Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Gift Shops Win Holiday Sales with Google Maps
In Episode 158 of the Local Marketing Podcast, Lucas and Luna dive into a fresh angle for the holiday season: how a small independent gift shop in Portland, Oregon, used Google Maps to drive December foot traffic without a big ad budget. They break down the shop's strategy of updating holiday hours early, posting weekly photo updates of new inventory, and using Google Posts to highlight gift-wrapping services. The episode focuses on one concrete metric: a 40 percent year-over-year increase in 'calls for directions' during the first two weeks of December, which the owner…
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