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The Pre-Market Inventory War | Real Estate News
The real estate game is heating up as Compass builds a “walled garden” by hoarding pre-market inventory, using network effects to dominate the market. With a three-step strategy—gather, distribute, and leverage buyer data—their scale becomes self-reinforcing. Other players like Redfin and Zillow are forced to adapt, even if reluctantly, turning the tide toward open networks like Zillow Preview that let smaller brokerages tap into massive reach. It’s a high-stakes race where scale wins, and every brokerage must decide: play it safe or risk being left behind. Listen in comfort:Get a discount on…
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