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Thought Leadership and Storytelling | Michelle Mellon | 361

Today's guest is Michelle Mellon, Thought Leadership Director at SalientMG, a strategic marketing firm that creates custom programs for clients seeking to spur new business, create awareness, or get recognition as an industry leader. Michelle is also an accomplished short-fiction author; her work can be found in compilations like The Year's Best African Speculative Fiction. She's an expert in using creative storytelling to drive insights and make thought leadership accessible and powerful.

When writing a work of fiction, Michelle often starts with the question of "What if?" And, indeed, as…

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