How The New Yorker Built a Brand on Cartoons and Quality

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · Jun 22, 2026 · 6m · transcript

The New Yorker has maintained its brand identity for a century by leaning into its distinctive voice, its cartoons, and its editorial quality rather than chasing digital trends. Lucas and Luna explore how the magazine has evolved from print to digital without losing what makes it unique. They look at how the cartoon caption contest became a cultural touchstone, how the magazine balanced paywalls with public access during the pandemic, and why its commitment to long-form journalism is a brand asset in a short-attention-span world. This episode uses specific examples from the magazine's…