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Albertsons Wants to Measure Your Dwell Time | Fast Five Shorts · Omni Talk Retail

• 0:00
  Albertsons
• 0:00
  is
• 0:00
  expanding
• 0:01
  a
• 0:01
  pilot
• 0:01
  program
• 0:02
  that
• 0:02
  uses
• 0:02
  tracking
• 0:03
  devices
• 0:03
  on
• 0:04
  shopping
• 0:04
  carts
• 0:04
  and
• 0:05
  in
• 0:05
  baskets
• 0:06
  to
• 0:06
  measure
• 0:06
  how
• 0:06
  long
• 0:07
  customers
• 0:07
  dwell
• 0:08
  in
• 0:08
  front
• 0:08
  of
• 0:08
  in
• 0:08
  store
• 0:09
  retail
• 0:09
  media
• 0:10
  displays.
• 0:10
  All
• 0:10
  right,
• 0:10
  we're
• 0:11
  back
• 0:11
  into
• 0:11
  the
• 0:11
  store.
• 0:12
  According
• 0:12
  to
• 0:13
  Grocery
• 0:13
  Dive,
• 0:13
  Albertsons
• 0:14
  is
• 0:14
  currently
• 0:14
  testing
• 0:15
  the
• 0:15
  technology
• 0:15
  in
• 0:15
  an
• 0:16
  80
• 0:16
  store
• 0:16
  pilot
• 0:17
  and
• 0:17
  plans
• 0:18
  to
• 0:18
  expand
• 0:18
  to
• 0:18
  about
• 0:19
  800
• 0:19
  stores
• 0:19
  this
• 0:20
  year.
• 0:20
  Liz
• 0:21
  Roach,
• 0:21
  VP
• 0:21
  of
• 0:22
  media
• 0:22
  and
• 0:22
  measurement
• 0:23
  at
• 0:23
  Albertson
• 0:24
  said
• 0:24
  on
• 0:24
  a
• 0:24
  recent
• 0:25
  podcast
• 0:25
  that
• 0:25
  the
• 0:25
  initiative
• 0:26
  is
• 0:26
  driven
• 0:26
  by
• 0:26
  brands
• 0:27
  desire
• 0:27
  to
• 0:28
  collect
• 0:28
  more
• 0:28
  data,
• 0:29
  find
• 0:29
  ways
• 0:29
  for
• 0:29
  more
• 0:30
  incremental
• 0:30
  purchases
• 0:31
  and
• 0:31
  pinpoint
• 0:32
  cross
• 0:32
  merchandising
• 0:32
  opportunities.
• 0:33
  The
• 0:34
  carts
• 0:34
  use
• 0:34
  beacon
• 0:35
  technology
• 0:35
  to
• 0:35
  anonymously
• 0:36
  detect
• 0:36
  wind.
• 0:37
  Carts
• 0:37
  are
• 0:37
  in
• 0:37
  proximity
• 0:38
  to
• 0:38
  in
• 0:38
  store
• 0:39
  displays,
• 0:39
  helping
• 0:40
  understand
• 0:40
  overall
• 0:40
  engagement
• 0:41
  patterns
• 0:41
  and
• 0:42
  dwell
• 0:42
  time.
• 0:43
  All
• 0:43
  sensor
• 0:44
  data
• 0:44
  is
• 0:44
  aggregated
• 0:45
  and
• 0:45
  not
• 0:46
  tied
• 0:46
  to
• 0:46
  the
• 0:46
  individuals
• 0:47
  with
• 0:47
  no
• 0:47
  personal
• 0:48
  or
• 0:48
  device
• 0:49
  level
• 0:49
  identifiers
• 0:50
  collected.
• 0:50
  Wow,
• 0:50
  we've
• 0:51
  got
• 0:51
  a
• 0:51
  beacon
• 0:51
  story.
• 0:52
  I
• 0:52
  thought
• 0:52
  we
• 0:52
  were
• 0:52
  done
• 0:52
  with
• 0:53
  beacons.
• 0:53
  Question
• 0:54
  for
• 0:54
  you
• 0:54
  and
• 0:55
  let's
• 0:56
  go
• 0:56
  back
• 0:56
  to
• 0:56
  you,
• 0:56
  Ann.
• 0:57
  Does
• 0:57
  Albertson's
• 0:58
  new
• 0:58
  cart
• 0:58
  tracker
• 0:59
  say
• 0:59
  more
• 0:59
  about
• 1:00
  where
• 1:00
  in
• 1:00
  store
• 1:00
  media
• 1:01
  is
• 1:01
  going
• 1:01
  or
• 1:02
  where
• 1:02
  in
• 1:02
  store
• 1:02
  retail
• 1:03
  media
• 1:03
  is
• 1:03
  now?
• 1:03
  Now
• 1:05
  I
• 1:05
  would
• 1:05
  have
• 1:05
  to
• 1:05
  say
• 1:06
  where
• 1:06
  it
• 1:06
  is
• 1:06
  now.
• 1:06
  I
• 1:07
  was
• 1:07
  shocked
• 1:08
  actually
• 1:08
  that
• 1:09
  the
• 1:09
  screens,
• 1:10
  they
• 1:10
  put
• 1:10
  Albertson's
• 1:11
  launch
• 1:11
  all
• 1:11
  these
• 1:12
  screens
• 1:12
  in
• 1:12
  store
• 1:12
  and
• 1:13
  there's
• 1:13
  I,
• 1:13
  I
• 1:13
  was
• 1:13
  like
• 1:14
  there's
• 1:14
  no
• 1:14
  camera
• 1:14
  or
• 1:15
  like
• 1:15
  nothing
• 1:15
  monitoring
• 1:16
  dwell
• 1:16
  time
• 1:17
  in
• 1:17
  front
• 1:17
  of
• 1:17
  the,
• 1:18
  the
• 1:18
  screens.
• 1:18
  Like
• 1:19
  that
• 1:19
  shocked
• 1:19
  me.
• 1:20
  There's
• 1:20
  so
• 1:20
  much
• 1:20
  out
• 1:21
  there
• 1:21
  and
• 1:21
  available.
• 1:21
  So
• 1:22
  that,
• 1:22
  that's,
• 1:23
  that
• 1:23
  surprised
• 1:24
  me
• 1:24
  and
• 1:24
  I
• 1:24
  think
• 1:24
  shows
• 1:25
  that
• 1:25
  yes,
• 1:25
  we
• 1:26
  are
• 1:26
  still
• 1:26
  very
• 1:27
  early
• 1:27
  in
• 1:28
  determining
• 1:29
  what
• 1:29
  is
• 1:29
  going
• 1:29
  to
• 1:29
  be
• 1:29
  successful
• 1:30
  when
• 1:30
  it
• 1:30
  comes
• 1:30
  to
• 1:31
  in
• 1:31
  store
• 1:31
  media.
• 1:31
  And,
• 1:32
  and
• 1:32
  you
• 1:32
  know,
• 1:33
  I
• 1:33
  don't
• 1:33
  think
• 1:33
  we're
• 1:34
  far
• 1:34
  off
• 1:34
  from
• 1:35
  getting
• 1:35
  to
• 1:35
  this
• 1:36
  higher
• 1:36
  level
• 1:36
  of
• 1:36
  fidelity
• 1:37
  because
• 1:37
  of
• 1:37
  some
• 1:38
  of
• 1:38
  the
• 1:38
  technologies
• 1:38
  that
• 1:39
  you
• 1:39
  know,
• 1:39
  people
• 1:39
  you
• 1:39
  and
• 1:40
  I
• 1:40
  have
• 1:40
  talked
• 1:40
  to,
• 1:40
  Chris,
• 1:41
  I'm
• 1:41
  sure
• 1:41
  people
• 1:41
  that
• 1:41
  will
• 1:42
  be
• 1:42
  showing
• 1:42
  up
• 1:42
  at
• 1:42
  Shop
• 1:42
  Talk,
• 1:43
  Joe,
• 1:43
  but,
• 1:44
  but
• 1:44
  Liz
• 1:45
  Roach
• 1:45
  is
• 1:46
  smart
• 1:46
  and
• 1:46
  I
• 1:46
  think
• 1:47
  alongside
• 1:47
  the
• 1:48
  Albertsons
• 1:48
  team,
• 1:49
  Liz
• 1:50
  was
• 1:50
  smart
• 1:50
  to
• 1:50
  deploy
• 1:51
  this
• 1:51
  pilot
• 1:52
  to
• 1:52
  get
• 1:52
  that
• 1:52
  additional
• 1:53
  data
• 1:53
  point.
• 1:54
  You
• 1:54
  know,
• 1:54
  Liz
• 1:55
  saw
• 1:55
  we
• 1:55
  only
• 1:56
  have
• 1:56
  the
• 1:56
  screens
• 1:57
  in,
• 1:57
  we
• 1:57
  can
• 1:57
  see
• 1:57
  a
• 1:57
  lift
• 1:58
  in
• 1:58
  point
• 1:58
  of
• 1:58
  sale
• 1:58
  data.
• 1:59
  But
• 1:59
  let's
• 1:59
  get
• 2:00
  that
• 2:00
  additional
• 2:01
  point
• 2:01
  data
• 2:01
  point
• 2:02
  for
• 2:02
  the
• 2:02
  brands
• 2:03
  who
• 2:03
  are
• 2:03
  advertising
• 2:04
  on
• 2:04
  these
• 2:04
  screens
• 2:04
  to
• 2:04
  really
• 2:05
  show
• 2:05
  in
• 2:06
  addition
• 2:06
  to,
• 2:07
  you
• 2:07
  know,
• 2:08
  increase
• 2:08
  in
• 2:08
  sales
• 2:08
  of
• 2:09
  your
• 2:09
  product,
• 2:09
  we're
• 2:09
  also
• 2:10
  seeing
• 2:10
  that
• 2:10
  people
• 2:11
  were
• 2:11
  in
• 2:11
  front
• 2:12
  of.
• 2:12
  Even
• 2:12
  if
• 2:13
  it's
• 2:13
  a
• 2:13
  beacon,
• 2:13
  this
• 2:13
  is
• 2:13
  like
• 2:14
  an
• 2:14
  easy
• 2:14
  thing
• 2:14
  to
• 2:14
  just
• 2:15
  slap
• 2:15
  onto
• 2:15
  a
• 2:16
  regular
• 2:16
  cart.
• 2:16
  No,
• 2:17
  no
• 2:17
  major
• 2:17
  technology
• 2:18
  infrastructure
• 2:19
  changes.
• 2:20
  So
• 2:20
  I
• 2:20
  think,
• 2:20
  I
• 2:21
  think
• 2:21
  this
• 2:21
  is
• 2:21
  very,
• 2:22
  you
• 2:22
  can
• 2:22
  see
• 2:22
  Liz's
• 2:23
  leadership
• 2:24
  really,
• 2:24
  really
• 2:25
  coming
• 2:25
  into
• 2:25
  play
• 2:25
  here
• 2:26
  when
• 2:26
  they're
• 2:26
  saying
• 2:26
  look
• 2:26
  we
• 2:27
  got
• 2:27
  it.
• 2:27
  We
• 2:27
  got
• 2:27
  to
• 2:27
  keep
• 2:28
  catching
• 2:28
  up.
• 2:28
  However
• 2:29
  that
• 2:29
  might
• 2:29
  be
• 2:30
  low
• 2:30
  fidelity
• 2:31
  solution.
• 2:32
  We're
• 2:32
  going
• 2:32
  to,
• 2:32
  we're
• 2:33
  going
• 2:33
  to
• 2:33
  do
• 2:33
  this
• 2:33
  and
• 2:33
  start
• 2:34
  to
• 2:34
  get
• 2:34
  to
• 2:35
  proving
• 2:35
  out
• 2:36
  the
• 2:36
  investment
• 2:36
  in
• 2:37
  the
• 2:37
  next
• 2:37
  wave
• 2:37
  of
• 2:37
  in
• 2:38
  store
• 2:38
  media
• 2:38
  and
• 2:38
  next
• 2:39
  wave
• 2:39
  of
• 2:39
  in
• 2:39
  store
• 2:39
  technology.
• 2:40
  That's
• 2:40
  really
• 2:40
  going
• 2:40
  to
• 2:40
  move
• 2:40
  the
• 2:41
  needle.
• 2:42
  Yeah,
• 2:42
  that's
• 2:42
  a
• 2:42
  good
• 2:42
  point.
• 2:42
  I'm
• 2:43
  going
• 2:43
  to
• 2:43
  go
• 2:43
  to,
• 2:43
  I
• 2:43
  want
• 2:43
  to
• 2:43
  give
• 2:43
  Joe
• 2:44
  the
• 2:44
  last
• 2:44
  word
• 2:44
  on
• 2:44
  this
• 2:44
  one
• 2:45
  because
• 2:46
  you
• 2:46
  know,
• 2:46
  he's
• 2:47
  been
• 2:47
  probably
• 2:47
  drowning
• 2:48
  in
• 2:48
  retail
• 2:48
  media
• 2:48
  preparing
• 2:49
  for
• 2:49
  shop
• 2:49
  talk
• 2:50
  here.
• 2:50
  But
• 2:50
  yeah,
• 2:51
  no,
• 2:51
  I
• 2:51
  agree
• 2:51
  with,
• 2:51
  I
• 2:51
  agree
• 2:52
  with
• 2:52
  you
• 2:52
  and
• 2:53
  like,
• 2:53
  you
• 2:53
  know,
• 2:53
  I
• 2:53
  think
• 2:53
  it,
• 2:54
  you
• 2:54
  know,
• 2:55
  it
• 2:55
  says
• 2:55
  a
• 2:55
  lot
• 2:55
  to
• 2:55
  me
• 2:56
  more
• 2:56
  about
• 2:56
  where
• 2:56
  things
• 2:56
  are
• 2:57
  now,
• 2:57
  you
• 2:57
  know,
• 2:57
  because,
• 2:58
  and
• 2:58
  we've
• 2:58
  said
• 2:58
  this
• 2:58
  on
• 2:58
  the
• 2:59
  show
• 2:59
  many,
• 2:59
  many
• 2:59
  times.
• 3:00
  Like
• 3:00
  we've,
• 3:01
  we've,
• 3:01
  I've,
• 3:01
  I
• 3:02
  personally
• 3:02
  have
• 3:02
  been
• 3:02
  very
• 3:02
  hesitant
• 3:03
  to
• 3:03
  sign
• 3:04
  off
• 3:04
  on
• 3:04
  all
• 3:04
  the
• 3:04
  digital
• 3:04
  screen
• 3:05
  investments
• 3:05
  that
• 3:05
  are
• 3:05
  going
• 3:06
  into
• 3:06
  the
• 3:06
  store
• 3:06
  because
• 3:07
  cracking
• 3:07
  the
• 3:07
  code
• 3:07
  on
• 3:07
  this
• 3:08
  is
• 3:08
  really
• 3:09
  hard.
• 3:09
  And
• 3:09
  Liz
• 3:09
  Roach,
• 3:09
  to
• 3:10
  her
• 3:10
  credit,
• 3:10
  she
• 3:11
  said
• 3:11
  in
• 3:11
  the
• 3:11
  article,
• 3:11
  quote,
• 3:12
  dwell
• 3:13
  time
• 3:13
  likely
• 3:13
  equates
• 3:14
  to
• 3:14
  an
• 3:14
  incremental
• 3:14
  sale,
• 3:15
  but
• 3:15
  we
• 3:15
  actually
• 3:16
  need
• 3:16
  to
• 3:16
  test
• 3:16
  those
• 3:17
  models,
• 3:17
  end
• 3:17
  quote,
• 3:18
  to
• 3:18
  make
• 3:18
  sure
• 3:18
  that
• 3:19
  that
• 3:19
  is
• 3:19
  the
• 3:19
  case.
• 3:20
  Which
• 3:20
  is
• 3:20
  an
• 3:20
  awesome
• 3:21
  admission
• 3:22
  that,
• 3:22
  that
• 3:22
  that's
• 3:23
  the
• 3:23
  theory
• 3:24
  at
• 3:24
  best
• 3:24
  right
• 3:24
  now.
• 3:24
  But
• 3:25
  they
• 3:25
  don't
• 3:25
  actually
• 3:25
  know
• 3:26
  whether
• 3:26
  the
• 3:26
  impact
• 3:26
  is
• 3:27
  real.
• 3:27
  That's
• 3:28
  really
• 3:28
  great
• 3:29
  for
• 3:29
  someone
• 3:29
  to
• 3:29
  actually
• 3:30
  come
• 3:30
  out
• 3:30
  and
• 3:30
  say
• 3:30
  that.
• 3:30
  It's
• 3:31
  so
• 3:31
  transparent
• 3:32
  and
• 3:32
  candid.
• 3:33
  And
• 3:33
  also
• 3:34
  the
• 3:34
  other
• 3:34
  point
• 3:34
  about
• 3:34
  this
• 3:35
  too
• 3:35
  that
• 3:35
  I
• 3:35
  think
• 3:35
  is
• 3:35
  important
• 3:36
  is
• 3:37
  we're
• 3:37
  not
• 3:37
  even
• 3:37
  attributing
• 3:38
  the
• 3:38
  sale
• 3:38
  to
• 3:38
  the
• 3:39
  individual
• 3:39
  level
• 3:40
  through
• 3:40
  this
• 3:40
  technology.
• 3:41
  We're
• 3:41
  attributing
• 3:41
  it
• 3:41
  at
• 3:42
  upper
• 3:42
  funnels.
• 3:43
  So
• 3:43
  there
• 3:43
  is
• 3:43
  still
• 3:44
  a
• 3:44
  long
• 3:44
  way
• 3:44
  to
• 3:44
  go.
• 3:45
  But
• 3:45
  Joe,
• 3:45
  what
• 3:45
  do
• 3:45
  you
• 3:46
  think?
• 3:46
  I
• 3:46
  know
• 3:46
  you're
• 3:46
  chopping
• 3:47
  at
• 3:47
  the
• 3:47
  bit
• 3:47
  to
• 3:47
  get
• 3:47
  in
• 3:47
  here.
• 3:48
  Yeah,
• 3:48
  no,
• 3:49
  I
• 3:49
  love
• 3:49
  this
• 3:50
  topic.
• 3:50
  I
• 3:50
  mean
• 3:50
  I
• 3:50
  think
• 3:51
  on
• 3:51
  several
• 3:51
  different
• 3:51
  levels
• 3:52
  like
• 3:53
  it
• 3:53
  so
• 3:54
  speaks
• 3:54
  to
• 3:54
  the
• 3:54
  disconnect
• 3:55
  between
• 3:56
  the
• 3:56
  digital
• 3:56
  world
• 3:57
  and
• 3:57
  digital
• 3:57
  style
• 3:58
  measurement.
• 3:59
  What
• 4:00
  brands
• 4:00
  are
• 4:01
  used
• 4:01
  to
• 4:01
  be
• 4:01
  able
• 4:01
  to
• 4:01
  get
• 4:02
  as
• 4:02
  far
• 4:02
  as
• 4:02
  like
• 4:02
  kind
• 4:02
  of
• 4:03
  kind
• 4:03
  of
• 4:03
  outcome
• 4:03
  metrics
• 4:04
  from,
• 4:04
  from
• 4:05
  advertising
• 4:05
  that
• 4:05
  they
• 4:05
  do
• 4:06
  online
• 4:06
  to,
• 4:07
  to
• 4:07
  the
• 4:07
  real
• 4:08
  world,
• 4:08
  which
• 4:08
  is
• 4:08
  always,
• 4:09
  always,
• 4:09
  always
• 4:10
  been
• 4:10
  a
• 4:10
  lot
• 4:10
  messier
• 4:11
  and
• 4:11
  hard
• 4:11
  to
• 4:11
  measure.
• 4:12
  You
• 4:12
  know,
• 4:12
  whether
• 4:12
  you're
• 4:12
  talking
• 4:12
  about
• 4:13
  out
• 4:13
  of
• 4:13
  home
• 4:14
  or
• 4:14
  even
• 4:14
  old
• 4:15
  school
• 4:15
  television
• 4:16
  advertising,
• 4:17
  much,
• 4:17
  much
• 4:17
  less
• 4:17
  like
• 4:18
  print.
• 4:18
  So,
• 4:19
  so
• 4:19
  I
• 4:19
  think
• 4:20
  it's
• 4:20
  kind
• 4:21
  of
• 4:21
  interesting
• 4:21
  to
• 4:22
  see
• 4:22
  this,
• 4:22
  this
• 4:22
  low
• 4:23
  fidelity,
• 4:23
  low
• 4:24
  tech,
• 4:24
  low,
• 4:24
  low
• 4:25
  expense
• 4:25
  way
• 4:25
  of
• 4:26
  starting
• 4:26
  to
• 4:26
  get
• 4:27
  some,
• 4:27
  some
• 4:27
  very
• 4:28
  privacy
• 4:28
  friendly
• 4:28
  metrics
• 4:29
  which
• 4:29
  I
• 4:29
  love.
• 4:30
  And
• 4:30
  it's
• 4:30
  very
• 4:31
  smart
• 4:31
  that
• 4:31
  Albertsons
• 4:32
  is
• 4:32
  kind
• 4:32
  of
• 4:32
  really
• 4:32
  playing
• 4:33
  up
• 4:33
  the
• 4:33
  fact
• 4:33
  that
• 4:33
  this
• 4:34
  is
• 4:34
  very
• 4:34
  you
• 4:35
  know,
• 4:35
  very
• 4:35
  friendly
• 4:35
  to
• 4:35
  the
• 4:36
  shopper.
• 4:36
  Not
• 4:37
  kind
• 4:37
  of
• 4:37
  grabbing
• 4:38
  people's
• 4:39
  genders
• 4:39
  or
• 4:40
  other
• 4:40
  demographic
• 4:41
  data,
• 4:41
  just
• 4:41
  knowing
• 4:41
  a
• 4:42
  cart
• 4:42
  went
• 4:42
  by
• 4:42
  this
• 4:42
  ad
• 4:43
  and
• 4:43
  stopped
• 4:43
  for,
• 4:44
  or
• 4:44
  by
• 4:44
  this
• 4:45
  screen
• 4:45
  and
• 4:45
  stopped
• 4:45
  at
• 4:46
  this
• 4:46
  time
• 4:46
  for
• 4:46
  this
• 4:46
  long.
• 4:47
  It's
• 4:48
  better
• 4:48
  than
• 4:48
  nothing.
• 4:49
  It's
• 4:49
  probably
• 4:49
  not
• 4:49
  what
• 4:50
  a
• 4:50
  digital
• 4:50
  buyer
• 4:50
  is
• 4:50
  going
• 4:51
  to
• 4:51
  want
• 4:51
  as
• 4:51
  far
• 4:51
  as
• 4:51
  sophisticated
• 4:52
  metrics,
• 4:52
  but
• 4:53
  maybe
• 4:53
  it's
• 4:53
  a
• 4:53
  good
• 4:54
  enough
• 4:54
  compromise,
• 4:55
  at
• 4:55
  least
• 4:55
  for
• 4:55
  a
• 4:56
  start,
• 4:56
  as
• 4:56
  they
• 4:56
  start
• 4:56
  building
• 4:57
  up
• 4:57
  that,
• 4:57
  that
• 4:58
  basis
• 4:58
  of
• 4:58
  data
• 4:58
  that
• 4:58
  kind
• 4:59
  of
• 4:59
  tracks,
• 4:59
  you
• 5:00
  know,
• 5:00
  kind
• 5:00
  of
• 5:00
  correlations
• 5:01
  between
• 5:01
  dwell
• 5:01
  time
• 5:02
  and
• 5:02
  sales
• 5:03
  increases
• 5:03
  or
• 5:04
  dwell
• 5:04
  time
• 5:04
  and
• 5:04
  maybe
• 5:05
  kind
• 5:05
  of
• 5:05
  upper
• 5:05
  funnel
• 5:06
  metrics
• 5:06
  if
• 5:06
  they
• 5:06
  do
• 5:06
  like
• 5:06
  survey
• 5:07
  based
• 5:07
  research
• 5:07
  to
• 5:08
  try
• 5:08
  to
• 5:08
  get
• 5:08
  those.
• 5:08
  So
• 5:09
  better
• 5:09
  than
• 5:10
  nothing.
• 5:11
  I've
• 5:11
  always
• 5:12
  a
• 5:12
  fan,
• 5:12
  somebody
• 5:13
  at
• 5:13
  Shop
• 5:13
  Lux
• 5:14
  of
• 5:14
  all
• 5:15
  places,
• 5:15
  kind
• 5:15
  of
• 5:15
  said
• 5:16
  when
• 5:16
  it
• 5:16
  comes
• 5:16
  to
• 5:16
  evaluating
• 5:17
  technologies,
• 5:18
  don't
• 5:18
  buy
• 5:18
  the
• 5:18
  Ferrari.
• 5:19
  If
• 5:19
  the
• 5:19
  Toyota
• 5:20
  is
• 5:20
  good
• 5:20
  enough.
• 5:20
  And
• 5:21
  this
• 5:21
  is
• 5:21
  definitely
• 5:21
  a
• 5:22
  Toyota
• 5:22
  style
• 5:22
  technology
• 5:23
  and
• 5:23
  maybe
• 5:23
  it's
• 5:24
  good
• 5:24
  enough.
• 5:24
  It's
• 5:24
  worth
• 5:24
  trying
• 5:24
  with
• 5:25
  marketers
• 5:25
  and
• 5:25
  see
• 5:25
  if,
• 5:26
  see
• 5:26
  if
• 5:27
  it
• 5:27
  works.
• 5:27
  Yep.
• 5:28
  It's
• 5:28
  reliable,
• 5:29
  it's
• 5:29
  tested
• 5:30
  and
• 5:30
  true.
• 5:30
  It's
• 5:30
  definitely
• 5:30
  the
• 5:31
  Toyota
• 5:31
  of
• 5:32
  solutions.
• 5:32
  Yes.