Price Like a CEO: Tiered Private‑Pay Pricing That Protects Margin
This episode delivers a concrete, executable pricing playbook for new non‑medical home care agencies. Drawing on Scott McKenzie’s experience guiding 531+ licensed agency launches, Daniel, Claire, and Sophia walk you through a three‑step CEO pricing framework: (1) build conservative hourly anchors (example tiers shown), (2) lock in caregiver pay‑ratio and margin targets (aim 40–50% caregiver pay; 35–45% gross margin), and (3) present price confidently to referral partners and families using tested language. You’ll get exact example rates ($28/$42/$65 per hour), the math to test profitability…
The skinny
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