Latest / Rene Grywnow’s 5-Minute Business Punch
Why Sustainability Without Energy Efficiency Fails in Data Centers. The Costly Illusion of Green Energy Without Demand Reduction
A Power Purchase Agreement changes the accounting, not the physical load. In 2026, renewables-only strategies are driving higher absolute consumption, longer grid queues, and growing regulatory exposure while efficiency-first operators pull ahead with 20–40 % better TCO and verifiable decarbonisation.
In this hard-hitting episode I expose why procurement without demand reduction is backfiring, and show the correct sequence that turns efficiency into the foundation and renewables into the amplifier.
You’ll be forced to ask yourself:
* Is your sustainability built on real kilowatt-hour…
The skinny
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