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#82 - Synergizing Health and Wealth for a Fulfilling Live - The Girl Named Stevyn · Only Fee-Only

• 0:05
  Speaker 1: How's it going everyone?
• 0:06
  Speaker 1: Welcome back to the only fee only podcast.
• 0:09
  Speaker 1: In this episode we got to talk to the girl named Steven, steven Gwynnep, and it was an absolutely awesome conversation.
• 0:18
  Speaker 1: She is the founder, ceo and health expert at Grow Wealthy, which has been around for almost eight years and was created after a life changing health event that Steven had, and she realized there is really something to making sure that you're taking care of your body, and she works predominantly with financial planners to make sure that they're looking over their health while they're helping others with their finances.
• 0:50
  Speaker 1: This is a phenomenal conversation and she does a really good job of explaining how.
• 0:56
  Speaker 1: You know, we can be great at a lot of different things, but sometimes we're not health focused and we don't put it at the forefront of our lives like we should.
• 1:06
  Speaker 1: So check this podcast out with the girl named Steven on the only fee only podcast.
• 1:16
  Speaker 2: What's up everyone?
• 1:16
  Speaker 2: Welcome to another episode of the only fee only podcast.
• 1:20
  Speaker 2: I'm Peter Travlo.
• 1:21
  Speaker 2: I'm here at my co-host, brock Buckles.
• 1:23
  Speaker 2: How's it going today, brock?
• 1:25
  Speaker 1: It's going well, pete, good to be here with you, man.
• 1:28
  Speaker 2: Likewise, likewise.
• 1:29
  Speaker 2: And today we have Steven Gwynnep on.
• 1:32
  Speaker 2: I'm really excited to have her on, share her story and share how she's helping fellow financial professionals in the industry.
• 1:39
  Speaker 2: So, steven, welcome to the show.
• 1:41
  Speaker 3: Thank you so much.
• 1:42
  Speaker 3: Great to be here.
• 1:43
  Speaker 3: Thanks, Peter and Brock.
• 1:45
  Speaker 3: I love what you guys are doing and I can't wait to add to the conversation.
• 1:51
  Speaker 2: Thank you so much.
• 1:51
  Speaker 2: For those who don't know who Steven is, do you want to give a quick overview of who you are, who you're currently serving and what keeps you busy during the day?
• 2:02
  Speaker 3: Yeah, absolutely Well, I'm the girl named Steven on LinkedIn.
• 2:05
  Speaker 3: I'm the daughter of a financial advisor who was in the industry 32 years.
• 2:10
  Speaker 3: I grew up in that household and so I call it my second hand knowledge of the industry.
• 2:16
  Speaker 3: But now I became an exercise physiologist for 20 years.
• 2:20
  Speaker 3: But I circled back and now I serve this industry only and help financial professionals quote grow wealthy with their other asset wellness, health so that they don't have to give that up as part of their career, and so that's kind of why I do this.
• 2:40
  Speaker 3: It's really close to my heart, my DNA.
• 2:42
  Speaker 3: I was born in this industry and want to serve the people who mean so much to me so they don't get to retirement and say, uh-oh, I have enough money, but I don't have enough help to do what I want to do.
• 2:53
  Speaker 3: Yup, I've got more money than I have time, yup.
• 2:56
  Speaker 1: I've got more money than I have time.
• 2:57
  Speaker 1: That's not a good problem to have.
• 3:00
  Speaker 1: So how did you originally I mean before you kind of got into this niche serving this space, how did you kind of get into it originally?
• 3:07
  Speaker 1: And then what did that look like before transitioning into specifically helping financial professionals?
• 3:12
  Speaker 3: Yeah.
• 3:12
  Speaker 3: So when I was in college I was helping my dad in the office, you know, meeting clients, going on trips with him, just like kind of being a part of it and I had this aha moment where I was like, ooh, they wear lots of suits and ties, sit behind a desk all day, and I don't know if I love that lifestyle, because I saw lots of people in his industry colleagues that were not very healthy and then I saw his clients actually retire and then die after one good year or, you know, have a health outcome that didn't create what they've been building for all these decades.
• 3:49
  Speaker 3: And so when my dad came to me in college he said, hey, I think you'd be good in this industry.
• 3:53
  Speaker 3: Do you want to do it?
• 3:53
  Speaker 3: And I said no and I was like, you know, maybe it's a bad decision because he had a really good business, you know lots of a big, a big client base.
• 4:00
  Speaker 3: And I was like, no, there's something that doesn't sit right here with me.
• 4:04
  Speaker 3: So I went to college, got a Master's degree in exercise physiology.
• 4:07
  Speaker 3: It's like I'm going to fix this from the other angle.
• 4:10
  Speaker 3: So for 20 years I spent, you know, nih, research, national Institutes of Health, corporate wellness.
• 4:16
  Speaker 3: I even traveled to Australia and lived there and launched wellness programs there and did corporate wellness, all kinds of stuff, and I was like, oh, it's all about exercise and fitness and heart rates and target zones and all this stuff.
• 4:28
  Speaker 3: And then it wasn't suddenly, because I almost died in Australia and that was eight years ago.
• 4:35
  Speaker 2: Wow.
• 4:36
  Speaker 3: And I was holiday, middle of the night I got an infection, became septic, had to have an emergency surgery to save my life, and I spent the next two years recovering from that.
• 4:44
  Speaker 3: It was really, really dramatic and that's when I had the wake up call that I hope nobody has to have, which is health is fragile.
• 4:52
  Speaker 3: It's very, very important and integral to work, family, everything.
• 4:58
  Speaker 3: It's the fertilizer for everything and it's more than fitness.
• 5:01
  Speaker 3: That was my aha moment.
• 5:03
  Speaker 3: It's holistic we hear that word a lot in this industry.
• 5:07
  Speaker 3: Right, but it really is.
• 5:08
  Speaker 3: It's about sleep and recovery.
• 5:10
  Speaker 3: It's about how you're thinking your mental health.
• 5:13
  Speaker 3: It's about what you're feeding your body, the building blocks and then it's about how you move your body.
• 5:18
  Speaker 3: Sometimes it's with kindness and sometimes it's pushing it a little bit, but it's so much more than what I thought it was for 20 years.
• 5:25
  Speaker 3: And once I realized that and kind of tried to forget everything I learned in my certifications, my knowledge of history, all that stuff, I had this epiphany and I was like, oh my gosh, this is the path to physical wellness, mental wellness, health is almost identical to the path of financial wellness.
• 5:46
  Speaker 3: And when I understood that and saw the parallel concepts line up of small deposits, decades days.
• 5:55
  Speaker 3: You can't time the market, get rich quick.
• 5:57
  Speaker 3: That it's a long term commitment, all of those things I was like oh my gosh.
• 6:02
  Speaker 3: I have to go back and serve these people that taught me these concepts with the same.
• 6:06
  Speaker 3: It's almost reflecting the concepts of finance right back at my client, but it's about their health, right?
• 6:13
  Speaker 3: So all the time my clients are like, stephen, what you just said to me.
• 6:18
  Speaker 3: I coach my clients on all the time.
• 6:20
  Speaker 3: You just have to change one word which, instead of money, it's health.
• 6:23
  Speaker 2: And it just makes sense right.
• 6:24
  Speaker 2: So that's how.
• 6:25
  Speaker 3: I got here.
• 6:26
  Speaker 2: Wow.
• 6:27
  Speaker 2: So who are you mainly helping and what are some examples?
• 6:31
  Speaker 2: I mean, unfortunately, some people.
• 6:33
  Speaker 2: They might have some health event and they finally wake up to it.
• 6:36
  Speaker 2: And changing your health is a behavior, right, you can't just eat a salad one day and expect a magical thing to occur.
• 6:44
  Speaker 2: It's changing your behavior.
• 6:45
  Speaker 2: So when are people starting to engage you?
• 6:48
  Speaker 2: Where do you engage them and where does it start making sense for your potential?
• 6:52
  Speaker 3: client help.
• 6:53
  Speaker 3: That's a great starting question, just because what's the trigger right?
• 6:59
  Speaker 3: What is it that makes someone sit up and take notice that I need to do something about my health?
• 7:04
  Speaker 3: And the obvious one, like you said, there's some sort of a health event.
• 7:09
  Speaker 3: So, 60 years old, they got a scare and had some scary blood work come back, or maybe they got told they're pre-diabetic or had a heart attack or something like that.
• 7:19
  Speaker 3: Right, and that's the one you don't want, because you've already built up a lot of health debt.
• 7:25
  Speaker 3: Yeah, debt, right like you've already built that up and you have to then go dick yourself out of debt and you don't have a lot of time and it's like you need to get to work fast.
• 7:35
  Speaker 3: So people come to me and say, help, please help me do this.
• 7:38
  Speaker 3: But what's interesting is I have a lot of people that are kind of of that preventative mindset.
• 7:43
  Speaker 3: You know, think of the 30 year old who wants to start saving right for retirement, right, that person who knows, and they just are getting a head start and you're like, yeah, you, good job go and they'll come to me and I'll say, okay, great, you look like you're in pretty good health right now.
• 7:57
  Speaker 3: Let's do a quick audit and see where you are.
• 8:00
  Speaker 3: And we find gaps.
• 8:01
  Speaker 3: Every single time We've where we find a gap in.
• 8:04
  Speaker 3: You know, maybe it's blood work, or maybe it's muscle mass, or maybe there's something going on mentally or they can't sleep or something like that.
• 8:10
  Speaker 3: And then we start to work on closing those gaps and they're just getting a head start on it.
• 8:14
  Speaker 3: So, coming up to like the age of 40, people are like, ooh, this is mid-life, I need to probably do something, and then, like a health event, those are kind of the big triggers.
• 8:25
  Speaker 1: Yeah, that makes sense.
• 8:26
  Speaker 1: I mean the way that you put it.
• 8:28
  Speaker 1: When you said debt, it's like, yeah, debt in a financial sense could be credit card debt or, you know, buying a car, something like debt in the In the.
• 8:35
  Speaker 1: You know, physical well-being sense is like plaque, build up an art and arteries and you know all these bad things that, like you need to slowly try to kind of work back into the, the, the mix of being healthy and the things that you need to do.
• 8:48
  Speaker 1: When you were talking to someone, I feel like a lot of times, like you, you went back.
• 8:54
  Speaker 1: You said that there was that event that you had.
• 8:56
  Speaker 1: You were septic, had to change everything around, like you would already Been very focused on health from you know, like you said, number standpoint and blood work and all that stuff.
• 9:06
  Speaker 1: How did that?
• 9:07
  Speaker 1: I just want to go back to that for a second.
• 9:08
  Speaker 1: How did that literally make you say, even though you were super focused on it already?
• 9:14
  Speaker 1: I have to switch up the way that I'm taking my approach to this stuff because, that I think that is a big thing that we should touch on, because not not everybody goes through that.
• 9:22
  Speaker 1: I mean you, you see all these influencers on Instagram and fitness and all this stuff, and it's just focused on one thing.
• 9:27
  Speaker 1: But you were kind of in that world and then you said, oh, I'm kind of going about this the wrong way.
• 9:32
  Speaker 1: I need to take a different approach.
• 9:33
  Speaker 1: What was that like?
• 9:34
  Speaker 3: Yeah, yeah, it's funny, Bless their hearts.
• 10:11
  Speaker 3: But those fitness Instagrammers who look amazing and it's so easy and all you have to do is whatever.
• 10:17
  Speaker 3: They haven't had the complications yet that come with aging right or or even with some other health underlying health concerns.
• 10:26
  Speaker 3: That was the gift that I got, because prior to that it had always been easy.
• 10:30
  Speaker 3: I had these habits, I had the right hormone profile, I had the youth on my side, muscle mass, whatever.
• 10:36
  Speaker 3: It feels easy when you do that.
• 10:38
  Speaker 3: Oh, I can't.
• 10:39
  Speaker 3: People just do this.
• 10:40
  Speaker 3: X, y, z.
• 10:41
  Speaker 3: When I had that event for two years, I gained weight, couldn't stop.
• 10:47
  Speaker 3: Every single month I was gaining weight.
• 10:48
  Speaker 3: I was doing the same things.
• 10:50
  Speaker 3: I'm like, oh, let's go to my tried and true exercise plan, you know, studies, day, interval, weightlifting and all the stuff I was doing.
• 10:57
  Speaker 3: Let's go to my tried and true Nutrition program of you know, cut out all the bad stuff and didn't help.
• 11:03
  Speaker 3: I kept gaining weight every single month and I was panicked Because I was like I'm supposed to know what to do here and I don't know what to do.
• 11:11
  Speaker 3: This is a really scary place for me to be.
• 11:13
  Speaker 3: I finally know how people feel when they're trying stuff and they can't get it to work for them.
• 11:19
  Speaker 3: And that's that's the the moment of truth when I I say that and jokingly that I I aged a decade in a day Because I lost so much muscle mass.
• 11:31
  Speaker 3: My gut biome was gone and my hormone profile was completely changed from that event.
• 11:35
  Speaker 3: And that's what happens, very, very slowly, you know.
• 11:38
  Speaker 3: For men, they their testosterone starts to go down right.
• 11:42
  Speaker 3: For women, they start to have less muscle, their hormones change and make them more.
• 11:48
  Speaker 3: You know, easily to put on weight in the middle or whatever, and and that is something that it's not equation you can't do.
• 11:56
  Speaker 3: One plus one equals two.
• 11:58
  Speaker 3: Eat less, exercise more, get the results you want.
• 12:01
  Speaker 3: It's not that easy.
• 12:02
  Speaker 3: There's all this stuff in there, like cortisol, stress hormones.
• 12:05
  Speaker 3: They just disrupt everything, right, and if you're not managing some of these things, then you, you're, you're gonna miss the mark, you're gonna make it feel very hard and people like, oh, I have to fight my body, I have to, I have to.
• 12:19
  Speaker 3: It feels like you're working upstream against your, your enemy, your body.
• 12:24
  Speaker 3: And then that moment when I realized that your body wants to be healthy too, all you have to do is give it the space and the right, the right tools to to Write the ship.
• 12:37
  Speaker 3: Basically and sometimes less is more so for me, I was working out too hard for my profile, my hormone profile, and I was creating something called adrenal fatigue.
• 12:48
  Speaker 3: And if you don't know, your listeners don't know what that is.
• 12:51
  Speaker 3: You've got these adrenal glands that sit on top of the kidneys and they produce cortisol and some other Hormones.
• 12:57
  Speaker 3: And if you're too stressed, if you're working out too hard, if you're not sleeping well enough, you go into something called adrenal fatigue and then your body can't do anything right.
• 13:06
  Speaker 3: It doesn't matter, everything just goes haywire, doesn't matter if you're eating perfectly, if you're exercising perfectly, it does not matter.
• 13:14
  Speaker 3: You will not reach your goals long term.
• 13:16
  Speaker 3: And so that was.
• 13:18
  Speaker 3: That was like me having to shed all of the stuff I'd been fed for years and Start back from scratch again and realize that you have to start at the bottom.
• 13:28
  Speaker 3: How you think matters most, how you make choices, how you organize your life, how what you say yes to, what you say no to, what your priorities are.
• 13:38
  Speaker 3: That's, that's key.
• 13:39
  Speaker 3: And if you're, if you're burning the candle at both ends, trying to run your business, chances are your health is probably taking the brunt of that, and it may not show up right now, but for me it showed up pretty quick after that surgery.
• 13:53
  Speaker 3: So then you move up and you're like, okay, how am I thinking?
• 13:57
  Speaker 3: And then you move up to the next level.
• 13:58
  Speaker 3: How am I mending?
• 14:01
  Speaker 3: People in this industry are not sleeping well, they're staying up too late, they're stress during the day, so they're not getting enough deep and REM sleep.
• 14:09
  Speaker 3: And Then that means that they are not repaired by the morning.
• 14:13
  Speaker 3: And what is repaired me?
• 14:15
  Speaker 3: For people in this industry, it means they have enough energy to keep going.
• 14:19
  Speaker 3: I talked to a 61 year old guy and he's out in California and he's like I love my work.
• 14:24
  Speaker 3: I love it, I don't want to quit, but I have to sell my business Because I, by three o'clock, I hit a wall and I can't even think straight anymore.
• 14:33
  Speaker 3: The brain fog, the fatigue.
• 14:34
  Speaker 3: Who wants to be forced out of their business for just not having enough energy to make it through your day?
• 14:40
  Speaker 1: Yeah right.
• 14:41
  Speaker 3: So all of this stuff adds up to Choices, you being able to stay in the business as long as you want and operated a level high enough to really serve your clients.
• 14:52
  Speaker 3: And it's it's about so much more than just exercise.
• 14:56
  Speaker 3: It's about it's about Nourishing your body, and that was a big aha moment for me, and that's why when people come to work with me, they're like Steven, aren't you gonna tell me to slap the cookie out of my hand and, you know, go exercise in the gym?
• 15:09
  Speaker 3: And I'm like, no, how are you sleeping?
• 15:12
  Speaker 3: What's your stress level?
• 15:13
  Speaker 3: Like, how can we get rid of the guilt in your life?
• 15:15
  Speaker 3: Like, what furniture can we rearrange in your life to make things feel easier?
• 15:20
  Speaker 3: Because that's where health is found.
• 15:22
  Speaker 3: It's found in the ease, the peace and the joy and and curiosity.
• 15:28
  Speaker 3: Actually, it's not in guilt and punishment and all that stuff.
• 15:33
  Speaker 2: Yeah, so a client or you know someone they've identified they need to make a change.
• 15:38
  Speaker 2: They reach out to you, yeah, kind of what's that first engagement look like?
• 15:42
  Speaker 2: And you know, I know you mentioned the term audit, you know, and I know you're also talking about some blood work and sleep and things like that, like you don't have to share, yeah, special sauce, but what's kind of an audit.
• 15:52
  Speaker 2: Look like once when someone wants to kind of engage and see how they yeah, you know special sauce.
• 15:59
  Speaker 3: I'll share it all day long.
• 16:00
  Speaker 3: I don't care if you can go make a change with what I can tell you right now.
• 16:03
  Speaker 3: Please do.
• 16:03
  Speaker 3: There are plenty of people out there that still need their handheld and they'll come find me if they need help.
• 16:08
  Speaker 3: But yes, go first of all and get the Renfoe scale, our ENPHO, and that's a body smart, smart scale, body compositions.
• 16:18
  Speaker 3: It's like 25 bucks on the Amazon, right, it's nothing, and it's gonna tell you what you're made of.
• 16:22
  Speaker 3: Look at your muscle mass number.
• 16:23
  Speaker 3: Don't let it go away.
• 16:27
  Speaker 3: Set your baseline.
• 16:29
  Speaker 3: Don't let inflation Aging eat away at your muscle mass.
• 16:35
  Speaker 3: Okay, that's big, it's your future savings account is your muscle.
• 16:39
  Speaker 3: That is what I would do first.
• 16:41
  Speaker 3: Then next I would say go get some blood work.
• 16:43
  Speaker 3: There's 14 things I like.
• 16:45
  Speaker 3: Anybody that wants to reach out to me, I'll send you a screenshot of it.
• 16:48
  Speaker 3: We can put it on the show notes if you want.
• 16:49
  Speaker 3: But there's 14 things I like people to know.
• 16:51
  Speaker 3: Just just go get your blood work and get a trend line started.
• 16:55
  Speaker 3: Right, because trend lines tell us so much.
• 16:57
  Speaker 3: Once you have three data points, you can tell a trend.
• 17:00
  Speaker 3: Some of the things I like to see.
• 17:02
  Speaker 3: If someone isn't super sure they've got a history of heart disease is something called apoB, apob, capital B.
• 17:09
  Speaker 3: There's lots of others, but that's a good one.
• 17:12
  Speaker 3: Don't forget to ask your doctor for vitamin D and your a1c for blood sugar.
• 17:18
  Speaker 3: These numbers sometimes doctors don't run them.
• 17:20
  Speaker 3: I cannot figure out why they need to be run.
• 17:22
  Speaker 3: You need to know.
• 17:23
  Speaker 3: Almost everyone I talked to is Deficient in vitamin D, especially this time of year.
• 17:29
  Speaker 3: Yeah because they're not outside right.
• 17:31
  Speaker 3: Almost everyone probably should be on a vitamin D supplement.
• 17:34
  Speaker 3: So what's what we do?
• 17:35
  Speaker 3: First we do blood work.
• 17:36
  Speaker 3: We see what you're made of, right.
• 17:38
  Speaker 3: Then we're like we go through and we we try to figure out how you're thinking.
• 17:42
  Speaker 3: Do you feel like you're a victim or do you feel like you have control over your future?
• 17:47
  Speaker 3: What is what you know?
• 17:48
  Speaker 3: Is it you always have an excuse for everything?
• 17:51
  Speaker 3: And then we start to call BS on it.
• 17:53
  Speaker 3: Right, like that, that thoughts keep you in, you stuck there.
• 17:57
  Speaker 3: Here's where you're leaching some health that you've already got.
• 18:01
  Speaker 3: So we start to assess what I call thought traps and Taxes.
• 18:05
  Speaker 3: Taxes are like are you drinking too much alcohol, you're staying up too much late, or you you're eating too much crap?
• 18:10
  Speaker 3: You know different taxes that are leaching your health from you sitting, sitting around too much, not not moving your body.
• 18:15
  Speaker 3: Once we understand that, that takes a couple weeks to do that right, to just see what are we doing.
• 18:21
  Speaker 3: It's a.
• 18:23
  Speaker 3: I may have it here in my little book, but it's just a scorecard.
• 18:26
  Speaker 3: You know, it's just a scorecard where we go and figure out all the right numbers and then we start circling the biggest problems and say, okay, what are we gonna do to fix this?
• 18:33
  Speaker 3: And that's where it's time to co-create, and I send people through a six a six Module education series and then we figure out what they should be doing and we create their wealth plan.
• 18:43
  Speaker 3: Anybody can do this, though.
• 18:45
  Speaker 3: You just have to know your numbers first of all.
• 18:48
  Speaker 3: What are you doing it and why are you doing it?
• 18:49
  Speaker 3: Then what are your numbers?
• 18:51
  Speaker 3: And then, what do you want to change?
• 18:52
  Speaker 3: It's?
• 18:52
  Speaker 3: It's like just having a plan like you would for for your, for finances.
• 18:56
  Speaker 3: Right, you're not going to Suddenly appear at retirement with great health.
• 19:01
  Speaker 3: It doesn't work that way.
• 19:02
  Speaker 3: You need to be Orchestrating it like you would anything that's important to you.
• 19:08
  Speaker 1: Yeah, yeah, and I love all the parallels that you draw between, like the terms, like the taxing and the debt, and Right where it's.
• 19:15
  Speaker 1: It's the same way.
• 19:17
  Speaker 1: If you arrive at retirement, you never put a dollar back right, you never saved any money, you weren't disciplined with your finances.
• 19:23
  Speaker 1: You're probably not going to live a super fulfilled life financially in retirement.
• 19:27
  Speaker 1: Parallel to that, right, if you've eaten Terrible food and fast food and then stress your whole life and have no energy, you're not going to have any quality of life, even if you have plenty of money when you retire.
• 19:38
  Speaker 1: Um, yeah, that's, that's really fascinating.
• 19:43
  Speaker 1: What?
• 19:43
  Speaker 1: What do you do when the conversations get hard, steven?
• 19:46
  Speaker 1: Because I think that we all know that sometimes you're gonna have someone and you've had conversations and you can tell somebody hey, here's where you're at, here's some of the changes that you need to make.
• 19:58
  Speaker 1: Do you agree with that?
• 20:00
  Speaker 1: They agree with you, but then things go by the wayside and then they stop.
• 20:05
  Speaker 1: They don't eat as well as they're supposed to.
• 20:07
  Speaker 1: So how do you navigate Some of those challenging Conversations or some of that pushback right when you, when you're coaching people, are having those conversations and it's not exactly going the way that you planned it.
• 20:17
  Speaker 1: Thank you, did you get it?
• 20:18
  Speaker 3: Yeah, that definitely happens and I'll just give an example.
• 20:23
  Speaker 3: So I spoke to someone this week and she's like well, I'm, I know this isn't gonna help my health, but I I'm gonna do this anyway.
• 20:33
  Speaker 3: And it was.
• 20:34
  Speaker 3: It was a big trip and it was something that was like gonna cause a whole bunch of stress and a lot of eating out and drinking and stuff that you know is not part of what she wants to be doing.
• 20:44
  Speaker 3: And all we did was just just refocus.
• 20:48
  Speaker 3: We step back and do a 30,000 foot view and say, remember when we did this worksheet it's called the goals and tools worksheet that we do at the very beginning and you listed your reasons why you wanted to accomplish these things.
• 20:59
  Speaker 3: How is this going to move you closer or further away?
• 21:02
  Speaker 3: And then all I all I coach people to say is just no, you can still choose the negative or the positive.
• 21:11
  Speaker 3: You can choose to move toward or away.
• 21:13
  Speaker 3: It's your choice.
• 21:14
  Speaker 3: But know the consequence.
• 21:16
  Speaker 3: Make it Consciously right, know what you're doing.
• 21:21
  Speaker 3: Don't just get pulled down the river in the direction you don't want to go and once people kind of stop and realize they're getting pulled and they're not sure how they're going to get themselves back.
• 21:31
  Speaker 3: They're like, oh, my family and my health are more important than my career, so why am I sacrificing everything for this career move?
• 21:41
  Speaker 3: Right, I want a career is important, but it's not more important than these things.
• 21:46
  Speaker 3: So I need to be creative and figure out a way to have both.
• 21:49
  Speaker 3: And that was that was Kind of the point of me talking about.
• 21:54
  Speaker 3: You know, when I was, when I was on the Michael Kitts's podcast and then he called it the big swap.
• 21:58
  Speaker 3: Right, there's like you come into the industry with not much money and a lot of health and then by the end of the industry, your mood, you've swapped one for the other.
• 22:08
  Speaker 3: So you have no health and a ton of money and and the the principle here is that you don't need to Sacrifice one for the other.
• 22:16
  Speaker 3: You can do both and you can maintain your boundaries Around some of these things.
• 22:22
  Speaker 3: What's really interesting is when we start working on health, boundaries, goals planning and people realize the way they're running their businesses is not aligned with them staying healthy for the next 20 or 30 years or being there for their kids or whatever it is.
• 22:41
  Speaker 3: It's amazing the stuff you start to see change like.
• 22:44
  Speaker 3: I've seen job changes.
• 22:46
  Speaker 3: I've seen people open IRAs.
• 22:47
  Speaker 3: I've seen people switch to this or do.
• 22:49
  Speaker 3: I've even seen people leave Relationships before because they suddenly are like whoa, what am I even doing here?
• 22:57
  Speaker 3: Yeah right, and it's it's hard conversations, but I call it think and grow wealthy, just like Think and grow rich Napoleon.
• 23:06
  Speaker 3: Yeah, you you have to think first and then watch things Transform.
• 23:14
  Speaker 3: And you, you, then.
• 23:15
  Speaker 3: It's not like me holding your hand to the fire.
• 23:17
  Speaker 3: It's you understanding that you're either self-sabotaging or you're moving towards your goals, and the thinking it almost creates opportunities that weren't even on your radar before, because you become a co-creator of your future and as opposed to just trying to make it through another day or another year, right.
• 23:41
  Speaker 2: Yeah, I think one very interesting thing that we see a lot of financial advisors doing now is, you know they're integrating a lot more of the kinder ideas.
• 23:51
  Speaker 2: You know they're starting to integrate health and things like that.
• 23:53
  Speaker 2: I'm just thinking of some of our good advisors.
• 23:56
  Speaker 2: You know one of the like some of their marketing revolves around good health, good, you know, exercising.
• 24:02
  Speaker 2: You know I feel like some of them they feel like they're a leader To their clients.
• 24:07
  Speaker 2: You know, like their clients kind of demand it.
• 24:10
  Speaker 2: They want someone who you know is good with their finances, good with their you know family life, good with their health, you know.
• 24:16
  Speaker 2: So I mean, like what are you kind of seeing?
• 24:19
  Speaker 2: Have you seen a shift in the market?
• 24:20
  Speaker 2: Or you know where more advisors are waking up to this and maybe a little bit post COVID, or you know there's a wake up in a lot of people's regards like, hey, you know what, going to the office every morning but I don't have to, it's kind of crazy, you know a lot of people.
• 24:34
  Speaker 2: They're starting to, you know, accept job hopping a little bit more in this day and age.
• 24:39
  Speaker 2: So you know, jumping into that like what are you seeing advisors?
• 24:43
  Speaker 2: And like relaying that message down to their service offering to an extent to yeah, I think one of my clients said it really well this week.
• 24:52
  Speaker 3: He said when COVID happened, everything in my life shattered.
• 24:56
  Speaker 3: It fell on the floor and shattered and then it was my choice which pieces I was gonna pick back up and put back on my plate again.
• 25:03
  Speaker 3: And I think that that's really an interesting visual because you get to represent the things that are important to you, to your families, to your clients, and it becomes a part of your brand, it becomes a part of your mission, the ethos of your culture, of your company.
• 25:21
  Speaker 3: Even and it's like one time I went to a Dentist, right or wrong, this dentist was not healthy.
• 25:29
  Speaker 3: Okay, I didn't trust them because they weren't healthy, right, their face was puffy, they were very obese, they couldn't breathe very well and all of a sudden I trusted I didn't trust that they even knew how to fix my teeth right.
• 25:45
  Speaker 3: And so when, when an advisor decides to take their own finances seriously and Then their, their clients want to be like them, they see that that's their mentor.
• 25:57
  Speaker 3: The same thing is true in their health, their appearance, their family relationships, their vacations, like.
• 26:03
  Speaker 3: All of it becomes like Aspire to be like this advisor, becomes a part of their marketing.
• 26:09
  Speaker 3: It really can.
• 26:11
  Speaker 3: It attracts people who value those things, and that excites me almost more than anything, because if I have a client of mine who goes through my program and their health turns around, they start having more conversations with their clients about these things and the word spreads and more people are inspired to take their health seriously as a retirement Planning process or tool.
• 26:38
  Speaker 3: I'll have you want to say it, and so it does.
• 26:41
  Speaker 3: It becomes that you know they're known for that thing.
• 26:44
  Speaker 3: I love it.
• 26:45
  Speaker 3: I.
• 26:45
  Speaker 3: I'm so excited.
• 26:46
  Speaker 3: I think that there are two groups of people in this industry.
• 26:49
  Speaker 3: So if you're listening to this, which one are you right?
• 26:53
  Speaker 3: Are you the one who says I do not get it?
• 26:56
  Speaker 3: What in the world does health have to do with wealth?
• 26:59
  Speaker 3: These two are not related in any sense.
• 27:01
  Speaker 3: You're just.
• 27:03
  Speaker 3: You're not really embracing the future of where I think this industry is going, and I can say that with confidence because the other people who get it and they're starting to incorporate health talks or education around this other asset for their clients they're growing by leaps and bounds.
• 27:27
  Speaker 3: They're actually starting to bring in professionals into their business and under their umbrella, and the research supports it.
• 27:33
  Speaker 3: So Age Wave did the study back in 2021 and again in 2014 with I think it was Merrill Lynch first and then it was Edward Jones second.
• 27:41
  Speaker 3: They interviewed retirees what they want, the four things, the main stressors of retirement when am I going to retire?
• 27:49
  Speaker 3: What is my worry going to be when I retire?
• 27:52
  Speaker 3: What is my fun and enjoyment success going to be like when I retire?
• 27:56
  Speaker 3: All of them Number one was health, health, health, health, health.
• 28:00
  Speaker 3: And so if advisors are not addressing this in their own life first, so they have choices, and then also inspiring their clients to do so, I think they're really missing out on the future of the industry, where it's headed.
• 28:13
  Speaker 1: Yeah.
• 28:14
  Speaker 2: And clients.
• 28:15
  Speaker 2: They want that service and they're also willing to pay for it.
• 28:20
  Speaker 2: I think that there's such a market there.
• 28:22
  Speaker 2: There's some advisors we're thinking of.
• 28:24
  Speaker 2: Two or three years ago.
• 28:25
  Speaker 2: People thought that they just started going on some crazy marketing binge like what's that person doing?
• 28:30
  Speaker 2: But now you're like two or three years later and you're like, oh well, you're doing this lifestyle coaching thing.
• 28:36
  Speaker 2: You're able to charge 1,500 a month now, because there's these.
• 28:42
  Speaker 2: Really, I mean, it is like a good service for these higher end clients.
• 28:47
  Speaker 2: They're like, hey, I made all this money, what do I do with it?
• 28:51
  Speaker 2: And also, how do I live?
• 28:53
  Speaker 2: How do I?
• 28:55
  Speaker 2: One thing it sounds crazy to some people, but a lot of good savers and investors, they're frugal and because of that they might skip or they might not be willing to pay a little bit for their health.
• 29:06
  Speaker 2: So what are some tidbits and common themes that you're seeing when you're having discussions with advisors and what their discussions are with their clients?
• 29:17
  Speaker 2: What are just a lot of the common themes that you're seeing and how are you enlightening the advisor to have those discussions too?
• 29:25
  Speaker 3: Yeah, it's interesting because that's never been the business interest of mine is to help advisors help their clients, but it comes up all the time.
• 29:34
  Speaker 3: So I created this conversation guide that I just give out If anybody listening wants it.
• 29:40
  Speaker 3: It's, I think, a two or three page starter.
• 29:43
  Speaker 3: How do you have these conversations with your clients without being the expert, or even without having your own health be perfect?
• 29:51
  Speaker 3: Because we're all on a journey, and so I think the first concept here is to realize that there's a difference between health span and life span.
• 30:03
  Speaker 3: And that's what is an aha moment for a lot of advisors, because they're asking their clients how long do you think you're going to live?
• 30:12
  Speaker 3: What's your family history?
• 30:13
  Speaker 3: How long did your parents live?
• 30:14
  Speaker 3: What do we expect as far as, like, life expectancy?
• 30:17
  Speaker 3: And while it's a fine question, it doesn't help at all really, because what you need to be asking is how long are you going to live?
• 30:26
  Speaker 3: Well, because the difference between the two, one is health span, the other is sick span, and sick span is where all your money is spent on stuff you don't want to spend it on and where your quality of life really goes down the drain.
• 30:40
  Speaker 3: So the difference between those two is the difference in a financial plan, working and not working, Like it's a major blind spot.
• 30:48
  Speaker 3: And if you don't understand the nuance there, one health event, the whole thing blows up.
• 30:54
  Speaker 3: So understanding well, what happens if you want to work until you're 70?
• 31:02
  Speaker 3: Great.
• 31:02
  Speaker 3: What happens if you can't?
• 31:05
  Speaker 3: What if your health span stops there and you begin sick span?
• 31:08
  Speaker 3: What is your option there?
• 31:11
  Speaker 3: So I think that concept is really important.
• 31:14
  Speaker 3: And then the second thing is let people self assess.
• 31:16
  Speaker 3: So push a continuum across the table to them, one to 10.
• 31:20
  Speaker 3: I've got one.
• 31:21
  Speaker 3: You can use mine and just say where would you put yourself?
• 31:23
  Speaker 3: You're not judging people, right.
• 31:25
  Speaker 3: You don't have to tell them that they're not healthy.
• 31:27
  Speaker 3: Just let them self assess.
• 31:28
  Speaker 3: Where would you put yourself on this?
• 31:30
  Speaker 3: Okay, great.
• 31:30
  Speaker 3: If you're down in like a three or four on your health continuum, we probably want to look at some of these options for your money, estate planning or wills or whatever.
• 31:43
  Speaker 3: If you're up at an eight or a nine, we've got some longevity issues.
• 31:47
  Speaker 3: We want to maybe look at annuities.
• 31:49
  Speaker 3: It just opens conversations if you can tie it to their health.
• 31:54
  Speaker 3: So those conversations are happening.
• 31:56
  Speaker 3: I'm seeing it.
• 31:57
  Speaker 3: Advisors just need a few tips and tools graphics maybe to help them have these conversations a little bit better.
• 32:06
  Speaker 1: Well, that's such a good point.
• 32:07
  Speaker 1: I literally have never thought about it like that.
• 32:09
  Speaker 1: So that's really the sick span.
• 32:12
  Speaker 1: That's a good way to think about it, right?
• 32:14
  Speaker 1: Because it creates new problems and challenges.
• 32:17
  Speaker 1: I feel like the thing that I've gotten overall from this conversation, steven too, is it's about balance, too right.
• 32:23
  Speaker 1: I would imagine that you're not sitting here saying, okay, you're talking to a client who likes having a drink every once in a while or likes eating at so-and-so restaurant every once in a while.
• 32:31
  Speaker 1: It's not about like, hey, you can never do this again.
• 32:34
  Speaker 1: It's about like you need to be doing the right thing most of the time, right, it's like they're still willing to do things that you want to do, and all of that.
• 32:46
  Speaker 1: It's not about being perfect no-transcript.
• 32:48
  Speaker 3: Absolutely 80% is good enough for me on anything right.
• 32:53
  Speaker 3: And one of my clients this week.
• 32:54
  Speaker 3: She said Stephen, I went out to dinner with my husband, it was his birthday and my weight went up the next morning and I'm it must have been an inflammatory response.
• 33:03
  Speaker 3: I have to be more careful and I'm like no, you have to live.
• 33:07
  Speaker 3: Life is for living.
• 33:08
  Speaker 3: Okay, like you had the cake and you had, you had a night.
• 33:12
  Speaker 3: Rejoice in the fact that you get to spend another year with your husband who cares.
• 33:16
  Speaker 3: You got all these metrics that you know.
• 33:19
  Speaker 3: They're all trending in the right way.
• 33:20
  Speaker 3: It doesn't matter what happens today.
• 33:22
  Speaker 3: It's the decade, it's the culmination of them, and I'll tell a quick story.
• 33:27
  Speaker 3: Might one of my clients appears this hill he recognized it, but it's dad's with donuts and he started working with me and this guy lost Thirty pounds three times okay which means that it doesn't work whatever he was doing, because it kept going right back up right, and so I can to me.
• 33:42
  Speaker 3: And I said, losing weight is not the issue, your maintenance skills is what we have to work on.
• 33:46
  Speaker 3: So anyway, the first week or two he came to me.
• 33:48
  Speaker 3: Like Stephen, I went to dad's donuts with my son and I didn't even eat the donut.
• 33:52
  Speaker 3: Are you so proud of me?
• 33:53
  Speaker 3: And I'm like no, I'm not so proud of you.
• 33:55
  Speaker 3: Eat the donut with your son, because that's real life, that's, it's not an honor.
• 34:01
  Speaker 3: Off, yeah, dial up and dial down.
• 34:04
  Speaker 3: It's a dimmer switch, right and there's, you have to know when to dial it up and when you can dial it down, and otherwise you're gonna fall off the wagon in three months and then it doesn't work right.
• 34:15
  Speaker 3: So this is this is a very real concept.
• 34:19
  Speaker 3: That I teach is you have to let the dopamine flow, you have to let the feel good happen in life, or you're not gonna stick with any of it.
• 34:30
  Speaker 1: Go go to dad's with donuts, just don't stop.
• 34:32
  Speaker 1: Every day at Dunkin Donuts.
• 34:34
  Speaker 3: Is really exactly.
• 34:37
  Speaker 1: Right, find the middle ground.
• 34:39
  Speaker 2: So oh no, I was just gonna ask you know, was there anything that you wanted to mention just kind of to our listeners, or any, like golden, thought you had before coming on the podcast you wanted to share?
• 34:51
  Speaker 3: You know, it seems like there's a lot of people who are just interested in clearing through all the sexy hacks you know, the ice baths and getting up at four in the morning and Look at me, I'm doing like it's not.
• 35:06
  Speaker 3: It doesn't have to be all that stuff, right, it can be the simple, boring stuff.
• 35:12
  Speaker 3: In fact, when my clients who just lost I think he's down fifty five pounds it's been about four months Everyone's asking him what are you doing?
• 35:22
  Speaker 3: What magic bullet, what?
• 35:23
  Speaker 3: And he tells them like You're not gonna be impressed as soon as I tell you it's just consistency in these three things that he's working on, and they're like well, that's not what I wanted to hear.
• 35:32
  Speaker 3: And they lose interest really quick like that's okay, be becoming wealthy is not exciting sometimes either.
• 35:39
  Speaker 3: Right, like growing your portfolio for retirement.
• 35:42
  Speaker 3: It's just a bunch of consistency over time.
• 35:46
  Speaker 3: That's all I want the people here listening to take away is you don't have to be a rock star, you don't have to be on the cutting edge If you want tips like this.
• 35:56
  Speaker 3: I just posted today on Like how to eat at a restaurant.
• 36:00
  Speaker 3: Like, do these three or four or five things at the restaurant and you can still enjoy your restaurant right.
• 36:04
  Speaker 3: So Follow me on LinkedIn and I try to give as many tips out there as possible to help you navigate the stuff.
• 36:12
  Speaker 1: Yeah, definitely.
• 36:13
  Speaker 1: And where?
• 36:14
  Speaker 1: Where can people follow along or how can people get a hold of you if they are interested in taking advantage of, you know, the services that you offer, having a conversation and seeing if you might be the right fit to help them on their health journey?
• 36:27
  Speaker 3: Yeah, for sure.
• 36:28
  Speaker 3: So follow me with on the girl named Steven on LinkedIn.
• 36:31
  Speaker 3: I post there all the time.
• 36:32
  Speaker 3: Send me a DM.
• 36:32
  Speaker 3: If you want to grow wealthy dot com, there's a quiz there you can take it.
• 36:37
  Speaker 3: You can find out how well you're doing.
• 36:38
  Speaker 3: It's really quick, takes like two minutes to take it.
• 36:39
  Speaker 3: It'll give you a quick overview of if you need to take action now or if you're maybe doing OK.
• 36:44
  Speaker 3: And then, if you do decide, you're like, hey, we need to have a conversation.
• 36:49
  Speaker 3: You can go through a self paced process with me or a private process with me and we can decide together what that would be based on your personality.
• 36:58
  Speaker 3: Perfect, steven thank you so much for coming on.
• 37:00
  Speaker 2: Really appreciate your time.
• 37:04
  Speaker 3: Yeah, you're so welcome.
• 37:05
  Speaker 3: It was fun conversation.