Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads.
Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare options, negotiate price, and complete purchases on behalf of users. That shift has massive implications for marketers, founders, and operators.
You’ll Learn:
What agentic commerce really means (beyond the…
The skinny
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