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Matt Serna: The End of Manual CRM Updates | Ep 1273
In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Matt Serna, Head of Go-To-Market at Lightfield, to discuss how AI-native CRMs are transforming the future of sales and customer engagement. Drawing on his experience at leading AI companies including Replicant and Notable, Matt explains why traditional CRMs have long struggled with incomplete and outdated data, limiting their ability to deliver real value to sales teams.
Matt shares how Lightfield’s agentic CRM automatically captures and structures customer interactions across calls, emails, meetings, and…
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