections
• 2:38
  and
• 2:38
  spread
• 2:38
  word
• 2:38
  about
• 2:39
  your
• 2:39
  sourdough,
• 2:40
  this
• 2:40
  episode
• 2:40
  is
• 2:40
  for
• 2:41
  you.
• 2:41
  So
• 2:42
  you
• 2:42
  might
• 2:42
  not
• 2:43
  even
• 2:43
  be
• 2:43
  on
• 2:43
  Facebook.
• 2:44
  I
• 2:44
  know
• 2:44
  a
• 2:44
  lot
• 2:44
  of
• 2:44
  people
• 2:45
  that
• 2:45
  I
• 2:45
  talk
• 2:45
  to
• 2:45
  are
• 2:46
  not.
• 2:46
  Or
• 2:47
  maybe
• 2:47
  you
• 2:47
  have
• 2:47
  a
• 2:47
  really
• 2:48
  old
• 2:48
  account
• 2:48
  that
• 2:48
  you
• 2:48
  haven't
• 2:49
  used
• 2:49
  in
• 2:49
  years.
• 2:50
  It
• 2:50
  may
• 2:50
  feel
• 2:50
  a
• 2:51
  little
• 2:51
  old
• 2:52
  school,
• 2:52
  a
• 2:52
  little
• 2:52
  boomer,
• 2:53
  depending
• 2:54
  on
• 2:54
  your
• 2:54
  generation,
• 2:54
  maybe
• 2:55
  a
• 2:55
  little
• 2:56
  senior
• 2:56
  millennial,
• 2:57
  especially
• 2:58
  with
• 2:59
  Instagram
• 3:00
  and
• 3:00
  TikTok
• 3:00
  being
• 3:01
  some
• 3:01
  of
• 3:01
  the
• 3:01
  primary
• 3:01
  platforms
• 3:02
  right
• 3:02
  now.
• 3:03
  But
• 3:03
  don't
• 3:03
  sleep
• 3:04
  on
• 3:04
  Facebook,
• 3:05
  stick
• 3:06
  with
• 3:06
  me,
• 3:07
  because
• 3:07
  there
• 3:07
  are
• 3:07
  some
• 3:07
  gold
• 3:08
  mine
• 3:08
  opportunities
• 3:09
  right
• 3:09
  there
• 3:09
  in
• 3:09
  your
• 3:09
  local
• 3:10
  groups.
• 3:10
  And
• 3:11
  in
• 3:11
  today's
• 3:11
  episode,
• 3:11
  we're
• 3:12
  going
• 3:12
  to
• 3:12
  talk
• 3:12
  about
• 3:12
  exactly
• 3:13
  how
• 3:14
  to
• 3:14
  use
• 3:14
  them
• 3:14
  to
• 3:14
  grow
• 3:14
  your
• 3:15
  bakery
• 3:15
  and
• 3:16
  best
• 3:16
  practices
• 3:17
  so
• 3:17
  that
• 3:17
  you
• 3:17
  are
• 3:18
  not
• 3:18
  one
• 3:18
  of
• 3:18
  those
• 3:18
  annoying
• 3:19
  spammers.
• 3:20
  I
• 3:20
  already
• 3:20
  know
• 3:21
  that
• 3:21
  if
• 3:21
  you're
• 3:21
  listening
• 3:22
  to
• 3:22
  this
• 3:22
  podcast,
• 3:22
  you
• 3:23
  are
• 3:23
  not
• 3:23
  that
• 3:24
  type
• 3:24
  of
• 3:24
  person.
• 3:25
  But
• 3:26
  that
• 3:26
  may
• 3:26
  be
• 3:26
  one
• 3:26
  of
• 3:26
  the
• 3:27
  things
• 3:27
  you
• 3:27
  associate
• 3:27
  when
• 3:28
  you
• 3:28
  think
• 3:28
  of
• 3:28
  Facebook
• 3:28
  groups,
• 3:29
  people
• 3:29
  just
• 3:29
  sharing
• 3:30
  ads
• 3:31
  for
• 3:31
  car
• 3:31
  detailing
• 3:32
  over
• 3:32
  and
• 3:33
  over.
• 3:33
  I'm
• 3:34
  going
• 3:34
  to
• 3:34
  tell
• 3:34
  you
• 3:34
  how
• 3:34
  to
• 3:35
  break
• 3:35
  through
• 3:35
  the
• 3:35
  noise,
• 3:35
  how
• 3:36
  to
• 3:36
  be
• 3:36
  seen,
• 3:36
  how
• 3:37
  to
• 3:37
  find
• 3:37
  the
• 3:37
  right
• 3:37
  groups
• 3:38
  and
• 3:38
  how
• 3:39
  to
• 3:39
  grow
• 3:39
  your
• 3:39
  local
• 3:39
  business
• 3:40
  through
• 3:40
  Facebook
• 3:41
  groups.
• 3:41
  So
• 3:42
  by
• 3:42
  the
• 3:42
  end
• 3:42
  of
• 3:42
  this
• 3:42
  episode,
• 3:43
  you'll
• 3:43
  feel
• 3:43
  confident
• 3:44
  jumping
• 3:44
  into
• 3:45
  your
• 3:45
  local
• 3:45
  Facebook
• 3:45
  community
• 3:46
  and
• 3:47
  turning
• 3:47
  casual
• 3:47
  interactions
• 3:49
  into
• 3:49
  loyal
• 3:49
  customers.
• 3:50
  So
• 3:51
  let's
• 3:51
  go
• 3:51
  ahead
• 3:51
  and
• 3:51
  get
• 3:51
  started
• 3:52
  and
• 3:52
  talk
• 3:52
  first
• 3:53
  about
• 3:53
  why
• 3:54
  local
• 3:54
  Facebook
• 3:54
  groups
• 3:55
  matter.
• 3:55
  Now,
• 3:56
  just
• 3:56
  a
• 3:56
  preface
• 3:57
  before
• 3:57
  I
• 3:57
  jump
• 3:57
  into
• 3:58
  this.
• 3:58
  When
• 3:59
  I'm
• 3:59
  talking
• 3:59
  about
• 3:59
  Facebook
• 3:59
  groups,
• 4:00
  I'm
• 4:00
  talking
• 4:00
  about
• 4:00
  the
• 4:01
  local
• 4:01
  groups
• 4:01
  that
• 4:01
  are
• 4:01
  already
• 4:02
  established.
• 4:03
  This
• 4:03
  episode
• 4:04
  is
• 4:04
  not
• 4:04
  talking
• 4:04
  about
• 4:05
  you
• 4:05
  setting
• 4:06
  up
• 4:06
  your
• 4:07
  own
• 4:07
  group,
• 4:08
  just
• 4:08
  strictly
• 4:08
  for
• 4:09
  your
• 4:09
  bakery
• 4:09
  for
• 4:09
  people
• 4:10
  to
• 4:10
  come
• 4:10
  and
• 4:11
  learn
• 4:11
  about
• 4:11
  that.
• 4:11
  We
• 4:12
  might
• 4:12
  do
• 4:12
  an
• 4:12
  episode
• 4:12
  about
• 4:13
  that
• 4:13
  in
• 4:13
  the
• 4:13
  future.
• 4:14
  This
• 4:14
  one
• 4:14
  is
• 4:15
  about
• 4:15
  utilizing
• 4:16
  the
• 4:17
  geographic
• 4:18
  specific
• 4:19
  groups
• 4:19
  in
• 4:20
  your
• 4:20
  area
• 4:20
  to
• 4:21
  reach
• 4:21
  people
• 4:21
  in
• 4:21
  your
• 4:22
  community.
• 4:22
  So
• 4:23
  here's
• 4:23
  why
• 4:23
  I
• 4:23
  think
• 4:23
  Facebook
• 4:24
  groups
• 4:24
  should
• 4:24
  be
• 4:24
  on
• 4:25
  your
• 4:25
  radar.
• 4:25
  If
• 4:25
  they
• 4:25
  aren't
• 4:26
  already,
• 4:26
  or
• 4:27
  if
• 4:27
  they
• 4:28
  are
• 4:28
  and
• 4:28
  you're
• 4:28
  maybe
• 4:29
  underutilizing
• 4:29
  them,
• 4:30
  this
• 4:30
  is
• 4:31
  how
• 4:31
  you
• 4:31
  can
• 4:32
  get
• 4:32
  the
• 4:32
  most
• 4:32
  out
• 4:32
  of
• 4:32
  your
• 4:32
  interactions.
• 4:33
  So
• 4:34
  it's
• 4:34
  tempting
• 4:34
  to
• 4:35
  only
• 4:35
  focus
• 4:35
  on
• 4:36
  the
• 4:36
  social
• 4:37
  media
• 4:37
  platforms
• 4:38
  where
• 4:38
  you
• 4:39
  can
• 4:39
  go
• 4:39
  viral
• 4:39
  or
• 4:40
  reach
• 4:40
  thousands
• 4:41
  of
• 4:41
  people
• 4:41
  like
• 4:42
  TikTok
• 4:42
  or
• 4:42
  Instagram.
• 4:43
  But
• 4:43
  there
• 4:43
  is
• 4:44
  a
• 4:44
  very
• 4:44
  special
• 4:45
  magic
• 4:46
  in
• 4:46
  the
• 4:46
  local
• 4:47
  smaller
• 4:47
  communities.
• 4:48
  So
• 4:49
  Facebook
• 4:49
  groups
• 4:49
  are
• 4:50
  filled
• 4:50
  with
• 4:50
  people
• 4:51
  who
• 4:51
  live
• 4:51
  in
• 4:51
  your
• 4:52
  area,
• 4:52
  who
• 4:53
  shop
• 4:53
  in
• 4:53
  your
• 4:53
  local
• 4:53
  stores,
• 4:55
  and
• 4:55
  who
• 4:56
  are
• 4:56
  most
• 4:56
  importantly
• 4:57
  interested
• 4:57
  in
• 4:58
  what's
• 4:58
  happening
• 4:58
  right
• 4:58
  in
• 4:59
  your
• 4:59
  backyard.
• 5:00
  If
• 5:00
  your
• 5:00
  goal
• 5:01
  is
• 5:01
  to
• 5:01
  build
• 5:02
  an
• 5:03
  online
• 5:03
  branch
• 5:03
  of
• 5:03
  your
• 5:03
  business,
• 5:04
  then
• 5:05
  it
• 5:05
  makes
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:05
  sense
• 5:06
  to
• 5:06
  put
• 5:06
  your
• 5:06
  energy
• 5:06
  into
• 5:07
  Instagram
• 5:07
  or
• 5:07
  TikTok.
• 5:08
  However,
• 5:09
  if
• 5:09
  you
• 5:09
  are
• 5:09
  trying
• 5:10
  to
• 5:10
  reach
• 5:10
  people
• 5:10
  who
• 5:11
  are
• 5:11
  hyper
• 5:11
  local
• 5:12
  to
• 5:12
  you,
• 5:13
  then
• 5:13
  you
• 5:13
  probably
• 5:14
  need
• 5:14
  to
• 5:14
  get
• 5:14
  on
• 5:14
  Facebook.
• 5:15
  So
• 5:16
  these
• 5:16
  local
• 5:16
  groups
• 5:17
  are
• 5:17
  basically
• 5:18
  like
• 5:18
  a
• 5:18
  town
• 5:18
  hall
• 5:18
  in
• 5:19
  digital
• 5:19
  form.
• 5:20
  So
• 5:20
  whether
• 5:20
  it's
• 5:20
  a
• 5:20
  group
• 5:20
  for
• 5:21
  local
• 5:21
  moms
• 5:22
  or
• 5:22
  a
• 5:22
  neighborhood
• 5:23
  group,
• 5:23
  or
• 5:23
  a
• 5:23
  buy
• 5:24
  nothing
• 5:24
  group,
• 5:25
  there
• 5:25
  is
• 5:25
  so
• 5:25
  much
• 5:26
  potential
• 5:26
  here
• 5:27
  for
• 5:27
  relationship
• 5:28
  building
• 5:28
  that
• 5:29
  can
• 5:29
  lead
• 5:29
  to
• 5:29
  long
• 5:30
  term,
• 5:30
  loyal
• 5:31
  customers.
• 5:32
  And
• 5:32
  the
• 5:32
  best
• 5:32
  part,
• 5:33
  it's
• 5:33
  free
• 5:33
  marketing.
• 5:34
  So
• 5:34
  have
• 5:34
  you
• 5:35
  ever
• 5:35
  posted
• 5:36
  in
• 5:36
  a
• 5:36
  local
• 5:36
  group
• 5:37
  and
• 5:37
  wondered
• 5:38
  if
• 5:38
  anyone's
• 5:38
  paying
• 5:38
  attention?
• 5:39
  Maybe
• 5:40
  you
• 5:40
  just
• 5:40
  post
• 5:41
  it
• 5:41
  and
• 5:41
  got
• 5:41
  absolute
• 5:42
  crickets.
• 5:43
  That
• 5:43
  is
• 5:44
  not
• 5:44
  an
• 5:45
  uncommon
• 5:45
  experience.
• 5:46
  But
• 5:47
  today
• 5:47
  we're
• 5:47
  going
• 5:48
  to
• 5:48
  talk
• 5:48
  about
• 5:48
  how
• 5:48
  to
• 5:48
  make
• 5:48
  sure
• 5:49
  that
• 5:49
  they
• 5:49
  actually
• 5:50
  see
• 5:50
  and
• 5:50
  interact
• 5:51
  with
• 5:51
  what
• 5:51
  you're
• 5:51
  sharing.
• 5:52
  So
• 5:52
  first
• 5:52
  things
• 5:53
  first,
• 5:53
  you
• 5:54
  need
• 5:54
  to
• 5:54
  find
• 5:54
  the
• 5:55
  right
• 5:55
  Facebook
• 5:55
  groups.
• 5:56
  Not
• 5:57
  all
• 5:57
  groups
• 5:57
  are
• 5:58
  created
• 5:58
  equal.
• 5:58
  There
• 5:59
  are
• 5:59
  the
• 5:59
  ones
• 5:59
  that
• 5:59
  are
• 6:00
  just
• 6:00
  filled
• 6:00
  with
• 6:00
  spammers.
• 6:01
  There
• 6:01
  are
• 6:01
  the
• 6:02
  ones
• 6:02
  that
• 6:02
  are
• 6:02
  absolute
• 6:03
  crickets
• 6:03
  every
• 6:03
  time
• 6:04
  you
• 6:04
  post.
• 6:05
  So
• 6:05
  the
• 6:05
  key
• 6:06
  is
• 6:06
  to
• 6:06
  making
• 6:06
  sure
• 6:06
  that
• 6:07
  you
• 6:07
  are
• 6:07
  spending
• 6:08
  your
• 6:08
  time
• 6:09
  in
• 6:09
  the
• 6:09
  ones
• 6:09
  that
• 6:09
  are
• 6:10
  most
• 6:10
  likely
• 6:11
  to
• 6:11
  help
• 6:11
  you
• 6:11
  grow
• 6:12
  your
• 6:12
  business.
• 6:13
  So
• 6:13
  look
• 6:13
  for
• 6:13
  groups
• 6:14
  that
• 6:14
  have
• 6:14
  a
• 6:14
  strong
• 6:15
  local
• 6:15
  presence.
• 6:16
  These
• 6:17
  could
• 6:17
  be
• 6:17
  neighborhood
• 6:18
  specific
• 6:19
  citywide
• 6:20
  interest
• 6:20
  based
• 6:21
  groups,
• 6:22
  like
• 6:23
  a
• 6:23
  local
• 6:23
  foodie
• 6:24
  group
• 6:24
  or
• 6:25
  a
• 6:25
  local
• 6:25
  business
• 6:26
  owners
• 6:26
  group.
• 6:27
  My
• 6:27
  area,
• 6:28
  and
• 6:28
  I
• 6:28
  think
• 6:28
  a
• 6:28
  lot
• 6:28
  of
• 6:28
  areas
• 6:29
  have
• 6:29
  multiple
• 6:30
  moms
• 6:31
  groups.
• 6:32
  So
• 6:32
  join
• 6:32
  groups
• 6:33
  that
• 6:33
  are
• 6:33
  relevant
• 6:33
  to
• 6:33
  you.
• 6:34
  If
• 6:34
  you're
• 6:34
  not
• 6:34
  a
• 6:34
  mom,
• 6:35
  don't
• 6:35
  try
• 6:35
  to
• 6:35
  join
• 6:35
  the
• 6:36
  moms
• 6:36
  groups.
• 6:36
  That's
• 6:36
  weird.
• 6:37
  I
• 6:37
  unless
• 6:37
  if
• 6:38
  you're
• 6:38
  like
• 6:38
  a
• 6:38
  young
• 6:38
  woman
• 6:39
  who's
• 6:39
  heading
• 6:40
  towards
• 6:40
  motherhood,
• 6:41
  but
• 6:42
  it's
• 6:42
  a
• 6:42
  little
• 6:43
  weird
• 6:43
  when
• 6:43
  we
• 6:43
  see
• 6:43
  male
• 6:44
  business
• 6:44
  owners
• 6:44
  in
• 6:44
  the
• 6:44
  mom's
• 6:45
  groups,
• 6:45
  but
• 6:46
  join
• 6:46
  groups
• 6:47
  that
• 6:47
  you
• 6:47
  fit
• 6:47
  into
• 6:48
  and
• 6:48
  that
• 6:49
  have
• 6:49
  active
• 6:50
  conversations
• 6:50
  happening
• 6:51
  daily.
• 6:52
  So
• 6:52
  this
• 6:52
  means
• 6:52
  that
• 6:53
  you
• 6:53
  see
• 6:53
  people
• 6:53
  who
• 6:53
  are
• 6:54
  engaged
• 6:54
  and
• 6:55
  they're
• 6:55
  interested
• 6:55
  in
• 6:55
  what
• 6:56
  other
• 6:56
  people
• 6:56
  have
• 6:56
  to
• 6:56
  say.
• 6:57
  They're
• 6:58
  asking
• 6:58
  questions,
• 6:59
  people
• 6:59
  are
• 6:59
  answering.
• 7:00
  You
• 7:00
  see
• 7:00
  a
• 7:00
  lot
• 7:00
  of
• 7:01
  activity
• 7:01
  before
• 7:02
  you
• 7:02
  join
• 7:02
  a
• 7:02
  group.
• 7:03
  You
• 7:03
  can
• 7:03
  see
• 7:04
  how
• 7:04
  many
• 7:04
  members
• 7:05
  are
• 7:05
  in
• 7:05
  the
• 7:05
  group
• 7:05
  and
• 7:06
  how
• 7:06
  many
• 7:06
  new
• 7:07
  posts
• 7:07
  have
• 7:08
  happened
• 7:08
  in
• 7:08
  the
• 7:08
  last
• 7:09
  day
• 7:09
  or
• 7:09
  in
• 7:09
  the
• 7:10
  last
• 7:10
  week.
• 7:11
  So
• 7:11
  if
• 7:11
  you
• 7:11
  are
• 7:12
  looking
• 7:12
  at
• 7:12
  a
• 7:12
  group
• 7:13
  and
• 7:13
  there
• 7:13
  are
• 7:13
  a
• 7:13
  lot
• 7:13
  of
• 7:13
  members
• 7:14
  but
• 7:14
  nothing
• 7:15
  new
• 7:15
  is
• 7:15
  being
• 7:15
  posted,
• 7:16
  that's
• 7:17
  probably
• 7:17
  not
• 7:17
  a
• 7:17
  group
• 7:18
  that
• 7:18
  you're
• 7:18
  going
• 7:18
  to
• 7:18
  get
• 7:18
  a
• 7:19
  lot
• 7:19
  of
• 7:19
  traction
• 7:19
  in.
• 7:19
  That's
• 7:20
  probably
• 7:20
  a
• 7:20
  quiet
• 7:21
  group
• 7:21
  where
• 7:22
  the
• 7:23
  algorithm's
• 7:23
  not
• 7:24
  going
• 7:24
  to
• 7:24
  be
• 7:24
  showing
• 7:24
  the
• 7:25
  members
• 7:25
  the
• 7:25
  posts
• 7:25
  in
• 7:26
  there
• 7:26
  and
• 7:26
  it's
• 7:26
  not
• 7:26
  worth
• 7:26
  your
• 7:27
  energy.
• 7:27
  So
• 7:28
  if
• 7:28
  you
• 7:28
  get
• 7:28
  into
• 7:29
  a
• 7:29
  group,
• 7:29
  and
• 7:30
  a
• 7:30
  lot
• 7:30
  of
• 7:30
  times
• 7:30
  you
• 7:30
  have
• 7:30
  to
• 7:31
  request
• 7:31
  to
• 7:31
  join,
• 7:31
  many
• 7:32
  of
• 7:32
  the
• 7:32
  groups
• 7:32
  are
• 7:32
  private,
• 7:33
  and
• 7:33
  I
• 7:33
  actually
• 7:34
  recommend
• 7:34
  private
• 7:35
  groups
• 7:35
  versus
• 7:35
  public.
• 7:36
  If
• 7:37
  you
• 7:37
  get
• 7:37
  in
• 7:37
  there
• 7:37
  and
• 7:37
  you
• 7:37
  see
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:38
  posts,
• 7:39
  but
• 7:39
  no
• 7:39
  one's
• 7:40
  commenting
• 7:40
  on
• 7:40
  anything,
• 7:41
  that
• 7:42
  might
• 7:42
  not
• 7:42
  be
• 7:42
  worth
• 7:43
  your
• 7:43
  time,
• 7:43
  engagement
• 7:44
  is
• 7:44
  key.
• 7:45
  So
• 7:45
  if
• 7:45
  you
• 7:45
  get
• 7:45
  in
• 7:45
  a
• 7:45
  group
• 7:46
  and
• 7:46
  see
• 7:46
  that
• 7:46
  it's
• 7:46
  just
• 7:47
  quiet,
• 7:47
  no
• 7:47
  one's
• 7:48
  really
• 7:48
  commenting
• 7:49
  or
• 7:49
  interacting
• 7:49
  or
• 7:49
  answering
• 7:50
  questions,
• 7:51
  go
• 7:51
  ahead
• 7:51
  and
• 7:51
  leave
• 7:51
  the
• 7:51
  group.
• 7:52
  It's
• 7:52
  not
• 7:52
  worth
• 7:52
  your
• 7:52
  time.
• 7:53
  Keep
• 7:53
  looking
• 7:54
  until
• 7:54
  you
• 7:54
  find,
• 7:55
  even
• 7:55
  if
• 7:55
  you
• 7:55
  just
• 7:55
  find
• 7:56
  one
• 7:56
  fantastic
• 7:57
  group
• 7:57
  that
• 7:57
  is
• 7:58
  going
• 7:58
  to
• 7:58
  be
• 7:58
  worth
• 7:58
  it,
• 7:58
  rather
• 7:59
  than
• 7:59
  trying
• 8:00
  in
• 8:00
  six
• 8:00
  different
• 8:00
  groups,
• 8:01
  that
• 8:01
  just
• 8:01
  aren't
• 8:01
  fitting.
• 8:02
  Once
• 8:03
  you're
• 8:03
  in
• 8:04
  and
• 8:04
  you're
• 8:04
  seeing
• 8:04
  an
• 8:05
  active,
• 8:05
  engaged
• 8:06
  audience
• 8:07
  within
• 8:07
  the
• 8:07
  group,
• 8:08
  people
• 8:08
  are
• 8:08
  asking
• 8:09
  questions,
• 8:09
  people
• 8:09
  are
• 8:10
  answering,
• 8:10
  people
• 8:10
  are
• 8:11
  tagging
• 8:11
  other
• 8:12
  businesses,
• 8:12
  things
• 8:13
  like
• 8:13
  that
• 8:14
  don't
• 8:14
  just
• 8:14
  jump
• 8:15
  straight
• 8:15
  into
• 8:15
  selling.
• 8:16
  So
• 8:16
  this
• 8:16
  is
• 8:17
  where
• 8:17
  a
• 8:17
  lot
• 8:17
  of
• 8:17
  business
• 8:18
  owners
• 8:18
  get
• 8:18
  it
• 8:18
  wrong.
• 8:19
  They
• 8:19
  join
• 8:19
  the
• 8:20
  group
• 8:20
  and
• 8:20
  then
• 8:21
  ten
• 8:21
  minutes
• 8:22
  later
• 8:22
  their
• 8:23
  request
• 8:23
  to
• 8:23
  join
• 8:24
  is
• 8:24
  approved
• 8:24
  and
• 8:25
  they're
• 8:25
  in
• 8:25
  there
• 8:25
  posting
• 8:26
  an
• 8:26
  ad.
• 8:26
  Don't
• 8:27
  be
• 8:27
  like
• 8:27
  that.
• 8:28
  That
• 8:28
  is
• 8:28
  not
• 8:28
  the
• 8:29
  way
• 8:29
  to
• 8:29
  optimize
• 8:30
  your
• 8:30
  presence
• 8:31
  in
• 8:31
  these
• 8:31
  groups.
• 8:32
  So
• 8:32
  take
• 8:33
  some
• 8:33
  time
• 8:33
  before
• 8:33
  you
• 8:34
  post
• 8:34
  anything
• 8:34
  to
• 8:35
  understand
• 8:35
  the
• 8:35
  group's
• 8:36
  rules
• 8:37
  and
• 8:37
  the
• 8:38
  group's
• 8:38
  energy,
• 8:38
  the
• 8:39
  group's
• 8:39
  vibes.
• 8:40
  So
• 8:40
  most
• 8:40
  groups
• 8:41
  will
• 8:41
  have
• 8:41
  guidelines
• 8:42
  about
• 8:43
  what's
• 8:43
  allowed.
• 8:44
  There
• 8:44
  will
• 8:44
  be
• 8:44
  the
• 8:44
  group
• 8:44
  rules,
• 8:45
  and
• 8:45
  then
• 8:45
  they
• 8:46
  may
• 8:46
  also
• 8:46
  have
• 8:47
  in
• 8:47
  the
• 8:47
  featured
• 8:48
  post
• 8:48
  section,
• 8:49
  they
• 8:49
  may
• 8:49
  have
• 8:50
  a
• 8:50
  post
• 8:51
  pinned
• 8:52
  that
• 8:52
  tells
• 8:52
  what's
• 8:53
  okay.
• 8:54
  Maybe
• 8:54
  they
• 8:54
  tell
• 8:55
  when
• 8:55
  you
• 8:55
  can
• 8:55
  post
• 8:55
  your
• 8:56
  business
• 8:56
  ads.
• 8:57
  If
• 8:57
  there's
• 8:58
  a
• 8:58
  certain
• 8:58
  format,
• 8:58
  there's
• 8:59
  a
• 8:59
  group
• 8:59
  that
• 8:59
  I'm
• 8:59
  in
• 8:59
  that
• 9:00
  has
• 9:00
  a
• 9:00
  very
• 9:01
  specific
• 9:01
  format
• 9:02
  for
• 9:02
  business
• 9:02
  posts.
• 9:03
  You
• 9:03
  have
• 9:03
  to
• 9:03
  post
• 9:04
  from
• 9:04
  your
• 9:04
  personal
• 9:04
  account
• 9:05
  and
• 9:05
  tag
• 9:05
  your
• 9:05
  business
• 9:06
  in
• 9:06
  the
• 9:06
  very
• 9:06
  first
• 9:06
  line.
• 9:07
  So
• 9:08
  pay
• 9:08
  attention
• 9:08
  to
• 9:09
  that.
• 9:09
  Be
• 9:09
  really
• 9:10
  respectful
• 9:10
  of
• 9:10
  the
• 9:10
  group
• 9:11
  rules
• 9:11
  and
• 9:12
  make
• 9:12
  sure
• 9:13
  that
• 9:13
  you
• 9:13
  understand
• 9:13
  what's
• 9:14
  expected.
• 9:15
  And
• 9:15
  some
• 9:15
  groups
• 9:16
  will
• 9:17
  have
• 9:17
  one
• 9:18
  business
• 9:18
  post
• 9:18
  a
• 9:19
  week
• 9:19
  and
• 9:19
  you
• 9:20
  post
• 9:20
  under
• 9:20
  that
• 9:20
  thread
• 9:21
  rather
• 9:21
  than
• 9:21
  just
• 9:21
  making
• 9:22
  your
• 9:22
  own
• 9:22
  post.
• 9:23
  Some
• 9:23
  may
• 9:23
  not
• 9:24
  actually
• 9:24
  even
• 9:24
  allow
• 9:25
  business
• 9:25
  ads
• 9:25
  at
• 9:25
  all,
• 9:26
  but
• 9:26
  that
• 9:26
  does
• 9:26
  not
• 9:26
  mean
• 9:27
  that
• 9:28
  you
• 9:28
  can't
• 9:28
  still
• 9:28
  promote
• 9:29
  your
• 9:29
  bakery
• 9:30
  once
• 9:30
  you're
• 9:30
  in
• 9:31
  the
• 9:31
  group.
• 9:31
  The
• 9:32
  key
• 9:32
  is
• 9:33
  to
• 9:33
  engage
• 9:34
  in
• 9:34
  conversations,
• 9:35
  to
• 9:35
  answer
• 9:36
  questions,
• 9:37
  to
• 9:37
  offer
• 9:37
  helpful
• 9:38
  advice
• 9:39
  before
• 9:39
  you
• 9:40
  ever
• 9:40
  pitch
• 9:40
  your
• 9:40
  business
• 9:41
  that
• 9:41
  this
• 9:42
  is
• 9:42
  going
• 9:42
  to
• 9:42
  build
• 9:42
  trust.
• 9:43
  And
• 9:43
  when
• 9:43
  people
• 9:44
  click
• 9:44
  into
• 9:44
  your
• 9:45
  profile,
• 9:45
  they'll
• 9:46
  see
• 9:46
  your
• 9:46
  history
• 9:46
  in
• 9:47
  the
• 9:47
  group
• 9:47
  and
• 9:47
  they
• 9:47
  can
• 9:48
  see
• 9:48
  that
• 9:48
  you
• 9:49
  have
• 9:49
  been
• 9:49
  commenting
• 9:50
  and
• 9:51
  offering
• 9:51
  helpful
• 9:52
  insights
• 9:52
  in
• 9:53
  other
• 9:53
  people's
• 9:53
  posts.
• 9:54
  Before
• 9:55
  you
• 9:55
  go
• 9:55
  and
• 9:55
  post
• 9:56
  about
• 9:56
  your
• 9:57
  own
• 9:57
  business,
• 9:58
  they'll
• 9:58
  see
• 9:58
  that
• 9:58
  you're
• 9:58
  active
• 9:59
  in
• 9:59
  the
• 9:59
  community.
• 9:59
  They'll
• 10:00
  see
• 10:00
  that
• 10:00
  you're
• 10:00
  a
• 10:00
  real
• 10:01
  person
• 10:01
  who
• 10:01
  is
• 10:01
  relatable
• 10:02
  and
• 10:03
  is
• 10:04
  more
• 10:04
  well
• 10:05
  rounded
• 10:05
  than
• 10:05
  just
• 10:05
  strictly
• 10:06
  selling
• 10:07
  bread.
• 10:07
  And
• 10:08
  this
• 10:08
  builds
• 10:08
  trust.
• 10:09
  So
• 10:09
  if
• 10:09
  you
• 10:09
  see
• 10:10
  a
• 10:10
  post
• 10:10
  where
• 10:10
  someone's
• 10:11
  asking
• 10:11
  for
• 10:11
  recommendations
• 10:12
  for
• 10:12
  a
• 10:12
  local
• 10:12
  baker
• 10:13
  or
• 10:13
  homemade
• 10:14
  bread,
• 10:14
  you
• 10:15
  jump
• 10:15
  right
• 10:15
  on
• 10:15
  in
• 10:15
  there
• 10:16
  with
• 10:16
  a
• 10:16
  friendly,
• 10:17
  helpful
• 10:17
  response.
• 10:18
  You're
• 10:18
  not
• 10:18
  just
• 10:18
  going
• 10:19
  to
• 10:19
  post
• 10:20
  your
• 10:20
  link
• 10:20
  to
• 10:21
  your
• 10:21
  ordering
• 10:21
  page,
• 10:22
  but
• 10:23
  you
• 10:23
  can
• 10:24
  mention
• 10:24
  tag
• 10:25
  the
• 10:25
  Facebook
• 10:25
  page
• 10:26
  for
• 10:26
  your
• 10:26
  micro
• 10:27
  bakery
• 10:27
  and
• 10:28
  maybe
• 10:28
  offer
• 10:28
  a
• 10:29
  helpful
• 10:29
  tip.
• 10:30
  Offer
• 10:30
  how
• 10:30
  to
• 10:31
  store
• 10:31
  your
• 10:31
  bread
• 10:31
  or
• 10:32
  answer
• 10:33
  questions
• 10:33
  like
• 10:33
  about
• 10:34
  what
• 10:34
  ingredients
• 10:34
  you
• 10:35
  use
• 10:35
  and
• 10:35
  what
• 10:35
  makes
• 10:36
  you
• 10:36
  different.
• 10:37
  And
• 10:37
  even
• 10:37
  if
• 10:38
  the
• 10:38
  person
• 10:38
  who
• 10:38
  asked
• 10:38
  the
• 10:39
  question
• 10:39
  doesn't
• 10:40
  come
• 10:40
  purchase
• 10:40
  from
• 10:40
  you,
• 10:41
  other
• 10:41
  people
• 10:42
  will
• 10:42
  see
• 10:42
  your
• 10:43
  answer
• 10:43
  and
• 10:44
  I
• 10:44
  that
• 10:44
  grows
• 10:45
  your
• 10:45
  visibility.
• 10:46
  And
• 10:46
  if
• 10:46
  you're
• 10:46
  tagging
• 10:47
  your
• 10:47
  business
• 10:47
  page,
• 10:48
  they
• 10:48
  can
• 10:48
  jump
• 10:49
  over
• 10:49
  and
• 10:49
  follow
• 10:49
  you
• 10:50
  there.
• 10:50
  Remember,
• 10:51
  people
• 10:51
  are
• 10:51
  so
• 10:51
  much
• 10:52
  more
• 10:52
  likely
• 10:52
  to
• 10:52
  buy
• 10:52
  from
• 10:52
  people
• 10:53
  that
• 10:53
  they
• 10:53
  trust.
• 10:54
  So
• 10:54
  building
• 10:55
  relationships
• 10:56
  comes
• 10:56
  first
• 10:56
  before
• 9:50
  selling.
• 10:57
  The
• 10:58
  next
• 10:58
  thing
• 10:58
  you
• 10:58
  can
• 10:58
  do
• 10:59
  is
• 11:00
  make
• 11:00
  a
• 11:01
  lasting
• 11:01
  impression
• 11:02
  by
• 11:02
  sharing
• 11:02
  the
• 11:03
  story
• 11:03
  behind
• 11:03
  your
• 11:03
  bakery.
• 11:04
  So
• 11:04
  people
• 11:05
  don't
• 11:05
  just
• 11:05
  want
• 11:05
  to
• 11:05
  buy
• 11:05
  bread,
• 11:06
  they
• 11:06
  want
• 11:06
  to
• 11:06
  connect
• 11:07
  with
• 11:07
  the
• 11:07
  person
• 11:07
  who
• 11:07
  made
• 11:07
  it.
• 11:08
  So
• 11:08
  you
• 11:08
  can
• 11:09
  use
• 11:09
  Facebook
• 11:09
  groups
• 11:10
  to
• 11:10
  share
• 11:10
  more
• 11:10
  about
• 11:11
  your
• 11:11
  journey.
• 11:12
  Maybe
• 11:12
  you
• 11:12
  started
• 11:13
  baking
• 11:13
  because
• 11:13
  of
• 11:13
  a
• 11:14
  family
• 11:14
  tradition.
• 11:15
  Do
• 11:15
  you
• 11:16
  handcraft
• 11:16
  every
• 11:17
  loaf
• 11:17
  with
• 11:17
  locally
• 11:18
  sourced
• 11:18
  ingredients?
• 11:19
  Do
• 11:19
  you
• 11:19
  use
• 11:20
  organic?
• 11:21
  What
• 11:21
  sets
• 11:21
  you
• 11:21
  apart?
• 11:22
  Why
• 11:22
  did
• 11:23
  you
• 11:23
  start
• 11:23
  doing
• 11:23
  what
• 11:23
  you
• 11:23
  do.
• 11:24
  And
• 11:24
  how
• 11:24
  can
• 11:24
  you
• 11:25
  connect
• 11:25
  that
• 11:25
  story
• 11:26
  with
• 11:26
  people
• 11:26
  in
• 11:26
  your
• 11:27
  community?
• 11:27
  Storytelling
• 11:28
  is
• 11:29
  one
• 11:29
  of
• 11:29
  the
• 11:29
  absolute
• 11:29
  best
• 11:30
  ways
• 11:30
  to
• 11:30
  sell
• 11:31
  because
• 11:32
  people
• 11:32
  are
• 11:32
  drawn
• 11:33
  to
• 11:33
  stories,
• 11:34
  especially
• 11:34
  stories
• 11:35
  that
• 11:35
  they
• 11:35
  resonate
• 11:35
  with
• 11:36
  and
• 11:36
  connect
• 11:36
  with
• 11:37
  in
• 11:37
  their
• 11:37
  own
• 11:37
  life.
• 11:38
  So
• 11:38
  take
• 11:38
  advantage
• 11:38
  of
• 11:39
  that.
• 11:39
  This
• 11:40
  could
• 11:40
  even
• 11:40
  look
• 11:40
  like
• 11:41
  you
• 11:41
  see
• 11:41
  in
• 11:41
  a
• 11:41
  mom's
• 11:42
  group.
• 11:42
  A
• 11:42
  mom
• 11:42
  is
• 11:43
  asking
• 11:43
  for
• 11:44
  quick
• 11:44
  meal
• 11:44
  ideas.
• 11:45
  You
• 11:46
  can
• 11:46
  jump
• 11:46
  in
• 11:46
  there
• 11:46
  and
• 11:47
  say,
• 11:47
  hey,
• 11:48
  we
• 11:49
  love
• 11:49
  a
• 11:49
  good
• 11:50
  grilled
• 11:50
  cheese
• 11:51
  sandwich
• 11:51
  on
• 11:51
  a
• 11:51
  busy
• 11:52
  evening.
• 11:52
  And
• 11:53
  sourdough
• 11:53
  bread
• 11:54
  is
• 11:54
  my
• 11:54
  favorite
• 11:54
  way
• 11:54
  to
• 11:55
  make
• 11:55
  it.
• 11:55
  You
• 11:56
  don't
• 11:56
  need
• 11:56
  to
• 11:56
  say
• 11:57
  I
• 11:57
  make
• 11:57
  sourdough,
• 11:58
  but
• 11:59
  maybe
• 11:59
  they'll
• 11:59
  say,
• 12:00
  where
• 12:01
  do
• 12:01
  you
• 12:01
  get
• 12:01
  your
• 12:01
  sourdough?
• 12:02
  Or
• 12:02
  they
• 12:03
  can
• 12:03
  click
• 12:03
  into
• 12:03
  your
• 12:03
  profile
• 12:04
  and
• 12:04
  see
• 12:04
  that
• 12:05
  you
• 12:05
  run
• 12:05
  a
• 12:05
  sourdough
• 12:06
  bakery.
• 12:06
  So
• 12:07
  here's
• 12:07
  how
• 12:07
  I
• 12:07
  utilize
• 12:08
  storytelling.
• 12:08
  When
• 12:09
  I
• 12:09
  very
• 12:09
  first
• 12:10
  got
• 12:10
  started,
• 12:11
  my
• 12:11
  very
• 12:12
  first
• 12:12
  post
• 12:13
  before
• 12:14
  I
• 12:14
  sold
• 12:14
  a
• 12:14
  loaf
• 12:14
  of
• 12:14
  bread
• 12:15
  was
• 12:15
  in
• 12:15
  a
• 12:16
  local
• 12:16
  group.
• 12:17
  And
• 12:17
  I
• 12:17
  said,
• 12:18
  hey,
• 12:19
  my
• 12:19
  baking
• 12:19
  hobby
• 12:20
  is
• 12:20
  getting
• 12:20
  out
• 12:20
  of
• 12:20
  hand.
• 12:21
  We
• 12:21
  are
• 12:22
  filling
• 12:22
  up
• 12:22
  our
• 12:22
  freezer
• 12:22
  and
• 12:23
  we
• 12:23
  don't
• 12:23
  have
• 12:23
  any
• 12:23
  more
• 12:23
  room.
• 12:24
  It's
• 12:24
  a
• 12:24
  little
• 12:24
  story
• 12:25
  and
• 12:25
  it's
• 12:26
  relatable,
• 12:26
  right?
• 12:26
  People
• 12:27
  are
• 12:27
  like,
• 12:27
  oh
• 12:27
  yeah,
• 12:28
  our
• 12:28
  freezer's
• 12:28
  really
• 12:28
  full
• 12:29
  too.
• 12:29
  And
• 12:29
  it
• 12:30
  positions
• 12:30
  me
• 12:30
  as
• 12:30
  a
• 12:31
  real
• 12:31
  person.
• 12:32
  And
• 12:32
  I'm
• 12:32
  not
• 12:32
  coming
• 12:33
  in
• 12:33
  saying,
• 12:33
  I
• 12:34
  have
• 12:34
  extra
• 12:34
  loaves
• 12:34
  of
• 12:35
  bread,
• 12:35
  come
• 12:35
  buy
• 12:35
  them.
• 12:36
  So
• 12:37
  I
• 12:37
  started,
• 12:37
  I
• 12:37
  opened
• 12:38
  with
• 12:38
  that
• 12:38
  and
• 12:38
  then
• 12:38
  I
• 12:38
  said,
• 12:39
  I
• 12:39
  have
• 12:39
  a
• 12:39
  couple
• 12:40
  extra
• 12:40
  loaves
• 12:40
  of
• 12:40
  bread
• 12:41
  that
• 12:41
  won't
• 12:41
  fit
• 12:41
  in
• 12:41
  the
• 12:42
  freezer
• 12:42
  and
• 12:42
  just
• 12:42
  came
• 12:42
  out
• 12:42
  of
• 12:43
  the
• 12:43
  oven.
• 12:43
  What
• 12:44
  do
• 12:44
  you
• 12:44
  think
• 12:44
  I
• 12:44
  should
• 12:44
  do
• 12:45
  with
• 12:45
  them?
• 12:46
  I
• 12:46
  did
• 12:46
  not
• 12:46
  say
• 12:46
  they're
• 12:47
  for
• 12:47
  sale.
• 12:47
  I
• 12:48
  did
• 12:48
  not
• 12:48
  post
• 12:48
  a
• 12:48
  link
• 12:49
  to
• 12:49
  buy
• 12:49
  them
• 12:49
  or
• 12:50
  ask
• 12:50
  people
• 12:50
  to
• 12:50
  message
• 12:51
  me
• 12:51
  to
• 12:51
  buy
• 12:51
  them.
• 12:52
  I
• 12:52
  asked
• 12:52
  for
• 12:52
  suggestions
• 12:54
  and
• 12:54
  that
• 12:54
  post
• 12:56
  gained
• 12:57
  hundreds
• 12:57
  of
• 12:57
  views.
• 12:58
  Over
• 12:58
  50
• 12:59
  people
• 12:59
  commented.
• 13:00
  So
• 13:00
  many
• 13:01
  people
• 13:01
  said
• 13:02
  that
• 13:02
  they
• 13:02
  wanted
• 13:02
  to
• 13:02
  buy
• 13:03
  the
• 13:03
  bread
• 13:04
  and
• 13:04
  that
• 13:04
  was
• 13:05
  the
• 13:06
  catalyst
• 13:06
  for
• 13:07
  the
• 13:07
  beginning
• 13:07
  of
• 13:07
  my
• 13:07
  bakery.
• 13:08
  I
• 13:08
  connected
• 13:09
  with
• 13:09
  a
• 13:09
  couple
• 13:09
  of
• 13:09
  those
• 13:09
  people,
• 13:10
  sold
• 13:10
  them
• 13:10
  the
• 13:10
  first
• 13:11
  two
• 13:11
  loaves
• 13:11
  of
• 13:11
  bread,
• 13:12
  and
• 13:12
  then
• 13:12
  the
• 13:12
  very
• 13:13
  next
• 13:13
  week
• 13:14
  I
• 13:14
  posted
• 13:14
  a
• 13:15
  follow
• 13:15
  up
• 13:15
  and
• 13:15
  said,
• 13:16
  thank
• 13:16
  you
• 13:16
  so
• 13:17
  much.
• 13:17
  That
• 13:17
  response
• 13:18
  was
• 13:18
  overwhelming.
• 13:19
  I'm
• 13:19
  so
• 13:19
  grateful
• 13:19
  for
• 13:19
  the
• 13:20
  support.
• 13:21
  I
• 13:21
  have
• 13:21
  a
• 13:21
  few
• 13:22
  more
• 13:22
  loaves
• 13:22
  this
• 13:22
  week
• 13:23
  and
• 13:23
  from
• 13:23
  there
• 13:24
  I
• 13:24
  posted
• 13:24
  a
• 13:24
  link
• 13:25
  to
• 13:25
  my
• 13:25
  Google
• 13:25
  forms
• 13:26
  for
• 13:26
  them
• 13:26
  to
• 13:26
  order.
• 13:27
  But
• 13:27
  I
• 13:27
  started
• 13:28
  with
• 13:28
  that
• 13:28
  story
• 13:28
  and
• 13:29
  I
• 13:29
  started
• 13:29
  with
• 13:29
  connecting
• 13:30
  with
• 13:30
  the
• 13:30
  community
• 13:31
  conversationally
• 13:33
  after
• 13:33
  I
• 13:33
  had
• 13:34
  already
• 13:34
  been
• 13:34
  active
• 13:34
  in
• 13:34
  the
• 13:35
  group.
• 13:35
  So
• 13:35
  they
• 13:36
  trusted
• 13:36
  me
• 13:36
  as
• 13:36
  a
• 13:37
  human.
• 13:38
  That
• 13:38
  also
• 13:39
  allowed
• 13:39
  them
• 13:39
  to
• 13:39
  connect
• 13:40
  with
• 13:40
  the
• 13:40
  journey
• 13:41
  of
• 13:41
  my
• 13:41
  bakery.
• 13:41
  So
• 13:42
  I
• 13:42
  still
• 13:42
  have
• 13:42
  some
• 13:43
  repeat
• 13:43
  customers
• 13:44
  who
• 13:44
  commented
• 13:45
  on
• 13:45
  that
• 13:45
  very
• 13:45
  first
• 13:46
  post,
• 13:46
  and
• 13:46
  they
• 13:47
  have
• 13:47
  a
• 13:47
  little
• 13:47
  bit
• 13:47
  of
• 13:48
  sense
• 13:48
  of
• 13:48
  pride,
• 13:48
  of
• 13:48
  being
• 13:49
  one
• 13:49
  of
• 13:50
  the
• 13:50
  ogs
• 13:50
  one
• 13:51
  of
• 13:51
  the
• 13:51
  very
• 13:51
  first
• 13:52
  and
• 13:53
  often
• 13:53
  I'll
• 13:53
  have
• 13:53
  people
• 13:54
  comment
• 13:54
  and
• 13:55
  say,
• 13:55
  hey,
• 13:55
  I
• 13:56
  saw
• 13:56
  that
• 13:56
  very
• 13:57
  first
• 13:57
  post
• 13:58
  and
• 13:58
  it's
• 13:58
  so
• 13:59
  cool
• 13:59
  to
• 13:59
  see
• 13:59
  how
• 14:00
  you've
• 14:00
  grown.
• 14:00
  So
• 14:01
  they
• 14:01
  get
• 14:01
  to
• 14:01
  connect
• 14:02
  with
• 14:03
  the
• 14:03
  journey
• 14:03
  of
• 14:03
  your
• 14:04
  bakery
• 14:04
  and
• 14:05
  take
• 14:05
  a
• 14:05
  little
• 14:05
  bit
• 14:05
  of
• 14:06
  ownership
• 14:06
  and
• 14:06
  pride
• 14:07
  in
• 14:07
  it
• 14:07
  too.
• 14:07
  You
• 14:07
  are
• 14:08
  a
• 14:08
  little
• 14:09
  bit
• 14:09
  of
• 14:09
  their
• 14:10
  local
• 14:10
  community
• 14:11
  and
• 14:11
  they
• 14:11
  will
• 14:11
  notice
• 14:12
  you
• 14:12
  and
• 14:12
  share
• 14:13
  word
• 14:14
  of
• 14:14
  mouth
• 14:14
  with
• 14:14
  their
• 14:14
  friends.
• 14:15
  Another
• 14:16
  great
• 14:16
  way
• 14:16
  to
• 14:16
  engage
• 14:17
  with
• 14:17
  your
• 14:17
  local
• 14:17
  audience
• 14:18
  is
• 14:19
  with
• 14:19
  some
• 14:19
  behind
• 14:20
  the
• 14:20
  scenes
• 14:20
  content.
• 14:21
  So
• 14:21
  if
• 14:22
  you're
• 14:22
  posting
• 14:22
  for
• 14:23
  the
• 14:23
  very
• 14:23
  first
• 14:23
  time,
• 14:23
  throw
• 14:24
  in
• 14:24
  a
• 14:24
  couple
• 14:24
  pictures
• 14:25
  and
• 14:25
  maybe
• 14:26
  add
• 14:26
  a
• 14:26
  video
• 14:27
  of
• 14:28
  some
• 14:28
  of
• 14:28
  what
• 14:28
  goes
• 14:29
  into
• 14:29
  making
• 14:29
  your
• 14:30
  loaf.
• 14:30
  Maybe
• 14:31
  it's
• 14:32
  a
• 14:32
  little
• 14:32
  insight
• 14:32
  into
• 14:33
  how
• 14:33
  you
• 14:33
  take
• 14:33
  care
• 14:33
  of
• 14:34
  your
• 14:34
  starter
• 14:35
  or
• 14:35
  some
• 14:35
  of
• 14:35
  the
• 14:35
  ingredients
• 14:36
  you
• 14:36
  chose,
• 14:36
  or
• 14:37
  show
• 14:37
  them
• 14:38
  the
• 14:38
  bread
• 14:38
  coming
• 14:39
  out
• 14:39
  of
• 14:39
  your
• 14:39
  home
• 14:39
  oven.
• 14:40
  But
• 14:40
  not
• 14:40
  only
• 14:41
  does
• 14:41
  this
• 14:41
  give
• 14:41
  people
• 14:41
  a
• 14:42
  peek
• 14:42
  into
• 14:42
  your
• 14:43
  world,
• 14:43
  but
• 14:43
  it
• 14:43
  also
• 14:44
  makes
• 14:44
  them
• 14:44
  feel
• 14:45
  connected
• 14:45
  to
• 14:45
  your
• 14:45
  business.
• 14:46
  People
• 14:47
  love
• 14:47
  to
• 14:47
  see
• 14:48
  how
• 14:49
  their
• 14:49
  product
• 14:49
  is
• 14:49
  made
• 14:50
  and
• 14:50
  they
• 14:50
  really
• 14:51
  connect.
• 14:51
  That
• 14:51
  is
• 14:51
  a
• 14:51
  form
• 14:52
  of
• 14:52
  storytelling.
• 14:52
  They
• 14:53
  connect
• 14:53
  with
• 14:53
  the
• 14:53
  process.
• 14:54
  Another
• 14:55
  key
• 14:55
  to
• 14:55
  success
• 14:56
  in
• 14:56
  the
• 14:56
  Facebook
• 14:56
  groups
• 14:57
  is
• 14:58
  creating
• 14:58
  value
• 14:59
  before
• 15:00
  you
• 15:00
  make
• 15:00
  the
• 15:00
  ask,
• 15:01
  but
• 15:01
  this
• 15:01
  could
• 15:02
  look
• 15:02
  like
• 15:02
  answering
• 15:03
  a
• 15:03
  question
• 15:03
  about
• 15:03
  bread
• 15:04
  storage.
• 15:04
  I'm
• 15:05
  sharing
• 15:05
  sourdough
• 15:06
  tips,
• 15:06
  sharing
• 15:07
  some
• 15:07
  easy,
• 15:07
  quick
• 15:08
  meal
• 15:08
  ideas.
• 15:09
  So
• 15:09
  once
• 15:10
  you
• 15:10
  have
• 15:10
  established
• 15:11
  yourself
• 15:11
  as
• 15:11
  a
• 15:12
  helpful,
• 15:13
  friendly
• 15:13
  presence
• 15:14
  in
• 15:14
  the
• 15:14
  group,
• 15:15
  then
• 15:15
  you
• 15:16
  can
• 15:16
  start
• 15:16
  to
• 15:16
  share
• 15:16
  more
• 15:17
  directly
• 15:18
  about
• 15:18
  your
• 15:18
  business.
• 15:19
  So
• 15:19
  this
• 15:19
  doesn't
• 15:19
  have
• 15:20
  to
• 15:20
  take
• 15:20
  a
• 15:20
  year,
• 15:20
  you
• 15:20
  don't
• 15:21
  have
• 15:21
  to
• 15:21
  spend
• 15:21
  ages
• 15:22
  in
• 15:22
  the
• 15:22
  group,
• 15:22
  but
• 15:23
  just
• 15:23
  engage
• 15:24
  for
• 15:24
  a
• 15:24
  week
• 15:24
  or
• 15:25
  so
• 15:25
  before
• 15:25
  you
• 15:25
  really
• 15:26
  start
• 15:26
  posting
• 15:26
  about
• 15:26
  your
• 15:27
  business.
• 15:27
  And
• 15:28
  then
• 15:28
  once
• 15:28
  you
• 15:29
  have
• 15:29
  a
• 15:29
  little
• 15:29
  bit
• 15:29
  of
• 15:30
  rapport
• 15:30
  built
• 15:31
  and
• 15:31
  you
• 15:31
  can
• 15:31
  start
• 15:31
  sharing
• 15:32
  things
• 15:32
  like
• 15:33
  I
• 15:33
  have
• 15:33
  some
• 15:33
  extra
• 15:33
  loaves
• 15:34
  for
• 15:34
  pickup
• 15:35
  or
• 15:36
  here's
• 15:36
  a
• 15:36
  special
• 15:37
  discount
• 15:37
  for
• 15:37
  group
• 15:38
  members,
• 15:38
  maybe
• 15:39
  you
• 15:39
  share
• 15:39
  that
• 15:40
  you're
• 15:40
  going
• 15:40
  to
• 15:40
  be
• 15:40
  at
• 15:40
  the
• 15:40
  local
• 15:41
  market
• 15:41
  and
• 15:41
  encourage
• 15:42
  them
• 15:42
  to
• 15:42
  come
• 15:42
  out
• 15:42
  and
• 15:43
  support
• 15:43
  you
• 15:44
  and
• 15:44
  other
• 15:44
  local
• 15:44
  businesses
• 15:45
  and
• 15:46
  then
• 15:46
  post
• 15:46
  a
• 15:46
  follow
• 15:47
  up
• 15:47
  and
• 15:47
  say,
• 15:47
  hey,
• 15:47
  I
• 15:48
  sold
• 15:48
  out
• 15:48
  really
• 15:48
  quick.
• 15:49
  Thank
• 15:49
  you
• 15:49
  so
• 15:49
  much
• 15:49
  for
• 15:50
  your
• 15:50
  support.
• 15:50
  Here's
• 15:51
  a
• 15:51
  link
• 15:52
  to
• 15:52
  get
• 15:52
  notifications
• 15:53
  each
• 15:53
  week
• 15:53
  and
• 15:53
  pre
• 15:54
  order
• 15:55
  so
• 15:55
  that
• 15:55
  you
• 15:55
  don't
• 15:55
  miss
• 15:56
  out
• 15:57
  at
• 15:57
  the
• 15:57
  market.
• 15:58
  That's
• 15:58
  another
• 15:58
  way
• 15:59
  that
• 15:59
  I
• 15:59
  have
• 16:00
  grown
• 16:00
  through
• 16:00
  the
• 16:00
  local
• 16:01
  groups
• 16:01
  is
• 16:02
  by
• 16:02
  showing
• 16:03
  how
• 16:03
  people
• 16:03
  keep
• 16:04
  showing
• 16:04
  up
• 16:05
  for
• 16:05
  me
• 16:06
  and
• 16:06
  then
• 16:06
  building
• 16:07
  the
• 16:07
  kind
• 16:07
  of
• 16:08
  sense
• 16:08
  of
• 16:08
  scarcity
• 16:09
  a
• 16:09
  little
• 16:09
  bit
• 16:10
  and
• 16:10
  saying,
• 16:10
  hey,
• 16:11
  if
• 16:11
  you
• 16:11
  don't
• 16:11
  want
• 16:11
  to
• 16:12
  take
• 16:12
  a
• 16:12
  chance
• 16:12
  on
• 16:12
  missing
• 16:13
  me,
• 16:13
  or
• 16:13
  if
• 16:13
  you
• 16:13
  can't
• 16:14
  make
• 16:14
  it
• 16:14
  to
• 16:14
  the
• 16:14
  market
• 16:15
  early
• 16:15
  on
• 16:15
  Saturday
• 16:15
  morning
• 16:16
  before
• 16:16
  I
• 16:16
  sell
• 16:16
  out,
• 16:17
  here's
• 16:17
  the
• 16:17
  link
• 16:18
  to
• 16:18
  pre
• 16:18
  order
• 16:18
  so
• 16:18
  you
• 16:19
  don't
• 16:19
  have
• 16:19
  to
• 16:19
  deal
• 16:19
  with
• 16:19
  that.
• 16:20
  That's
• 16:20
  going
• 16:20
  to
• 16:21
  build
• 16:21
  your
• 16:22
  preorder
• 16:22
  list
• 16:23
  too,
• 16:23
  so
• 16:23
  that
• 16:23
  you're
• 16:24
  not
• 16:24
  relying
• 16:24
  just
• 16:24
  on
• 16:25
  markets.
• 16:25
  So
• 16:26
  one
• 16:26
  of
• 16:26
  the
• 16:26
  most
• 16:27
  powerful
• 16:27
  things
• 16:27
  about
• 16:28
  these
• 16:28
  local
• 16:28
  Facebook
• 16:29
  groups
• 16:29
  is
• 16:30
  the
• 16:30
  social
• 16:31
  proof.
• 16:31
  This
• 16:32
  is
• 16:32
  a
• 16:32
  kind
• 16:32
  of
• 16:32
  a
• 16:32
  fancy
• 16:33
  way
• 16:33
  of
• 16:33
  saying
• 16:34
  word
• 16:34
  of
• 16:35
  mouth.
• 16:35
  So
• 16:36
  once
• 16:36
  you
• 16:37
  have
• 16:37
  established
• 16:37
  your
• 16:38
  presence
• 16:38
  and
• 16:38
  you
• 16:38
  post,
• 16:39
  maybe
• 16:39
  that
• 16:39
  follow
• 16:40
  up
• 16:40
  thank
• 16:40
  you
• 16:40
  post,
• 16:41
  they
• 16:41
  showed
• 16:42
  up,
• 16:42
  supported
• 16:43
  you
• 16:43
  at
• 16:43
  the
• 16:43
  market,
• 16:43
  you
• 16:44
  sold
• 16:44
  out,
• 16:44
  and
• 16:44
  you're
• 16:44
  so
• 16:45
  grateful,
• 16:46
  then
• 16:46
  people
• 16:46
  will
• 16:47
  likely
• 16:47
  start
• 16:47
  to
• 16:48
  comment
• 16:48
  and
• 16:48
  say
• 16:49
  things
• 16:49
  like,
• 16:49
  this
• 16:49
  is
• 16:50
  the
• 16:50
  best
• 16:50
  bread,
• 16:50
  or
• 16:51
  we
• 16:51
  got
• 16:51
  bread
• 16:51
  at
• 16:52
  the
• 16:52
  market
• 16:52
  and
• 16:52
  we
• 16:52
  loved
• 16:52
  it.
• 16:53
  And
• 16:53
  other
• 16:54
  people
• 16:54
  see
• 16:54
  that
• 16:55
  the
• 16:55
  more
• 16:55
  activity
• 16:55
  on
• 16:56
  your
• 16:56
  post,
• 16:56
  the
• 16:56
  more
• 16:57
  algorithm
• 16:58
  is
• 16:58
  going
• 16:58
  to
• 16:58
  push
• 16:58
  it
• 16:58
  in
• 16:58
  front
• 16:59
  of
• 16:59
  a
• 16:59
  larger
• 16:59
  audience
• 17:00
  and
• 17:01
  the
• 17:01
  more
• 17:01
  your
• 17:02
  community,
• 17:02
  these
• 17:03
  people
• 17:03
  who
• 17:03
  are
• 17:03
  local
• 17:04
  to
• 17:04
  you
• 17:04
  are
• 17:04
  going
• 17:04
  to
• 17:04
  say,
• 17:05
  oh,
• 17:05
  I
• 17:05
  know
• 17:05
  Sally
• 17:06
  and
• 17:07
  Sally
• 17:07
  ordered
• 17:07
  from
• 17:07
  this
• 17:07
  baker.
• 17:08
  I
• 17:08
  should
• 17:08
  try
• 17:08
  that
• 17:09
  baker
• 17:09
  too.
• 17:10
  They're
• 17:10
  going
• 17:10
  to
• 17:11
  connect
• 17:11
  because
• 17:11
  chances
• 17:12
  are
• 17:12
  they
• 17:13
  know
• 17:13
  someone
• 17:14
  in
• 17:14
  the
• 17:14
  group
• 17:14
  and
• 17:15
  they're
• 17:15
  seeing
• 17:15
  their
• 17:16
  friend
• 17:16
  commented
• 17:17
  on
• 17:17
  your
• 17:17
  post,
• 17:18
  and
• 17:18
  they're
• 17:19
  going
• 17:19
  to
• 17:20
  trust
• 17:21
  on
• 17:21
  an
• 17:21
  even
• 17:22
  deeper
• 17:22
  level
• 17:22
  because
• 17:23
  the
• 17:23
  friend
• 17:23
  that
• 17:23
  they
• 17:23
  know
• 17:24
  personally
• 17:25
  liked
• 17:25
  your
• 17:25
  product.
• 17:26
  So
• 17:27
  utilize
• 17:28
  word
• 17:28
  of
• 17:28
  mouth,
• 17:29
  utilize
• 17:29
  social
• 17:30
  proof
• 17:31
  to
• 17:31
  help
• 17:31
  build
• 17:32
  trust
• 17:32
  and
• 17:33
  grow
• 17:33
  your
• 17:33
  local
• 17:33
  audience.
• 17:34
  So
• 17:35
  the
• 17:35
  power
• 17:35
  of
• 17:35
  a
• 17:35
  little
• 17:36
  thank
• 17:36
  you
• 17:36
  post
• 17:37
  can
• 17:37
  be
• 17:37
  so
• 17:38
  huge.
• 17:39
  People
• 17:39
  love
• 17:39
  to
• 17:40
  support
• 17:40
  businesses
• 17:41
  that
• 17:41
  are
• 17:41
  already
• 17:42
  supported
• 17:42
  by
• 17:42
  their
• 17:42
  neighbors.
• 17:43
  The
• 17:44
  final
• 17:44
  and
• 17:44
  very
• 17:45
  important
• 17:45
  tip
• 17:45
  in
• 17:45
  utilizing
• 17:46
  Facebook
• 17:47
  groups
• 17:47
  to
• 17:47
  grow
• 17:47
  your
• 17:48
  local
• 17:48
  business
• 17:48
  is
• 17:49
  to
• 17:49
  be
• 17:49
  consistent.
• 17:51
  If
• 17:51
  you
• 17:51
  post
• 17:52
  once
• 17:52
  and
• 17:53
  your
• 17:53
  response
• 17:53
  is
• 17:53
  crickets,
• 17:54
  do
• 17:55
  not
• 17:55
  give
• 17:55
  up.
• 17:56
  Do
• 17:56
  not
• 17:56
  completely
• 17:57
  discard
• 17:58
  that
• 17:58
  strategy
• 17:58
  entirely.
• 17:59
  Facebook
• 18:00
  groups
• 18:00
  can
• 18:00
  be
• 18:01
  really
• 18:01
  hit
• 18:01
  or
• 18:01
  miss.
• 18:02
  Like
• 18:02
  I
• 18:02
  said
• 18:03
  before,
• 18:03
  coming
• 18:04
  in
• 18:04
  conversationally
• 18:05
  is
• 18:05
  going
• 18:05
  to
• 18:05
  help
• 18:06
  a
• 18:06
  lot
• 18:06
  if
• 18:07
  you
• 18:07
  invite
• 18:08
  conversation.
• 18:09
  Maybe
• 18:10
  even
• 18:10
  ask
• 18:10
  people
• 18:11
  what
• 18:11
  flavors
• 18:12
  they're
• 18:12
  looking
• 18:12
  for
• 18:12
  in
• 18:13
  this
• 18:13
  season,
• 18:14
  or
• 18:14
  what
• 18:15
  they'd
• 18:15
  like
• 18:15
  to
• 18:15
  see
• 18:15
  on
• 18:15
  your
• 18:15
  menu
• 18:16
  or
• 18:16
  where
• 18:17
  they
• 18:17
  want
• 18:17
  to
• 18:17
  shop.
• 18:18
  But
• 18:18
  invite
• 18:18
  conversation,
• 18:19
  that's
• 18:19
  going
• 18:19
  to
• 18:19
  help
• 18:20
  your
• 18:20
  posts
• 18:21
  be
• 18:21
  seen
• 18:21
  more.
• 18:22
  But
• 18:22
  if
• 18:22
  you
• 18:22
  don't
• 18:23
  get
• 18:23
  response,
• 18:24
  don't
• 18:24
  give
• 18:24
  up.
• 18:24
  Your
• 18:25
  posts
• 18:25
  are
• 18:25
  still
• 18:26
  being
• 18:26
  seen.
• 18:27
  Stay
• 18:28
  consistent
• 18:28
  so
• 18:28
  you
• 18:29
  don't
• 18:29
  want
• 18:29
  to
• 18:29
  spam,
• 18:30
  you're
• 18:30
  not
• 18:30
  posting
• 18:30
  daily.
• 18:31
  That's
• 18:31
  a
• 18:32
  quick
• 18:32
  way
• 18:32
  to
• 18:32
  get
• 18:32
  ignored
• 18:33
  or
• 18:34
  even
• 18:34
  kicked
• 18:34
  out
• 18:35
  of
• 18:35
  the
• 18:35
  group.
• 18:35
  But
• 18:36
  you
• 18:36
  do
• 18:36
  want
• 18:36
  to
• 18:37
  engage
• 18:37
  regularly.
• 18:38
  So
• 18:39
  not
• 18:39
  only
• 18:39
  are
• 18:39
  you
• 18:39
  going
• 18:40
  to
• 18:40
  be
• 18:40
  answering
• 18:41
  here
• 18:41
  and
• 18:41
  there
• 18:41
  when
• 18:42
  you
• 18:42
  see
• 18:42
  a
• 18:42
  post
• 18:43
  that's
• 18:43
  relevant,
• 18:43
  pop
• 18:44
  up.
• 18:44
  Maybe
• 18:45
  recommend
• 18:45
  another
• 18:45
  local
• 18:46
  business,
• 18:47
  but
• 18:47
  put
• 18:47
  up
• 18:48
  your
• 18:48
  own
• 18:48
  post
• 18:48
  consistently.
• 18:49
  For
• 18:49
  me.
• 18:50
  I
• 18:50
  post
• 18:50
  every
• 18:50
  other
• 18:51
  Friday
• 18:51
  in
• 18:51
  one
• 18:51
  of
• 18:51
  our
• 18:52
  local
• 18:52
  groups
• 18:52
  because
• 18:53
  every
• 18:53
  other
• 18:53
  Saturday
• 18:54
  is
• 18:54
  when
• 18:54
  I
• 18:54
  go
• 18:55
  to
• 18:55
  market.
• 18:55
  So
• 18:56
  my
• 18:56
  Friday
• 18:56
  post
• 18:57
  is
• 18:57
  on
• 18:57
  Friday
• 18:57
  morning
• 18:58
  and
• 18:58
  I
• 18:58
  say
• 18:58
  on
• 18:59
  Saturdays
• 18:59
  we
• 19:00
  shop
• 19:00
  local
• 19:01
  every
• 19:01
  single
• 19:01
  time.
• 19:02
  And
• 19:02
  then
• 19:02
  I
• 19:03
  say
• 19:03
  the
• 19:03
  Bluebird
• 19:04
  Bread
• 19:04
  Co.
• 19:04
  Is
• 19:04
  going
• 19:05
  to
• 19:05
  be
• 19:05
  out
• 19:05
  at
• 19:05
  the
• 19:05
  market
• 19:05
  tomorrow
• 19:06
  from
• 19:06
  nine
• 19:06
  to
• 19:07
  two
• 19:07
  alongside
• 19:08
  this
• 19:08
  lineup
• 19:08
  of
• 19:09
  30
• 19:09
  other
• 19:09
  vendors.
• 19:10
  And
• 19:10
  then
• 19:11
  I'll
• 19:11
  give
• 19:11
  a
• 19:11
  little
• 19:11
  preview
• 19:12
  of
• 19:12
  what
• 19:12
  my
• 19:12
  menu
• 19:13
  will
• 19:13
  contain.
• 19:13
  I'll
• 19:14
  let
• 19:14
  them
• 19:14
  know
• 19:14
  what
• 19:14
  time
• 19:14
  I'll
• 19:14
  be
• 19:15
  out
• 19:15
  there
• 19:15
  and
• 19:15
  the
• 19:15
  address.
• 19:16
  And
• 19:16
  that
• 19:17
  post
• 19:17
  usually
• 19:17
  gets
• 19:18
  seen
• 19:18
  really
• 19:19
  well.
• 19:19
  People
• 19:20
  will
• 19:20
  often
• 19:20
  comment
• 19:21
  on
• 19:21
  it
• 19:21
  and
• 19:21
  tag
• 19:22
  a
• 19:22
  friend
• 19:22
  and
• 19:22
  say,
• 19:22
  hey,
• 19:23
  let's
• 19:23
  go
• 19:23
  tomorrow.
• 19:24
  But
• 19:25
  that
• 19:25
  consistency,
• 19:26
  that
• 19:26
  showing
• 19:27
  up
• 19:27
  over
• 19:27
  and
• 19:27
  over
• 19:28
  means
• 19:28
  that
• 19:29
  people
• 19:30
  think
• 19:30
  sourdough
• 19:31
  and
• 19:31
  they
• 19:31
  think
• 19:31
  about
• 19:32
  my
• 19:32
  business.
• 19:33
  If
• 19:33
  you
• 19:33
  search
• 19:34
  the
• 19:34
  word
• 19:34
  sourdough
• 19:35
  in
• 19:35
  a
• 19:35
  lot
• 19:35
  of
• 19:35
  our
• 19:36
  local
• 19:36
  groups,
• 19:37
  my
• 19:37
  posts
• 19:38
  are
• 19:38
  the
• 19:38
  ones
• 19:38
  that
• 19:38
  show
• 19:38
  up
• 19:39
  the
• 19:39
  most.
• 19:40
  Even
• 19:40
  if
• 19:40
  I'm
• 19:40
  not
• 19:41
  posting
• 19:41
  every
• 19:41
  single
• 19:42
  week,
• 19:42
  I
• 19:42
  am
• 19:42
  still
• 19:43
  the
• 19:43
  most
• 19:43
  consistent
• 19:43
  baker
• 19:44
  in
• 19:44
  the
• 19:44
  area
• 19:45
  and
• 19:45
  that
• 19:45
  has
• 19:45
  paid
• 19:46
  off.
• 19:46
  So
• 19:46
  be
• 19:46
  consistent.
• 19:47
  Don't
• 19:47
  give
• 19:48
  up
• 19:48
  if
• 19:48
  you're
• 19:48
  not
• 19:48
  getting
• 19:48
  results
• 19:49
  right
• 19:49
  away,
• 19:50
  just
• 19:50
  continue
• 19:51
  and
• 19:51
  use
• 19:52
  keywords
• 19:52
  that
• 19:52
  people
• 19:53
  are
• 19:53
  going
• 19:53
  to
• 19:53
  search,
• 19:53
  like
• 19:54
  Sourdough
• 19:54
  and
• 19:54
  tag
• 19:55
  your
• 19:55
  business
• 19:56
  page
• 19:57
  in
• 19:57
  your
• 19:57
  post
• 19:57
  so
• 19:57
  people
• 19:58
  can
• 19:58
  follow
• 19:58
  you.
• 19:59
  So
• 19:59
  think
• 20:00
  of
• 20:00
  Facebook
• 20:00
  groups
• 20:01
  as
• 20:01
  attending
• 20:02
  a
• 20:02
  community
• 20:03
  event.
• 20:03
  Show
• 20:04
  up
• 20:04
  often
• 20:05
  and
• 20:05
  show
• 20:06
  up
• 20:06
  enough
• 20:06
  that
• 20:07
  people
• 20:07
  remember
• 20:07
  you.
• 20:08
  Don't
• 20:09
  make
• 20:09
  every
• 20:09
  conversation
• 20:10
  about
• 20:10
  you
• 20:11
  and
• 20:11
  just
• 20:11
  be
• 20:11
  a
• 20:12
  part
• 20:12
  of
• 20:12
  the
• 20:12
  group's
• 20:12
  life
• 20:13
  so
• 20:13
  that
• 20:13
  when
• 20:14
  people
• 20:14
  think
• 20:14
  of
• 20:14
  sourdough,
• 20:15
  they'll
• 20:15
  think
• 20:15
  of
• 20:15
  you.
• 20:17
  When
• 20:17
  people's
• 20:17
  friends
• 20:17
  ask
• 20:18
  about
• 20:18
  Sourdough,
• 20:18
  they'll
• 20:19
  recommend
• 20:19
  you.
• 20:20
  It's
• 20:20
  a
• 20:21
  long
• 20:21
  game
• 20:21
  and
• 20:21
  it
• 20:22
  takes
• 20:22
  consistency,
• 20:23
  but
• 20:23
  it
• 20:23
  absolutely
• 20:24
  pays
• 20:24
  off
• 20:24
  because
• 20:25
  like
• 20:25
  I
• 20:25
  said,
• 20:25
  this
• 20:26
  is
• 20:26
  where
• 20:26
  your
• 20:26
  neighbors
• 20:27
  are
• 20:27
  and
• 20:27
  this
• 20:27
  is
• 20:27
  where
• 20:27
  you'll
• 20:28
  reach
• 20:28
  the
• 20:28
  local
• 20:29
  people
• 20:29
  who
• 20:29
  want
• 20:29
  to
• 20:29
  buy
• 20:30
  from
• 20:30
  you.
• 20:30
  So
• 20:31
  there
• 20:31
  you
• 20:31
  have
• 20:31
  it.
• 20:32
  Using
• 20:32
  local
• 20:33
  Facebook
• 20:33
  groups
• 20:33
  to
• 20:33
  grow
• 20:34
  your
• 20:34
  sourdough
• 20:34
  micro
• 20:34
  bakery
• 20:35
  isn't
• 20:36
  just
• 20:36
  about
• 20:36
  promoting
• 20:36
  your
• 20:37
  business,
• 20:37
  but
• 20:38
  it's
• 20:38
  about
• 20:38
  building
• 20:38
  connections,
• 20:39
  building
• 20:40
  trust
• 20:41
  and
• 20:41
  building
• 20:41
  value
• 20:42
  within
• 20:42
  your
• 20:42
  community.
• 20:43
  So
• 20:44
  start
• 20:44
  out
• 20:44
  by
• 20:44
  finding
• 20:44
  the
• 20:45
  right
• 20:45
  groups,
• 20:45
  engage
• 20:46
  meaningfully,
• 20:47
  share
• 20:47
  your
• 20:47
  story,
• 20:48
  and
• 20:48
  create
• 20:49
  value
• 20:49
  for
• 20:49
  others.
• 20:50
  And
• 20:51
  they
• 20:51
  will
• 20:51
  absolutely
• 20:52
  start
• 20:53
  to
• 20:53
  recognize
• 20:54
  you
• 20:54
  and
• 20:54
  trust
• 20:55
  you
• 20:55
  and
• 20:55
  bite
• 20:55
  from
• 20:55
  you.
• 20:56
  And
• 20:56
  remember,
• 20:57
  the
• 20:57
  more
• 20:57
  you
• 20:57
  give,
• 20:57
  the
• 20:58
  more
• 20:58
  you'll
• 20:58
  get
• 20:58
  back.
• 20:59
  So
• 20:59
  you
• 20:59
  never
• 20:59
  know
• 20:59
  who's
• 21:00
  in
• 21:00
  these
• 21:00
  groups.
• 21:01
  It
• 21:01
  might
• 21:01
  be
• 21:01
  your
• 21:01
  next
• 21:02
  loyal
• 21:02
  customer.
• 21:03
  It
• 21:03
  might
• 21:03
  be
• 21:03
  a
• 21:03
  partner
• 21:03
  for
• 21:04
  pop
• 21:04
  up
• 21:04
  event.
• 21:05
  It
• 21:05
  might
• 21:05
  be
• 21:06
  someone
• 21:07
  who
• 21:07
  becomes
• 21:07
  a
• 21:07
  regular
• 21:08
  ambassador
• 21:08
  and
• 21:08
  tells
• 21:09
  all
• 21:09
  their
• 21:09
  friends
• 21:09
  about
• 21:10
  you.
• 21:10
  So
• 21:10
  if
• 21:11
  you've
• 21:11
  been
• 21:11
  sleeping
• 21:11
  on
• 21:11
  Facebook
• 21:12
  groups,
• 21:12
  this
• 21:12
  is
• 21:12
  your
• 21:13
  sign
• 21:13
  to
• 21:13
  go
• 21:13
  ahead
• 21:13
  and
• 21:14
  give
• 21:14
  them
• 21:14
  a
• 21:14
  try.
• 21:15
  All
• 21:15
  right,
• 21:16
  if
• 21:16
  this
• 21:16
  episode
• 21:17
  was
• 21:17
  helpful,
• 21:18
  if
• 21:18
  you
• 21:18
  took
• 21:18
  some
• 21:19
  tidbits
• 21:19
  away
• 21:19
  that
• 21:19
  you're
• 21:20
  going
• 21:20
  to
• 21:20
  go
• 21:20
  apply
• 21:20
  to
• 21:21
  help
• 21:21
  grow
• 21:21
  your
• 21:21
  business,
• 21:22
  I
• 21:22
  would
• 21:22
  love
• 21:23
  to
• 21:23
  hear
• 21:23
  about
• 21:23
  it.
• 21:24
  Take
• 21:24
  a
• 21:24
  screenshot
• 21:25
  of
• 21:25
  the
• 21:25
  show.
• 21:26
  Tag
• 21:26
  me.
• 21:26
  I'm
• 21:27
  Caroline
• 21:27
  Bauer
• 21:28
  Sourdough
• 21:28
  on
• 21:29
  Instagram
• 21:29
  so
• 21:30
  I
• 21:30
  can
• 21:30
  reshare
• 21:30
  it
• 21:30
  and
• 21:30
  we
• 21:31
  can
• 21:31
  see
• 21:31
  where
• 21:31
  we're
• 21:31
  all
• 21:31
  listening
• 21:32
  from
• 21:32
  and
• 21:32
  we
• 21:32
  can
• 21:32
  all
• 21:32
  get
• 21:33
  connected
• 21:33
  together.
• 21:34
  If
• 21:34
  you're
• 21:34
  not
• 21:34
  already
• 21:35
  following
• 21:35
  the
• 21:35
  show,
• 21:36
  make
• 21:36
  sure
• 21:36
  that
• 21:37
  you
• 21:37
  subscribe
• 21:38
  so
• 21:38
  you
• 21:38
  don't
• 21:38
  miss
• 21:38
  an
• 21:38
  episode.
• 21:39
  They
• 21:39
  drop
• 21:39
  every
• 21:39
  Monday
• 21:40
  and
• 21:40
  Thursday,
• 21:41
  and
• 21:41
  if
• 21:41
  you
• 21:41
  haven't
• 21:42
  already
• 21:42
  taken
• 21:42
  a
• 21:42
  minute
• 21:43
  to
• 21:43
  review
• 21:44
  and
• 21:44
  rate
• 21:44
  this
• 21:45
  show,
• 21:45
  that
• 21:46
  would
• 21:46
  mean
• 21:46
  the
• 21:46
  world
• 21:46
  that
• 21:47
  helps
• 21:47
  other
• 21:47
  bakers
• 21:48
  find
• 21:48
  the
• 21:48
  show.
• 21:48
  It
• 21:49
  helps
• 21:49
  bump
• 21:49
  me
• 21:49
  up
• 21:49
  in
• 21:49
  searchability
• 21:50
  so
• 21:51
  that
• 21:51
  more
• 21:51
  people
• 21:52
  can
• 21:52
  learn
• 21:52
  and
• 21:53
  grow
• 21:53
  their
• 21:53
  business
• 21:53
  together.
• 21:54
  All
• 21:54
  right,
• 21:55
  I
• 21:55
  will
• 21:55
  be
• 21:55
  back
• 21:55
  soon
• 21:55
  with
• 21:56
  another
• 21:56
  episode,
• 21:57
  but
• 21:57
  until
• 21:57
  then,
• 21:58
  happy
• 21:58
  baking.