Latest / Sid & Friends In The Morning / Jason Barrett | President & Founder of Barrett Media | 06-30-26

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Jason Barrett | President & Founder of Barrett Media | 06-30-26 · Sid & Friends In The Morning

• 0:00
  Speaker 1: So, as I mentioned earlier, coming up later on today,
• 0:02
  Speaker 1: it is the Barrett Media Media Conference.
• 0:05
  Speaker 2: I guess I know the exact name of it.
• 0:07
  Speaker 1: I know that it was once a year, and I
• 0:10
  Speaker 1: did it a couple of months ago and it was great.
• 0:12
  Speaker 2: It was great. And every now and then.
• 0:14
  Speaker 1: I'll see a cool tweet pop up and it's me
• 0:17
  Speaker 1: being interviewed by Garrett Sea writer Jason Barrett or somebody else.
• 0:21
  Speaker 1: And they are constantly writing stories their great website every day,
• 0:26
  Speaker 1: constantly writing stories about us.
• 0:28
  Speaker 2: So I love these guys.
• 0:31
  Speaker 1: You'll see Sid Rosenberg on Barrett Media's website at.
• 0:34
  Speaker 2: Least twice a week.
• 0:35
  Speaker 1: On a serious note, they really have become the industry standard.
• 0:39
  Speaker 1: Jason Barrett works very, very hard. So now they've aided
• 0:42
  Speaker 1: this second conference on an annual basis and it's all
• 0:46
  Speaker 1: taking place later on today and tomorrow.
• 0:49
  Speaker 2: So with that said, here he is the new king
• 0:52
  Speaker 2: of all media. Jason Barrett. Good morning, Jason.
• 0:56
  Speaker 3: You've affectionately dubbed me the new Sterned City. I didn't
• 0:59
  Speaker 3: earn that stripe yet, Uh you kind of are?
• 1:02
  Speaker 1: I mean, you know, Stern of course had the TV,
• 1:05
  Speaker 1: the radio, all that stuff.
• 1:06
  Speaker 2: But in terms of covering the media.
• 1:08
  Speaker 1: Look, I went the Talkers Magazine conference a couple of
• 1:11
  Speaker 1: weeks ago. I've loved Michael Harrison for many, many years,
• 1:14
  Speaker 1: but you guys have taken over.
• 1:15
  Speaker 2: You guys are the real number one at this point.
• 1:18
  Speaker 1: Your website is great, everyday new sports, music, all aspects
• 1:22
  Speaker 1: of radio. No, it does a better job than you
• 1:25
  Speaker 1: guys are covering it. So you deserve that title.
• 1:27
  Speaker 3: I appreciate it.
• 1:28
  Speaker 2: You know.
• 1:29
  Speaker 3: The one thing, as you noted, you mentioned you were
• 1:31
  Speaker 3: at another one a few weeks so you know, I'm
• 1:33
  Speaker 3: a champion of the industry. So to me, the more
• 1:36
  Speaker 3: things that are happening that promote the business, that connect people,
• 1:40
  Speaker 3: that share information, you know, showcase the starts who make
• 1:45
  Speaker 3: this industry go like yourself, the better.
• 1:47
  Speaker 1: Yes, you've always been very good about that, Jason. You know,
• 1:51
  Speaker 1: one of those jealous, petty types that I like about you.
• 1:54
  Speaker 1: So I would imagine that the last conference went so well.
• 1:57
  Speaker 2: I know I did.
• 1:59
  Speaker 1: I did a panel with three or four are the
• 2:01
  Speaker 1: really big time radio guys. I really enjoyed Eric Erickson
• 2:04
  Speaker 1: that day. That comes to mind. But it must have
• 2:06
  Speaker 1: gone so well that you decided to do it again.
• 2:10
  Speaker 1: And what can people expect today and tomorrow.
• 2:13
  Speaker 3: So today I mean, and to your point, yes, it's
• 2:16
  Speaker 3: done well. Like this year, we're doing one day of news,
• 2:19
  Speaker 3: one day of sports, and actually a third day which
• 2:21
  Speaker 3: is music. That's the first time we're doing that and
• 2:24
  Speaker 3: it's because, as you noted before, we cover all of
• 2:27
  Speaker 3: this and we have connections with a lot of people
• 2:30
  Speaker 3: in a lot of different places. So for today specifically,
• 2:34
  Speaker 3: you're back there with Eric Erickson. We were bringing Larry
• 2:37
  Speaker 3: O'Connor in, who you probably know who's out of DC.
• 2:41
  Speaker 3: He's coming in for Mark Simones involved who has done
• 2:45
  Speaker 3: some things with you guys, and so that'll be a
• 2:47
  Speaker 3: big panel. We have Stephen A. Smith doing a conversation
• 2:51
  Speaker 3: at the show. I've got the CEO of Odyssey, Kelly
• 2:54
  Speaker 3: Turner Shelby there. We have Adam Carolla with Buck Sexton
• 2:58
  Speaker 3: and to me, Faialia to talk to do a discussion
• 3:02
  Speaker 3: with me. So that's on top of program directors, data analysts,
• 3:08
  Speaker 3: you know a lot of different stuff because to me,
• 3:11
  Speaker 3: this is essentially a masterclass of the news talk media
• 3:15
  Speaker 3: industry for anybody who works in the business. You know
• 3:17
  Speaker 3: everything from content to programming, to sales to analysis of
• 3:23
  Speaker 3: digital metrics, all those kinds of things. That's what we're
• 3:26
  Speaker 3: in there for. So you know, anytime we can learn
• 3:29
  Speaker 3: from people who are doing it at a high level,
• 3:33
  Speaker 3: like your group or you know, people who are running companies,
• 3:37
  Speaker 3: to tell us where things are going to go in
• 3:39
  Speaker 3: the future, where they see the business moving. You know,
• 3:42
  Speaker 3: you come out of that room, and if you're there
• 3:44
  Speaker 3: for an hour or eight hours, depending on you know,
• 3:46
  Speaker 3: what your day is, you're going to come out of
• 3:48
  Speaker 3: there and make a lot of connections. You're going to
• 3:50
  Speaker 3: learn a lot. And that's ultimately why we do it.
• 3:52
  Speaker 1: My friend Chris Snivera who runs all the Odyse stations,
• 3:56
  Speaker 1: he was my intern twenty six years ago at WWNEW.
• 3:59
  Speaker 2: He split the between me and.
• 4:01
  Speaker 1: Gary de la Bode, believe it or not, and he
• 4:04
  Speaker 1: told me as a very young man, one day, I'm
• 4:06
  Speaker 1: going to run this company. At the time it was CBS,
• 4:08
  Speaker 1: and he is. He's an amazing story.
• 4:11
  Speaker 2: He'll be there.
• 4:12
  Speaker 1: John katz Matitis, you mentioned my group and a guy
• 4:15
  Speaker 1: that's very similar to Chris Olivero in that he's very
• 4:17
  Speaker 1: very young and he's already top notch programer.
• 4:21
  Speaker 2: Run at the very top.
• 4:22
  Speaker 1: With Chris getting an award letter on today my guy
• 4:25
  Speaker 1: Ched Lopez.
• 4:26
  Speaker 3: Yes, I'm pumped about that. You know, we have an
• 4:30
  Speaker 3: awards ceremony that closes the show and Chad's getting the
• 4:33
  Speaker 3: Cold Standard and Business Award rightfully. So you know, the
• 4:37
  Speaker 3: work you guys have done with WABC from a turnaround standpoint,
• 4:41
  Speaker 3: from a consistency standpoint, his leadership involved in that with
• 4:46
  Speaker 3: John to you know, make sure the business continues to grow,
• 4:49
  Speaker 3: the expansion of Red Apple Audio across the country. Now
• 4:53
  Speaker 3: you guys have you know, the worldwide news network that
• 4:56
  Speaker 3: just launched, and so just really impressed at the job
• 5:00
  Speaker 3: he's done. Thrilled to give him his due. A long
• 5:04
  Speaker 3: time WABC program director Phil Boyce is getting the Gold
• 5:08
  Speaker 3: Standard and Programming Award. He'll be there and then we
• 5:11
  Speaker 3: have a you know, a content award later that Mark
• 5:14
  Speaker 3: Simone's getting. We's been you know, in the business for
• 5:17
  Speaker 3: a long time for decades. So like, look, you know,
• 5:20
  Speaker 3: in the future, I'm gonna have to come up with
• 5:22
  Speaker 3: a sid Rosenberg Award. That the way this thing keeps going,
• 5:26
  Speaker 3: you know, it's just every year the harder it becomes
• 5:30
  Speaker 3: a really hard process. But uh, you know it's always
• 5:35
  Speaker 3: well received and I think it's important. But one thing
• 5:37
  Speaker 3: I tell people said, we want to educate and we
• 5:40
  Speaker 3: want to challenge the industry on the website every day,
• 5:43
  Speaker 3: Barrettmedia dot com. But we also want to do on
• 5:45
  Speaker 3: other things that celebrates the industry. Because the one thing
• 5:49
  Speaker 3: I've always believed, you put decades into this business and
• 5:54
  Speaker 3: later on in life, when it starts to slow down,
• 5:57
  Speaker 3: you're just forgotten. And I've never understood that or agreed
• 6:01
  Speaker 3: with that. I've always looked at it like sports. After
• 6:04
  Speaker 3: your career is done, people should want the wisdoms. People
• 6:07
  Speaker 3: should want to meet the stars who helped build it
• 6:10
  Speaker 3: and connect you know, past the present to future. And
• 6:13
  Speaker 3: so when we can do that and recognize greatness that
• 6:17
  Speaker 3: is really impacted in business for a long time, I
• 6:20
  Speaker 3: think that's so important. And I'm thrilled that Chads, Phil
• 6:24
  Speaker 3: and Mark will be there for that.
• 6:25
  Speaker 1: Yeah, me too, And you know, just to kind of
• 6:28
  Speaker 1: move the Chad story to a bigger place for me,
• 6:31
  Speaker 1: as you know, and you kind of alluded to it
• 6:33
  Speaker 1: with making an award for me down the road. I
• 6:35
  Speaker 1: was elected and will be inducted into the National Broadcasting
• 6:39
  Speaker 1: Association New York Hall of Fame in October and I
• 6:42
  Speaker 1: was really happy that Donovan included the Barrett Media recognition.
• 6:47
  Speaker 1: When you guys recognize me as he top post in
• 6:49
  Speaker 1: America just two years ago in my radio show, the
• 6:53
  Speaker 1: number one morning show in America just last year, you're
• 6:55
  Speaker 1: part of that great press release.
• 6:57
  Speaker 2: I love that. But it all started.
• 7:00
  Speaker 3: I'm proud of that.
• 7:01
  Speaker 2: Well, thank you. I'm happy you did that, thank you.
• 7:03
  Speaker 1: But it all started twenty six years ago with Mark Churnoff,
• 7:06
  Speaker 1: was on our radio show yesterday. He was the guy
• 7:09
  Speaker 1: that gave me my first chance after Wweewwfan and an
• 7:13
  Speaker 1: end ten years ago with Chad Lopez here at WABC.
• 7:17
  Speaker 2: So for me, Jason Barry, that was.
• 7:19
  Speaker 1: Kind of the bookends the other people involved obviously, but
• 7:23
  Speaker 1: Mark turn Off to Chad Lopez kind of my history.
• 7:27
  Speaker 3: Well, and the funny thing about it said, like you're
• 7:30
  Speaker 3: here today for the news conference. Tomorrow we have our
• 7:33
  Speaker 3: sports conference. We have an award for programmers named after
• 7:37
  Speaker 3: Mark Churnoff. Oh wow, we have an award named after
• 7:41
  Speaker 3: Jeff Smullyan who started sports radio. And tomorrow happens to
• 7:44
  Speaker 3: be the anniversary of Wfan signing on. So we're doing
• 7:49
  Speaker 3: our sports conference thirty nine years to today, when sports
• 7:52
  Speaker 3: radio was born, and who's getting the Jeff Smullyan Award,
• 7:55
  Speaker 3: Chris Oliverow. You talk about the connections, I get just
• 7:59
  Speaker 3: who's got the turnoff Forward? Eric Spich, I love the
• 8:03
  Speaker 3: whole connection. This year is pretty cool, and honestly, I
• 8:06
  Speaker 3: didn't know it was going to happen that way when
• 8:08
  Speaker 3: we started, but the way its materialized has been a
• 8:11
  Speaker 3: lot of fun.
• 8:12
  Speaker 1: Eric Spitz was my program director well of those years
• 8:14
  Speaker 1: at w FAM when Churnoff ran the show, when, of
• 8:17
  Speaker 1: course Chris Olivero now runs the show now. So I'd
• 8:20
  Speaker 1: be remiss if I didn't do this because I feel
• 8:23
  Speaker 1: like you become the go to guy when it comes
• 8:25
  Speaker 1: to radio, and I'm always trying to dispel the notion
• 8:29
  Speaker 1: this crazy theorial maybe more like paranoia that radio is
• 8:34
  Speaker 1: going to go away, especially AM radio.
• 8:36
  Speaker 2: I had this discussion with President Trump six.
• 8:39
  Speaker 1: Weeks ago about keeping AM radio alive, and well.
• 8:43
  Speaker 2: Jason Barrett, you do this for a living.
• 8:44
  Speaker 1: At this point, you tell me radio is it anywhere
• 8:48
  Speaker 1: near extinction?
• 8:50
  Speaker 3: No, it's not. Here. Here's the only thing I think
• 8:53
  Speaker 3: that we've got to understand. It's going to continue to happen.
• 8:56
  Speaker 3: There's just gonna be a lot of change to what
• 9:00
  Speaker 3: radio is content at the end of the day, whether
• 9:03
  Speaker 3: somebody gets it on your phone, whether they get it
• 9:05
  Speaker 3: on a TV, whether they get it on a radio,
• 9:08
  Speaker 3: inside of a car, a phone, it's evolving. You know,
• 9:12
  Speaker 3: you're on YouTube, you're on you know, various places, and
• 9:16
  Speaker 3: so everybody who listens to your brand the content can't
• 9:20
  Speaker 3: get that if there is no WABC, and so I
• 9:23
  Speaker 3: think naturally WABC evolves, and it has. That's one of
• 9:27
  Speaker 3: the reasons Chad, you know, being recognized. He's done a
• 9:30
  Speaker 3: fantastic job at making sure WABC digitally transforms. But the
• 9:36
  Speaker 3: industry itself, there's never been a better time to be
• 9:39
  Speaker 3: in the audio space, said, there's more options to listen
• 9:42
  Speaker 3: to content today. Look at your show. It gets clipped
• 9:46
  Speaker 3: every day, it winds up all over social Well, is
• 9:49
  Speaker 3: that is that radio or is that digital content? Is
• 9:52
  Speaker 3: that Twitter content? No, that's radio content that just happens
• 9:56
  Speaker 3: to be distributed in a different place. So anyone, first,
• 10:00
  Speaker 3: you're in New York City, said, how many people are
• 10:02
  Speaker 3: stuck on a road and listening to this right now?
• 10:05
  Speaker 3: A lot that's not going away until you show me
• 10:08
  Speaker 3: that the highways are turned into electronic grid that only
• 10:13
  Speaker 3: live on a phone and everybody streams You're gonna be
• 10:16
  Speaker 3: alive and well this is not going away anytime soon.
• 10:19
  Speaker 1: Jason Barrett, Barrett Media Today, tomorrow, These days three days
• 10:24
  Speaker 1: of amazing conferences with tremendous speakers and the old time
• 10:28
  Speaker 1: greats in our magnificent industry.
• 10:30
  Speaker 2: All right, So on the way out, Jason.
• 10:32
  Speaker 1: Barrett, what are you most looking forward to besides seeing
• 10:35
  Speaker 1: me these these next couple of days.
• 10:39
  Speaker 3: Uh, it's always the connections with people. But honestly said,
• 10:42
  Speaker 3: for me, I'm the worst person to ask because my
• 10:45
  Speaker 3: goal going in there is always get to Thursday five
• 10:48
  Speaker 3: oh one. That means the show is done and it
• 10:50
  Speaker 3: went well. I've produced this show so intensely, like people
• 10:58
  Speaker 3: don't see, but I put a one hundred and fifteen
• 11:00
  Speaker 3: hours in the last week to build this show. And
• 11:04
  Speaker 3: it's because every detail matters. Everything about the event from sports, news,
• 11:09
  Speaker 3: music has to be right. And so what I hope
• 11:12
  Speaker 3: you know, if somebody's in there for forty five minutes
• 11:15
  Speaker 3: or for three days, they come away, they learn a
• 11:19
  Speaker 3: lot of things, they make a lot of connections, but
• 11:21
  Speaker 3: they also appreciate the attention of detail. It only works
• 11:25
  Speaker 3: if you've got good people on stage showing up, being candid,
• 11:29
  Speaker 3: and I think we've done a good job of that.
• 11:31
  Speaker 3: But look, I know that as long as the room
• 11:35
  Speaker 3: is full of the right people, it will always successful event.
• 11:40
  Speaker 3: And then it's literally what you make of the time
• 11:42
  Speaker 3: you're there. So I'm just looking forward to seeing everybody
• 11:45
  Speaker 3: but the producer and me for this show. And it
• 11:47
  Speaker 3: goes back to my radio background. I'm thinking about session
• 11:51
  Speaker 3: to session to session. I wish I could.
• 11:54
  Speaker 2: Enjoy it more.
• 11:55
  Speaker 3: My crew love it, but I obsess over every little thing.
• 12:00
  Speaker 2: That's why you guys are great. That's why you're great.
• 12:02
  Speaker 1: That's why Barrett Media is great because you do obsess
• 12:05
  Speaker 1: over every detail. And trust me, Jason, you see it
• 12:09
  Speaker 1: in the results. Can't wait to see that on today, buddy,
• 12:11
  Speaker 1: continued success. You've done a tremendous job and we'll have
• 12:15
  Speaker 1: fun at one forty this afternoon.
• 12:16
  Speaker 2: Jason Barrett, thank you so much.
• 12:18
  Speaker 3: You got it. I'll see you there Sid all.
• 12:20
  Speaker 1: Right, there he is Jason Barrett. Ladies and gentlemen, Barrett Media.
• 12:24
  Speaker 1: It is the industry standard. You want news, opinions, anything,
• 12:29
  Speaker 1: whether it's music, sports, news talk, Nobody does it better.
• 12:33
  Speaker 2: Than Jason and Barrett Media will.
• 12:35
  Speaker 1: Take a short break three more hours to go on
• 12:38
  Speaker 1: This the Tuesday edition of SID and Friends in the Morning.
• 12:43
  Speaker 3: Thanks for listening to sit in Friends in the Morning.
• 12:46
  Speaker 3: You can hear sidon Friends in the Morning weekday mornings
• 12:49
  Speaker 3: at six.
• 12:50
  Speaker 1: If you like the podcast, share it with your friends
• 12:53
  Speaker 1: and listen anytime at wabcradio dot com and download the
• 12:57
  Speaker 1: WABC Radio app.
• 12:58
  Speaker 3: Hit that subscribe button on all major podcasts platforms. Plus,
• 13:02
  Speaker 3: follow WABC on social on Instagram, TikTok, Facebook, and
• 13:07
  Speaker 1: X see you next time for a new episode so
• 13:10
  Speaker 1: you never have to wonder what the heck is going
• 13:13
  Speaker 1: on here.