Latest / Coffee People Podcast / Coffee People Podcast at SCA ft. Brandon Ivan Pena, 787 Coffee

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Coffee People Podcast at SCA ft. Brandon Ivan Pena, 787 Coffee · Coffee People Podcast

0:00
Sliding into your screen is not just any coffee can, it's a
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Rostar coffee can. You don't need thousands
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personalized, just one in Rostar's design lab.
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No design experience needed. Choose a pattern, add your logo
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and text, or create something memorable.
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With AI being made in the Midwest, you can expect it on
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your doorstep in no time. Now that was smooth.
0:29
Hey everyone, good morning and welcome to the Coffee People
0:32
podcast. I'm your host, Ryan Walt.
0:35
I recently spent a long weekend in Houston, TX at the Specialty
0:38
Coffee Association Expo. I had lots of coffee there.
0:43
It's an annual convention that draws guests from all over the
0:46
world, and our presenting sponsors at Rostar invited me to
0:49
join them in their convention floor booth.
0:52
My collaborator on Nick and Ryan Drink Coffee, Nick Schmidt,
0:55
curated some excellent interviewees to help us launch
0:59
Season 14. Yes, you heard that right,
1:04
Season 14. I honestly don't believe it
1:07
either. If you're watching this show on
1:09
Apple, Spotify, or one of the other big podcasting sites,
1:13
thank you. And know that you can see all of
1:16
our SCA interviews on our YouTube channel at Roast West
1:20
Coast Podcasts. That link is in the bio, and we
1:23
dropped all of those shows at once.
1:26
If you're watching there on YouTube already, thank you so
1:29
much. We are trying to grow that
1:30
Channel. The link to our newsletter,
1:32
Roast westcoast.com and to rostar.com and to the websites
1:37
of our special show guests at SCA can be found in the notes.
1:41
Wherever you're watching or listening to this episode, it's
1:44
probably right there below. Thanks for clicking through
1:49
those. It actually helps us know if
1:50
people are listening and paying attention.
1:53
And now I hope that you, like me, have a Dang good cup of
1:58
coffee at the ready, because it's time for another Coffee
2:02
People podcast. Well, Brandon, would you mind
2:31
telling our Coffee people audience what your name is, what
2:35
the name of your company is, where you're at and what you do
2:37
there? Sure.
2:38
So my name is Brandon. I am a caffeinated human of of
2:43
787 Coffee. That's what I do. 787 Coffee is
2:48
a from farm to cup coffee experience.
2:50
Very, very proud of what we do. The team, the humans around the
2:53
brand. We are, we were born as farmers.
2:56
We are coffee farmers. That's what we are, that's what
2:58
we do. We bought a coffee farm in
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Puerto Rico, in Marico, Puerto Rico.
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It's about a two hour drive from San Juan and it's a beautiful,
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some of the most beautiful mountains in the island.
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And we started growing coffee. That's what we love, that's what
3:12
we believe in. We believe it's a gift from
3:14
earth. And we started as, as farmers
3:17
growing everything from farming. And it's, it's fascinating.
3:21
It was the, the, the complicated issue with them being a farmer
3:24
in the US as Puerto Rico's a part of the, of the US.
3:27
It's how do we sell our coffee beans?
3:30
Because everyone's buying less expensive coffee from different
3:34
parts of the world. We import, we're importers. 99%
3:37
of the coffee we consume in America comes from a different
3:39
country. So what Sam and I, my Co founder
3:41
and I, we decided to do is to travel the world and learn as
3:44
much as we possibly could from specialty coffee and see how we
3:47
could actually incorporate that into the US.
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So we went all the way from Rwanda all the way to Guatemala
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to to learn coffee methods. And how do we apply that into
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Hacienda Illuminata, our coffee farm right here.
4:00
And yeah, so we started growing coffee, learning coffee,
4:04
planting coffee, bringing sustainability into the coffee
4:07
process, using our springs to water our coffee.
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Obsessed with coffee, obsessed with coffee, in love with
4:15
coffee. It it's fascinating when you
4:18
plant that little seed and then you wait three years and then
4:20
you see the plant grow and then you see the the cherries that
4:22
are coming up and pan picking and processing and learning the
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so many different aspects of coffee.
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It's been a fascinating journey. This happened in 2014.
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From there, we started getting calls from our friends.
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When are we trying your coffee? When are we trying your coffee?
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And we would be like, well, never.
4:38
We're trying to sell to this Scandinavian audience our idea.
4:42
Yeah. Because they love consistent
4:44
coffee and they love specialty coffee.
4:47
And. And we thought we were never
4:49
going to be able to compete with Colombian or Brazilian coffee in
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the US, But we one day decided to open a roaster.
4:55
And we we built the roaster within the farm.
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And thank you. And there you go.
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And Americano for you. You're now a caffeinated human
5:02
of Puerto Rico. Yeah.
5:05
So, yeah, we bought, we built a roaster.
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It was fun. We did it, and then we started
5:11
learning the art of roasting. So we said it's a whole process,
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as you know, right? What roaster are we buying?
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So we wanted to stay true to the origins.
5:20
So we ended up going with the San Franciscan because it's made
5:23
in the US. So we're like, we're caught from
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the US, let's support companies from the US.
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So we ended up buying a San Franciscan, developing our own
5:30
profile, which was very, very difficult for us.
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We had no experience in roasting, and the temperature in
5:35
Maricario varies as it's very, very hot and humid, tropical,
5:38
but very, very cold that night. So building our own profile with
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our own Puerto Rican beans was definitely complex.
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We did and we started growing 2017 we opened a coffee shop in
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Marico. We opened three pop ups in New
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York City, which is where I live.
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A store within the store, very small little booths.
5:57
It was going great. We were very happy.
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We found we, we thought we found our niche.
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Our our, we're happy. This is what we do.
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My Co founder is an airplane pilot.
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I had an advertising agency. He started dropping all his
6:08
fights. I started selling my advertising
6:09
agency focusing 100% in coffee, and then one day we got hit by
6:17
Hurricane Maria. Yeah, we lost 97% of our coffee
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farm. Wow.
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We closed all of our shops and back to the beginning and back
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to the roots and and trying to figure out how.
6:28
To make it work nuts. I two things that you said so
6:31
far that really stood out to me is 1 Puerto Rico's part of the
6:34
USI remember landing in Puerto Rico and hearing them say
6:37
welcome home and thinking, Oh yeah, that's right.
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Like, because it just wasn't something I was thinking at the
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time when I was on my flight and then this hurricane.
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But you're dealing with two totally different things than a
6:48
traditional coffee farmer, obviously weather everyone deals
6:51
with, but also you're dealing with an American labor force and
6:55
American labor expenses and cost.
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So it changes the entire dynamics of your business.
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So 100%. So Maria after it's devastating,
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then what? After Hurricane Maria, we became
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real. Yeah.
7:12
Did you think about quitting? Yes, yeah, yes, yes.
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Imagine we know this as a four O 1K.
7:22
We work all of our lives so that our company matches our four O
7:24
1K. So we have a retirement, right,
7:27
right. So Hacienda Luminada 787 coffee
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for me was my retirement. This my this is my path to my
7:32
future. I invested everything I had
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every single penny and my time and my energy into the farm.
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I travelled every single place in the world to learn coffee so
7:43
that I can bring value to Puerto Rico and bring Puerto Rican
7:46
coffee to the world. Puerto Rico used to be the 6th
7:49
top producing coffee country in the world.
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The Vatican used to only buy coffee from Puerto Rico.
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Kings and Queens from Spain would only order from Puerto
7:56
Rico. And this is the past.
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So I said what do we do in the future to take it back to those
8:01
to the origin? So of course I thought about
8:05
bidding. Yeah.
8:06
Within 4 hours, I lost everything I had ever worked
8:09
with, with my advertising agency, with my 401 Ki was left
8:12
with a few $1000 in my bank account.
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I ended up giving up my apartment in New York City,
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moving to New Jersey, selling my car, terminating every single
8:20
working relationship I had except one, which she's right
8:23
there. And because she was willing to
8:25
stay for almost nothing, she said, I believe in the vision.
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I want to stay. I know we're going to come up
8:30
again and we started doing guerrilla marketing like I would
8:33
be. I would be sleeping in the
8:34
house. I wasn't going in for the one of
8:36
the worst times I've had in my life.
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It was very tough for me. I would think so.
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You got to recover and and you decide to do that, you decide to
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push forward. But emotionally, how are you
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managing? I, I mean, I've lost the
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business. I know what how hard that is to
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just be like, no, today I'm going to get up and put on a
8:55
positive face and move forward. You know, what were you doing
8:58
for yourself, if anything? Because I think it's a myth that
9:01
there's, I think there's a myth about startups that there's this
9:04
work life balance. It's not real.
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I don't know. Of course not.
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I I think having a great support system, yeah, we don't.
9:11
The humans in our lives, including my mother, my sister,
9:14
my significant other, my Co workers, my friends, they're
9:17
there. Like Muriel, for example, she,
9:20
she would go pick me up on a Saturday morning at 5:00 in the
9:22
morning, knock on my door and say we're going, we're going on
9:25
a street fair and we're going to sell our cold brew and we're we
9:28
have to make some money somehow. This is what really keeps you
9:31
going. People believe in you and they
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believe in division. We got a phone call from Tony,
9:35
one of our farmers in Mudi cow. He lost his house weeks after
9:40
the hurricane with a newborn baby because the mountain
9:43
collapsed on the House, not because of the hurricane that
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day, but after. And when he called and said,
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hey, B, what are we going to do? Like I, I not only I don't have
9:51
a job in the house, but my brain is going mild.
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I'm going to very dark places in my life.
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I need somewhere to go. I need a job.
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When are you reopening? And that really gave us purpose.
10:00
So through loans and and perspective, we started all over
10:04
again. But yes, it was difficult and,
10:07
and support system is what really gave us the drive and the
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will. But we were reborn in a very
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good way. 787 became a real company.
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One of our mantras was born that day, which is for humans, by
10:19
humans. Before it was a company, right
10:26
before we're thinking about profits and opening coffee
10:28
shops. When that happened and we
10:30
realized we had humans that believed in US, it became, I
10:36
don't want to say family because it's so niche and it's not real.
10:39
They're not blood. No, but it.
10:40
Is yes, yes exactly. They cared.
10:43
They were. We were eating lunch on the
10:45
floor. Like sitting literally on grass
10:48
thinking, OK, so how do we do this again when we have only
10:51
such amount of money? Yeah, when our payroll, this is
10:54
how much it costs, What are we going to do?
10:56
And people saying, I'm going to go.
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I volunteer. I want to help the whole
10:59
community of Madi Cow, the mayor of Madi Cow, saying, I'll send
11:03
you all my tractors to kind of clean the roads and help you
11:05
guys. Continue to employ people.
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That's all I need from you. Continue to give hope to people
11:09
because they believe in you. And then this is where the magic
11:13
really happened. And I hated it at that time.
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I hated it. I cannot find any other word.
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It was, it was devastating. I didn't want to spend New
11:20
Year's in Puerto Rico. I didn't want to.
11:22
I didn't. I fell out of love in Puerto
11:24
Rico at that point. It was tough.
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But when 2020 happened, when COVID happened, I was grateful I
11:31
had Maria. And this is the time where I
11:33
went back and said, wow, life, the universe.
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God gave me a bachelor's degree before COVID came because at
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that time I was thinking as a small little company.
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I had savings, I had cash. I started small.
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I didn't put any branding on anything.
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Like I saw the real value of cash before.
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Again, it was a business, so we wanted our logo and napkins.
11:56
Oh so important. We must have our logo and
11:58
napkins. And then after everything, we're
12:00
like, that's irrelevant. People come here for because
12:02
they believe in the brand, because it's passionate, because
12:05
it's an extension of them, because it's Puerto Rico,
12:07
because it's Latino, because it's you and I, because it's the
12:10
community. And then we're like, fuck the,
12:13
the, the logos. The only thing we're going to
12:16
have granted, is our cups. Everything else, it's going to
12:18
be generic. We're going to save as much as
12:20
we possibly can. What if another hurricane comes?
12:22
And then we started working with from Mexico to bring our, we
12:25
have infusions. So our tequila infusions and our
12:27
mezcal infused, we're Mexican now.
12:29
Our, our cold brew was Colombia now.
12:32
So we were trying to get ready so we didn't have to close
12:34
coffee shops. We started developing more
12:37
relationships with coffee farms from the Americas, so we can
12:40
help the Americas and help the, the Latino community.
12:43
Let's build relationships with Mexico.
12:45
Let's build relationships with Colombia.
12:46
Let's let's build amazing relationships with Panama.
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So Guatemala, we've had amazing relationships there.
12:52
So we can have like a different and special week for Guatemalan
12:56
coffee. And we're ready for what
12:57
whatever could happen. I mean, we lost a lot of money,
13:00
we lost our coffee shops, we had to terminate working
13:02
relationships. We don't want, we want to be
13:04
ready. We want to learn and be ready
13:05
for what may happen in the future.
13:08
You, you know, you came back from a place of scarcity and
13:12
that scarcity mindset of how do we hustle when there's nothing
13:16
to hustle, right and everyone is going through something, but you
13:18
are providing stability for people in their lives.
13:23
You know a cup of coffee is stability, right?
13:25
Yes, every day. I I don't want to get too far
13:30
off from there. You mentioned you live in New
13:32
York. I live in New York.
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I live in both places. New Jersey must have been a
13:37
little bit tough for you. Just no offense to New Jersey.
13:41
We love New Jersey. We love New Jersey.
13:42
Wonderful. We're opening in New Jersey now,
13:44
Yeah. And that place where we move,
13:46
we're actually opening there as a gratefulness.
13:48
I think I I mentioned it to you off the air, but there's that
13:52
joke in ELF about the world's best coffee in New York.
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I see so many signs when I'm in New York, the best coffee, and I
13:58
feel like I can't trust them. How does New York come around
14:02
and say, hey, we have great stuff, we got great coffee.
14:06
We got great coffee, people. What do they bring that back
14:10
without diluting it because it's just so much?
14:12
Right. I best the best coffee.
14:17
Such a tough definition, right? I mean, it is the best if you
14:20
think it's the best. That's that's the way I define
14:22
it. I've had conversations with
14:25
very, very, very knowledgeable coffee people, and they come to
14:28
New York and then they usually mention the name of a coffee
14:31
shop. Oh, they have great coffee.
14:33
They tell me. And I say, OK, why?
14:35
Can you tell me why it's great coffee?
14:36
What makes them great coffee? Well, they give you the coffee
14:39
in a little box, the little wood with water.
14:42
Great. And then it's roasted in
14:44
Scandinavia and Denmark, I believe.
14:46
OK, but what's the origin? Because Denmark doesn't grow
14:49
coffee. So what's the origin?
14:50
OK, so it's Colombia. OK, so Colombia goes through
14:54
Denmark, roasted in Denmark to get on a boat, to go to humidity
15:00
changes, to come to New York, and it's stored in New York for
15:03
so many weeks. But because it has beautiful
15:05
latarity and it comes in a box, very nice container, it's great
15:10
coffee. Well, if that's what you
15:12
determine as great coffee, then it's great coffee.
15:15
I believe New York has really, really, really good coffee.
15:19
I do. I believe we have very
15:21
passionate people. I believe we have vibrant
15:24
people. And I think coffee has to do
15:26
with the personality of the humans that serve coffee.
15:29
And I believe for me for 787 is the fact that we own the whole
15:32
vertical process. We got rid of the distributors.
15:35
We don't believe in distributors.
15:36
I don't work with roasters. We don't work with roasters.
15:39
We believe that the relationship between a farmer and the coffee
15:44
shop should be direct. I don't need someone to
15:46
translate for me. There's Google Translate.
15:49
If I need a translator, I don't need anyone to translate for me.
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I want to go to Mexico and get to know an amazing farmer that
15:54
is identical to what we do Micro lots if people that actually
15:59
care if people that actually use a machete to cut instead of weed
16:02
killers. I want to be able to connect and
16:05
want to be able to see that farmers respect earth because
16:09
it's what's giving us the gift of coffee.
16:11
So for me, good coffee. For me it's anyone that respects
16:14
sustainability, our country, our our planet, the natural
16:19
resources, even if it costs more.
16:23
So to me that's good coffee because that's how I started as
16:25
a farmer. We are farmers before we are
16:27
baristas and then the roasting process as well.
16:30
If I see really dark to meets, you're trying to imitate the
16:34
mermaid, the green mermaid, and that's not what we are.
16:37
We like light, we like medium. We want you to enjoy single
16:41
origin. We want you to enjoy notes.
16:44
We want you to enjoy the taste and the energy and the more
16:47
caffeine that a lighter medium roast will give you.
16:50
To me, that's good coffee. To me, good coffee is the
16:52
barista that's there greeting you, making you feel a part of
16:55
the connection. If you are not a part of that
16:58
look in the eye of greeting, of saying hello, of saying thank
17:02
you, then we've missed everything else.
17:04
Water is really important. We work with the best filters to
17:08
add components and minerals to the water because 95% of our
17:11
drink is water. So if we have good quality water
17:15
and we're actually respecting your body and your health and
17:18
it's good. I don't like syrups.
17:20
So what we do at 787 is we make our own sauces.
17:23
So we are not giving you corn syrup.
17:25
It's such a hypocrisy that we take care of the environment
17:28
with our farm, but then we have all these sorts of ugly plastic
17:32
and all this syrup. So good coffee goes a long way
17:34
for 7-8, seven. It's sustainability, eco
17:37
friendliness. If my mom cannot have it, you
17:40
shouldn't have it either. So everything.
17:42
'S a good policy. Your mom can't have it.
17:44
Nobody gets it, no. I don't want to go and get it a
17:48
700 calorie drink with corn syrup and kids.
17:53
That's not ideal to me. And like I tell people when like
17:56
sometimes they look at the back and they say how much is it?
17:58
And we give them the price. Oh it's expensive.
18:01
But I always tell my Co workers it is expensive for them.
18:04
It is expensive for them. If they cannot buy or they think
18:08
787 is expensive, it is expensive for them.
18:11
And then we refer them to a Dunkin' Donuts or to someone
18:13
else that will sell them imported coffee with chemicals
18:16
from somewhere else. It's okay, it's not for
18:19
everyone. We have a farm in the US where
18:21
we have to pay at least federal minimum wage, at least which no
18:24
one will work for federal minimum wage.
18:26
Where someone else is paying $5 a day, we have to pay $1015.00
18:30
an hour and motivate and train and fly drones and try to keep
18:34
the generation of Puerto Rico excited to continue to work
18:37
there. I mean, you were here at the
18:39
SEA, right? You're going to go to the booth
18:41
and you're going to see our farmers.
18:42
We are farmers today. All of us are farmers.
18:44
You're going to see all of us wearing the hats we wear in the
18:46
farm, the vest we wear in the farm.
18:47
We are representing what we do because we are coffee farmers
18:50
before we are anything else. And the leader of the farm is
18:53
here. His name is Angel.
18:54
And that's the only way we continue to evolve as a farm and
18:57
as a coffee company by allowing our farmers to come to SEA.
19:01
It's not just cool to have the prettiest people in a booth.
19:04
No Bring everyone the roots of the company.
19:06
That's why I'm here. Yes, Sir.
19:07
I don't have the prettiest people in the booth.
19:09
No. Come on.
19:11
So, yeah, yeah, yeah. That's a lot of passion.
19:13
That's the best. Coffee, I mean, that's what I'm
19:15
getting from you, is just the passion and emotion.
19:17
It's hard not to get caught up in it, to be honest with you.
19:20
787 what does that mean? Where did that number come from?
19:23
787 is the area code of Puerto Rico, OK.
19:25
So we wanted to find a way to tell people it's a Puerto Rican
19:28
coffee company without saying Puerto Rico.
19:31
If you're from Puerto Rico, you know it's 787, You know what it
19:33
is. If you're an airplane pilot, you
19:34
think it's a plane, it's 787. That's OK too.
19:37
And if you're just a coffee aficionado, it's easy to
19:39
remember. It's a great branding strategy.
19:41
It's great for Google because it has a word in coffee.
19:43
So it works in every aspect. We are a Puerto Rican coffee
19:47
company. That's what we are.
19:48
We are 12 different nationalities working for a
19:50
Puerto Rican company. And we're very happy to support
19:53
coffees from the Americas now, Colombia and Mexico right now,
19:56
hopefully Panama very soon. Everything we do is Latino.
19:59
That's what we do. That's how we started.
20:01
I can they ask me a lot of times do you sell croissants?
20:04
And I said, my name's not Francois.
20:06
My name is not Francois, my name is Brandon Evam Pena.
20:09
And we sell tres leches and we sell dulce de leche and we sell
20:14
poquito en orchata and flan latte.
20:18
That's what we have, that's what we are.
20:20
That's what we sell in Panadas. And, and we're very proud of our
20:23
heritage and what we stand for. And we're an American Puerto
20:26
Rican company and we will support products made here,
20:30
backs printed here because that's what we do.
20:33
That's what we work with companies that are doing things
20:35
in the US. You had me at Dolce Lesche.
20:39
Yeah, that's where you had me. What did I miss today?
20:42
You know what is something that you came to the show that if you
20:44
could just you got that minute at the booth and someone's just
20:47
kind of passing by. They don't seem to.
20:49
What's the message you give them as they decide to move on to the
20:52
next thing that's going to stick with them after the show?
20:56
Great question. OK, So what do we bring?
20:58
We bring, as you can see, passion.
21:00
We bring energy. We believe coffee is a source of
21:04
happiness. It increases your dopamine.
21:07
So we want to represent the Latino culture.
21:09
We want to represent Puerto Rico.
21:11
We do. This is the color of my skin.
21:13
This is what we are. But we're also hustlers and and
21:16
we make shit happen. We really do.
21:18
So we are here for many reasons. One of them is Brandy.
21:22
We're opening a coffee shop in Houston very soon, so it's part
21:25
of our distribution channel. We're doing very well in El
21:28
Paso. We are growing to six coffee
21:30
shops. We have 4 open, one under
21:31
construction and one will start next month.
21:33
So we are already in El Paso. This is going to be the port of
21:36
entry for coffee from Mexico. So if we're already in El Paso,
21:39
TX, let's come to Houston. We think it's magic.
21:42
We love Houston. There's a huge need for good
21:45
coffee shops here, especially with such a huge medical
21:48
district like the MD Anderson. A lot of people with going
21:51
through very tough times in their lives coming to the MD
21:54
Anderson. So it's personal to us, it's
21:57
emotional to us. And when, when I came to the MD
22:00
Anderson, I needed a place to, to reconnect.
22:05
And that's why 787 is coming here.
22:09
And why are we here? We are here to brand.
22:13
We are here to support coffee farmers that couldn't afford to
22:16
have space here. So we invited 3 farmers from
22:18
Puerto Rico that have a very small market lot coffee farm.
22:21
And they're here serving their, their V 60.
22:24
And that's important to us to, to kind of be able to do for
22:27
them what no one did for us. No government, no nothing.
22:30
It's it's us and our work. And then because we need to
22:33
learn, we have to evolve. We have to be, we have to be
22:36
active to continue to grow confidence changing.
22:38
The world is changing. There's always a disruptor.
22:41
We see more AI than ever. So we want to see what's
22:43
happening and we want to bring and simplify the processes that
22:46
we have in place to continue to grow and continue to take 787 to
22:50
the next level. One of the things I just want to
22:55
follow up on, as you mentioned, the the medical community, but
22:58
also the people that are in need of that community.
23:03
There's nobody that's going to watch this that doesn't know
23:05
somebody that hasn't been through something.
23:07
And so, you know, let's just say, hey, if you're out there
23:10
and you need help, reach out to somebody to us.
23:13
And maybe we don't know the right thing, but we will try.
23:16
Right? Brandon, I can't thank you
23:20
enough for being here. It how can people find you if
23:24
they're not here talking to you today?
23:25
How can people in the world, like, support what you're doing?
23:29
Thank you support a local company for one.
23:32
That's that's how you find me. So Puerto Puerto Rican company
23:36
supported Mexican, Colombia and Brazilian there.
23:38
There's so many hard working people there as well. 787
23:42
coffee, Instagram and and Facebook and 787 coffee.com Me,
23:46
I am Brandon. Yeah, but it's it's it's fun.
23:50
Thank you for doing this as well for, for us and giving us a
23:52
platform to present and to speak and to tell our story.
23:56
I think coffee and, and local coffee companies, it's a
23:58
beautiful community. We see it here.
24:00
Everyone's so friendly, everyone's so willing to give
24:02
you compliments. And it's, I don't feel like the
24:05
competitiveness or the, the competition.
24:08
If I do it better than you, it's like, how do you do it?
24:09
And this is how I do it. And how do we collaborate and we
24:12
help each other. And I think that's what I love
24:13
about coffee. It's, it's really a community.
24:16
It's really it's beautiful to see.
24:18
I think the thing that that to extend on that that I love is
24:21
that I get to meet people like you and all kinds of people with
24:25
all different stories every day, like all day.
24:27
Every person on this floor is gonna have something to share,
24:31
and I think that's amazing. For appreciate the cup of
24:34
coffee. That's my last message I think.
24:37
Appreciate the many hours that go into picking up hand picking.
24:41
Not machines, no AI. I do not take coffee for
24:45
granted. That's the big thing that I've
24:47
learned over the years. It's like, who knows how long
24:49
we're going to be able to buy 567 dollar cups of coffee?
24:53
If you're buying good coffee, as long as you have it, it doesn't
24:57
mean that you're guaranteed. Nothing is guaranteed.
25:00
And Maria taught you that. And yes, yes, yes, certainly
25:02
lessons in my life have taught me that.
25:04
Brandon, thank you for joining Coffee.
25:06
So much thanks. For a pleasure.
25:07
Thanks for doing this. Appreciate it.
25:09
I. Feel like I want to give you a
25:10
hug? Let's do it.
25:13
I love it. Thank you.
25:41
Sliding into your screen is not just any coffee bag, it's a
25:45
Rostar coffee bag. Don't need thousands
25:48
personalized, just 25 in Rostar's design lab.
25:51
No design experience needed. Choose a pattern, add your logo
25:55
and text, or create something memorable.
25:59
With AI being made in the Midwest, you can expect it on
26:02
your doorstep. No time.
26:05
Now that was smooth.