Latest / Harder Than Life / Are Your Supplements a Waste of Money?

Transcript

Are Your Supplements a Waste of Money? · Harder Than Life

• 0:00
  Almost 4 out of 10 health posts in your feed are trying to sell you something.
• 0:04
  Fewer than 1 in 10 show you any proof.
• 0:07
  That's not my opinion.
• 0:08
  Pew Research counted them last week, so this is fresh.
• 0:12
  The supplement you bought at midnight, the ring, the app, the program, man, I've bought it all.
• 0:21
  The guy with the abs and the discount code.
• 0:23
  Hmm.
• 0:24
  Andy Elliott, anyone?
• 0:26
  You didn't get advice.
• 0:28
  You got a pitch dressed up as advice.
• 0:31
  There's one guarantee nobody in my industry will make.
• 0:35
  Nobody.
• 0:35
  And I will make it.
• 0:36
  So stay tuned to the end.
• 0:38
  And I'll tell you what it is.
• 0:40
  And why it's the best test you will ever run anything you buy.
• 0:44
  For your body, your business, or literally anything.
• 0:49
  30 years in the gym, my friends.
• 0:51
  A body strangers online swear is fake.
• 0:55
  And a company built on one line.
• 0:56
  Sell the proof, not the promise.
• 0:59
  That's me, Kelly.
• 1:01
  And I'm going to put my own receipts on the table first.
• 1:04
  Including...
• 1:05
  what I take.
• 1:07
  So I promise you this, you will walk out here with three questions that separate the pretenders from the contenders in fitness, in business, and anyone you hand your money to in the health business.
• 1:18
  Remember, I'm Kelly Siegel, and this is Harder Than Life.
• 1:21
  Let's get started.
• 1:23
  If you've ever bought something from a guy with a discount code, this episode pays for itself.
• 1:29
  So please subscribe on YouTube, follow on Spotify and Apple, and now Amazon.
• 1:34
  And send this to a buddy with a cabinet full of supplements or a bunch of software that he bought that's no good.
• 1:41
  My feed.
• 1:43
  is the store and yours is too people dm me non-stop that i look like i'm on steroids my inbox is full of people with this they're sure of it you can't look like that at 50 without a shortcut i get why they think it i'm not even going to get into the psychology and and that i'm doing the work that they're afraid to do but
• 2:07
  even though I just said it.
• 2:09
  They've been sold so many shortcuts.
• 2:11
  They can't picture a body that came from 30 years of showing up.
• 2:15
  They can't even fathom 30 years of showing up, let alone 30 days.
• 2:19
  By the way, I just had an absolute funny thing about, remember the ab roller and the hip adductor?
• 2:26
  Boy, those are funny things.
• 2:28
  The ab roller actually worked, but the hip adductor, the shake weights,
• 2:34
  Anyways, I'm going to get into it.
• 2:36
  The numbers won't lie, man.
• 2:38
  One line each is 38% of posts promote a product.
• 2:44
  38%.
• 2:44
  This is from the Pew Research again.
• 2:45
  This is not me picking this up.
• 2:47
  Only 9% cite any outside source.
• 2:51
  For a health claim, supplement posts, two out of three are selling men's health posts.
• 2:57
  More than half are selling.
• 3:00
  The more a post is about men's health, the more likely it's an ad.
• 3:05
  That's your lane, fellas.
• 3:06
  You're the target.
• 3:07
  Remember, social media technically is free.
• 3:11
  but it's not.
• 3:12
  You're paying for it with time and you are the product.
• 3:16
  You are what they're after.
• 3:18
  They want your time and they want you on there and they're programming.
• 3:22
  I mean, well, I digress.
• 3:24
  There's a trend this year.
• 3:25
  It's called looks maxing.
• 3:27
  Max your jaw, max your skin, max your sleep.
• 3:33
  Every max
• 3:35
  Comes with a product.
• 3:36
  Heck, my whole freaking feed is all about eat sleep because I'm trying to maximize my sleep.
• 3:43
  Google something and man, it'll show up everywhere.
• 3:45
  That's called a remarketing and retargeting.
• 3:47
  So it's not a coincidence.
• 3:49
  Here's the belief flip I want you guys to understand.
• 3:51
  He's in great shape, so he knows.
• 3:53
  Being in shape is not proof the product did it.
• 3:56
  It might be the 30 years.
• 3:57
  It might be the sleep.
• 3:58
  It might be the stuff that I'm not telling you.
• 4:01
  Heck, it could be all of the above.
• 4:04
  But I'm not selling you anything, guys.
• 4:06
  Remember that.
• 4:07
  I don't have a program to sell you.
• 4:08
  The books will pay it forward.
• 4:10
  The podcast is growing on its own.
• 4:12
  It'll pay for itself.
• 4:14
  There are three questions that cut through all of the noise that I'm going to share with you.
• 4:19
  I'll give you one per story that I'm going to tell in this episode.
• 4:24
  20 to 25 minute episodes.
• 4:25
  So stay with me.
• 4:27
  Question number one, and it's the biggest.
• 4:31
  Show me the proof.
• 4:32
  Supplements, gadgets, programs I bought into.
• 4:34
  Literally, I bought supplements that do nothing.
• 4:39
  Peptides, you know how many different, so this is embarrassing, but I'm gonna share it.
• 4:43
  The only thing that I have a problem with is still sleep, right?
• 4:46
  I'm still struggling with it.
• 4:48
  I'm better.
• 4:48
  I'm getting my seven hours, but it's interrupted.
• 4:51
  And I've been to doctors, sleep studies, everything.
• 4:55
  And I get up to pee at least once a night, if not twice, sometimes three nights.
• 5:01
  Finally, my urologist just said, hey, as long as you're going right back to sleep, just be a routine.
• 5:07
  So I've adopted that and it works fine.
• 5:09
  So I tell you all that to tell you this.
• 5:11
  I bought...
• 5:13
  So many dehydration pills, sleep pills, everything that says that it'll keep you from waking up to pee.
• 5:22
  None of them worked.
• 5:23
  Not a single one.
• 5:25
  I've tried over the counter.
• 5:27
  I've tried prescription.
• 5:29
  We've changed dosage.
• 5:30
  Nothing.
• 5:31
  I wake up and pee.
• 5:33
  So that didn't work.
• 5:34
  And literally another thing that I keep buying right now is the AI hacks.
• 5:39
  And I'm trying them for national technology management, we're trying them for harder than life.
• 5:43
  Guys, there is no shortcut to the top.
• 5:47
  There is no elevator.
• 5:48
  So I have purchased AI posting things.
• 5:52
  I've tried the whole quad.
• 5:54
  I've tried every shortcut.
• 5:57
  Don't buy them.
• 5:57
  Guys, in fact, before you buy a software of any kind, email me, kelly at hardinlife.com.
• 6:04
  I've more than likely bought it and already canceled it.
• 6:09
  Everything.
• 6:09
  There's a couple that I bought to see what was going on and analyze my social media.
• 6:14
  Nothing.
• 6:15
  It was a waste of time.
• 6:16
  I canceled it in three days.
• 6:18
  Worst freaking marketing ever.
• 6:20
  I have purchased coaching programs.
• 6:23
  Heck, the first podcast podcast.
• 6:26
  The first three podcasts I did, I purchased from social media and never aired a single one.
• 6:32
  Lost five figures on that.
• 6:34
  And you know, the best thing I did was never air them because they never even called me back to ask why.
• 6:40
  Tells you that I made the right choice there.
• 6:42
  So here's the problem.
• 6:44
  is I never asked for the proof.
• 6:45
  So that literally was show me somebody or a business that has actually benefited from what you're selling.
• 6:52
  Not the testimonies on your website, but show me, introduce me to the thing.
• 6:56
  So proof is not a before and after photo.
• 6:58
  There's lighting.
• 7:00
  a pump, a flex core.
• 7:02
  It can make a bad week look like a good year and heckless.
• 7:04
  Don't even get me into these filters.
• 7:07
  Oh, yeah.
• 7:08
  I can make anybody look good.
• 7:10
  So don't believe the pictures.
• 7:13
  Proof is a number measured before and after over time by somebody who doesn't get paid.
• 7:20
  If it works, that's objective, my friends.
• 7:24
  My rule is,
• 7:26
  and it's lived, blood work every six months, doctors supervise.
• 7:30
  If I start something, I half the number before.
• 7:34
  If I don't have the number before, I'll never know if it worked.
• 7:37
  I just have a feeling and a receipt.
• 7:40
  So measure first, establish your baseline, don't buy it yet.
• 7:45
  Your waist, your weight, your blood work, your sleep hours, whatever their product claims to change, write it down before you open the bottle.
• 7:52
  Put it in your journal as a matter of fact.
• 7:54
  and star and name it.
• 7:56
  Here's an excuse that I'll hear.
• 7:57
  Oh, it's only 20 bucks or 40 bucks.
• 8:00
  40 bucks a month for 10 years is almost five grand.
• 8:04
  And the real cost is the year you spent thinking you were handling it or addressing whatever the real issue.
• 8:10
  I will say the placebo effect is real, but just that's why you have to measure it.
• 8:15
  So you get facts, not feelings.
• 8:18
  Proof gets you in the door.
• 8:20
  But the second question is the one most people never ask.
• 8:24
  So here it goes.
• 8:25
  Question number two, what do you guarantee?
• 8:28
  And watch them squirm.
• 8:29
  My first two years of podcasting, I used two different companies.
• 8:35
  One would never give me any numbers because had they given me the numbers, I probably would have quit them.
• 8:40
  that year.
• 8:40
  When I moved to the second podcasting company, they were inflating the numbers.
• 8:45
  I knew something was off.
• 8:46
  I just, I just had to trust my discernment.
• 8:48
  So I literally learned every way of how not to grow the podcast in the first two years.
• 8:55
  Finally landed on an honest guy and we are growing.
• 8:58
  So I'm very happy with that.
• 9:00
  We do monthly numbers.
• 9:03
  We look at the downloads.
• 9:04
  Everything is put into a scorecard that looks like a spreadsheet is all digital now so we can see where everything's going.
• 9:11
  What you measure gets better.
• 9:12
  So I lost those first two years, but I don't look at it as a loss because I learned a lot.
• 9:17
  You only lose if you don't learn.
• 9:19
  So I learned a lot.
• 9:21
  So we have to measure everything.
• 9:23
  So,
• 9:25
  What do you guarantee?
• 9:27
  If I was starting to use the podcasting, I would ask, how many downloads do you guarantee?
• 9:32
  How much ad spend do you guarantee?
• 9:34
  How much the ROI?
• 9:36
  How many new organic downloads are we gonna get?
• 9:39
  There's so many things and honestly, you can go right into AI and just ask, say what would be the proof for this product?
• 9:47
  And it'll walk you through it.
• 9:48
  Sometimes it's not as simple as you think.
• 9:51
  Like a lot of people will look at revenue for their business.
• 9:54
  That's not what you want to measure profit.
• 9:55
  You want to measure cash flow.
• 9:57
  um a lot of people will measure weight yeah if you measured my weight uh i'm overweight 215 pounds five foot nothing uh i look like a tree trunk if you measure my weight i would be overweight so be careful it's not always the first number it's usually a number deeper than that so here's a pro tip how to run this second question what exactly will they do by when
• 10:22
  And how will they measure it?
• 10:24
  The buy when is the most important one.
• 10:27
  Because if you don't set a date, it's open-ended and they will take it and last forever.
• 10:31
  So make sure that if someone says, again, if someone's selling you a supplement, in the first 30 days, you're going to be here.
• 10:39
  And then if it's not those 30 days, what's the next 30 days going to look like?
• 10:43
  And then what's your guarantee going to be?
• 10:45
  What can I return it if it doesn't do what it says it does?
• 10:50
  The guy who never asked for a guarantee at work gets pitched at home, at the gym, and at the doctor's office too, and keeps paying for things that absolutely don't work.
• 11:00
  I remember it was what my mother said.
• 11:02
  Man, I don't know what it is lately, but I am literally all of the bad stuff that I share with you, mom and mother and stepfather.
• 11:10
  I have forgiven them and they're just, I remember a lot of the good things that they said and did.
• 11:17
  So side note, if you're going to give them the shame and the negative for all the bad things they did, give them the props for the positive.
• 11:28
  My mother used to say this, a fool and his money are soon departing.
• 11:33
  Thanks, mom.
• 11:34
  I don't know if you listen to these.
• 11:36
  Sorry, I don't talk to you ever, but you guys give me some wisdom, man, and taught me to be hotter than life.
• 11:43
  And I had to do it under some really tough circumstances, but a fool and his money were soon departed.
• 11:47
  So the first question was, show me the proof.
• 11:49
  The second one is, what do you guarantee?
• 11:51
  Which takes us into the third one.
• 11:53
  But before I do that, I want you to say, please share this episode with a friend who spent a fortune on stuff.
• 11:58
  They never moved the needle.
• 12:00
  Send them the show.
• 12:01
  And you, please subscribe on YouTube, Spotify, or Apple so you can get the guarantee at the end of the month.
• 12:08
  And that's what we're trying to do with growing the show.
• 12:11
  Thank you very much for listening.
• 12:12
  Question number three, who pays if you're wrong?
• 12:16
  Wow.
• 12:17
  What do you mean?
• 12:18
  You mean you have to actually, it actually has to work?
• 12:21
  Oh my goodness gracious.
• 12:22
  So right before I was 40, I was training harder and getting softer.
• 12:27
  The blood work came back with testosterone on 230.
• 12:30
  So I got on TRT and now I'm on a doctor supervised peptide, blood work every six months, not steroids.
• 12:37
  And the majority of it is still eating and sleeping and the training and kept promises.
• 12:42
  Why I say this out loud is because if I hide it, I'm the guy from act one.
• 12:46
  I'm the one that says, show me the proof.
• 12:49
  So I am showing you guys the proof.
• 12:52
  I outgrew the principles in Happier Than Life before it even came out.
• 12:55
  So I didn't push it hard.
• 12:57
  I won't sell what I don't fully live, guys.
• 13:00
  I feel like a hypocrite if I do.
• 13:01
  So let's deep dive into this third question.
• 13:03
  Who pays if you're wrong?
• 13:04
  If the answer is you do and they still get paid, you know whose side he's on.
• 13:09
  And a follow-up question.
• 13:10
  What's in it for the person telling me?
• 13:13
  A discount code, an affiliate link.
• 13:15
  Do they get a commission, a sponsorship?
• 13:18
  It doesn't make them a liar.
• 13:19
  It makes it a pitch and you should know which one you're hearing.
• 13:23
  So I always do ask like, what's in it for you?
• 13:26
  That's why you'll always hear me say, I have no affiliation with this company.
• 13:30
  Because up until now, we have very few affiliations.
• 13:34
  And I will tell you, I'll always share with you if I'm getting paid from them, man.
• 13:37
  Because it matters.
• 13:38
  What do they call that?
• 13:40
  It happened to me on the charity board that I was on.
• 13:44
  It's a conflict of interest is what they called it.
• 13:46
  And I was like, what?
• 13:47
  It could be a conflict.
• 13:48
  So I will tell you guys if someone is paying me.
• 13:51
  So specifically my company, my IT company, IT, AI, cybersecurity company, NTM sponsors the show.
• 13:57
  You hear it every week in the intro and the outro.
• 13:58
  I'm talking with health brands about sponsoring too.
• 14:01
  Here's a general rule.
• 14:02
  I'm going to say it again out loud so you can't hold me to it.
• 14:05
  Nothing gets my name unless it passes these three questions I just gave you.
• 14:11
  And I've used it myself first.
• 14:13
  We're working on a deal with the National Peptide Company, and I had to go.
• 14:17
  They literally offered me package and I said, hold on, I got to go through it and make sure it works.
• 14:23
  So far, so good.
• 14:24
  So we're going to amp that up tomorrow.
• 14:27
  So I take it very serious.
• 14:30
  My word is gold.
• 14:32
  I'm not up here promising you guys things that I don't do, that I don't use, and that I haven't tried myself.
• 14:39
  It's what makes me harder than life, I think.
• 14:41
  And I think that's why the show is growing, because I am very...
• 14:45
  Very honest and very vulnerable.
• 14:47
  So disclosure is not a weakness, man.
• 14:50
  It's what makes you believe me.
• 14:51
  The FTC actually requires influencers to disclose when they're paid.
• 14:56
  The ones who are hiding are telling you something.
• 15:00
  Interesting.
• 15:01
  So what does it look like when a company actually answers question three?
• 15:06
  I'll show you mine.
• 15:07
  In IT and cybersecurity, every company will promise you security.
• 15:12
  They'll promise you fast resolution times.
• 15:14
  They will promise that they know what they're doing inside and out.
• 15:18
  Ask them to guarantee it.
• 15:20
  And the room goes quiet.
• 15:22
  At NTM, we will guarantee two things, as a matter of fact, that you will never pay a ransom.
• 15:29
  And the second one is that we will match anybody's price as long as it's the exact same product.
• 15:36
  And newsflash, the second one is...
• 15:41
  Bull schlocka because nobody offers the breadth of the solution we do.
• 15:46
  I sleep well at night because our cyber product is very, very in depth and it has multiple layers of cybersecurity.
• 15:53
  That's why I can make that guarantee.
• 15:55
  Most companies to offer a cheaper price.
• 15:58
  peel back those those offerings we don't i've found that if i take even one thing away it leaves uh the people open to the companies open to uh vulnerability so again will price match nobody offers the services we do so the second one is a little posturing this is me being authentic and genuine and i i don't know any other way guys and these guarantees are measured so literally in the 30 years that i've been in business
• 16:25
  One customer paid a ransom and it was someone we inherited.
• 16:27
  As a matter of fact, I keep a bunch of Bitcoin for just that and we inherit, someone came to us that had it and we paid.
• 16:35
  And my silly bad businessman didn't charge him for that.
• 16:38
  But this was way back when they were like,
• 16:41
  I want to say they're $1,000.
• 16:42
  Now they're like $85,000.
• 16:44
  We can do the guarantee because I've done this for 30 years.
• 16:47
  I have processes standards.
• 16:49
  We measure resolution time.
• 16:51
  We started off with an eight-hour goal.
• 16:52
  Now we're down to two.
• 16:54
  I'm not promising much.
• 16:57
  It's the proof.
• 16:58
  I'm showing you the receipt, putting my money behind it.
• 17:00
  In fact, we publish all of our service statistics, our pricing, and our ordering right online.
• 17:06
  So any competitor can get online and see it.
• 17:09
  I welcome it.
• 17:10
  I will pay it forward.
• 17:11
  If you read the Heart of the Life book, I give you the whole blueprint on how I started at NTM.
• 17:16
  Copy it.
• 17:17
  It's not the blueprint that's the problem.
• 17:20
  Most people just won't even do it.
• 17:22
  And most people won't even ask these three questions because it's uncomfortable.
• 17:25
  But I assure you, if you ask for the proof and you ask for a guarantee or a get out of jail free card and they balk at it, walk away.
• 17:35
  You'll thank me later.
• 17:36
  Keep in mind, those three questions, that's exactly what the three questions look like when they answer it.
• 17:40
  If I'm wrong, I pay.
• 17:42
  Not my customers.
• 17:43
  So question number one, show me the proof.
• 17:46
  A number before and after over time from someone who doesn't profit.
• 17:51
  Question number two, what do you guarantee?
• 17:54
  What's the result?
• 17:55
  A number and a date.
• 17:58
  The date is most important.
• 18:00
  Question number three, who pays if you're wrong?
• 18:05
  If it's only you, walk.
• 18:08
  And your homework before you buy anything for your body, get your before number.
• 18:12
  No baseline, no buy.
• 18:15
  Please, please get the baseline.
• 18:18
  This is for everything, but specifically for your body.
• 18:21
  Pretenders will sell the promise.
• 18:23
  Contenders will sell the proof.
• 18:24
  That's how you can tell them apart in a supplement, aisle, or boardroom.
• 18:29
  Here's an excuse I hear.
• 18:30
  Nobody gives guarantees in health.
• 18:32
  Then lower your spend until they show you the proof.
• 18:35
  Your money is a vote.
• 18:36
  Believe me, if we stop spending, they'll start giving true proof.
• 18:41
  Stop voting for promises.
• 18:43
  which makes me think of our government right now right oh yeah the promises that they don't keep accountability is a really really tough thing in this world right now here's the recap your feed is a store social media feed is a store ask for the proof ask for what they guarantee and ask who pays if they're wrong
• 19:02
  And I went first with NTM.
• 19:05
  Before you buy anything for your body, ask three questions.
• 19:08
  Show me the proof.
• 19:09
  What do you guarantee?
• 19:11
  And who pays if you're wrong?
• 19:13
  Will they give you a money back guarantee?
• 19:14
  A lot of companies do that, by the way.
• 19:16
  What's the most expensive health thing you bought that turned out to be all promise?
• 19:20
  Put that in the comments, guys.
• 19:22
  I read them.
• 19:23
  And I'll tell you if it passes the test.
• 19:25
  And remember, none of this replaces your doctor.
• 19:27
  Take the three questions to your doctor.
• 19:29
  A good one will answer them.
• 19:31
  And before I close out, guys, I want to ask you one more time, please share this with the person who just bought something off of a discount code.
• 19:36
  Subscribe on YouTube and follow on Spotify and Apple Podcasts and now Amazon.
• 19:40
  Save it because the next pitch is coming tomorrow.
• 19:43
  And as soon as you open your social media feed.
• 19:46
  Remember, I'm Kelly Siegel, reminding you to face your fears, to live your dreams.
• 19:50
  This is Harder Than Life, and I'll see you next Thursday.
• 19:53
  Please rate and share this podcast.
• 19:54
  I'm active on all social platforms and love to hear from my Segal supporters.
• 19:59
  Each and every episode is sponsored by my company, National Technology Management, the easiest and best IT company to do business with, delivering peace of mind with technology every day, even simplifying cybersecurity.
• 20:10
  Visit TrustNTM.com for more info.
• 20:13
  Until next week, be harder than life.