1713: The Tech Changing In-Store Shopping Experiences
The customer journey is blurring the line between digital and physical experiences. Therefore, retailers should look to create consistent, convenient, and inspirational customer experiences in their brick-and-mortar stores while providing the physical touch, engagement, and interaction with products. By investing in AR, VR, AI, and gesture technology, businesses can focus on improving omnichannel shopping experience to optimise engagement opportunities with customers both online and in-store, while also allowing the retailer to get to know the customer better and provide customised offerings…
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