Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Sarah Durham, Joel Libava, & Brandi Mitchell

Transcript

Hit It & Quit It with Sarah Durham, Joel Libava, & Brandi Mitchell · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition, Let's go.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast with the number one small business expert, Melinda
• 0:17
  Emerson.
• 0:18
  Melinda's goal is to end small business failure.
• 0:21
  And she'll give you the information you need to succeed and live the life you dream of.
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  Now here's your host.
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  The Small Biz chat lady herself, Melinda Emerson.
• 0:33
  Hi, everyone.
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  I'm Melinda Emerson, the small biz lady.
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  America's number one small business x Burt, and I'm excited to welcome you to another edition
• 0:42
  of the small biz chat podcast.
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  And right now, what I wanna do is bring back our other 2 guests, Sarah Durham, and Joel
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  Lobala.
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  And we're gonna have a really quick panel that I love to call hit it and quit it.
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  So let me tell y'all how this work.
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  I am going to ask each of you the same four questions.
• 1:01
  You guys are only gonna have 30 seconds to answer and you cannot repeat anyone's answer.
• 1:06
  If you do, you're gonna get the cow bill, and I don't wanna do that to you.
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  So alright.
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  I am gonna bring back Sarah first because you've been quiet the longest, then Joel, then
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  Brandy.
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  That's how this first question's gonna go.
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  So first question, easy one.
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  What is your favorite podcast, Sarah?
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  What is your favorite podcast.
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  Smallbiz chat.
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  Of course.
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  Alright.
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  Kiss up.
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  Alright.
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  I appreciate your love, though.
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  I appreciate Alright, Joe.
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  What is your favorite podcast?
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  I don't listen to podcasts.
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  Really?
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  Really?
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  I'm not an audio I'm not an audio guy.
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  I'm a visual.
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  Well, you know what?
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  I you watch YouTube then.
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  That's what you're doing.
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  You're watching YouTube.
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  Alright.
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  Not mad at you.
• 1:52
  Everybody likes to consume information differently.
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  Brandy, what is your favorite podcast?
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  To produce your own brand podcast.
• 2:01
  Of course.
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  Why not?
• 2:03
  Touche your own horn.
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  Always, I'm not bad.
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  Alright.
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  Second question, Joel, this one's coming to you first, then you branding, then you, Sarah.
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  What is your favorite business app
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  favorite business app?
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  I would go with WordPress.
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  I'm calling it an app.
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  I love WordPress.
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  It's really helped me a lot with, my website.
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  Good.
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  Good.
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  Good.
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  Alright, Brandy.
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  What's your favorite app?
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  You know, it's it's design, but it's Canva.
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  I just love the Canva app.
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  You can do anything.
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  You do it real fast.
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  I love it.
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  Alright.
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  I love Canva too.
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  Sarah, what's your favorite app?
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  Right now, I am really into Notion.
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  I'm finding notion is really dynamic and cool, and you can do a lot of great flexible things
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  with it.
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  What does notion do?
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  Like, what kind of app is it?
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  Well, you can use it in all kinds of ways.
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  It can be a task manager to do list.
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  It can be a planning, tool, a dashboard tool, a it's got Wiki like components, so it's super
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  flexible and it's got, tables and all kinds of stuff.
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  So that's what I'd love You you can structure it in all kinds of different ways depending on
• 3:16
  your business.
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  Love it.
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  Love it.
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  Alright.
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  Third question.
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  Brandy, you're first on this one.
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  Then you, Sarah, then you, Joel.
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  What is your favorite old school marketing tip?
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  Favorite old school?
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  Someone once told me, and it was accurate.
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  Someone once told me to always put my picture on my business cards.
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  Now, I don't use business cards.
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  Now, I use like this app where they can do the QR code, but they told me to always use that in
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  terms of, and and what they were really saying was become the face of your brand.
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  That's what they were saying.
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  And so, I think that that's just a, you know, it's old school, but I just think that people
• 3:57
  need to become the face of their brand.
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  I like it.
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  I like it.
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  I'm I'm still within.
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  I see a lot of people that still do it.
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  Sarah, what's your favorite old school marketing tip?
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  For me, it's about building authentic relationships, never trying to sell.
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  If you and I are talking about something, if you're interested in a service that I provide
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  or something like that, the minute I'm selling you, it it's not good.
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  What, you know, when we're having a conversation and we're exploring what you're
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  looking for, and I'm telling you honestly whether or not that's something I do, and I'm
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  in a position to maybe help you find somebody who might be better at that thing than I might
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  be.
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  I think that's the best kind of marketing you can do because you're building a relationship
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  as a trusted adviser and you don't doesn't smell like sales.
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  It's just a real relationship.
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  Mhmm.
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  Mhmm.
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  Yes.
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  Helping and not selling.
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  Alright, Joel.
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  What's your favorite old school marketing tip?
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  Being everywhere, when I first started this thing, I joined so many other websites and
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  social media sites, and I I created profiles on dozens dozens of sites and just I was
• 5:08
  everywhere.
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  I was everywhere.
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  Love it.
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  Love it.
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  Alright.
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  Last question.
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  Coming back to you, Sarah, first, then you, Joel, and I'm gonna end with you, Brandy.
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  What is your favorite business book you've ever read?
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  I love business books so much.
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  I could go on forever about that.
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  My favorite one ever That is a toughie.
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  I might have to go with traction by Gina Wickman, but That's like asking me to choose
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  which of my kids is my favorite.
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  Trach is a really good book.
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  I agree.
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  I agree.
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  Alright, Joel.
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  Favorite business book?
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  I don't know the author's name, but I have the book around here somewhere.
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  It's called Healing Giants.
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  And it's how to compete with the big boys, the big girls, when you're a one one person show or
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  very or a very small firm.
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  It's a great book.
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  Love it.
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  Love it.
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  Alright, Brandy.
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  What's your favorite business book?
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  Way too many to name, but the last one I read that I was really in to me was, Sam Walton
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  story made in America.
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  I found that to be, like, extremely motivating how he built the Walmart franchise brick brick
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  by brick and, that his way of still being able to maintain family inside of it and leave a
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  legacy for his children.
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  So
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  yeah.
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  I love it.
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  Well, my favorite business book I have many.
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  Like you, Sarah, I'm like a junkie.
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  Like, if my house was ever on fire, I'd be like, save my son and then somebody please save
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  my books.
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  I love this book called Disrupt You by Jay Salmon because what I love about it is he says
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  in order to disrupt the world, you have to start by disrupting yourself and is one of my
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  very, very, very favorite books.
• 6:55
  I just wanted to thank all of you for being here today.
• 6:58
  This has been an amazing show Thank you to my guest, executive coach Sarah Durham.
• 7:03
  Check out her website, compenderm.com.
• 7:07
  Thank you to the franchise king.
• 7:09
  Joel Lobla.
• 7:10
  I have screwed up your name.
• 7:12
  Lisa LaMelva.
• 7:16
  He's got a great website franchiseking.com, and thank you to Brandy Mitchell known as the brand
• 7:22
  producer for more information.
• 7:23
  Head over to Brandy Mitchell, dotcom.
• 7:26
  And thank you all for joining me for this episode of the small bridge chat podcast.
• 7:30
  If you're working on your digital marketing skills, Be sure to check out Small Busland
• 7:35
  University for the month of November.
• 7:38
  All of my online marketing courses or 50% off.
• 7:42
  All you have to do is use my code SBL 50, and all of my courses are 50% And I never do this,
• 7:49
  so y'all better get on it.
• 7:51
  Okay.
• 7:52
  Now the mission of the small bitch chat podcast is to end small business failure.
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  I'm Melinda Emerson, your host.
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  And I will leave you with this.
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  You never lose any business.
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  Either you win or you learn.
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  God bless everybody.
• 8:07
  Thanks for listening to the small biz chat podcast with Melinda Emerson, so scribe to this
• 8:13
  podcast wherever you listen to podcasts and join us next Wednesday for more fantastic
• 8:18
  information and interviews.
• 8:20
  You can find more sources and small business success strategies by visiting Melinda's
• 8:24
  website succeed as your own boss dot com.
• 8:28
  Thanks again for listening, and we'll see you next week.