Latest / How To Protect The Ocean
Why Saying "Fishing Is Bad" Backfires
Picture a woman on a beach before sunrise, sorting the night's catch to feed her kids. Now picture a campaign poster that says "Stop eating fish." That poster just reached her. When conservation messages treat every fisher the same, the people with the smallest footprint stop coming to meetings, stop sharing catch data with scientists, and step out of the conversation entirely.
Andrew walks through the Illuminating Hidden Harvests study from the FAO, Duke University and WorldFish, which found that small-scale fisheries land at least 40% of the world's wild catch and employ about 60 million…
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