Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / Spiro Concierge Onboarding Program

Transcript

Spiro Concierge Onboarding Program · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

0:00
Coming up on this episode of The Spiro podcast.
0:04
We're always thinking about ways to make your your engine turn better.
0:09
And and new things are popping up all the time.
0:11
It is a movement and we want you to join it.
0:14
And that starts with Spiro concierge.
0:30
Hi and welcome to the Spiro Podcast.
0:32
Managing your real estate, photography and videography business.
0:36
Spiro is a software platform.
0:38
It's designed to help you manage your day to day real estate media business.
0:41
And ultimately,
0:43
if it's your goal and we assume it is to help you grow and scale it.
0:46
Welcome back to another week.
0:48
If you're returning,
0:49
if you're brand new listener or viewer, we just want to welcome you.
0:52
We are all about trying to help you build a strong business,
0:56
lots of great creative resources out there on YouTube and other podcast
1:00
on real estate, photos and video.
1:04
But we really want to just be an asset to you and a partner
1:07
with you in helping you grow a strong business.
1:10
So, glad to be back.
1:14
Todd.
1:14
Craig, you made it back from vacation?
1:17
I, I did it was, it was a great time off.
1:20
We I got to go to a part of the US
1:22
I've never been to before, and, we just hit a ball, so.
1:26
Yeah. Fabulous photos.
1:28
Looks like you guys had a great time with your family.
1:30
We did. We did.
1:31
You know, Craig, as you were saying, that intro there is like, if you're new
1:35
if you're new, this week's a little bit different.
1:37
This kind of reminds me, like, have you all ever taken like a friend to church?
1:41
And the week that you take a friend to church, they talk about tithing.
1:47
All right. Great. Is that suck?
1:49
I mean, so this
1:52
explanation of tithing, giving money for those.
1:55
Giving money.
1:55
Yeah, give me money doing,
1:56
you know, so this is this is where this is going to be a little bit different.
2:00
So don't turn off stick with this.
2:01
But this is where
2:02
we're going to tell you about something that many of you have asked for.
2:05
It's a Spiro program and it helps you use
2:09
get set Up gives you access to our entire team.
2:13
And now the benefits that we'll go into those
2:16
all those is that you have in that program.
2:20
We've put in the 21 years of knowledge of how we've used it at Wow,
2:25
the knowledge of the entire team, the knowledge about the real estate
2:28
industry, the knowledge of how to sell better, train your team better.
2:31
So all that's in there, we're going to tell you about it today.
2:34
We're, you know, this is
2:37
for you to decide.
2:38
But if you're like, the year is where in July y'all,
2:42
if you're like, yeah, now would be a time that I have a gap in my process.
2:47
And the gap is systems.
2:50
And if you're not, if you're in Sparrow and you maybe feel like you're don't,
2:54
you're not completely efficient
2:56
or you're like, hey, now's the time to really invest in my growth.
2:59
And honestly,
3:01
the first level of this, there's no investment.
3:03
It's free.
3:04
But if now's the time to invest your time, that's the more important
3:07
thing is your time.
3:09
Then hopefully what you hear today will be helpful.
3:12
Yeah, this will also be a very unique episode in that I think
3:15
Todd, at the most, we've had three of us on the episode at once.
3:20
I so yeah, we've got a full roster of guests for you today.
3:24
A total of five of us,
3:27
with us.
3:27
Todd I'll let you make the introductions.
3:29
How's how's that as we get past kicked off?
3:31
Yeah.
3:32
Today, many of you know the team,
3:34
we have Shannon Landers, our chief revenue officer, on the call today.
3:38
So, Shannon, you all know this, but, Shannon, help me build and scale Wow
3:42
Video tours, our real estate media company that does multiple millions of dollars
3:45
a year in revenue.
3:46
And 13 hours, we're going to do 14, five, 14,500 shoots
3:50
this year to just scale to a team with efficiency.
3:54
So, Shannon, help me scale.
3:56
And when it was time to do Spiro, I was like, Shannon, let's do this again.
3:59
And she was all on board.
4:00
So we're excited to have Shannon on the team today.
4:02
Shannon, I'll let you announce or I'll let you introduce your team.
4:06
I love them, I know them, but I'm going to pass it to you.
4:08
that sounds great. Thank you.
4:10
Of course I love being on the podcast and I love that
4:12
we do this and share our knowledge with others to help them grow.
4:16
That's probably my favorite thing that we do at Spiro.
4:19
So in that, I kind of cooked up
4:22
these crazy ideas as I came on last June.
4:25
It's been a year. I can't believe it's been a year.
4:28
And as
4:29
we you guys kind of started helping people get onboarded into the program.
4:33
Right?
4:34
And so that idea has grown into a full blown onboarding concierge program.
4:41
And obviously I couldn't do that on my own.
4:43
There is no way.
4:44
And of course, we have the fabulous Mr.
4:47
Nick Kellis on the call today.
4:49
So very excited to have him
4:51
as he's been working with Spiro a little bit longer than I have, actually.
4:55
And then we started getting all these clients that wanted our help.
4:59
They said, yes, sign me up for this onboarding program.
5:02
This is amazing.
5:03
Well, it was about December of last year, and I was trying to keep my head above
5:07
water and I was swimming and swimming and swimming and I couldn't ingest, wow.
5:12
I was like, hey, I just got this, video
5:15
interview from this amazing person.
5:18
I think she'd be perfect for you.
5:21
And I was like, yes, please send it over
5:24
in the fabulous Lovie’s video won my heart.
5:29
And we had a couple interviews.
5:31
We chatted and I said, I can't live without this girl.
5:34
So Lovie Catada is on our call today to she
5:38
is the Master Planner now with our onboarding program.
5:41
So Lovie and Nick welcome.
5:44
We could not do what we're doing without you.
5:47
So really excited that you're here with us.
5:57
Of course.
5:58
Yes. Now you guys are the heart and soul of this.
6:01
You know, helping our clients is number one, right?
6:06
That's what we love to do.
6:07
We love to help them, help their clients and getting into Spiro.
6:13
I mean, Todd, let's just be honest.
6:15
It can seem overwhelming.
6:16
Yeah, there's a ton of features.
6:18
There is some things, you know, it's a very large system now.
6:21
It has years and years of logic and thoughts and ideas.
6:25
And when used properly, like it can unlock just a ton of time.
6:29
Give your clients tools, help you up.
6:31
So, I mean, there's a million things they can do, but it's still like,
6:34
I got to figure out how to use this chart.
6:36
Remember of CRM?
6:37
Like we looked at Salesforce at Wow.
6:39
We looked at like how like it sounds great.
6:41
Like everybody talks really great about Salesforce.
6:43
HubSpot is like but how in the heck do you do it?
6:46
Well, you pay you pay a Salesforce consultant, like $25,000.
6:50
And that's that's they do about half of what you want. Yes.
6:54
It's so true. It's so true.
6:57
And so you know what we've really,
7:00
unleashed here now is is a nice full
7:03
onboarding program that provides different levels
7:07
based upon really your business and where it is,
7:11
because we understand that everyone is at a different place.
7:15
You know, obviously we have a lot of new businesses coming in
7:19
and we love our new businesses, but they don't need quite the setup
7:23
that a mid-level business already does or a high volume business does.
7:28
So through that, we have created this program
7:31
where we offer these three different levels.
7:33
And like you said, Todd, one of them really is essentially free.
7:37
And so our first level is
7:39
foundations, and that is where we just essentially set up the basics, right.
7:44
Lovie and Nick, we set up the basics.
7:48
Get them going,
7:49
get all their information in there and get their order page going.
7:54
And, and for that it's, it's $250
7:57
that we actually apply to your account and credits.
8:01
So there's zero cost zero cost.
8:04
And Nick you're talking to these new businesses every day.
8:07
Right.
8:08
What what are some things that they're saying to you on on
8:11
why they really are like this sounds perfect.
8:16
You know, the thing that comes in most often
8:18
is, wow, I love your this platform.
8:22
This platform does everything I've ever wanted.
8:25
It's like I've got, a virtual
8:27
assistant helping me, you know, on the,
8:30
upsell and and order, schedule,
8:34
tracking as photography portal.
8:37
And as they're saying,
8:39
the all the great stuff they're going I and I don't know how to I don't want to.
8:43
It's not even I don't know where to start.
8:45
And some people that are old, like me have no idea how to start.
8:48
And that's how they want foundation.
8:49
They want, you know, over to work with Lovie. But then you get people that
8:53
I get a lot of callbacks.
8:55
I'll talk to somebody six months ago
8:58
and, and they'll say, I think I got it, and then I'll get a callback.
9:01
And they're like, I just want to make sure I'm not missing anything.
9:04
There's so much functionality.
9:07
Can we run a diagnostic audit?
9:09
So that's the cool thing is that if you, you know, if you sign up for Foundation,
9:15
you're spending your own money, you're investing in yourself.
9:18
All we're asking is for you to put your own skin in the game.
9:21
If you're serious about rep,
9:22
if you're not serious about rep, and you're kind of dabbling,
9:24
it's an expensive hobby with the camera equipment.
9:28
So if you're if you if you can't come up with $250 to invest in yourself
9:32
and a platform that organizes your whole life, it might not be the right,
9:36
the right industry for you.
9:38
So, but then when we get after that initial people, they go
9:41
and an initial person will say, I love this.
9:44
How how do I, you know, get to work with Lovie
9:46
I like, will do your homework, you know, cover your pre-by, invest in yourself,
9:51
do your questionnaire.
9:52
Give Lovie the ammunition that she and her team need
9:55
to build your site through a default order page.
9:58
Pretty awesome.
10:00
And you're off to the races, but then you'll get people
10:01
that also come back and go, I think I missed something.
10:04
Give me a diagnostic audit.
10:05
Can Lovie do that. In her sleep.
10:07
She'll go, you're white labeled on your order page.
10:10
Would you like to be white labeled all the way through. Let me do DNS.
10:12
And I have I have the technical ability of of this pen.
10:16
This pen functions and and that's and I'm not lying antagonizing.
10:21
I'm a heck of an interviewer.
10:22
I, I've learned that thing pretty well and that's just said, hey,
10:26
you want to do this concierge thing, but it is definitely a handoff to Lovie.
10:31
To dial in
10:33
this, this platform, even at a foundational level
10:37
that will just immediately empower your business.
10:39
You know, people will say, I don't have a website.
10:41
Okay, just get to your order page, get started in their business.
10:45
And that's what foundation does.
10:47
It gives you. And then, you know, then you realize you need more.
10:49
But at the very least, you're out there taking orders
10:52
and shooting houses and delivering amazing listings and Lovie.
10:55
If you give her what she needs, she will give that back to you, you know?
10:59
And short order.
11:02
Absolutely, Lovie
11:04
What are you hearing from our foundation clients as they come on?
11:07
Like, you know, what are what are your guys's conversations like?
11:10
You know, at the beginning of the call, I would say that they're
11:14
they're pretty set to like, they think it's a tech set up,
11:18
like we set up every, you know, the system for them.
11:22
During our launch call, we find that they're surprised that, wait,
11:25
it isn't just the tech set up.
11:27
It's actually you helping me figure out what I need for my for my business.
11:32
And I'm like, well, they're Shannon Landers and Todd for that, but,
11:37
we help them actually think about a broader
11:41
look at the broader picture and look at their business as a whole
11:44
and help them figure out what else they need.
11:48
You know, what else they need help with.
11:50
So it's really like, you know, they're very surprised with how,
11:54
like I said, that it's not just a tech set up, it's strategy, workflow planning
11:59
and real partnership that they build with, with us, with the concierge team
12:04
and the support team.
12:05
So they feel really supported throughout the process.
12:07
And they they're very grateful for the support.
12:11
Yeah, I think even
12:12
sometimes just knowing like how to use that.
12:15
Right.
12:16
That's that's what we go over, you know, in that launch car with them, we
12:19
we set up a launch call and foundations, you typically just need one.
12:24
You might come back later and get some more needed things.
12:27
And we have additional trainings for, for everyone in this program. But,
12:32
you know, getting set up and getting going,
12:34
like Nic said, to be able to take orders because you got to make money
12:37
in this business, right? Todd.
12:38
Yeah, that's that's how you're going to feed the family.
12:41
That's the lifeblood of your business.
12:43
It is. And that's how you're going to get the next job, right?
12:45
You got to get jobs to get the next job.
12:47
And so getting them set up, you know, quickly,
12:50
and I will say,
12:51
guys, you know, this is important to, to have out there,
12:55
the faster Lovie gets the information, the faster Lovie
12:59
can get that launch call set up and get you guys going.
13:03
We do have typically like a 5 to 7 day turn from,
13:07
you know, getting that information and and getting you guys on the schedule
13:10
as we're working with many clients, you know, so great.
13:14
Well foundations get them going then. Right guys.
13:17
That that gets them.
13:18
It gets them started.
13:19
And that's,
13:20
you know, kind of what we've learned over the last year is there's this base
13:24
that can help get them going.
13:25
And, and then we have our mid-level level companies.
13:29
And and so we have our accelerated program.
13:32
And this is a great program where you spend $500,
13:36
but you really only spend 250 because we actually apply
13:39
250 of that 500 as credits to your account to use,
13:43
and then that you're going to be able to have all your order pages
13:47
set up, any additional details you needed,
13:51
some additional workflows and tasks and some additional calls to help.
13:55
Just make sure that everything is set up.
13:58
Typically, these are clients that might be using our competitors
14:01
and they want to come over and we're helping them.
14:04
They are
14:06
and Nick,
14:06
I think these clients are finding too, that
14:09
sometimes you even start in foundations and you just pay the upgrade at the 250
14:14
to get the accelerate to get the details right.
14:17
Yeah.
14:17
It's it's
14:19
it's whatever you're comfortable with.
14:21
But I think that people that you've got a lot of people
14:24
that are kind of in, in between, like I'm setting up my own company,
14:27
but I've been shooting as a contractor for years now, or,
14:33
you know, you'll get people that that are just they're coming in.
14:35
They're not hesitating. They're like, I'm ready to go.
14:38
I need this to be set up.
14:39
So they'll come in,
14:41
and I'll say, do you have brokerages?
14:43
Oh, yeah. I've got three.
14:44
You probably are going to need to go accelerated or they'll tell me,
14:48
I think I need that.
14:49
And, you know, they just look at the spreadsheet and they go,
14:53
you know, it's setting up additional order pages at, Wow,
14:57
we have 62 brokerages and each of them has their own.
15:02
It's not just the customized order page.
15:04
I mean, you can put a Keller Williams
15:05
or a Coldwell Banker logo on, you know, on an order page.
15:09
It's customizing bundles.
15:10
One of those might, like more drone up front.
15:12
There could be drone forward or 3D forward.
15:16
How do you customize that for them?
15:18
And then also on the back end, some,
15:21
some, brokerages might like they don't want to pay upon download,
15:27
they want to go to, a standard invoicing, every third Friday of the month.
15:32
Or they want to pay upfront.
15:33
So then suddenly, you know, I explain to people I'm like for 250 bucks,
15:37
love is doing a, you know, on her team or doing a lot of work in there
15:41
to maximize your biggest clients and make them happy.
15:45
The additional services, she can do a deep dive into that.
15:48
And, because each each bundle you order, you just,
15:52
you know, you can go from photo and video to drone to virtual
15:56
staging to twilight all, you know, just a floor plan.
15:59
And so she'll get in there.
16:01
And so each of those becomes its own little rabbit hole of, ways for a realtor
16:07
to maximize, a listing that they may not think of when they place the order.
16:11
But by the time they're, scheduled, they've added everything
16:15
they need, which drives your average sale price up so we can get in on that.
16:19
And then the other thing that's coming up is
16:20
a lot of people are saying, do I need a website?
16:23
My website's in process.
16:25
I want to get started.
16:26
And so you guys came up with the landing page, and, and Lovie will set that up.
16:31
And what's neat is our example is residential, commercial.
16:36
And I think, like, you know, Airbnb style rentals, they don't call it that anymore.
16:40
Each of those has its own little, you know, you go out on a downline
16:44
and you go to an order page, but you can very quickly
16:47
have a landing page that says, look what I do.
16:49
I do drone appraisals, or I'll do photo booths,
16:52
but you have a landing page suddenly that you can send to respected
16:55
agents and especially brokerages and start taking orders.
16:59
And your website might be three months away.
17:02
And I think that people will come in, they're either getting started
17:05
and they'll go, yeah, I need that, or they're making the jump.
17:08
They're coming over from someone else because you also, you know,
17:11
Lovie will get your existing client base in there, and now you're ready
17:16
to make the transition and accelerated or really be dialed in.
17:21
And even more levels and foundation.
17:24
Absolutely.
17:25
Lovie.
17:26
What do you find the clients really love about that
17:29
accelerated versus the foundation level.
17:33
What you know, what do you see them like really grab on to?
17:37
I think the ability to,
17:40
go into more details with their like Nick said, with their order pages
17:44
and also having the chance to,
17:48
go from, you know, having just one launch call
17:51
and setting up another call, I find that that is a huge thing for them.
17:56
Walking them through every step of the way
17:59
and having just a second call really means a lot.
18:02
And, that definitely felt that accelerated over foundation.
18:07
Yeah, I would agree.
18:10
And then because you should always have three, I feel like at least.
18:14
Right.
18:14
Todd, like a minimum of three things.
18:16
Like people like options. Right? Yeah.
18:19
That's what we suggest for your order page a big a medium and a small because
18:23
an agent's
18:24
going to come along
18:24
and get what they call their luxury listing
18:26
and they're going to click the highest one.
18:28
And sometimes and there's a need for that.
18:30
Absolutely.
18:32
So we have our largest offering,
18:34
which is our enterprise platform of the concierge program.
18:39
And I feel like we're
18:40
pretty much doing everything but coming to your town and selling for you.
18:43
And then also, we literally will write
18:48
your marketing descriptions and we will create your thumbnails.
18:53
We will give you the, I think, okay.
18:56
And Lovie
18:56
You can correct me if I'm wrong, but the best part of this enterprise level,
19:01
so you get a slack channel with me, Lovie
19:06
Maria. Maria, we haven't talked about Maria yet.
19:09
We will.
19:11
And you have a direct line to us for 90 days
19:14
to get instant availability of support.
19:18
So you don't even go to the pink bubble chat for 90 days.
19:22
We take care of you, and we make sure that you know every functionality.
19:28
And we call this enterprise because typically it is probably going
19:31
to be an enterprise type client, a big client that is already doing a lot.
19:35
They are more than likely coming from a competitor,
19:39
and they really want to bring over and update and highlight.
19:42
And typically what we're finding is they're launching
19:46
new pricing and new order pages with this level.
19:51
So I absolutely love enterprise.
19:53
What we're seeing to with this like 90 day slack channel, it's it's
19:58
everything's a bell curve. Todd I feel like in life. Right?
20:00
Everything's a curve.
20:02
And we need them as they they need a lot of support.
20:05
Right.
20:05
So that curve goes up and up and up, and then we reach like this
20:09
pinnacle of them going, oh, this all makes sense.
20:13
And then they come down and they need us less.
20:16
And of course we'll always be here for our client.
20:19
But then they say,
20:20
okay, pink Bubble chat can support me well, from here and we move on.
20:24
So Lovie
20:26
How do you what do you think is your favorite part of enterprise, am I right?
20:29
Is you think the favorite thing is that the slack channel
20:33
and I hear this a lot too. Shan.
20:35
So we have our enterprise, client who said the slack channel,
20:39
the availability and having just, you know, somebody right there
20:43
and you know they're typing the answer you can see them typing.
20:47
So it's really huge step up and a VIP feeling for them.
20:52
So I like that I think that's great.
20:55
Yes I agree I agree.
20:57
And Nick we've had Billy come on recently.
21:00
I know Billy was on the tech talk yesterday too.
21:02
I think talking about
21:04
and he kind of
21:07
he I love him.
21:08
I, I spent an hour on a call.
21:10
Oh, by the way, with enterprise, you get access to me or Todd so that,
21:13
like, kind of comes with it, where we'll stand.
21:16
And then strategy calls with you to Billy and I spend an hour together.
21:20
And I basically was like, we need to revamp all this.
21:24
And he was like, okay, that's ready.
21:30
But as we got through it and we've built out his order page
21:33
that he's going to launch, the marketing behind it is awesome.
21:37
And I'm super excited for him. And he's super excited too.
21:40
So Nick, Billy is a great client and he's using,
21:44
I think, every aspect of that check.
21:46
Mark, on the enterprise and what we're talking about.
21:49
Guys, are you listening to us?
21:50
We have this beautiful flier that, actually
21:53
will go through all of what you get.
21:56
At what level?
21:57
You know, that with the nice little checkmarks,
21:59
you get this in this level and you can compare and contrast it, in real time.
22:04
So, you know, you have I think we have quite a few enterprise clients right now.
22:09
What are they saying to you?
22:10
What what are they loving?
22:12
You know, and first of all, that PDF that you created, Shannon,
22:16
is it is beautiful because I just put it up in a shared zoom and,
22:22
you know,
22:23
a Rep owner looks at it and goes, that's what I need.
22:26
When when we originally started it, it was going to be for people
22:29
that are doing over a thousand a year listings.
22:33
And, most of you know, a lion's
22:36
share of our enterprise people are people that want to get to that.
22:40
And I think it goes back to, how serious are you?
22:44
You know, if you're serious about real estate photography
22:48
and running, you know, and optimizing.
22:51
Yeah. Everybody wants to have their life set up.
22:53
They want more time. And you hear that all the time.
22:56
And it's for Todd said ten years ago, I one more time.
22:58
I mean, you know, Spiro flourishing.
23:00
I say this to everybody.
23:02
It's not coincidental that that Boston's Boston was born, you know,
23:08
Todd's, Boston's my son. Yes.
23:10
You know, I jumped over that.
23:12
I mean, I meant to say I've known Boston since he was a baby, and,
23:16
you know, when when Todd started trading or making a family
23:20
with the lovely Jessica, Spiro started getting better and better and better.
23:24
And it was because he wanted, I think it was.
23:28
He wanted more life, you know?
23:30
And that's that's where people that are, they're going.
23:33
I want to scale my business, but I also don't want to give up. Why?
23:37
I love being alive and having a great business.
23:39
And so enterprise comes in and it's like it's a sprint.
23:43
It's a sprint to having your life back.
23:45
It's a sprint to having a thriving business.
23:47
It's a sprint to having support that we can't give
23:51
unless, you know, it just takes so much time.
23:53
So I was I told both of you, Shannon and Todd, I feel like,
23:59
it might be too cheap for what we give you.
24:01
So the time is great to get into enterprise.
24:04
If you're serious about scaling your business and, you know,
24:07
like Adam Novak, he's at 300,
24:10
a year that are very deluxe services down in Florida.
24:14
There's a lot of drone stuff. We want to get to 600.
24:16
He has his scaling goals.
24:18
He doesn't want to mince words.
24:19
And we just signed up someone a couple of days ago.
24:22
They're like I just and just for the and just for the record,
24:25
Nick enterprise has nothing to do with me conceiving children.
24:28
I just wanted I it's not there's nothing weird about it, you know,
24:32
I we went a little off the record there.
24:33
I just want to bring you back to the corn fields here.
24:36
Like, it's just there's three levels for you guys.
24:39
I think many of you know me by now. You know us.
24:42
You know, Shannon, we've built a very successful real estate
24:46
media business, and we've heard from you guys that, hey,
24:49
we need these different levels of support, and we want you to use Spiro.
24:54
I'll be completely transparent about that.
24:55
I would love it if we could earn your business.
24:58
So when you all tell us what you need, this is no different
25:01
than when realtors told us what they needed at Wow.
25:04
We would create that.
25:05
And we listen to you, we adapt it, we mold it,
25:08
and our goal is to make sure that you are successful with it.
25:12
If you succeed, we succeed.
25:13
Absolutely.
25:15
Thanks for the clarification.
25:16
I was kind of
25:18
yeah, I just want to make sure I was like, is this like
25:21
when I asked Jessica about this?
25:25
I guess I just I guess my point
25:28
was that I see enterprises extension of what you were able to do.
25:32
Todd, as you realized it,
25:36
there's a lot of details that go into a wrap business,
25:38
and there are a lot of details that go into running a smart business
25:41
that has a lot of moving parts.
25:42
It's intensive in the field that that deals with realtors that,
25:47
you know, they have their own mindset and mindset and,
25:51
and just making sure everything is buttoned up.
25:53
And with enterprise, everything is buttoned up.
25:57
And you can, you know, you can enjoy what's important to you and your life.
26:00
And you can also see your business
26:02
because you suddenly have the entire engine of Spiro behind you and you,
26:07
you're not missing anything technical,
26:08
but you're also thinking about brokerage strategies.
26:11
You're thinking about, where do I want to be in a year?
26:14
And, you know, you've got Shannon speed dial and we love it
26:18
because then we can give all of our energy to someone with enterprise
26:22
and watch you thrive and and, you know, and scale before our eyes.
26:26
And, and we love being a part of that.
26:28
Nick, I think it's really insightful because you see me for the
26:31
you see it from the outside.
26:32
But let's be honest, it's about time, right?
26:34
You all like when I had kids, my time had to change.
26:37
Different things became a priority.
26:39
And, you know, I talked very recently and some taught in the tech talk
26:43
and in a Eli Jones podcast on his channel.
26:46
But about you hire helpers and builders.
26:49
And when I started to have kids,
26:52
I was able to push it so far and said, hey, I need a builder.
26:55
And Shannon happened to come along
26:57
and I was so thankful that she did, and she built it with me.
27:00
And you just need different levels of support as you build.
27:03
We understand that we're here for you and all of you need something
27:07
a little bit different.
27:08
And if you just need like, hey, I just want to DIY it.
27:11
Like, I feel like we have phenomenal articles
27:13
that you can follow step by step videos and guides.
27:17
Absolutely.
27:18
And that's what we went.
27:20
We had this idea to do this podcast.
27:21
Just so it was people were aware.
27:24
Awareness right is always half the battle.
27:27
But we don't have to spend any money.
27:30
You can create Spiro on your own.
27:33
You can get in there and not create.
27:34
That was again, I can't talk this morning.
27:36
It's Friday, my brain's done working for the week, but you can get in
27:40
and build your own Spiro account on your own if you choose to.
27:44
But sometimes it's like, why you. Right.
27:46
Like, okay, I'm going to spend at the foundation level
27:49
250 bucks and really get it and credit from not really spending anything.
27:53
So why should I waste my time on that?
27:55
Just the entering of the information
27:59
when I could go be getting clients
28:01
and why the entering of the information is happening, right.
28:05
So that's number one is that's what Lovie, when she came on, gave me my time back,
28:12
which was amazing, to go out and create these programs, to work with Todd,
28:16
with the higher level thinking that we're bringing in this Spiro and that update
28:20
and then Lovie has brought on Maria to help her,
28:25
because we've had so many of you say, yes, raise my hand.
28:29
Sign me up. I want to do this.
28:31
And so Maria is now and what is Maria is loving sister
28:36
because we love family here.
28:39
Right.
28:40
And, she was going to be with us today guys that she is under the weather.
28:44
So we didn't want to make her get on a podcast.
28:47
I she feel good.
28:48
But Lovie, talk about how you and Maria
28:51
just get people onboarded,
28:55
how you're kind of has streamlined things together
28:58
and getting them into the system as fast as possible.
29:02
Yeah, absolutely.
29:03
So, thank you for that.
29:05
Maria is such a huge help. Sharon.
29:07
So when you brought her over, it definitely gave me some of my time
29:12
to focus on my launch calls and get just getting to know
29:16
more about, you know, our our clients and that.
29:18
So, what happens during our onboarding journey is that once the client completes
29:24
the onboarding questionnaire, after after they talk to Nick,
29:28
we send them a prep checklist to make sure that we have everything we need
29:33
so that from there we then take care of the full set up.
29:37
This includes, you know, building out the order page,
29:40
updating their account setting, making sure all of the basics are in place.
29:44
So just like what Nick said earlier, having everything or giving us everything,
29:49
or, you know, as much as you can give us as many details as you can.
29:53
And the onboarding questionnaire
29:54
that definitely help us set your, your settings in your Spiro account.
29:59
After we have already, you know, created or,
30:03
you know, created a basic, set up, then we schedule the launch call.
30:07
Right?
30:08
So this launch call is tailored to everybody's
30:11
specific needs, so their own specific needs.
30:14
And after that we move into building task if that is necessary.
30:19
If you're on accelerated.
30:22
So we build our task.
30:23
We build out automations and workflow together.
30:27
And that's step by step.
30:28
We want to make sure that our clients are aware
30:31
how we do that, because we're not only setting this up for them,
30:34
we want to make sure they know how to do that on their and this in the feature.
30:39
They're going to be setting up their own, you know, workflow, right.
30:43
So after that, we then
30:46
we we make sure that everything is fully set up and tested.
30:49
And then we do our final wrap up and handoff.
30:52
This is to make sure that they can start using Spiro confidently
30:56
in their day to day.
30:58
So that's it.
30:59
Pretty much yes.
31:02
And then again on that higher level of enterprise,
31:04
then once the you know, you actually get unlimited
31:06
launch calls, you get unlimited calls with us. Period.
31:08
So the two favorite things is the slack and probably unlimited launch calls.
31:12
Right. Or access.
31:14
And that's when we can really dive in this strategy.
31:16
That is really what comes with that.
31:18
That higher tier,
31:21
that I enjoy doing to many of you might already know this.
31:25
I'm a marketing snob, I and I'm, which is weird
31:29
because I was never creative in my life at all.
31:33
I was always like the numbers and the talker like, so that.
31:37
And then all of a sudden I work at another brokerage
31:40
with a fantastic lady who we should probably have on this call sometime.
31:44
She was the director of marketing and she kind of grew my love of of marketing.
31:49
And so now I absolutely love it.
31:51
And, so I love it when our clients do enterprise,
31:54
because then I get to get in there and be like, oh, let's do this.
31:56
Oops. Change to this. Oh,
31:59
Billy was a great example.
32:00
He's got a trademarked company name, the perfect listing.
32:06
Like it's awesome.
32:07
It's trademarked. I'm like, you trademark this.
32:10
We need to use these names in all of your products.
32:14
Like this needs the brand.
32:15
We need to brand this out.
32:17
And so I'm super excited for his new page because it's fully branded.
32:21
We even made a small tweak from yesterday.
32:24
Todd, where now when you look at his order page,
32:26
at literally the background of the thumbnails of the top three
32:31
bundles, literally say the perfect listing, you know, so it it's fun.
32:35
It's awesome.
32:36
We love our enterprise client.
32:37
So, and there's power.
32:40
There's power in that branding, if you think about it.
32:42
Our company name is called Wow Video tours.
32:45
All of our clients.
32:46
Calls Wow. it is a name like in our markets, do you use wow?
32:50
Oh, I use wow.
32:51
Just shot my listing like it's it's at a higher level.
32:54
So there is that top tier thinking and that took
32:56
you know, you have to implement that
32:58
for that to actually take place because it takes time.
33:02
And so just a higher level of thought.
33:04
We're excited to bring to all of you in that enterprise plan,
33:08
because those are things that you're going to look back five, ten years ago.
33:11
You know, I look back 22 years ago when I was thinking about naming it,
33:15
it's like I knew I wanted it to be different.
33:17
My brother's actually like, let's call it Wow,
33:19
because everybody looks at the photos or everybody looks at the video.
33:22
Again, we didn't do photos at the beginning.
33:24
Everybody looks at the video and says, wow.
33:26
It's like, great, let's let's name it wow.
33:28
So we use clip art and wow.
33:30
And it's we've evolved over the years.
33:32
But I think that higher level branding is super important.
33:35
And oftentimes it's it's tough for like let's let's admit it.
33:39
Like we're all small business owners like to think about higher level branding.
33:43
It's like, well,
33:44
I gotta have a photographer go fix a bathroom,
33:46
and I got to go shoot houses or whatever it may be.
33:48
So it's kind of like the last thing that gets pushed down
33:51
the, the, the last person that we signed up for enterprise this week.
33:56
Logan was,
33:59
he was adamant.
34:00
He's like, I when do I get to talk to Shannon and when do we jump on the chat?
34:03
He was he he and I said, well, the good news is,
34:05
and she wants to talk to you, you know, and that's.
34:08
And he doesn't have a lot of volume.
34:09
He just wants to have a lot of volume.
34:12
You know, and Billy.
34:13
Yeah.
34:14
When I talk to Billy, I knew he'd be perfect because he,
34:17
you know, he's he's, young family, but wants it to be great.
34:21
Has a lot of ideas, and,
34:24
and that's the perfect enterprise client.
34:26
No matter what your volume is, it's.
34:27
What's your commitment?
34:29
How passionate are you?
34:30
How how quickly do you want to get it right?
34:33
And that's where enterprise is perfect.
34:35
And then, you know, and and I know it makes your day, Shannon.
34:38
And love it because it's it's got to be exciting on you guys
34:41
and to take them all and run with it.
34:42
And you have someone that is as committed
34:44
to their business as you are committed to their business and can be.
34:48
Yeah.
34:49
And what's nice is we set you up for the future with us
34:52
because, again, a lot of the things we're creating,
34:53
we create in Canva templates, things like that.
34:55
So we share those with you guys. You know when you're done.
34:58
So you're literally built.
35:00
It's like the foundation of the house is built.
35:02
And then we hand it off to you to keep building.
35:06
And I kind of like this analogy
35:07
because we deal with houses and that's our, our business.
35:10
Right.
35:12
And, but that's essentially what we're doing.
35:14
And so, and like to your point to how we know we're not here to oversell this,
35:17
but I, we want it to be known that we do it.
35:21
We want it to be out there.
35:22
We're getting ready
35:22
to design, change our website, do some things so everybody can see it.
35:27
We're also going to change a little bit about how you all sign up.
35:29
So it'll be easier for a nice little path
35:32
to see if you just want to sign up for this.
35:35
But I'll kind of end with just a that.
35:38
Again, I don't think we need to oversell this today.
35:40
This is just a nice.
35:41
Hey, we do this for you and we want to help you.
35:43
We are here.
35:45
The team is always here for you.
35:47
You can reach out for pink double have.
35:49
But, you know, get into this program
35:51
and we can really help you guys do everything faster.
35:55
What is your point of contact if, if you'd like to sign up for this program?
36:00
So his email is simply nick@spiro.media
36:06
and you can just shoot him at. Yes.
36:08
Get you. Let's get a call.
36:10
Call me right now.
36:11
Whatever.
36:11
Whatever it is, he he will reach out to you.
36:15
So I just want to end with kind of.
36:17
Todd, we have some exciting things coming in this program, too,
36:21
that our current users right now might be like, oh, how can I access this?
36:27
Like, how can I utilize these tools to,
36:30
and so we are going to come out
36:32
with a full ala carte list of items that you could do.
36:36
So maybe it's just, hey, will you just build me an order page?
36:40
Right? I don't need the whole thing.
36:41
I just want a new order page.
36:43
I already have all my services in there, but this is kind of what I'm thinking,
36:46
and I want some help with it. Or.
36:49
Hey, I really need my workflows and tasks set up.
36:52
I want help with that.
36:54
So we're going to have like this whole list or, hey, my brain's
36:57
not good in marketing, where you guys help me fancy have my page
37:00
and my descriptions and things like that.
37:04
And what's nice is we don't just use AI for those guys,
37:07
and we we might use it as a tool.
37:09
It might help us, but we really put our thought
37:12
and care and all of this that we do.
37:16
So exciting things coming in the future.
37:19
Is there anything else anybody would like to share that I didn't touch?
37:24
I just it was a, you know, enterprise, subscriber,
37:28
Adam Novak, when he said he had looked at competitors
37:31
and I had demoed him months ago, and he reached out to me and he said
37:36
this, the competitor said, why are you going with Spiro?
37:38
And he said, this Spiro here is a movement.
37:42
I want to join the movement.
37:43
And so, you know, I mean, the thing is, we're we're not just a software company.
37:48
We've got this tremendous rep company when we're talking to someone
37:52
and they're like, do you have a client as big as us?
37:54
And then they did like 6 or 7000 and we said, yeah, we have a client double
37:57
your size. It's our own rep company.
37:59
So we're we're putting all this on its feet every day.
38:03
And and just,
38:05
you know, everything that we do, we're thinking about this all the time.
38:08
So when Lovie or when when Shannon and Lovie will do it, when Shannon says this,
38:13
you know, we have in mind to ala carte, what do you need?
38:15
We're always thinking about ways to make your your engine turn better.
38:20
And and new things are popping up all the time.
38:23
It is a movement and we want you to join it.
38:26
And that starts with Spiro concierge.
38:28
It's awesome.
38:29
Todd, anything to add?
38:30
Yeah, I I'm so thankful of you all in here as a team.
38:34
And, you know, you all
38:35
when Shannon told me like, hey, let's do this thing, I was like,
38:38
I don't know, like, Craig and I, I've been doing this for a long.
38:40
We haven't sold anything like, okay, so we try to get you to buy
38:45
Spiro or you, Spiro, through the information we give you.
38:49
This is the first time we've ever said we've got these things.
38:52
Are you interested in them?
38:54
So I was hesitant, I really am. And,
38:57
but the number of times we've been asked or the number of times
39:00
someone has found out about, like, is this a secret program?
39:04
It's like, okay, so we so we just wanted to take some time today
39:08
to let you know about it, because enough people were asking us.
39:10
And the results that we've seen, people are like, I'm so happy I did this.
39:15
This got me off the ground.
39:16
This got me to my next step.
39:18
It's all about time, you guys. It really is.
39:20
We talk about that
39:21
a lot in the podcast and we're trying to give you back some time here.
39:25
And of course, we would love you to join the Spiro family.
39:29
Absolutely.
39:30
Can I throw one thing in here. please
39:33
Craig, we're so sorry that you were not included.
39:36
And a lot of that conversations are no no no no no, you don't need to apologize.
39:40
I just was thinking back to when I first started my, my real estate
39:44
photography company, and Todd and I sat in a coffee shop
39:48
in, in Perrysburg, Ohio, and he was talking with me about,
39:52
partnering with me in my market, being my backend engine.
39:55
And I was the first beta tester for Spiro.
40:00
And there wasn't this formal onboarding program
40:03
that we're that we've been talking about today, this concierge program.
40:07
But Todd saw it before he saw it, and he he walked me through
40:12
how this software could help me answered questions.
40:16
The Wow team, you know, answered questions for me.
40:19
So this has been in the works for let's see, when did I start my business?
40:23
Time was 2017.
40:25
And it even with an informal effort, it helped me scale from doing.
40:31
I think I figured out I could do two shoots a day with my own editing,
40:34
you know, to overnight when I, when I joined, you know, joined with wow.
40:39
And Spiro ultimately wasn’t called Spiro to doing 6 to 7 shoots a day.
40:44
And I was able to to launch my business, you know, outsourcing my editing
40:48
that that was huge.
40:50
But having this this background you know, this back office engine to drive
40:55
my business as an independent real estate photographer in my market was huge.
41:01
And now I've been able to to watch this business grow and watch Spiro
41:05
grow and formalize and and integrate all these systems that it had.
41:10
I had that, you know, back in 2017, it would have scaled even faster.
41:15
So it's just been neat to see the Spiro team come together
41:19
and really help other real estate photographers launch their businesses
41:23
and grow and scale.
41:25
And so just from a personal anecdote, you know, from somebody
41:28
that was part of this, you know, from, from ground level
41:31
with, with informal systems to see where it is now.
41:34
Guys, I can't encourage you enough.
41:37
We want to like I said at the beginning of the podcast,
41:39
we want to see you grow and develop a successful business.
41:44
And I truly believe Spiro can help you do that.
41:48
So just from a personal level, of course, you know, now I'm part of the Wow team.
41:52
But my business grew, and and it was successful.
41:55
And having tools like this and systems and a team that can come around
41:59
you and be part of your business to help you succeed, it's it's huge.
42:03
And ultimately you're going to do that for your real estate clients as well.
42:07
It's all about helping each other.
42:10
And yes, we're going to benefit, but we want you to benefit as well,
42:13
because if you don't succeed, we don't succeed.
42:15
So just wanted to share that it's it's been awesome
42:18
to be a part of this growing company and to see it, grow to the point
42:22
where we're helping real estate photographers all over the world now.
42:26
And, if you're just getting started out and you're overwhelmed by all the options
42:30
of Spiro, this concierge program is going to be your lifeline.
42:35
And and it's a team of people that really care about you. So
42:39
that's what I had.
42:41
Couldn't have said it better myself, Greg.
42:42
And for all of you guys out there, I want you to know Perrysburg is also in
42:46
the middle of some cornfields.
42:48
So just out there,
42:50
the cornfields are alive and well, and Ohio, they continue.
42:55
Yes. Yeah.
42:56
Yeah.
42:57
So and that's fun because I was here for the start of that with you Craig, too.
43:00
So it's been fun to see the evolution to as well.
43:03
And really, this has always been Todd's idea.
43:06
Right. Like it's like he built this amazing media company.
43:09
It was always like, how do we help everybody else?
43:13
So that idea has been it has been brewing in his head for a long time.
43:17
So this continues on where we help you.
43:20
And so just help us help you a little bit more.
43:23
Reach out to Nick and and let's get you going.
43:26
Sounds good.
43:27
All right, if you guys have any questions, you can email Spiro
43:30
at Hello@Spiro.media.
43:33
If you already have an account, be sure to click on that pink chat bubble.
43:36
Lovie and Maria and the whole team. Nick.
43:39
You know Shannon, everybody more than happy to to,
43:42
help you and come alongside you and help you get things set up.
43:46
So, Team Spiro team, thank you for joining us.
43:49
This has been a lot of fun.
43:51
Todd, any any closing thoughts from you?
43:54
Yeah, just a couple of reminders here.
43:56
Thanks to Shannon for putting this all together.
43:58
Nick and Lovie, for all of your help.
44:01
A couple things to think about, guys.
44:03
We have the yearly conferences
44:06
coming up in November, so please think about what that is.
44:10
We've booked all of our tickets. Yeah. Shannon. What?
44:13
I know, thank you for saying that because I thought about it earlier because, like,
44:17
everybody gets to meet Lovie.
44:18
If you come to PMRE.
44:20
She can't make it to REPP, but she's coming to PMRE.
44:23
So if you're going to PMRE, Nick and Lovie will be there
44:27
with me at the booth and you can meet us in person.
44:32
So please, any of our current clients, make sure if you're going to stop by
44:36
and see us.
44:37
So it'll just be super fun.
44:39
And we're excited to have Lovei and Nick there.
44:41
I still see the ghost of Craig.
44:43
You know, having coming down and having breakfast
44:46
from our first visit to PMRE and, so you're always there in spirit.
44:50
Craig with me.
44:50
You and Todd went back in 22, and, Oh, we'll keep we'll carry the torch, you know.
44:57
Yeah.
44:57
So we'd love to spend time with you. We will be there.
45:00
We will be at the REPP conference.
45:02
That's Eli Jones.
45:04
I get the honor of actually emceeing the conference this year.
45:07
So I'm excited to be there to be with you guys.
45:09
And this is probably my most favorite time of the year,
45:12
because I just get to spend time with you guys, and, that's just exhilarating.
45:16
Good to meet you.
45:17
Good to hear you love taking pictures with you guys
45:20
and just seeing how we can help you reach your goals.
45:23
I mean, let's learn from me.
45:24
I've done some dumb things in my days.
45:26
These four people in here can tell you more of them up off air.
45:30
But look at this. Look at your calendar.
45:33
Get those things booked
45:34
and we would love to see you at both, or at least one of those conferences.
45:38
All right.
45:39
Well with that, that will wrap up this week.
45:42
Guys, thank you so much for taking time out of your busy schedule to watch
45:45
or listen to the podcast.
45:47
Hopefully you've gained some, valuable information on how to get set up
45:51
in Spiro and integrate this as a system in your business.
45:54
We're here for you.
45:56
And as always, we'd like to remind you, just take some time out of your day,
46:00
out of your week, whatever it is, to just kind of stop,
46:03
think, meditate on the blessings of your life.
46:07
Be just be thankful for those.
46:09
And make sure you take time to breathe.
46:10
That's that's that's what Spiro means is breathe.
46:13
And that's what this is designed to help you do breathe and enjoy
46:17
the business that you've created.
46:19
So with that, we just want to remind you take some time out of your day,
46:22
be thankful for the blessings in your life and make sure you take a breath.
46:26
Have a great week.