36 - Licensing or Operating: The CEO’s Inflection Point
Most founders prefer to license.
It’s a lower risk. Lower capital exposure. Fewer operational headaches.
But what happens when the incumbents won’t move, and your product only works if someone actually operates it?
In this episode, Jeff Doss shares the pivotal decision to stop trying to license his patented anchoring system and instead operate the business himself inside a small, skeptical, highly regulated market. The stakes were real: capital at risk, reputation on the line, and a local ecosystem convinced it wouldn’t work.
“It wasn’t a foregone conclusion this thing was going to be a…
The skinny
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