How a Buyer Used the Martec Law to Cut Innovation Costs

The Buyer's Side with Fexingo: Procurement, Sourcing, and B2B Purchasing Decisions · Jul 12, 2026 · 7m · transcript

Episode 109 of The Buyer's Side explores the Martec Law — the principle that technology changes exponentially but organizations change logarithmically — and how one procurement team at a mid-size industrial manufacturer used it to cut supplier-driven innovation costs by 22 percent. Lucas and Luna walk through how the buyer shifted from chasing every new supplier technology to building a structured innovation adoption framework, saving $4.7 million over 18 months. They break down the three-part process: technology scouting, organizational readiness assessment, and staged implementation…