How Zendaya & Tom Holland Won Summer; Ellison on the Defensive
It’s been a while since Hollywood has seen a power couple quite like Zendaya and Tom Holland. With Spider-Man: Brand New Day and The Odyssey, the newlyweds helped drive more than $2 billion (and counting) at the box office this year. What makes them so bankable to Gen Z in a volatile theatrical landscape? And how much does the audience’s parasocial investment in them help sell tickets? Elaine Low, Sean McNulty and Natalie Jarvey break down what each star gets right in an era of fractured attention. Meanwhile: David Ellison breaks his silence! Paramount’s chief took to the New York Times to…
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