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Latest / Online Reputation Management Podcast

Managing Your Brand's Reputation with Large Language Models

In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash break down a fast-growing challenge in digital visibility: how to manage online reputation inside large language models like ChatGPT, Gemini, and Claude. The conversation starts with the rising trend of people treating AI tools as search engines and the risks brands face when LLMs surface outdated, negative, or inaccurate information. This sets the stage for their deep dive into what actually influences how AI systems “see” a brand today.

James Dooley and Kasra Dashwalk through the practical steps that shape AI…

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